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Journal of Communication and Social Sciences
Published by CV. Doki Course and Training
ISSN : 30248728     EISSN : 29884950     DOI : https://doi.org/10.61994/jcss
Core Subject : Humanities, Health, Education, Social,
Humanities Education Public Health Social Sciences
Journal of Communication and Social Sciences is a scientific journal published by CV. Doki Course and Training. The papers to be published in JCSS are research articles, literature studies or original ideas that are considered to contribute to scientific studies of Communication and Social Sciences. Journal of Communication and Social Sciences calls for scientific articles on Communication and Social Sciences. It covers problems in Communication Sciences and Social Sciences such as communication studies, Dawa or Islamic preaching, organizational communication, study of psychology and social culture, media studies, public relations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 61 Documents
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Pengaruh Persepsi Harga Paket Data terhadap Kepuasan Pengguna Dalam Komunikasi Penawaran Telkomsel Prabayar pada Mahasiswa Pendidikan Fisika Universitas Sriwijaya M. Mifta Farid; Aidil Adha
Journal of Communication and Social Sciences Vol. 4 No. 2 (2026): Journal of Communication and Social Sciences
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jcss.v4i2.2394

Abstract

ABSTRACT   Penelitian ini bertujuan menganalisis pengaruh harga paket internet Telkomsel Prabayar terhadap kepuasan pelanggan pada mahasiswa Pendidikan Fisika Universitas Sriwijaya angkatan 2022–2024. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi berjumlah 266 mahasiswa dan sampel terdiri atas 111 responden pengguna Telkomsel Prabayar. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi, serta regresi linear sederhana. Hasil pengujian menunjukkan bahwa instrumen penelitian valid dan reliabel. Persamaan regresi yang diperoleh adalah Y = 1,826 + 0,717X, dengan pengaruh harga paket internet yang signifikan terhadap kepuasan pelanggan (p = 0,002). Hasil ini menunjukkan bahwa penilaian mahasiswa terhadap harga paket internet berkaitan dengan kepuasan mereka terhadap layanan Telkomsel Prabayar. Abstract This study examines the effect of Telkomsel prepaid internet package prices on customer satisfaction among Physics Education students at Universitas Sriwijaya from the 2022–2024 cohorts. A quantitative survey was conducted among 111 Telkomsel prepaid users from a population of 266 students. Data were collected using questionnaires and analyzed through validity and reliability tests, assumption tests, and simple linear regression. The instruments met the reported validity and reliability criteria. The regression equation was Y = 1.826 + 0.717X, and the reported significance value was p = 0.002, indicating a statistically significant relationship between internet package prices and customer satisfaction. The findings indicate that students’ evaluations of internet package prices are associated with their satisfaction with Telkomsel prepaid services.      

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