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Angga Endre Restianto
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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 4 (2025)" : 25 Documents clear
Five Facets of Strategy: Unlocking Competitiveness in The Rolling Stock Industry Atana, Arisal Maula; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.07

Abstract

The rolling stock manufacturing industry, as part of the national strategic sector, is facing global challenges such as technological competition, price pressure, and increasing demands for operational efficiency. In this context, it is essential for PT Industri Kereta Api (Persero), the sole national rolling stock manufacturer, to formulate a business strategy that is both integrated and adaptive. This study aims to analyze the corporate strategy of INKA using the Diamond Strategy framework, which includes five elements: arenas, vehicles, differentiators, staging, and economic logic. A qualitative descriptive approach was conducted with a case study method, utilizing in-depth interviews, documentation, and literature review for data collection. The findings show that INKA's corporate strategy reflects all five elements of the Diamond Strategy, though with varying degrees of effectiveness. The elements of arenas and vehicles are implemented consistently, while staging and economic logic still require improvement in internal integration and resource allocation. These results highlight the importance of a cohesive alignment among strategic elements to enhance the company's global competitiveness. The implications of this study not only contribute to the theoretical development of the Diamond Strategy in the context of state-owned enterprises, but also offer practical recommendations for corporate leaders to build more responsive and sustainable strategies.
A Strategy for Nurturing Growth: Building Competitive Advantage Through Personalized Care in A Crowded Market Damanik, Jordy Roy Armando; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.24

Abstract

The urgency of this research stems from the rapid growth of Indonesia's healthcare industry, which has not been uniformly matched by improvements in service quality and digital adoption, particularly in private Type C hospitals. RSU Yoshua, a private Type C hospital in a semi-urban area, demonstrates this gap; despite a strategic location, it shows suboptimal performance, including a low Bed Occupancy Rate (BOR). The study aims to formulate a competitive strategy for RSU Yoshua to enhance its market position. This research employs a descriptive qualitative method with a case study approach, utilizing triangulation of data from in-depth interviews, internal documents, and literature. Strategic analysis was conducted using the IFE, EFE, SWOT, IE Matrix, and QSPM framework. The results indicate that RSU Yoshua is in a "hold and maintain" strategic position, signifying moderate internal capabilities amidst a relatively favorable external environment. The QSPM analysis prioritizes three strategies: (1) leveraging experienced teams to offer personalized services and improve patient satisfaction, (2) investing in digital marketing to increase visibility, and (3) optimizing its strategic location through telehealth and community outreach. This study validates the applicability of the David & David strategic model for resource-constrained private hospitals and provides actionable recommendations for digital transformation and service differentiation to ensure long-term sustainability.
Business Feasibility Analysis to Enhance the Competitiveness through a Business Development Strategy Ghossa, Inez Shabrina; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.04

Abstract

The growing competition in the motorcycle spare parts market pushes small businesses to keep innovating if they want to survive and expand. Without clear strategies, many risk stagnation or losing ground to competitors. This study explores the business feasibility of Putri Jaya Motor Go Solution as a way to boost competitiveness and design a more structured business plan. The store, located in the Karangduren Village market, offers spare parts from multiple brands but continues to face challenges such as limited promotion, lack of service differentiation, and operational inefficiencies. To overcome these issues, a new service model is introduced that allows customers to order via WhatsApp and receive direct delivery. Using descriptive qualitative methods through observation and document analysis, the research finds that the model is financially feasible, generating promising profits with relatively low risk. The findings highlight practical lessons for small businesses in adopting digital-based services and stress the role of technology and customer-oriented strategies in driving long-term growth.
Inovasi Entrepreneurship Lembaga Bantuan Hukum (LBH) untuk Pencegahan Tindak Pidana Anak di SMA Al Islah Kecamatan Sukadiri Ijum Setiawan; Muflih Adi Laksono
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.23

Abstract

This study examines the innovative role of the Legal Aid Institute (LBH) in preventing juvenile crime through an entrepreneurship-based approach in the school environment. The urgency of this research stems from the increasing number of legal cases involving children, which have long-term social and psychological consequences. The purpose of this study is to design and evaluate the LBH preventive model at Al Islah High School, Sukadiri District, Tangerang Regency, which integrates legal literacy, restorative justice, and social entrepreneurship activities. The study used a qualitative descriptive method with students as the main focus, supported by a SWOT analysis. The results show that LBH is able to expand its role from reactive legal assistance to proactive prevention through legal literacy programs and entrepreneurship activities that build discipline, responsibility, and social awareness. Furthermore, there are nine strategies that can be implemented for the implementation of the Legal Aid Institute's (LBH) Entrepreneurship Innovation for the Prevention of Juvenile Crime in the future. The 9 strategies include aspects of optimizing human resources and volunteers, strengthening partnership networks, branding and positive publications, building internal management systems, diversifying funding sources, regular evaluations, innovating digital advocacy services, improving public education programs, taking part in current issues, building strong legal standing, increasing solidarity and support networks, and implementing strict advocacy ethics.
Legal Literacy Field School as An Innovation in Promoting Legal Awareness for Vocational High School Students Dito Aditia; Muhimah, Uum Ummul
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.03

Abstract

Islamic boarding schools (Pesantren) and schools are formal educational institutions that play a role in educating the community. The role of university students in improving students' legal literacy can be expanded through field schools. Unfortunately, however, not many field schools are designed to improve community legal literacy. The purpose of this study is to explain the implementation of legal literacy field schools to increase legal awareness of students at the SMK Unggulan Al Manar Tajinan, and to provide an innovative concept for legal literacy field schools in the form of an action plan. This research uses a descriptive method, with a systematic literature review approach applied as the philosophical basis in developing the field school innovation. In providing education to vocational high school students, the Field School instills the values ​​of legal awareness and initiative. The learning methods used in the Field School are Direct Class and Reflective. The material provided to participants is 12 lessons, which cover 3 competencies: cognitive, affective, and psychomotor, involving aspects of legal literacy, legal awareness, communication, entrepreneurship, and innovation. Therefore, it is necessary to make real efforts to implement the Field School action plan which includes Planning, Strategizing, Organizing, Actuating, Controlling and Evaluating so that the implementation of the Field School can be sustainable and have a broader impact in fostering legal awareness in the community.

Page 3 of 3 | Total Record : 25

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