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Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30255899     EISSN : 30254728     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu bidang Ekonomi dan Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 254 Documents
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Makalah Industri Substitusi Impor Dan Persaingan Industri Pada Pembangunan Industri Virgi Ainun Iqbal; Muhammad Yasin
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.230

Abstract

Import substitution industrialization (ISI) is one of the industrial development strategies that has been implemented by many developing countries, including Indonesia. This strategy aims to reduce dependence on imported consumer and capital goods, as well as create jobs and increase domestic value added. In the early stages of its implementation, ISI has successfully driven industrial growth in Indonesia. However, along with technological development and global competition, ISI faces various challenges, one of which is competition from industries in other countries. Industrial competition is one of the important factors that affects industrial development. Healthy competition can encourage industries to innovate and improve efficiency, making them more competitive in the global market. This paper discusses the relationship between ISI and industrial competition in industrial development. This paper also discusses various policies that can be implemented to improve the competitiveness of Indonesian industries.
Analisis Teknikal Dan Analisis Fundamental Terhadap Kelayakan Pembelian Saham PT Bank Negara Indonesiaia Tbk (BBNI) Titan Baihaqi Akbar Nugroho; Yanda Bara Kusuma
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.245

Abstract

The decision on the feasibility of purchasing a share is an indicator or criterion that is considered before finally deciding to invest or invest in the issuer. Researchers conducted technical analysis and fundamental analysis of PT Bank Negara Indonesia, Tbk. (BBNI) shares to find out whether the issuer's shares are suitable as issuers for investing or just for trading. Technical analysis and fundamental analysis are performed to see opportunity whether the shares are worthy of stock investment or not. Technical analysis is carried out using the simple moving average (SMA) and RSI methods. In addition, fundamental analysis is also carried out with several indicators such as price book value (PBV), price earning ratio (PER), debt equity ratio (DER), net probability margin (NPM), and earnings per share (EPS). In this study, the approach taken is a qualitative descriptive approach where data is presented in the form of narratives or detailed elaboration from experts. PT Bank Negara Indonesia (BBNI) shares are the oldest bank stocks that have a large market capitalization. This stock can also be said to have a relatively stable level of price fluctuation with a high level of profit and price. In terms of technical analysis and fundamental analysis, PT Bank Negara Indonesia (BBNI) shares are stocks that deserve to be an investment choice.
Analisis Strategi Jaringan Bisnis, Pemasaran dan Produksi Pada Produk Roll Cake “On a Roll” Resya Dwi Marselina; Amanda Cahya Nilamsari; Asep Nurjaman; Dede Nurhasanah; Farhan Nur Jamal; Ilham Sandi Ferdiana
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.252

Abstract

This research is motivated by an analysis of business networks, marketing and production in the business world which creates very tight competition. To respond to this, the author conducted business network analysis research, marketing and production carried out by the UMKM Roll Cake "On a Roll". The objectives that must be achieved in this research include: (1) to find out what products are produced by Roll Cake "On a Roll" (2) To find out which business networks are suitable for Roll Cake "On a Roll" products, (3 ) to find out the production process of Roll Cake "On a Roll", (4) to find out how the marketing process of Roll Cake "On a Roll", (5) to find out the financial reports of the Roll Cake "On a Roll" business. This research was conducted directly with the founder of Roll Cake "On a Roll". This research looks for business networks, marketing processes and production processes carried out by Roll Cake "On a Roll" entrepreneurs to make decisions regarding the development carried out from the product being marketed to the hands of consumers. This research uses qualitative methods, namely interviewing Roll Cake "On a Roll" entrepreneurs regarding business networks, marketing, production, sales and financial reports carried out to gain profits.
Strategi Digital Marketing Melalui Media Sosial Instagram Pada PT. Anugerah Santosa Abadi Di Surabaya Yunita Sari; Jojok Dwiridotjahtjono
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.253

Abstract

One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descriptive method, with data sources coming from documents, observations, and interviews. PT Anugerah Santosa Abadi implements a digital marketing strategy that includes research, content creation, promotion, and analysis of the results of digital marketing efforts. The results of this digital marketing strategy show that PT. Anugerah Santosa Abadi managed to effectively increase its marketing reach and performance through the Instagram digital platform.
Industri Baru Pada Struktur Pasar Industri Pada Kota Malang Muhammad Yasin; Khosnol Khotimah; Joanne Andre Toy Panga
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.265

Abstract

This reasearch aimed to determine the condition of ceramic industry in Malang City and calculate the market structure of ceramic industry in detail by using market structure approach. This approach can be calculated by using market share, Hirchman Herfindahl Index (IHH), and CR4 (Concentration Ratio for Biggest Four). This study used quantitative descriptive analysis with the markets as the object of study. The result of the study showed that the market had the largest concentration ratio with 12.12% that led to the market structure of competition. The value for IHH was 0.05 that led to the perfect competition market because its value was between zero and one. Then, the value of CR4 was 0.36 that led to perfect competition market structure because its value was < 20%. It can be concluded that the degree of ceramic industry business in Malang City went to perfect competition market structure.
Strategi Membangun Brand Community Di Media Sosial Untuk Perusahaan E-Commerce Dalam Meningkatkan Omset Penjualan Al’ya Triandini; Maulana Fathur; Septi Juarnita Mendrofa; Nurbaiti
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.267

Abstract

E-commerce is a contact of trade transactions between the seller and the buyer by using internet media. The advantage gained by using transactions through E-commerce is to increase revenue by using online sales that are cheaper and also at the same time operational costs such as paper, catalog printing can be minimized Big online business companies in Indonesia, such as bukalapak.com olx.co.id, lazad com, and the like have started to reap profits. Online business becomes an exciting business, not just for its founders, but for users, as well as buyers. To increase sales turnover E-commerce company utilize brand community in social media in face of increasingly competitive competition, main factor in brand community is formation of communication. The communication relationship does not need to be active but at least its existence can be determined. This means that the communication that occurs can be through social media.
Mekanisme Penanganan Pembiayaan Bermasalah Pada Produk KPR Syariah Bank Sumut Syariah KCP Kota Baru Marelan Khairina Tambunan; Muhammad Sandi
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.269

Abstract

The researcher is interested and aims to investigate and analyze the mechanism for handling problematic financing implemented by Bank Sumut Syariah, especially at KCP Kota Baru Marelan. This research adopts a type of field research with a focus on phenomena or symptoms that occur in the field related to problematic financing in Sharia Home Ownership Credit (KPR) products provided by PT. Bank Sumut Syariah, especially at the Sub-Branch Office (KCP) Kota Baru Marelan. The results of this research are based on observation and scientific logical analysis of data collected from the field. Based on in-depth discussions, Bank Sumut Syariah, especially at KCP Kota Baru Marelan, has implemented a mechanism for handling problematic financing by paying attention to sharia principles. This process involves proactive communication, involvement of sharia experts, and customer openness. Customers, as represented by Mrs. Nilam Kurnia, gave positive testimony regarding the bank's approach in handling problematic financing.
Faktor Anggaran Biaya Proyek Konstruksi Terhadap Pembangunan Negara Yeprian Aji Ratukarangga; Imam aldino
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.271

Abstract

The research aims to detail the factors influencing the budget of construction projects and analyze their impact on national development. This study is expected to contribute valuable insights for government decision-makers, project planners, and relevant stakeholders. Consequently, collaborative efforts can be undertaken to enhance budget management efficiency, ensure the smooth progress of construction projects, and support sustainable growth and overall national development. The research employs a literature review methodology, involving activities related to data collection from existing literature, reading and note-taking, as well as organizing research materials. The findings highlight that, in nation-building, the size and complexity of construction projects play a crucial role in determining their impact on national development. Large-scale infrastructure projects have the potential to improve connectivity, provide better access to communities, and support economic growth. However, challenges such as risk management, regulations, and fluctuations in building material prices require a holistic approach in planning, implementation, and management
Pengaruh, Motivasi Kerja, Dan Kemampuan Kerja Terhadap Kinerja UMKM Di Kecamatan Tanggulangin Muhammad Aliyyuddin Salim; Wahyu Eko Pujianto
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.272

Abstract

This study aims, to test and analyze, the effect of .work motivation and work ability on the performance of MSMEs in Tanggulangin District .both partially and, simultaneously..This type of research is quantitative, the data collection method uses a structured questionnaire given to respondents and .measured using a 5-point Likert scale. The. survey population is MSMEs in Tangulangin .District. The sampling method used in this, study was non-probability sampling, the number of samples investigated was 63 sectors. The data analysis technique used in this research is the SPSS 24 application program. To ensure that the data is not biased, validity and reliability checks are carried out. The results, of the analysis show that work motivation. has a positive and significant. effect on the performance of MSMEs in Tanggulangin District, work ability .has a positive and insignificant effect on the .performance of MSMEs in Tanggulangin District, and together work motivation, and work ability .have a positive and significant effect.on the performance of MSMEs in Tanggulangin District.
Peran Sales Associate Serta Strategi Sales Marketing Dalam Penjualan Produk Charles & Keith Tunjungan Plaza Surabaya Elfitra Widia Wulandari; Indah Respati Kusumasari
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.301

Abstract

Kurnia Ciptamoda Gemilang is an Indonesian retail company that was founded in 1998 and currently houses several brands, namely, Charles & Keith, Pedro, Pomelo, and EA7 Emporio Armani in more than 80 stores throughout Indonesia. The purpose of this research is to determine the role of Sales Associates and sales marketing strategies in selling Charles & Keith Tunjungan Plaza Surabaya products. Sales Associates are placed in a position to analyze the operational running of retail activities, both related to Sales and Selling Products, as well as inventory and will also be given the opportunity to interact directly with customers as a Fashion Advisor to be able to provide product information, answer questions and provide suggestions to customers . This research uses a descriptive qualitative approach with in-depth interviews with Sales Associates at the Charles & Keith store Tunjungan Plaza and also personal observations during their internship as a Sales Associate for Charles & Keith Tunjungan Plaza Surabaya. The research results show that the role of the Sales Associate is very crucial in providing a positive customer experience, understanding customer needs, providing accurate product information and also increasing customer transaction value. Apart from that, effective sales marketing strategies are also implemented to increase the level of product sales by using social media, one of which is Value Added Service (Chat Shop), which is a medium for communication, promotion and also online sales via WhatsApp between Sales Associates and customers.

Page 7 of 26 | Total Record : 254

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