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Fokus Abdimas
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : -     EISSN : 29641616     DOI : https://doi.org/10.34152/
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences
Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh STIE Pelita Nusantara Semarang dengan tujuan mempublikasikan hasil kegiatan pengabdian kepada masyarakat yang bersifat aplikatif, inovatif, dan memberikan dampak nyata bagi masyarakat. Jurnal ini menjadi media untuk menyebarluaskan model pemberdayaan, solusi implementatif, dan inovasi berbasis keilmuan akuntansi dan manajemen yang dapat memperkuat pembangunan ekonomi, sosial, dan lingkungan. Scope Ruang lingkup Fokus ABDIMAS berfokus pada bidang Akuntansi dan Manajemen dalam konteks pengabdian kepada masyarakat, terutama pada topik-topik: Pengentasan kemiskinan berbasis sumber daya lokal Meliputi strategi pemberdayaan ekonomi, pengembangan kapasitas, dan optimalisasi potensi lokal. Pengelolaan wilayah pedesaan berbasis kearifan lokal Termasuk tata kelola desa, pembangunan berkelanjutan, dan community development. Pengembangan Ekonomi, Kewirausahaan, Koperasi, Industri Kreatif, dan UMKM Seperti pelatihan manajemen keuangan, manajemen usaha, pemasaran digital, dan inkubasi bisnis. Pengembangan teknologi berwawasan lingkungan Meliputi teknologi ramah lingkungan, pengelolaan limbah, dan edukasi lingkungan untuk masyarakat. Inovasi teknologi dalam bisnis Termasuk penerapan teknologi informasi, digitalisasi proses bisnis, aplikasi akuntansi dan manajemen berbasis IT, serta solusi otomatisasi usaha. Jurnal ini menerima artikel yang berasal dari program pengabdian kepada masyarakat, pendampingan, pelatihan, pemberdayaan komunitas, implementasi teknologi tepat guna, evaluasi program, serta best practices yang relevan dengan bidang akuntansi dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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PENDAMPINGAN BRANDING VISUAL DAN PERHITUNGAN HARGA POKOK PRODUKSI (HPP) UNTUK MENINGKATKAN DAYA SAING UMKM PEYEK DAN BAGOR BU MARTIN Winarti Kusuma Dewi; M. Solahuddin; Adam Ferdiansyah; Falihul Azam; Dian Anita Sari
Fokus ABDIMAS Vol. 5 No. 1 (2026): April 2026
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/1nvy5x25

Abstract

Bu Martin’s Peyek and Bagor MSME is an MSME that was established in 2012. According to the results of a preliminary survey, in running their business, the MSME faces challenges in the areas of promotion, product identity, and financial management, specifically in calculating the cost of goods sold (COGS). Based on observations, the community service activities were conducted with the aim of helping to enhance marketing appeal and providing business owners with an understanding of how to calculate COGS in relation to business profits. The implementation methods included observation, interviews, mentoring, and the direct execution of the work program at the business location of Bu Martin’s Peyek and Bagor SME. The work program included creating business banners, compiling product price catalogs, designing packaging stickers, and calculating COGS. The results of the activities for the Peyek and Bagor Bu Martin SMEs were that the SMEs now have more attractive promotional materials in the form of banners, product stickers, and product catalogs. Additionally, the business owner has gained a better understanding of how to determine selling prices based on COGS, allowing for more accurate calculations of business profits. Through this initiative, it is hoped that Bu Martin’s Peyek and Bagor SME can enhance its competitiveness and support sustainable business development.
PELATIHAN PENGEMBANGAN IDE BISNIS DAN BUSINESS MODEL CANVAS (BMC) UNTUK MENUMBUHKAN JIWA INOVATIF DAN KREATIF SISWA SMK NEGERI 1 BAWEN Ahmad Sahri Romadon; Asah Wiari Sidiq; Citra Rizkiana; Yeremia Wijayanto
Fokus ABDIMAS Vol. 5 No. 1 (2026): April 2026
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/ryhbmk62

Abstract

The development of the digital economy and the creative economy requires vocational high school (SMK) graduates to possess not only technical competencies but also creative, innovative, and entrepreneurial thinking skills. SMK Negeri 1 Bawen, as a vocational education institution, is oriented toward graduates' job readiness. However, initial observations found that students' orientation is still predominantly as job seekers, their business ideas are unstructured, and their understanding of business planning is still limited. Furthermore, the use of digital media for economic activities is not optimal, even though students are quite familiar with technology. This community service program aims to foster students' innovative and creative spirit through training in business idea development and the preparation of a Business Model Canvas (BMC). The implementation method is carried out through three main stages: preparation, implementation, and evaluation and reporting. The implementation stage includes strengthening the entrepreneurial mindset, exploring problem-based business ideas, training in the nine elements of the Business Model Canvas, practicing developing business models in groups, and practicing presentations. Evaluation is carried out through pre- and post-tests to measure improvements in understanding, observing student participation, and assessing the quality of the resulting business models. The results of the activity showed that the training was able to improve participants' understanding of entrepreneurship and the Business Model Canvas (BMC). The training was attended by 32 students from SMK Negeri 1 Bawen, specializing in Food Crop and Horticulture Agribusiness (ATHP). The pre-test results showed a level of understanding of participants at 20%, while the post-test results increased to 70%, resulting in an increase of 50 percentage points. In addition, all groups of participants successfully compiled a Business Model Canvas (BMC) based on the business ideas they developed. This activity also succeeded in improving creativity, communication skills, teamwork, and participants' confidence in developing and presenting business ideas.   Keywords: innovation, creativity, business model canvas
Optimalisasi Branding UMKM Sop Buah Pandawa melalui Promosi Digital Nawang Cahya Ningrum; Annisa Agustin; Damayanti Damayanti
Fokus ABDIMAS Vol. 5 No. 1 (2026): April 2026
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/pcrk9e42

Abstract

MSMEs are one of the sectors that have an important role in supporting the community's economy. However, many MSMEs still face obstacles in promotion and business identity development, causing product marketing to be less optimal. This community service activity was carried out at Sop Buah Pandawa MSME with the aim of increasing product sales through digital promotion. The methods used in this activity included observation, problem identification, program planning, implementation, and evaluation. The programs carried out included creating a TikTok account and promotional content, installing business banners, placing stickers on the cart, and installing tablecloths to improve the appearance of the business place. The results showed changes in the business appearance so that it looked neater, more attractive, and easier for consumers to recognize. In addition, the use of social media helped expand product promotion to the community. Based on the activities that have been carried out, branding optimization and digital promotion can help increase consumer attraction, expand product marketing, and support the development of Sop Buah Pandawa MSME to compete better with similar businesses. Keywords: MSMEs, branding, digital promotion

Page 12 of 12 | Total Record : 113

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