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INDONESIA
EBID:Ekonomi Bisnis Digital
Published by STMIK Widuri
ISSN : -     EISSN : 30248450     DOI : 10.37365/ebid
Core Subject : Economy,
Economics, Econometrics & Finance
The Infotech : Journal of Technology Information is a scientific journal that contains research results written by lecturers, researchers and practitioners. This journal is expected to develop research and make a meaningful contribution to increasing research resources in the field of Information Technology. Infotech published by the Institute for Research and Community Service (LPPM) STMIK Widuri with open access. Every published article has a digital object identifier (DOI). ISSN 2620-5181 (Online) ISSN 2460-2108 (Print)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 86 Documents
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PENGARUH SOCIAL MEDIA MARKETING PADA APLIKASI HALODOC MELALUI PERCEIVED VALUE Rafi, Latif Ar; Kristaung, Robert
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.239

Abstract

The purpose of this research is to see, test and analyze the influence of Social Media Marketing on Percieved Value, Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth as well as the positive influence of Percieved Value on Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth and the positive influence of Social Media Marketing on Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth mediated by Perceived Value. Data was obtained from the results of a questionnaire distributed to 200 respondents who had purchased Halodoc services twice in the last 3 months via social media. Data testing was carried out using Structural Equation Model (SEM) analysis. The results of this research show that Social Media Marketing has a positive influence on Purchase Intention. Social Media Marketing has a positive influence on Willingness to Pay Premium Price. Social Media Marketing has a positive influence on Electronic Word of Mouth. Social Media Marketing has a positive influence on Perceived Value. Perceived Value has a positive influence on Purchase Intention. Perceived Value has a positive influence on Willingness to Pay Premium Price. Perceived Value has a positive influence on Electronic Word of Mouth. Perceived Value mediates the positive influence of Social Media Marketing on Purchase Intention. Perceived Value mediates the positive influence of Social Media Marketing on Willingness to Pay Premium Price. Perceived Value mediates the positive influence of Social Media Marketing on Electronic Word of Mouth.
HUBUNGAN PENGGUNAAN MEDIA SOSIAL DI INDONESIA DENGAN PENDEKATAN COMMUNICATION PRIVACY MANAGEMENT (CPM) GUNA MENINGKATKAN SELF DISCLOSURE ON SOCIAL MEDIA Al Rasyid, Lulu Maulitha; Masnita, Yolanda
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.287

Abstract

This research is motivated by the fact that many social media are used very widely in the context of Self Disclosure which can fulfill the emotions of users on social media, but is accompanied by risks that can be detrimental to the user. The aim of this research is to provide knowledge, understanding and information about problems for users of social media platforms (Facebook, Instagram, Twitter (X), Tiktok, Youtube) in Indonesia. A total of 130 respondents participated in the survey who were users or who had used social media in Indonesia. Data were processed and analyzed using SPSS and AMOS using Structural Equation Modeling (SEM).
PENGARUH LIKUIDITAS, PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN Maharani, Jessica; Murtanto, Murtanto
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.232

Abstract

This research aims to determine the effect of liquidity, profitability and leverage on company value. The subject of thisresearch is the energy industry listed on the Indonesia Stock Exchange for the 2018-2021 period. The research designapplied is a causal study. The sampling technique uses a purposive sampling method. This method produces 58 companiesthat meet the criteria from a total of 80 companies during the 4 year observation period. The total sample includes 58companies. The data analysis method uses multiple linear regression analysis. The research results show that liquidityhas a positive effect on company value, while leverage and profitability have a positive effect on company value.
ANALISIS RASIO KETERGANTUNGAN TERHADAP PEREKONOMIAN PROVINSI BANTEN Setianto, Chika Aisyah Putri; Sumiyarti, Sumiyarti
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.302

Abstract

Gross Regional Domestic Product (GRDP) is the main indicator to assess the economic condition of a region. The increase in GRDP reflects economic growth, and vice versa. This study aims to examine the effect of Dependency Ratio, Human Development Index (HDI), Gross Fixed Capital Formation (PMTB), Regional Expenditure, and Gini Ratio on GRDP in Banten Province. The data used comes from the Central Statistics Agency and other sources, with a time series period of 2015-2023 and a cross-section covering 8 districts/cities in Banten Province. The results of the study indicate that partially, the Dependency Ratio and Gini Ratio have a negative effect on GRDP, while HDI, PMTB, and Regional Expenditure have a positive effect. Simultaneously, at least one variable has a significant influence on Banten's GDP. All independent variables are able to explain 99.99% of the variation in GRDP, while the remaining 0.01% is influenced by other factors not included in the model.
PENGARUH KESADARAN LINGKUNGAN TERHADAP NILAI PERUSAHAAN DENGAN EFISIENSI INVESTASI SEBAGAI VARIABEL INTERVERNING Septiana, Silvina; Anis, Idrianita
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.235

Abstract

This research was conducted to analyze the influence of environmental awareness on firm value with investment efficiency as an interverning variable on the Indonesia Stock Exchange in the period 2020 to 2022. The population in this study was 38 companies in the Consumer Goods Industry Sector on the Indonesia Stock ExchangeThe population in this study was 38 Consumer Goods Industrial Sector companies on the Indonesian Stock Exchange. This research is quantitative research, namely by collecting data using secondary data. The data in this research was obtained from financial report data on the official website of the Indonesia Stock Exchange (BEI) (www.idx.co.id The results of this research show that the environmental awareness variable have a positive influence on firm value. Environmental awareness have no influence on firm value. And investment efficiency is able to mediate the effect of environmental awareness variable positively on firm value.
PRODUK KOSMETIK HALAL DENGAN PENDEKATAN PUSH PULL AND MOORING GUNA MENINGKATKAN SWITCHING INTENTION Fitriani, Fitriani; Siagian, Yolanda Masnita
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.339

Abstract

Halal cosmetic products have become a major focus in the global beauty industry in response to increasing consumer demand for halal and safe products. This study analyzes effective marketing strategies using push, pull, and mooring approaches to increase consumer switching intentions to halal cosmetic products. The ‘push’ approach involves actively promoting products to consumers through social media, advertising, and campaigns that emphasize the benefits of halalness, quality, and safety. On the other hand, the ‘pull’ strategy focuses on creating product appeal through formulation innovation, attractive packaging, and consumer testimonials that strengthen trust in the halalness and superiority of the product. In addition, the ‘mooring’ approach associates halal cosmetic products with values that are relevant to consumers, such as environmental awareness, sustainability, and awareness of the product’s goodness for the skin. The results of the study show that the combination of push, pull, and mooring strategies simultaneously has a significant positive effect on consumer switching intentions to halal cosmetic products. This holistic marketing strategy strengthens consumers’ perceptions of halalness, quality, and added value of the product, triggering a desire to switch from conventional products to halal cosmetic products that are safer and in line with their values.
SOCIAL MEDIA MARKETING ACTIVITIES DENGAN PENDEKATAN TRIANGULAR GUNA MENINGKATKAN BRAND EQUITY Mariani, Rumondang Dian; Masnita, Yolanda
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.314

Abstract

By analyzing and identifying the variables tested, this study examines the variables that affect brand equity mediated by perceived quality. This research uses quantitative methods with questionnaire data collection tools. Furthermore, the data that has been collected is processed using the SEM-PLS method. The results showed that the social media marketing factor can be significantly influenced by the component: perceived quality of services perceived by consumers. However, brand trust and brand love do not have a significant influence on brand equity.
SISTEM KEAMANAN DENGAN SENSOR PASSIVE INFRARED RECEIVER (PIR) DAN SOLENOID DOOR LOCK MENGGUNAKAN NODE MCU ESP8266 BERBASIS TELEGRAM Ibrahim, Wahyu; Pusparini, Nur Nawaningtyas; Muryono, Tupan Tri
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.340

Abstract

Human needs for a more practical life are met by technological advances, one of which is in the health sector. This is the background of this research. By utilizing NodeMCU and Arduino Uno as microcontrollers for the IoT-based Smart Home system at the DKI Jakarta Health Office, it is hoped that the value of efficiency and security can be achieved through the implementation of an IoT-based Smart Home system. In this study, NodeMCU is used as a microcontroller in an IoT-based smart home system. Telegram Messenger is used in the design of this system as an input or notification medium. The chat input data is read out by the program for verification when the chat comes in. If verification fails, the system does not respond, and the chat input is reprogrammed. Conversely, if the lever is successful, the BOT will respond and send an input signal to the microcontroller to manage. After the microcontroller has processed the input signal, it will send an output signal (On/Off) to the relay, which will then send it to the output components (solenoid door lock, type sensor, and buzzer). take advantage of the technology that is already available by placing a Smart Home system that uses the Internet of Things. Since only those with certain access can control the home, such as viewing type sensors and unlocking doors remotely, IoT-based Smart Home systems are also secure.
INNOVATIVE SOCIAL MEDIA MARKETING: TRANSFORMING B2B SME PERFORMANCE THROUGH PRODUCT INNOVATION Farida, Ida; Siagian, Yolanda Masnita
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.315

Abstract

The development of firm performance in the B2B sector is increasingly complex in the digital era, influenced by globalization, digitalization, and socio-economic changes. This study aims to explore the impact of social media marketing (SMM) on firm performance, with product innovation as a mediating variable. A quantitative research approach was employed, analyzing data from various B2B companies. The results indicate that the use of SMM, both internally and externally, positively contributes to firm performance, particularly through product innovation. The study also finds that the impact of SMM usage varies depending on the type of marketing innovation implemented. These findings provide new insights into the relationship between social media and firm performance in B2B contexts and reinforce existing theories regarding the importance of product innovation in enhancing firm performance. This research is expected to serve as an important reference for companies in developing marketing strategies in the digital era.
PENGEMBANGAN SISTEM INFORMASI PRESENSI BERBASIS ANDROID DENGAN TEKNOLOGI PENGENALAN WAJAH DAN GEOLOKASI UNTUK OPTIMALISASI PENGELOLAAN KEHADIRAN KARYAWAN Widjaya, Rendi; Sani, Asrul; Rizal, Rizal
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.332

Abstract

This study aims to develop an Android-based attendance information system by integrating facial recognition and geolocation technologies to enhance the accuracy and efficiency of employee attendance management. Facial recognition technology offers advantages in preventing fraud, such as proxy attendance, while geolocation ensures attendance can only be recorded at predefined locations. The research employs the Research and Development (R&D) method, including stages such as needs analysis, system design, application development, testing, and implementation. The results show that facial recognition achieves an average accuracy of 85.75%, with reduced performance under low-light conditions or when employees wear masks. The geolocation feature achieves an accuracy of 91.5% within a 30-meter radius, minimizing attendance from unauthorized locations. Attendance time per employee decreased from 50 seconds (manual) to 25 seconds (digital), improving efficiency by 50%. Employee attendance increased from 85% to 95%, with 100% elimination of proxy attendance cases. This system significantly improves attendance management, providing a more effective, transparent, and accurate process that positively impacts employee productivity and discipline.

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