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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 2 (2025)" : 25 Documents clear
Driving Business Performance Through Entrepreneurial Orientation and Innovation Danendra, Rafi; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research was conducted with the aim of knowing the effect of Entrepreneurial Orientation and Innovation on Firm Performance in chip businesses in Batu City. This type of research uses an explanatory type with a quantitative approach. The sampling technique used used the saturated sampling method to 71 respondents from the entire population of chip businesses in Batu City. Data processing was carried out using IBM SPSS software version 25.0. The results of this study conducted involving several series of tests show the results that Entrepreneurial Orientation has a positive and significant effect on Business Performance. Entrepreneurial orientation is able to improve business performance by being responsive to existing opportunities. The role of innovation also has a positive and significant effect on business performance. Innovation is able to improve business performance by making changes to production raw materials.
Boosting MSME Performance and Competitive Advantage Through Strategy and Innovation: Insights From Malang City Aisyah, Nabila Nur; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

MSME is one of the most vital industrial sectors in Indonesia’s economy, serving as a key driver of economic activity across various fields. With the increasing number of its units, competition among businesses has become more intense, potentially leading some enterprises to exit the market. Therefore, they must possess competitive advantages to survive and grow. Several researchers have stated that competitive advantage can be influenced by business strategy, innovation, and performance. This study aims to examine the influence of business strategy and innovation on competitive advantage among MSMEs in Malang City with performance as a mediating variable. Here Partial Least Squares was used to assess the inner and outer models, and hypothesis testing was conducted; both were performed using SmartPLS. This study finds that: (1) business strategy significantly influences competitive advantage; (2) innovation does not significantly affect competitive advantage; (3) business strategy has a significant impact on performance; (4) innovation significantly affects performance; (5) performance has a notable impact on competitive advantage; (6) business strategy has a significant and positive indirect influence on competitive advantage through performance; and (7) innovation significantly and negatively influences competitive advantage through performance.
Business Planning for Competitive Advantage: An Analysis of Potential and Challenges in the Shoe Care Service Industry Sabilillah, Raehan Daffa; Jazuli, Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a major contribution to the Indonesian economy, including in the growing shoe washing service sector. In Malang Regency, this sector shows significant growth potential, especially with increasing demand in line with people's lifestyles that increasingly prioritize hygiene and shoe care. Data shows that the population in Malang Regency, the majority of whom are of productive age, has a high need for shoe care services, especially among students, students, and workers. However, despite the great opportunities, businesses like Rebel Shoescare face challenges in terms of marketing and brand recognition, especially with many competitors already present in the market. Therefore, this study aims to analyze the potential and challenges faced by the shoe washing business Rebel Shoescare in Malang Regency, as well as the importance of business planning to support the sustainability and growth of the business. This research is expected to provide a clear picture of the strategies that need to be implemented by business actors to face competition and optimize existing opportunities.
Green Innovation and Competitive Advantage: The Mediating Impact of Corporate Image Afif, Naufal Ijlal; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Business competition continues to increase along with rapid economic development and globalization. Companies must be able to present innovations in order to create a Competitive Advantage to be used as a force that can be used to face competition. Green Innovation, as a company's effort to adopt environmentally friendly technology and sustainable business processes, is seen as a key factor in increasing the company's competitiveness in a global market that is increasingly concerned with environmental issues. On the other hand, a positive Corporate Image can strengthen the relationship between Green Innovation and Competitive Advantage by increasing consumer perceptions of company value. This study aims to analyze the effect of Green Innovation on Competitive Advantage with Corporate Image as a mediating variable on consumers of Retrorika Coffee Batu. This research is quantitative research. The number of respondents taken from this study were 250 consumers of Retrorika Coffee Batu. The instruments in this study were tested using validity and reliability tests. The analysis technique used is Partial Least Square (PLS). The results concluded that Green Innovation affects Competitive Advantage. Corporate Image affects Competitive Advantage. Corporate Image mediates Green Innovation on Competitive Advantage.
Enhancing Employee Performance Through Job Satisfaction: The Impact of Environment, Rewards, and Support Nuswantoro, Alvin Anggoro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The Company needs to know the level of performance and the factors that influence it. This study aims to determine the effect of work environment, rewards, and organizational support on employee performance with job satisfaction as an intervening variable. This type of research is quantitative with a descriptive and causal approach. The study was conducted on permanent employees of Branch office of Bank Rakyat Indonesia, Purbalingga using a sample of 105 respondents who were determined using purposive sampling techniques. Data analysis used the Structural Equation Modeling (SEM) method. The results of the study showed that the work environment, rewards, organizational support have a positive and significant effect on employee job satisfaction and performance. Job satisfaction mediates the influence of the work environment, rewards and organizational support on employee performance. The conclusion is that there is a positive and significant influence of the work environment, rewards, organizational support on employee job satisfaction and performance. Job satisfaction as an intervening variable strengthens the influence of the work environment, rewards, organizational support on job satisfaction

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