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All Journal Indonesian Community Empowerment Journal Enigma in Economics Jurnal Intelek Insan Cendikia
Eva Marlina
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption Sasmita Rusnaini; Ariyanto M; Silvia Jessika; Widya Pratiwi; Eva Marlina; Hamirul
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.57

Abstract

The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.
Financial Inclusion and Rural Development: Empowering Micro-entrepreneurs in Lubuk Beringin, Bungo Regency, Jambi, Indonesia Abu Bakar; Widya Pratiwi; Eva Marlina; Sasmita Rusnaini; Mardiansyah; Silvia Jesika; Zulkifli; Darmawanto; Syah Amin Albadry; Hamirul
Indonesian Community Empowerment Journal Vol. 4 No. 2 (2024): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v4i2.60

Abstract

Micro-entrepreneurs in rural Indonesia often face challenges in accessing financial services and developing sustainable business practices. This community service initiative aimed to empower micro-entrepreneurs in Lubuk Beringin, Bungo Regency, Jambi, Indonesia, by promoting financial inclusion and rural development. A mixed-methods approach was employed, incorporating surveys, focus group discussions, and in-depth interviews to assess the needs and challenges of micro-entrepreneurs. Based on the findings, a comprehensive program was designed and implemented, encompassing financial literacy training, business development workshops, and access to microcredit facilities. The program resulted in increased financial literacy, improved business skills, and enhanced access to financial resources among the participants. Data indicates a 20% increase in average monthly income and a 15% rise in business savings among participating micro-entrepreneurs six months after program completion. Additionally, the program fostered a sense of community and collaboration among the participants. This initiative demonstrates the vital role of public administration in empowering micro-entrepreneurs through financial inclusion and rural development strategies. By providing access to financial knowledge, skills, and resources, public administration can contribute to sustainable economic growth and improved livelihoods in rural communities.
Factors Influencing Consumer Adoption of Mobile Payment Systems in Jambi, Indonesia: A Technology Acceptance Model Approach Delvita Juniarsih; Panji Ulum; Darmawanto; Eva Marlina; Hamirul; Feri Antoni
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.72

Abstract

Mobile payment systems (MPS) are rapidly transforming financial transactions in Indonesia, including in Jambi Province. However, the adoption rate varies significantly. This study investigates the factors influencing consumer adoption of MPS in Jambi, Indonesia, using the Technology Acceptance Model (TAM) as a theoretical framework. A quantitative approach was employed, involving a survey of 300 consumers in Jambi Province. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between perceived usefulness, perceived ease of use, social influence, trust, perceived risk, and the intention to use MPS. The findings revealed that perceived usefulness, perceived ease of use, social influence, and trust positively influence the intention to use MPS. Conversely, perceived risk negatively affects adoption intention. This study provides valuable insights for policymakers, financial institutions, and mobile payment providers to promote MPS adoption in Jambi. Strategies should focus on enhancing the perceived usefulness and ease of use of MPS, building trust, leveraging social influence, and mitigating perceived risks.
Analisis Literatur Kontribusi Sistem Informasi Manajemen bagi Efisiensi Operasional UMKM di Era Digital Ana Dwi Jayanti; Sintia Hendrianto; Della Safitri; Revin Slamet Kislandani; Eva Marlina; Noval Zikra Azzuhri; Nur Hawa
Jurnal Intelek Insan Cendikia Vol. 2 No. 12 (2025): Desember 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor yang memiliki kontribusi besar terhadap perekonomian Indonesia, namun masih menghadapi tantangan dalam pengelolaan operasional akibat keterbatasan literasi digital dan pencatatan yang belum terstruktur. Transformasi digital mendorong pelaku UMKM untuk memanfaatkan Sistem Informasi Manajemen (SIM) guna meningkatkan efisiensi dan daya saing usaha. Penelitian ini bertujuan untuk menganalisis kontribusi SIM terhadap peningkatan efisiensi operasional UMKM di era digital melalui pendekatan studi literatur. Data dikumpulkan dari artikel ilmiah nasional dan internasional dalam rentang publikasi 2019–2025 yang relevan dengan topik penelitian. Hasil kajian menunjukkan bahwa penerapan SIM secara konsisten berkontribusi pada peningkatan efisiensi operasional melalui percepatan proses administrasi, pengurangan kesalahan pencatatan manual, integrasi data antarfungsi bisnis, dan penyediaan informasi real time yang mendukung pengambilan keputusan berbasis data. Selain itu, sistem informasi berbasis manajemen terbukti meningkatkan produktivitas, menekan biaya operasional, serta memperkuat daya saing usaha dalam ekosistem bisnis digital. Namun demikian, keberhasilan implementasinya dipengaruhi oleh faktor kesiapan sumber daya manusia, literasi digital, komitmen manajemen, dan ketersediaan infrastruktur teknologi. Dengan demikian, dapat disimpulkan bahwa SIM memiliki peran strategis dalam mendukung efisiensi operasional UMKM, namun implementasinya memerlukan pendekatan holistik serta dukungan berkelanjutan agar manfaat optimal dapat tercapai
Co-Authors Abu Bakar Ana Dwi Jayanti Ariyanto M Darmawanto Della Safitri Feri Antoni Hamirul Juniarsih, Delvita Mardiansyah Noval Zikra Azzuhri Nur Hawa Panji Ulum Revin Slamet Kislandani Sasmita Rusnaini Silvia Jesika Silvia Jessika Sintia Hendrianto Syah Amin Albadry Widya Pratiwi Zulkifli