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Fokus Abdimas
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : -     EISSN : 29641616     DOI : https://doi.org/10.34152/
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences
Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh STIE Pelita Nusantara Semarang dengan tujuan mempublikasikan hasil kegiatan pengabdian kepada masyarakat yang bersifat aplikatif, inovatif, dan memberikan dampak nyata bagi masyarakat. Jurnal ini menjadi media untuk menyebarluaskan model pemberdayaan, solusi implementatif, dan inovasi berbasis keilmuan akuntansi dan manajemen yang dapat memperkuat pembangunan ekonomi, sosial, dan lingkungan. Scope Ruang lingkup Fokus ABDIMAS berfokus pada bidang Akuntansi dan Manajemen dalam konteks pengabdian kepada masyarakat, terutama pada topik-topik: Pengentasan kemiskinan berbasis sumber daya lokal Meliputi strategi pemberdayaan ekonomi, pengembangan kapasitas, dan optimalisasi potensi lokal. Pengelolaan wilayah pedesaan berbasis kearifan lokal Termasuk tata kelola desa, pembangunan berkelanjutan, dan community development. Pengembangan Ekonomi, Kewirausahaan, Koperasi, Industri Kreatif, dan UMKM Seperti pelatihan manajemen keuangan, manajemen usaha, pemasaran digital, dan inkubasi bisnis. Pengembangan teknologi berwawasan lingkungan Meliputi teknologi ramah lingkungan, pengelolaan limbah, dan edukasi lingkungan untuk masyarakat. Inovasi teknologi dalam bisnis Termasuk penerapan teknologi informasi, digitalisasi proses bisnis, aplikasi akuntansi dan manajemen berbasis IT, serta solusi otomatisasi usaha. Jurnal ini menerima artikel yang berasal dari program pengabdian kepada masyarakat, pendampingan, pelatihan, pemberdayaan komunitas, implementasi teknologi tepat guna, evaluasi program, serta best practices yang relevan dengan bidang akuntansi dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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MENINGKATKAN PEMBERDAYAAN MASYARAKAT TERHADAP UMKM MELALUI E - DIGITAL DI KELURAHAN GAJAHMUNGKUR Kurniawati, Endang; Zulfa, Intan Amalina; Andani, Berliana Indah; Salsabil, Ahmad Rivaldi; Saudah, Nurus; Iqbal, Fariez
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.2.127-131

Abstract

AbstractIn the growing E- digital era, the use of information and communication technologies has been a key factor in the survival and growth of micro, small, and medium enterprises (MSMEs). SMEs constitute the backbone of Indonesia’s reeconomy, contributing significantly to gross domestic product (GDP) and labor absorption. However, many SMEs still face challenges in accessing wider markets, promoting products, and increasing competitiveness. SMEs in Indonesia play a very vital role in the reeconomy, contributing almost 60% to GDP and absorbing a lot of labour. However, many SMEs are still lagging behind in terms of marketing, especially in utilizing E- digital technologies as per the current conditions. Many SME actors are yet to realize the importance of E- digital marketing to enhance their competitiveness and reach a wider market. the empowerment of SMEs through E - DIGITAL MARKETING, along with the rapid development of information technologies that are changing the way businesses operate.Keywords: the use of information and communication technologies, promoting products, and increasing competitiveness. E - DIGITAL MARKETING
PENDAMPINGAN STRATEGI BERSAING UMKM “STASIUN ES 88” MELALUI DIGITAL MARKETING DAN DIVERSIFIKASI MENU Pariyono, Pariyono; Amin, Moh. Solikul; Syamsudin, Amin; Listiani, Nur
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1408

Abstract

This community service initiative aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) by addressing key challenges identified through SWOT analysis, interviews, and field observations. The objectives are: (1) to improve the visual appeal of the sales point, (2) to increase consumer awareness of the business location, (3) to establish a digital presence via social media, and (4) to diversify product offerings, including nighttime beverage options. The novelty of this program lies in its integrated approach simultaneously tackling branding, digital marketing, and product innovation to foster MSME resilience in a competitive market environment. By providing MSMEs with practical tools such as signage (banners and neon boxes), Google Maps integration, and social media accounts (Facebook, Instagram, TikTok), alongside product diversification strategies, the program offers a scalable model for MSME development. The scope of the research includes the design, implementation, and evaluation of targeted interventions aimed at improving marketing performance and product attractiveness. This study is confined to a selected MSME unit and serves as a pilot model that can be adapted to similar business contexts.
STRATEGI PEMASARAN EFEKTIF UNTUK MENINGKATKAN DAYA SAING DAN PENETRASI PASAR DI PUDING PUYO SEBAGAI IMPLEMENTASI MAGANG MBKM Fitriyani, Yuni; Aditya, Elma Muncar; Widiastuti, Tantri
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1556

Abstract

Puyo Silky Desserts merupakan puding pertama dalam bisnis desserts yang menjadi top of mind. Puyo Silky Desserts dalam membangun komunikasi pemasarannya melalui Integrated Marketing Communication (IMC), yang berorientasi kepada primary dan secondary target market. Puyo dalam menjalankan kegiatan marketingnya melalui offline dan online secara berimbang, kedua hal tersebut bertujuan untuk mengembangkan brand serta mempertahankan eksistensi konsumennya. Secara online, Puyo aktif menjalankan promosinya melalui media sosial Instagram dan Facebook Ads dengan berbagai konten yang menarik yang diharapkan respon konsumen yang didapatkan oleh perusahaan sangat baik. Sedangkan secara offline Puyo melakukan berbagai promosi secara berkelanjutan.
AKTIF BERTANYA SEBAGAI BENTUK ACTIVE LEARNING UNTUK MENINGKATKAN SCORE DALAM MENEMPUH MATA KULIAH STATISTIKA Kafabih, Anim
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1521

Abstract

This article aims to describe the implementation of incentive-based active learning to encourage students to actively ask questions and express their opinions during statistics lectures. Incentives are given in the form of extra credit, which can influence scores on assignments and the final exam. The application of this strategy has been proven to improve conceptual understanding and learning outcomes, especially in statistics courses. The analysis shows that every question a student asks has a positive and significant effect on increasing their final exam score, for both male and female students, though the impact is greater for female students. These results confirm that active student involvement through questioning not only enriches the learning process but also provides measurable academic benefits. The success of this method is influenced by the consistent application of the rules, the provision of appropriate feedback, and the improvement in the quality of the questions asked. Therefore, strengthening strategies that can encourage both the quantity and quality of questions is key to increasing the effectiveness of active learning in the classroom. This finding contributes to the development of interactive learning methods that focus on active student participation as a means of improving academic achievement and conceptual understanding
Inovasi Olahan Produk Pertanian Stik Singkong Keju dan Penguatan Digital Marketing di Desa Jambudesa Arbika, Cadar Isya; Majid, Habib Ilham; Mar’ah, Dyah Awaliyah; Faa'idah, Riska Nabil; Listiawati, Aliza; Chairil, Ludfi; Prayoga, Ipuk Adi
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1534

Abstract

The Community Service Program (KKN) is a program that involves students as an inseparable part of the tri dharma of higher education, focusing on honing students’ abilities to apply all forms of knowledge acquired during lectures. Jambudesa Village, Purbalingga Regency is one of the locations for KKN implementation. Based on observations in this village, most of the local community are farmers. One of them is the cassava farmers who rely on it for their livelihood. At the time of the cassava harvest, farmers sell it directly to collectors at a price of around one thousand rupiah per kilo, as mentioned by one of the farmers. Therefore, an innovation program for food products based on local agricultural products, including cassava, was implemented. There are several reasons why this program was initiated, mainly to increase the market value of cassava. To foster creativity for the local community, especially for housewives, and to utilize the abundant agricultural products in the surrounding environment. In addition to product innovation, students also present a digital marketing socialization work program aimed at the sustainability of the product innovation creation, which is expected to expand the market, improve competitiveness, and maximize the economic potential of the community in the technological era. The results of the activities show an increase in community skills in processing cassava, the creation of unique food products, and the initial ability of the community to utilize social media to market products.
MENINGKATKAN LITERASI REMAJA TENTANG PENCEGAHAN KEKERASAN SEKSUAL MELALUI SOSIALISASI POSYANDU REMAJA Amellia, Dinna; Tunniati, Tunniati; Aziz, Anas Gunawan Nur
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1538

Abstract

Kegiatan sosialisasi ini merupakan bagian dari program kerja Kuliah Kerja Nyata (KKN) Universitas Perwira Purbalingga (Unperba) tahun 2025 yang dilaksanakan di Desa Ponjen. Program ini dirancang khusus dengan tujuan utama meningkatkan literasi mengenai pencegahan kekerasan seksual di kalangan remaja yang tinggal di desa tersebut melalui pemanfaatan media Posyandu Remaja sebagai sarana edukasi yang efektif dan mudah dijangkau. Kekerasan seksual merupakan isu serius yang rentan dialami oleh remaja akibat keterbatasan pengetahuan dan kesadaran mengenai bentuk, dampak, serta strategi pencegahannya. Program sosialisasi yang dilaksanakan melalui Posyandu Remaja di Desa Ponjen menjadi salah satu langkah strategis dalam meningkatkan literasi remaja terkait pencegahan kekerasan seksual. Kegiatan ini mencakup penyampaian materi mengenai pengertian, jenis, dan dampak kekerasan seksual, bagian tubuh yang tidak boleh disentuh, serta upaya pencegahan sejak dini. Metode yang digunakan meliputi penyampaian materi menggunakan media PowerPoint, diskusi interaktif, dan tanya jawab untuk mendorong partisipasi aktif peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan, kesadaran, dan sikap remaja dalam mengenali serta mencegah potensi kekerasan seksual di lingkungan sekitar. Dengan demikian, sosialisasi di Posyandu Remaja terbukti efektif sebagai media edukasi preventif guna menciptakan lingkungan yang aman, sehat, dan ramah remaja.
PEMBERDAYAAN PETANI BAWANG MERAH DENGAN EFISIENSI PRODUKSI GUNA PENINGKATAN PENDAPATAN Prabowo, Catur; Pelupessy, Ig. Henri; Fahlefi, Diva Riza; Harminingtyas, Rudika; Widowati, Maduretno
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1576

Abstract

This community service program aims to empower shallot farmers in Brebes Regency by improving production efficiency to increase income and local economic sustainability. Brebes, a major national shallot production center, faces efficiency issues due to excessive input use and weak farm management. A team of lecturers conducted participatory training and mentoring covering technical efficiency, financial management, cost and revenue analysis, and strengthening farmer group institutions. The results showed an increase in productivity from 9.5 tons to 11.2 tons per hectare, a Revenue/Cost ratio from 1.42 to 1.68, and technical efficiency from 0.78 to 0.91. Awareness of financial recording increased from 15% to 85%, and a marketing cooperative was formed, strengthening farmers' bargaining power. This program successfully transformed traditional patterns into efficient and sustainable farming systems, while strengthening the role of universities in empowering agricultural communities.
PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG Kusumastuti, Aprillia Elly; Yuliana, Rahmi; Wahyuni, Asri Nur; Mursid, Ali; Hidayat, Dwi Suryanto
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1583

Abstract

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing
STRATEGI PEMASARAN DAN MANAJEMEN UMKM EFEKTIF DALAM MENINGKATKAN DAYA SAING DI ERA PASAR ONLINE PADA PELATIHAN KECAKAPAN WIRAUSAHA DI LKP KAWAICI NN KABUPATEN DEMAK Widodo, Untung; Indriyatni, Lies; Wahyunigsih, Susanti; Yuliati, Yuliati
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1584

Abstract

This community service activity aims to improve the skills and understanding of entrepreneurship training participants at LKP Kawaici NN, Demak Regency, in implementing effective marketing strategies in the digital era. The methods used include training sessions, mentoring, and hands-on practice in utilizing social media and online marketplaces as marketing platforms. The results of the activity show an increase in participants’ understanding of digital marketing concepts, their ability to create promotional content, and their confidence in selling products online. Therefore, this training has had a positive impact on enhancing the participants’ competitiveness in the online market.
SMART INVESTMENT EDUCATION FOR MEMBERS OF THE DIAN HUSADA CONSUMER COOPERATIVE IN DEMAK REGENCY Adhi, Daniel Kartika; Wahyuningsih, Panca; Tasriastuti, Nurrohmi Ambar
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1592

Abstract

This community service program aims to improve the financial literacy and investment skills of members of the Dian Husada Consumer Cooperative, Demak Regency, through the “Smart Investment Education” initiative. The program was motivated by the low understanding among members of legal investment instruments and the lack of long-term financial planning. The methods applied include participatory training, risk profile simulations, and assistance in preparing personal investment plans. The activity resulted in a 72% improvement in members’ understanding of investment concepts, behavioral changes reflected in increased member savings, and greater awareness of the importance of investment products supervised by the Financial Services Authority (OJK). This article emphasizes that cooperatives can play a strategic role as financial education centers for their members and as partners to regulators in building financially literate communities.Keywords: financial literacy, investment, cooperative, economic empowerment, OJK

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