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International Journal of Magistravitae Management
Published by Universitas Bangka Belitung
ISSN : -     EISSN : 30317363     DOI : https://doi.org/10.33019/ijomm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science
International Journal of Magistravitae Management (IJOMM) is an international, double-blind peer-reviewed, open-access journal published two times a year in June and December by the Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung, Indonesia. The journal focuses on the following topics: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, e-Business, Knowledge Management, Management Accounting, Management Control Systems, Management Information Systems, International Business, Business Economics, Business Ethics and Sustainable, Entrepreneurship, and Sharia Economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 32 Documents
 1   2   3   4 
Evaluation of Indonesian Tourism Marketing towards Quality Tourism Fauzi, Dani; Sumirat, Panji Arief
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.22

Abstract

The Ministry of Tourism and Creative Economy of the Republic of Indonesia is dedicated to advancing high-quality and globally competitive tourism endeavors. Beyond mere visitor numbers, the ministry prioritizes quality tourism as its primary objective. This commitment necessitates an effective tourism marketing strategy to foster ideal quality tourism over the next five years (2025-2029). This research evaluates various aspects of tourism marketing strategies, including domestic, international, niche-market, marketing communication, and partnership strategies, aiming to enhance the quality of the tourism industry. Utilizing qualitative methods, specifically document analysis, this study critically examines and gathers evidence from literature, focusing on tourism marketing documents published by the Indonesian Ministry of Tourism and Creative Economy. Findings reveal positive initiatives in Indonesia’s tourism marketing strategy, spanning domestic and international realms, emphasizing niche markets, robust communication strategies, and partnership initiatives, all contributing to the goal of quality tourism. Continuous evaluation is crucial for assessing strategy effectiveness and adapting to evolving market dynamics. Success hinges on accurate planning, sustainable development practices, and vigilant monitoring, underlining the importance of adapting to changing consumer trends and environmental considerations during 2025-2029. Future research should incorporate primary data collection and comparative analyses to integrate sustainable practices for a comprehensive approach to quality tourism.
Digital Leadership: Navigating the Future with Strategic Conviction Al-Hadrawi, Baqer Khudair; Reniati, Reniati
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.23

Abstract

This theoretical study delves into the concept of Digital Leadership, exploring its intricacies and relevance in navigating the future with strategic conviction. As organizations grapple with the rapidly evolving digital landscape, effective leadership becomes paramount. The abstract dissects the theoretical framework of Digital Leadership, unraveling its core components and their implications for organizational success. Emphasizing the fusion of technology acumen and strategic foresight, the study proposes a model for leaders to navigate the complexities of the digital era adeptly. Through an in-depth analysis, it elucidates the role of strategic conviction in shaping digital leadership, positing that visionary decision-making is crucial for capitalizing on emerging opportunities and mitigating challenges. By synthesizing established leadership theories with contemporary digital insights, this study contributes to a nuanced understanding of the theoretical foundations underpinning Digital Leadership, offering a roadmap for leaders to proactively steer their organizations toward sustainable success in an ever-evolving digital landscape.
The Influence of Learning Motivation, Learning Discipline, and Family Environment on Students' Academic Performance Sari, Mila; Altin, Darus; Wibawa, Dian Prihardini
International Journal of Magistravitae Management Vol. 2 No. 2 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i2.17

Abstract

This study is driven by the issue of suboptimal student academic performance, primarily due to students' limited ability to comprehend lessons effectively. The purpose of this study is to identify and analyze the influence of learning motivation, learning discipline, and the family environment on students' academic performance at State Junior High School 10 Pangkalpinang. This research is classified as descriptive research and utilizes a quantitative approach. The sample consisted of 184 respondents selected through the census sampling technique. Data were analyzed using the multiple linear regression analysis method. The results indicate that learning motivation, learning discipline, and the family environment each have a positive and significant effect on the academic performance of students at State Junior High School 10 Pangkalpinang. Furthermore, the simultaneous test results demonstrate that learning motivation, learning discipline, and the family environment collectively have a positive and significant impact on students' academic performance.
Employers’ Perspectives Skills Matrix (EPSM): A Proposed Relationship Skill Matrix Saleh, Hasan; Abdul Wahab, Nurul Asmida
International Journal of Magistravitae Management Vol. 2 No. 1 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i1.26

Abstract

The objective of this study is to identify the skills falling short, HEIs’ education system, and graduates’ attributes from the perspectives of employers, highlighting the urgent need for highly skilled employees in Malaysia to support industrial growth and emphasizing the importance of employability skills as an important element for employment in the industrial sector. From this study, a proposed relationship matrix has been developed, designed specifically to serve as comprehensive guideline for literature reviews by the time this study is conducted. The Employers’ Perspectives Skills Matrix (EPSM) was developed based on the employers’ perspectives on skills falling short, HEIs’ education system, and graduates’ attributes. This relationship matrix is anticipated to be a useful tool for current and future researchers to assist them in carrying out similar studies.
Event-Based Optimization of Tourism at Pasir Padi Beach, Pangkalpinang City Fauzi, Dani; Yulfi , Muhamad Raehan Nur Alim; Indriani, Indriani
International Journal of Magistravitae Management Vol. 2 No. 1 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i1.27

Abstract

Pasir Padi Beach, located in Pangkalpinang City, Bangka Belitung Island Province, has become a major tourist destination by hosting various events that attract local and foreign tourists. This study aims to optimize event-based beach tourism at Pasir Padi Beach by analyzing social, economic, infrastructural, and cultural impacts. Data were gathered through interviews with the Pangkalpinang City Tourism Office, observations, and secondary sources. The findings indicate high community participation, enhanced social cohesion, and significant economic benefits for local MSMEs, with income increases of 60-80% during events. However, challenges such as inadequate community readiness, lack of market research, and suboptimal stakeholder synergy were identified. To address these challenges, a comprehensive strategy is proposed, including improving infrastructure, diversifying events, and integrating local cultural elements to balance tourism development and cultural preservation. Government support, combined with local community empowerment and strong stakeholder collaboration, is essential. Effective marketing strategies, utilizing social media and influencers, and the implementation of sustainable tourism practices are recommended to maximize economic benefits while preserving environmental and cultural integrity. In conclusion, with strategic improvements in infrastructure, event management, and stakeholder involvement, Pasir Padi Beach can become a model for sustainable event-based beach tourism, promoting economic growth, social cohesion, and cultural preservation. The study’s limitation is the reliance on a single informant from the Tourism Office, which may limit perspective diversity. Future research should involve a wider range of stakeholders, including MSMEs, youth groups, local artists, and private sector representatives, to provide a more comprehensive understanding.
Tourist Safety Risk Management at Tourist Attraction in Upang River Pusparini, Marissa; Lestari, Zakia Ayu
International Journal of Magistravitae Management Vol. 2 No. 1 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i1.28

Abstract

This study aims to investigate tourism development strategies in the Sungai Upang Conservation Area, located in Bangka Belitung Province, Indonesia. Sungai Upang is a tourist destination renowned for its rich biodiversity and natural landscapes, officially designated as a conservation area in 2017. The management of the Sungai Upang Conservation Area actively involves local community participation through organizations such as the Bangka Flora Society (a local environmental organization), Sahabat Alam Sungai Upang (Friends of Nature Sungai Upang), and Pokdarwis (Kelompok Sadar Wisata or Tourism Awareness Group), which promote sustainable tourism and environmental preservation. This study employed a qualitative research approach, utilizing in-depth interviews with key management personnel and direct site observations. The findings indicate that tourism development strategies in Sungai Upang focus primarily on promoting eco-tourism and conservation education. The local government and the State Electricity Company (Perusahaan Listrik Negara or PLN) have supported infrastructure and facility development in the area to increase tourist visits and enhance the economic welfare of the local community. However, the rising number of visitors has introduced potential risks and challenges that must be addressed. This study identified several risks, including environmental degradation, safety concerns, and management inefficiencies. To mitigate these risks, the study recommends implementing a comprehensive risk management system that includes the development of safety protocols, continuous environmental monitoring, and stronger community engagement in the management process. The findings of this study offer valuable insights for the sustainable development of tourism in the Sungai Upang Conservation Area and can serve as a reference for similar ecotourism contexts. Additionally, this study contributes to a deeper understanding of the complex relationship between tourism development, environmental conservation, and risk management in ecologically sensitive destinations.
Implementation and Impact of Business Ethics Policy on Corruption in Banking Institutions in Bangka Belitung: A Study from Legal and Managerial Perspectives Sari, Patricia Widya
International Journal of Magistravitae Management Vol. 2 No. 1 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i1.29

Abstract

This research examines the implementation of business ethics policies from two main perspectives: legal and managerial. Specifically, business ethics policies in banking institutions are designed to prevent corruption by enforcing strict behavioral standards. This study evaluates how effectively these policies are implemented and how they contribute to reducing corruption. From a legal perspective, the research analyzes the compliance of business ethics policies with applicable laws and regulations, including the effectiveness of legal sanctions for violations. It also identifies the strengths and weaknesses of law enforcement related to business ethics policies in banking financial institutions. From a managerial perspective, the study assesses the impact of business ethics policies on organizational culture and employee behavior. Additionally, it examines how these policies influence managerial decision-making, risk management, reputation, and public trust in banking financial institutions. While business ethics policies have a positive impact on reducing corruption, challenges in legal enforcement and managerial implementation persist, necessitating continuous improvements to enhance policy effectiveness. The findings of this study are expected to provide recommendations for improving business ethics policies and practices to strengthen integrity and compliance within banking financial institutions in Bangka Belitung.
Perceived Comfort Meets Eco-Friendliness: How Perceived Attractiveness Influences Coffee Shop Brand Tumbler Users Santy, Raeni Dwi; Harsanto, Firjatullah
International Journal of Magistravitae Management Vol. 2 No. 1 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i1.30

Abstract

This study investigates the influence of perceived comfort on eco-friendliness among Starbucks tumbler users in Bandung, with perceived attractiveness serving as a mediating factor. Employing a quantitative approach that integrates descriptive and verificative research methods, the study aims to examine both the direct and indirect effects of perceived comfort on eco-friendliness through perceived attractiveness. Primary data were collected via questionnaires distributed to 100 Starbucks tumbler users in Bandung. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the SmartPLS software. The findings reveal that perceived comfort significantly influences eco-friendliness, both directly and indirectly, through perceived attractiveness. The implications of this research suggest that to enhance both environmental sustainability and product appeal, Starbucks and similar businesses should implement several strategies. These include diversifying payment methods (such as digital banking and e-commerce), ensuring that tumblers provide tangible practical benefits (such as temperature retention), and prioritizing ergonomic designs and eco-friendly materials to strengthen the product's market position. Ultimately, these measures will contribute to the development of more sustainable and appealing products, thereby fostering greater environmental awareness among consumers.
Multiplying Impact: The Role of Emotional Marketing in Mitigating Customer Revenge Al-Hadrawi, Baqer Khudair; Shlafman, Natalia Leonidovna; Reniati, Reniati
International Journal of Magistravitae Management Vol. 2 No. 2 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i2.31

Abstract

This study investigates the effectiveness of emotional marketing strategies in reducing instances of customer revenge, focusing on Fayd AL-Qassim Company in Al-Najaf Al-Ashraf as the applied context. Emotional marketing—characterized by personalized communication, empathetic customer service, and brand storytelling—plays a significant role in shaping customer perceptions and responses. By appealing to customers' emotions, companies can enhance satisfaction and loyalty, thereby reducing the likelihood of revengeful actions against the company. Using a descriptive-analytical approach, data were collected from employees of Fayd AL-Qassim Company. Statistical analysis conducted with SPSS v27 and Amos v24 revealed a significant correlation between emotional marketing efforts and revenge behaviors. The findings indicate that implementing emotional marketing techniques can provide substantial benefits for companies, not only by fostering positive customer relationships but also by protecting the company’s reputation and financial stability. This study contributes to the growing body of knowledge on the importance of emotional marketing in mitigating negative customer behaviors, highlighting its role in amplifying positive impacts on business outcomes.
The Influence of Self-Efficacy, Compensation, and Competence on the Performance of Kindergarten Teachers at the Merawang Sub-District Level Aprilia, Mia; Reniati, Reniati; Nurwasya, Nurwasya
International Journal of Magistravitae Management Vol. 2 No. 2 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i2.32

Abstract

This study is motivated by the suboptimal performance of kindergarten teachers, which is influenced by various factors affecting their ability to achieve optimal performance. The purpose of this study is to examine and analyze the influence of self-efficacy, compensation, and competence on the performance of kindergarten teachers at the Merawang Sub-District Level. This research is classified as descriptive quantitative research. The study involved 46 respondents selected using the saturated sampling method. The data were analyzed using the multiple linear regression analysis model. The results show that self-efficacy, compensation, and competence each have a positive and significant effect on the performance of kindergarten teachers at the Merawang Sub-District Level. Furthermore, the simultaneous test results indicate that self-efficacy, compensation, and competence collectively have a positive and significant effect on the performance of kindergarten teachers at the Merawang Sub-District Level.

Page 3 of 4 | Total Record : 32

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