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<![CDATA[Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Pada Distro Kaos Kesu’ di Toraja Utara ]]>
<![CDATA[Januarto Allolinggi]]>;
<![CDATA[Dina Ramba]]>;
<![CDATA[Rati Pundissing]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v1i6.167
<![CDATA[This study aims to determine the effect of the marketing mix on consumer decisions at kesu t-shirt distribution in North Toraja. The research data was obtained by using a questionnaire, documentation and direct observation on the kesu t-shirt distribution. The research method used in this research is quantitative research with a total sample of 57 people. The data analysis technique used in this study was multiple linear regression with statistical calculation tools using SPSS version 26. The results of this study obtained the equation Y = 4.172 + 0.105X1 + 0.222X2 + 0.215X3 + 0.095X4. Products influence consumer decisions. Prices affect consumer decisions. Promotion influences consumer decisions. Place influences consumer decisions. Products, prices, promotions, places influence consumer decisions at kesu t-shirt distributions. The determination result (R2) of 0.822 or 82.2% means that the dependent variable namely consumer decision (Y) can be explained by the independent variables product (X1), price (X2), promotion (X3), place (X4). While the remaining 17.8% is explained by other variables outside the variables used.]]>
<![CDATA[Peran Perusahaan Multinasional Dalam Meningkatkan Sektor Perekonomian Di Indonesia ]]>
<![CDATA[Nurfatmala Nurfatmala]]>;
<![CDATA[Neneng Fitriah]]>;
<![CDATA[Riska Komalasari]]>;
<![CDATA[Sarip Hidayat]]>;
<![CDATA[Fitri Raya]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v1i6.170
<![CDATA[Multinational corporations are involved in a country's economic sector because they are important in absorbing labor and increasing a country's per capita income. The purpose of this study is to highlight the importance of detailed knowledge about multinational companies that may have some impact on Indonesia's economy. The research method used is a qualitative research method using the technique of collecting library research data using multiple references and information from relevant institutions of the Indonesian economy. The findings show that the role of multinational corporations has both positive and negative impacts. On the positive side, the role of Multinationals could provide Indonesia with adequate opportunities to develop the country's economic sector through Indonesia's foreign exchange contributions. Apart from that, Indonesia is attracting attention from other countries as other countries believe that Indonesia can increase foreign investment due to Indonesia's rich resource potential and emphasis on labor wages in developing countries like Indonesia increasingly recognized. On the negative side, the Indonesian government does not emphasize multinational companies in terms of domestic trade and industry regulations, providing opportunities for domestic companies to compete domestically.]]>
<![CDATA[Fenomenologis Pinjaman Online di Kalangan Mahasiswa Santri Pondok Pesantren Al Falah Mojokerto, Jawa Timur ]]>
<![CDATA[Ahmad Jainuri]]>;
<![CDATA[Lucky Nugroho]]>;
<![CDATA[Yosi Mardoni]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v1i6.171
<![CDATA[The aim of this research is to find out how many santri students have online loans, the purpose of santri students making online loans and find out how santri students pay off these online loans. This research method uses a descriptive qualitative method by conducting surveys and in-depth interviews with Islamic boarding school students who have online loans. Furthermore, the descriptive qualitative method aims to answer the problem formulation in this research. The results of this research are (i) the majority of santri students have online loan facilities, (ii) all santri students use online loans for consumptive purposes, (iii) the source of installment payments for online loan payments comes from the santri students' pocket money. The implication of this research is to provide information and references to stakeholders regarding the reach of online loans which have spread among Islamic boarding schools. The novelty of this research is related to the research object, namely online loans among Islamic boarding schools.]]>
<![CDATA[Shanaya Tea Si Teh Unik Salah Satu Sektor Industri Ekonomi Kreatif Pematangsiantar ]]>
<![CDATA[Jhoni F. Manurung]]>;
<![CDATA[Annisa F. Anggreini]]>;
<![CDATA[Dian G. Purba]]>;
<![CDATA[Yessy Febriyani]]>;
<![CDATA[Fadly A. Lein]]>;
<![CDATA[Nadilla S. Girsang]]>;
<![CDATA[Sifa A. S. Guechi]]>;
<![CDATA[Fadillah R. M. Siregar]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v1i6.172
<![CDATA[Tea has become a very popular beverage around the world due to its diverse flavors and rich health benefits. There are many types of tea, including green, black, white, long tea and each of these teas has unique characteristics in its processing and antioxidant content. The purpose of this research was made, to observe and see the uniqueness of Shanaya Tea because it has a unique tea flavor that not many people know, and to help raise the name Shanaya Tea so that it is always remembered by the community, that in Pematangsiantar City if you don't buy tea from Shanya Tea it's not steady. Our group collects data through direct interviews with the owner as the owner of Shanaya Tea. The result of this scientific work is to see that there are still many creative economy industry sectors around Pematangsiantar City that we should be proud of and make souvenirs for future migrants.]]>
<![CDATA[Pengaruh Diskriminasi Harga Terhadap Stabilitas Persaingan Usaha Di Indonesia ]]>
<![CDATA[Zaky Raihan]]>;
<![CDATA[Karim Karim]]>;
<![CDATA[Novita Rahmasari]]>;
<![CDATA[Darul Arqom]]>;
<![CDATA[Fitri Raya]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v1i6.174
<![CDATA[The definition of price is the value of goods which is determined or expressed in terms of money or the amount of money or other equivalent means of exchange, which must be paid for goods or services, at a certain time and in a certain market. The price level attached to the product describes the quality of the product. Meanwhile, price discrimination is a term used in international trade, referred to as a trade practice carried out by exporters by selling every commodity on the international market at a price that is less than the appropriate value or can be said to be lower than the price of the goods in their own country, which is considered unfair because can damage the market and harm competing producers in the importing country. Among the activities of entrepreneurs that usually do not favor competition is price discrimination. This situation describes a situation where sellers provide different prices for their products with the same quality and quantity to two or more sellers, or provide unequal prices to buyers or consumers in the form of inappropriate inventory, or take action by setting a pricing strategy. to gain advantages for more profitable consumers.]]>
<![CDATA[Pemanfaatan Media Sosial Dalam Ekonomi Kreatif Untuk Menciptakan Ide Bisnis Bagi Para Wirausahawan Muda ]]>
<![CDATA[Cecilia Azhara Ayuningtiyas]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v2i1.176
<![CDATA[The era of society 5.0 is an era that applies the ease of technological innovation in the era of the industrial revolution 4.0 to facilitate activities, especially in the economic sector. This research aims to see the use of technology such as social media in the creative economy so as to create new businesses for young entrepreneurs. To support this statement, this study uses the literature review method in finding supporting data. Almost all internet users must have social media, especially among teenagers and young people, so that it makes business people especially among teenagers and young people make creative new innovations in building a business. This shows an increase in creative economy development that has great potential and will have a significant impact on the Indonesian economy.]]>
<![CDATA[Pengaruh Harga Emas, Harga Minyak Dunia, dan Harga Minyak Kelapa Sawit Terhadap Harga Saham Periode 2019 – 2022 ]]>
<![CDATA[Arief Widijatmoko]]>;
<![CDATA[Maya Puspita Anggraeni]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v2i1.178
<![CDATA[This research was conducted to observe the effect of gold prices, world oil prices and palm oil prices as commodity prices on the movement of stock prices in Indonesia from 2019 to 2022. The research method used is a quantitative method, using secondary data. The analysis technique used is multiple linear regression analysis technique. The research data is in the form of time series data, namely monthly data from January 2019 to December 2022. The total data is 48 for each variable. The conclusion of this study is that the price of gold has no significant effect on the Jakarta Composite Index (IHSG). World oil prices have a significant effect on the Jakarta Composite Index (IHSG). The price of Palm Oil has a significant effect on the Jakarta Composite Index (IHSG). The results of this study are to prove that gold price movements cannot be used as an indication of stock prices on the Indonesia Stock Exchange (IDX). Movements in world oil prices and palm oil prices can indicate stock prices on the Indonesia Stock Exchange (IDX). The above conditions apply for the long term.]]>
<![CDATA[Analisis Faktor – Faktor Yang Mempengaruhi Indeks Pembangunan Manusia Di Sumatera Barat ]]>
<![CDATA[Ekawati Berutu]]>;
<![CDATA[Ragel Yona Putri]]>;
<![CDATA[M Sandy Maulana]]>;
<![CDATA[Asnidar Asnidar]]>;
<![CDATA[Ahmad Ridha]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v2i1.181
<![CDATA[IPM is an important indicator for measuring success in efforts to build the quality of human life (society/population) in Indonesia, including in West Sumatra Province. The aim of this research is to analyze gross regional domestic product, economic growth rate, Gini index and poverty in West Sumatra Province 2013-2022. The analytical method used in this research is multiple linear regression analysis. The data used in this research is secondary data and is a form of time series data. Based on the results of multiple linear analysis, PDRB per capita partially has a positive and significant effect on IPM in West Sumatra Province, while the Growth Rate and Gini Index partially have a negative and insignificant effect on IPM in West Sumatra Province and Poverty partially has a positive and insignificant effect on PDRB West Sumatra. Simultaneously GRDP Per Capita, Economic Growth Rate, Poverty and Gini Index have a significant effect on IPM. So the fifth hypothesis states that simultaneously PDRB per capita, economic growth rate, poverty and Gini index have a significant effect on IPM]]>
<![CDATA[Pengaruh Diferensiasi Produk dan Citra Merek Terhadap Kepuasan Konsumen dan Penjualan Pada PT Aerofood Indonesia Cabang Kualanamu ]]>
<![CDATA[Muhammad Aidil Iffat]]>;
<![CDATA[Azhari Akmal Tarigan]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v2i1.186
<![CDATA[The aim of this research is to determine the influence of brand image and product differentiation on sales at PT Aerofood Indonesia Kualanamu Branch and the extent to which product differentiation influences customer satisfaction at that location. Quantitative methods are applied. The population of this research is all customers who have used products and services from PT Aerofood Indonesia Kualanamu Branch. 110 respondents were given a questionnaire to fill out in order to do this. The findings of this research show that at PT Aerofood Indonesia Kualanamu Branch, product differentiation has a good and significant influence on customer satisfaction. However, at PT Aerofood Indonesia Kualanamu Branch, brand image does not have a real impact on customer satisfaction, either positively or negatively. At PT Aerofood, customer satisfaction and sales are significantly influenced by product differentiation and brand image.]]>
<![CDATA[Pengaruh Nasionalism (Nasionalisme) dan Trust (Kepercayaan Pada Pemerintah) terhadap Kepatuhan Wajib Pajak Orang Pribadi ]]>
<![CDATA[Siti Nuridah]]>;
<![CDATA[Joelianti Dwi Supraptiningsih]]>;
<![CDATA[Rony Marthin Sitohang]]>;
<![CDATA[Listya Ningrum]]>;
<![CDATA[Maulana Fahmi Muzaqi]]>
<![CDATA[ MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 1 No. 6 (2023): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/menawan.v1i6.189
<![CDATA[National development in order to make Indonesia a developed country continues to be carried out, to make this happen, funding is needed, one of which comes from taxes. As good Indonesian citizens, taxpayers have a high sense of nationalism and trust in the government which can increase taxpayer compliance in fulfilling their obligations. The taxpayer compliance ratio from 2016-2021 has increased every year but has not yet reached 100%. The method used is the analytical method. quantitative, determining the sample using a quota sample with a sampling technique using an incidental technique, for the population of individual taxpayers at KPP Pratama North Cikarang. There is an influence of nationalism on taxpayer compliance at KPP Pratama North Cikarang with t calculated (18.289) greater than t table (1.984) so H1 is accepted, there is an influence between trust on taxpayer compliance at the North Cikarang Pratama KPP with t calculated (9.219) greater than t table (1.984) so H2 is accepted, there is an influence between nationalism and trust together on compliance individual taxpayer with calculated F (168,650) greater than F table (3,090). KPP Pratama North Cikarang needs to increase the sense of nationalism and trust of taxpayers so that tax compliance will increase.]]>
