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EBID:Ekonomi Bisnis Digital
Published by STMIK Widuri
ISSN : -     EISSN : 30248450     DOI : 10.37365/ebid
Core Subject : Economy,
Economics, Econometrics & Finance
The Infotech : Journal of Technology Information is a scientific journal that contains research results written by lecturers, researchers and practitioners. This journal is expected to develop research and make a meaningful contribution to increasing research resources in the field of Information Technology. Infotech published by the Institute for Research and Community Service (LPPM) STMIK Widuri with open access. Every published article has a digital object identifier (DOI). ISSN 2620-5181 (Online) ISSN 2460-2108 (Print)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 99 Documents
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PENGGUNAAN MEDIA SOSIAL TIKTOK PADA WAKTU YANG BERBEDA DALAM SEHARI TERHADAP MOTIVASI PENGGUNA DAN EFEKTIVITAS IKLAN TIKTOK Ryan Fazriansyah; Willy Arafah
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.620

Abstract

This study aims to analyze the effect of TikTok social media usage at different times of the day on user motivation and TikTok advertising effectiveness. The research variables include TikTok on Mobile Most Intense Use During the Day vs Evening, Motivation to Use TikTok: Seek Information, Seek Entertainment, Seek Friends, Seek Support, and Advertising Outcomes: Brand Recall, Click on Ads, Act on Ads, Purchase. This study used a quantitative approach with data collected through questionnaires distributed to 105 Generation Z respondents aged 18–27 years who actively use TikTok. The sampling technique used purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM) with AMOS software. The results showed that all hypotheses were supported. TikTok usage during the day and evening positively affected users’ motivation to seek information, entertainment, friends, and social support. In addition, users’ motivation to use TikTok also positively influenced TikTok advertising effectiveness. These findings indicate that the higher the intensity of TikTok usage, the higher the effectiveness of advertisements received by users.
PENGARUH UKURAN PERUSAHAAN, KEPEMILIKAN INSTITUSIONAL, DAN DEWAN KOMISARIS INDEPENDEN TERHADAP KINERJA KEUANGAN Marsya Dzihnii Wahdaniyah; Titik Aryati
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.629

Abstract

The objective of this study is to examine the influence of firm size, institutional ownership, and independent board of commissioners on the financial performance of companies listed on the Indonesia Stock Exchange in the energy sector during the period 2022–2024. This study employs a quantitative method with purposive sampling and obtained 140 data points. Data analysis was conducted using panel regression with Eviews 12. The results indicate that firm size does not affect financial performance, whereas institutional ownership and the board of commissioners have a positive effect on financial performance. This suggests that good corporate governance plays a crucial role in enhancing a company’s financial performance.
PERAN MEDIASI ANXIET DALAM MEMPENGERUHI ORGANIZATIONAL ATTRACTIVENESS DAN INTRINSIC MOTIVATION TERHADAP INTENTION TO ENGAGE. IN AI RECRUITMENT Elang Muhammad Dewa Rizqi; Tiara Puspa
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.624

Abstract

Penelitian ini bertujuan menganalisis pengaruh Organizational attractiveness dan Intrinsic motivation terhadap intention to engage. dalam proses job application berbasis Artificial Intelligence (AI), dengan Anxiety sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 165 responden di Jakarta Barat yang memiliki pengalaman atau pengetahuan mengenai rekrutmen berbasis AI. Teknik sampling menggunakan purposive sampling, sedangkan analisis data dilakukan menggunakan Structural Equation Modeling (SEM) melalui IBM SPSS dan AMOS. Hasil penelitian menunjukkan bahwa Intrinsic motivation berpengaruh positif dan signifikan terhadap intention to engage., sedangkan Organizational attractiveness tidak berpengaruh signifikan. Selain itu, Organizational attractiveness, Intrinsic motivation, dan Anxiety tidak berpengaruh signifikan terhadap intention to engage. maupun Anxiety sebagai variabel mediasi. Hasil penelitian menunjukkan bahwa keterlibatan kandidat dalam rekrutmen berbasis AI lebih dipengaruhi oleh faktor motivasional dibandingkan faktor emosional. Penelitian ini diharapkan dapat menjadi masukan bagi perusahaan dalam merancang sistem rekrutmen berbasis AI yang mampu meningkatkan pengalaman dan keterlibatan kandidat selama proses seleksi kerja.
PENGARUH KUALITAS AUDIT, UKURAN KAP, DAN AUDIT DELAY TERHADAP PERGANTIAN AUDITOR DENGAN KOMITE AUDIT SEBAGAI VARIABEL MODERASI Octavia Dewi; Hermi Hermi
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.637

Abstract

This study aims to analyze the effect of audit quality, audit firm size, and audit delay on auditor switching with the audit committee as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange during the 2016–2021 period. This study used a quantitative approach with purposive sampling method. The sample consisted of 28 manufacturing companies with a total of 168 observations. Data analysis was conducted using logistic regression analysis.    The results indicate that audit quality and audit firm size have a positive effect on auditor switching, while audit delay has a negative effect on auditor switching. The audit committee strengthens the effect of audit firm size on auditor switching and weakens the effect of audit delay on auditor switching. However, the audit committee is unable to moderate the effect of audit quality on auditor switching.
STRATEGIC TRANSFORMATION OF POWER UTILITIES IN THE ERA OF ENERGY TRANSITION: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA Rio Afrianda
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.611

Abstract

This study systematically reviews the strategic transformation of power utilities in the context of the global energy transition, driven by decarbonization, digitalization, and decentralization. Using a PRISMA-based approach, this research analyzes peer-reviewed articles indexed in Scopus and Web of Science from 2000 to 2025. The findings reveal four dominant research clusters: (1) external drivers, (2) strategic responses, (3) transformation capabilities, and (4) performance outcomes. Despite the rapid growth of the literature, existing studies remain fragmented, with limited integration between strategic management theories and energy transition research. This study contributes by proposing a novel integrative framework—SET-UP (Strategic Energy Transformation of Utilities under Pressure)—which explains how external pressures shape strategic responses and organizational capabilities, ultimately influencing performance outcomes. The paper advances the literature by bridging strategic management and energy transition studies and outlines a future research agenda focusing on emerging economies, capability development, and longitudinal analysis.
ANALISIS DESKRIPTIF PERSEPSI MASYARAKAT TERHADAP PELEMAHAN NILAI RUPIAH SERTA DAMPAKNYA TERHADAP HAK EKONOMI DAN KESEJAHTERAAN MASYARAKAT Rowlan Takaya; Virna Zulfitri; Kania Sania Ekaputri
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.639

Abstract

The weakening of the rupiah is an economic issue that can impact various aspects of people's lives. This situation is usually associated with rising prices of goods and services, changes in people's shopping habits, decreased purchasing power, and public welfare.   This study aims to determine how the public perceives the impact of the weakening rupiah on their economic rights and welfare. This study used a quantitative descriptive method, collecting data through an online questionnaire administered to 52 respondents. The data were analyzed using descriptive statistics in percentage form and based on relevant literature.  The study showed that most interviewees felt that the weakening rupiah was related to the rising cost of living and changes in how people spend their money. Most respondents also stated that this situation has led to decreased purchasing power, increased anxiety about job and income stability, and is closely related to the level of public welfare. Furthermore, most respondents stated that people still have the right to a decent life, and the government has an obligation to ensure the people's welfare.  According to respondents, the weakening rupiah impacts not only the economic aspect but also the fulfillment of economic rights and public welfare. So, all parties, including the government, must work together to maintain economic stability and help improve the people's welfare.
ANALISIS PENGARUH PROVIDE INFORMATION, TECHNICAL SKILLS, DAN SUBJECTIVE NORMS TERHADAP PURCHASE INTENTION PADA SECONDARY SNEAKER MARKET DENGAN ATTITUDE TOWARDS RESALE RETAILERS SEBAGAI VARIABEL MEDIASI Aida Yunani; Willy Arafah
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.586

Abstract

This study examines the effects of provide information, technical skills, and subjective norms on purchase intention in the secondary sneaker market with attitude towards resale retailers as a mediating variable. A quantitative survey was conducted with 166 respondents from Generation Z and millennials in Jakarta. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that provide information has a positive and significant effect on attitude towards resale retailers, and subjective norms positively affect purchase intention. However, technical skills and attitude towards resale retailers do not significantly affect purchase intention. These findings highlight the importance of information transparency and social influence in shaping purchase intention in the secondary sneaker market.
PENGARUH GREEN WORK–LIFE BALANCE, ORGANISATIONAL CULTURE, DAN GREEN INNOVATION TERHADAP EMPLOYEE RETENTION PADA SEKTOR BISNIS BERKELANJUTAN Dhiyaa Raihan; Tiara Puspa
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.626

Abstract

The development of sustainable business encourages companies not only to focus on profit, but also to pay attention to social, environmental, and employee welfare aspects. In this context, a company’s ability to retain employees or employee retention becomes an important factor in maintaining organizational stability and sustainability. This study aims to analyze the influence of Green Work–Life Balance, Organisational Culture, and Green Innovation on Employee Retention in sustainable business sector companies. This study used a quantitative approach with a survey method through questionnaire distribution to Shopee Indonesia employees selected using purposive sampling technique. The data were analyzed using SPSS and AMOS through validity test, reliability test, goodness of fit, and hypothesis testing using Structural Equation Modeling (SEM). The results showed that Green Work–Life Balance had a positive and significant effect on Employee Retention with a significance value of 0.005 < 0.05. Organisational Culture also had a positive and significant effect on Employee Retention with a significance value of 0.000 < 0.05. Meanwhile, Green Innovation showed a positive but insignificant effect on Employee Retention with a significance value of 0.187 > 0.05. These findings indicate that sustainability-based work–life balance and positive organizational culture have an important role in increasing employee loyalty and willingness to remain in the company. This study is expected to contribute to the development of sustainable human resource management literature and become a reference for companies in designing sustainability-based employee retention strategies.
DETERMINASI STRATEGIS TRANSISI ENERGI DAN DAMPAKNYA TERHADAP KINERJA PERUSAHAAN: ANALISIS PADA INDUSTRI KETENAGALISTRIKAN INDONESIA Rio Afrianda
EBID: Ekonomi Bisnis Digital Vol 4, No 1 (2026): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v4i1.600

Abstract

This study aims to analyze the influence of regulatory and political pressures on dynamic capabilities and their implications for the performance of energy companies in the context of the energy transition in Indonesia. The global energy transition is pushing energy companies to adjust their business strategies and improve their organizational capabilities in responding to changes in regulations, technology, and sustainability demands. This study uses a quantitative approach with a survey method of managers and heads of strategic units in energy sector companies in Indonesia. Data were collected through questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that regulatory and political pressures have a positive and significant influence on the dynamic capabilities of energy companies. These findings suggest that changes in energy policies, environmental standards, and political dynamics encourage companies to improve their strategic adaptability and organizational innovation. Furthermore, dynamic capabilities have been shown to have a positive and significant influence on company performance. Companies that are able to effectively integrate, build, and reconfigure organizational resources tend to perform better in the face of changes in the energy sector business environment. This study contributes to the development of strategic management and sustainability literature by demonstrating that dynamic capabilities play a crucial role in linking institutional pressures with improved company performance in the energy transition era. Practically, the results of this study provide implications for energy companies to strengthen organizational capabilities, increase innovation in clean energy technology, and integrate sustainability strategies into long-term business planning.

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