Da'watuna: Journal of Communication and Islamic Broadcasting
Dawatuna: Journal of Communication and Islamic Broadcasting is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) . This journal focused on communication, dakwah, broadcasting, education, and Islamic studies through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July, and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education, Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
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<![CDATA[Analisis Isi Konten Instagram @Prabowo dalam Membangun Citra pada Pemilihan Presiden 2024 ]]>
<![CDATA[Ichsan Hidayat Rifaham]]>;
<![CDATA[Ansar Suherman]]>;
<![CDATA[Muh. Hidayatullah]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3075
<![CDATA[This research aims to examine how the Instagram account @prabowo developed a strong character during the presidential era using character theory. A qualitative approach involving content analysis was used to evaluate the textual and visual elements in the analyzed Instagram posts. The findings of this study indicate that the main theme of the content is "strong leadership", which is conveyed through graphic and textual components. Textual elements, such as captions, highlight Prabowo's dedication to important issues such as national development and preventing corruption. The depiction of leadership integrity is achieved through the use of firm words and expressions. Analysis of visual elements shows that the use of beige and dark brown helps convey stability and trust. Prabowo is depicted as a patriotic leader who is close to the people, shown through backgrounds that display interactions with society and national symbols. Her confident and assertive demeanor, as well as her professional yet approachable demeanor, reduces feelings of peer pressure. Effective communication strategies involve emphasizing individuality, engagement with the community, incorporation of national symbols, and the use of striking imagery. This approach succeeds in building a strong and trustworthy image. This study highlights the important role of social media in political campaigns and the need for consistent textual and visual elements to convey key messages effectively. These findings are useful for social media practice, political campaign strategy, and political communication research.]]>
<![CDATA[Analisis Framing Film Tuhan Izinkan Aku Berdosa ]]>
<![CDATA[Kurnia Handita]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3537
<![CDATA[The film "Tuhan Izinkan Aku Berdosa" is an interesting work to be analyzed from the perspective of moral and religious framing. Hanung Bramantyo's film adaptation of Muhidin M. Dahlan's novel "Tuhan Izinkan Aku Menjadi Pelacur" offers a complex and controversial framing analysis. In this movie, themes of morality and religion are explored through a complex narrative and deep characters. The moral framing in the movie highlights the complex moral dilemma faced by the main character, who tries to balance between his religious faith and a complicated personal life. Religious framing in this context addresses the way the movie portrays religious teachings, religious practices, and their influence on the character's life. This research uses a descriptive qualitative method. George Lakoff's framing theory and framing theory in media studies provide a foundation for understanding how the selection of visual and narrative viewpoints can influence audience interpretation. The research is based on an in-depth literature study, including analysis of several related journals and books that discuss the role of framing in film. Through this approach, the movie "God Permits Me to Sin" is explained not only as a visual narrative, but also as a work of art that uses framing techniques to explore the psychological and social complexities in the story. .]]>
<![CDATA[Strategi Personal Branding Konten Kreator Melalui Media Sosial Tikok ]]>
<![CDATA[Erika Yosita Putri]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3538
<![CDATA[In this digital era, social media, especially TikTok, has become a favored medium among the Indonesian public. TikTok has emerged as one of the social media platforms with a broad reach for sharing various types of information. Many TikTok users have become content creators, utilizing TikTok to disseminate their content. This study aims to determine the communication strategies of film review content creators to build personal branding and secure collaborations with production houses. This research employs qualitative methods and a case study approach. The case study approach is used to provide an in-depth description of how the creator @adhehdyt manages and develops strategies related to personal branding through data collected via interviews, social media content analysis, and the collection of the creator’s documentation.. Keywords: Personal Branding, Tiktok, @adhehdyt, Social Media,Communication]]>
<![CDATA[Strategi Komunikasi CSR Samsung untuk Meningkatkan Pendidikan di Indonesia melalui Program Samsung Innovation Campus (SIC) ]]>
<![CDATA[LPS, Ennita]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3606
<![CDATA[In Indonesia, one of the challenges experienced by the government here is that there are still many unemployed people. According to data from BPS in August 2022, the unemployment rate in Indonesia was mostly from vocational school graduates, namely 9.42%, 8.57% from high school graduates, 4.59% from Diploma I/II/III graduates and graduates from university is 4.8%. This shows that existing job offers can’t be absorbed by the existing group of educational graduates. To be part of a good corporate citizen in Indonesia, Samsung through its CSR program focuses on education program. Samsung Innovation Campus (SIC), a program through technology skills training to prepare Indonesia's young generation for the digital era with coding and programming and IoT training for senior high school, and vocational high school students. The program is aiming to equip youth with digital literacy including critical technical skills, and bridging educational divides to give underserved students.]]>
<![CDATA[Digital Publik Relation KEMENSOS dalam Pemanfataan Sosial Media ]]>
<![CDATA[Hildawati]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3640
<![CDATA[In the rapidly developing digital era, social media has become a highly effective communication tool for various organizations, including government institutions. This study aims to analyze the digital public relations (PR) strategies of the Indonesian Ministry of Social Affairs (Kemensos) in utilizing social media, as well as to evaluate the effectiveness and challenges faced. This research employs a qualitative method with a case study approach. Data were collected through content analysis of Kemensos' social media, in-depth interviews with Kemensos officials and digital communication experts, and online surveys of the public to evaluate their perceptions and engagement with Kemensos' social media content. The results show that Kemensos implements various digital PR strategies to increase public awareness and participation in social programs. The published content includes information on social programs, education, and important announcements, presented in various formats such as text, images, and videos. However, Kemensos faces several challenges, such as crisis management and reputation management on social media.This study finds that Kemensos' use of social media significantly influences the public's image and trust in the institution. The level of public engagement with Kemensos' content is also quite high, indicating the effectiveness of the implemented digital communication strategies. However, there is a need to improve responsiveness and crisis management in dealing with issues that arise on social media. Based on these findings, this study provides practical recommendations for Kemensos to enhance their digital PR strategies, including improving content quality, better crisis management, and increasing public engagement. This research also contributes to the development of digital public relations strategies in other government institutions, providing insights for academics and communication practitioners.]]>
<![CDATA[Analisis Pemberitaan Banjir Lahar Dingin di Sumatera Barat dalam Media Detik.com dan Antaranwes.com ]]>
<![CDATA[Assaudi, Budi]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3649
<![CDATA[ News related to the cold lava flood disaster in West Sumatra that was broadcasted in print, electronic and online media became public consumption, causing perceptions in the community. Online media both Antaranews.com and Detik.com have news related to cold lava floods in West Sumatra. The media provided information from different perspectives in presenting the news. The floods came from material from Mount Marapi that erupted some time ago, most of which was on the slopes of the mountain. The material was washed away by rainwater downstream. Meanwhile, Antaranews.com provides information to the public by quoting the statement of Andalas University researchers that the accumulation of fallen tree material in the upper reaches of the Batang Anai river became a natural dam, due to the volcanic eruption of Mount Marapi accompanied by high rainfall as the cause of the collapse of natural dams and resulting floods. Framing analysis is viewed from syntactic, thematic, script and rhetorical structures. This research uses a qualitative approach with the theory of Zhongdang Pan and M. Kosicki. The results prove that the two online media have different points of view and news packaging, each emphasizing based on the data and facts received. After analyzing the two news articles, the researcher concluded that both news articles provided information on the causes of the flood disaster in West Sumatra. However, if seen in the Detik.com online media, the floods were caused by moderate to heavy rains that washed away volcanic material from the eruption of Mount Marapi in the form of cold lava. Another case with the information put forward by the Antaranews.com media that the flood was caused by the collapse of a natural dam in the upstream section of the Batang Anai river due to the vibration of the volcanic earthquake of Mount Marapi accompanied by high rainfall.]]>
<![CDATA[Persepsi Publik Tentang Digitalisasi Layanan Pusaka Kemenag ]]>
<![CDATA[Wulandari, Yuyun]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3668
<![CDATA[The Ministry of Religious Affairs (MoRA) as one of the government institutions in Indonesia has adopted digitalization in an effort to improve the efficiency and quality of services to the community. One of the digitization initiatives undertaken by the Ministry is the use of PUSAKA Super Apps. This study aims to analyze public perceptions of the digitization of MoRA services using PUSAKA. Through a survey of PUSAKA users, this study collects quantitative data on how the public describes their experience in using services that have been digitized by the MoRA. The results of this study show that public perceptions of the digitization of MORA services using PUSAKA are quite good. However, some obstacles such as server and network errors still need to be fixed. Keywords: Digitalization, Public Services, Ministry of Religious Affairs, PUSAKA, Public Perception. Kementerian Agama (Kemenag) sebagai salah satu institusi pemerintah di Indonesia telah mengadopsi digitalisasi dalam upaya meningkatkan efisiensi dan kualitas layanan kepada masyarakat. Salah satu inisiatif digitalisasi yang dilakukan oleh Kemenag adalah penggunaan PUSAKA Super Apps. Penelitian ini bertujuan untuk menganalisis persepsi publik tentang digitalisasi layanan Kemenag dengan menggunakan PUSAKA. Melalui survei kepada pengguna PUSAKA, penelitian ini mengumpulkan data kuantitaif tentang bagaimana masyarakat menggambarkan pengalaman mereka dalam menggunakan layanan yang telah didigitalisasi oleh Kemenag. Hasil penelitian ini menunjukkan bahwa persepsi publik terhadap digitalisasi layanan Kemenag dengan PUSAKA cukup baik. Namun, beberapa kendala seperti error pada server dan jaringan masih perlu diperbaiki. Kata Kunci: Digitalisasi, Layanan Publik, Kementerian Agama, PUSAKA, Persepsi Publik.]]>
<![CDATA[Strategi Pengelolaan Konten pada Akun Instagram @syca.official dalam Membangun Customer Engagement ]]>
<![CDATA[Evita, Jeanette]]>;
<![CDATA[Diana Amalia]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3730
<![CDATA[Instagram plays a very strong role, especially in the era of digital marketing. There are many features that support the growth of a brand in an industry, particularly in the beauty industry. Beauty industry has a very ripid development, especially with the emergence of various new products that are increasingly tailored to Indonesian consumers. The rapid development of trends and cosmetic products makes digital marketing era increasingly popular. Moreover, currently social media, especially Instagram has supported influential trends in digital marketing. @syca.official has become one of the local cosmetic brands that has grown significantly and plays special role in this Indonesian beauty industry. Not only does @syca.official market products through digital campaigns, but it also serves as a community platform for women and beauty enthusiasts to share information, reviews, and support each other through their created content. Among the many local cosmetic brands that continue to grow, @syca.official stands out with its unique content concept and campaigns, thereby enhancing customer engagement. In executing this strategy, @syca.official employs several methods, starting from sharing more relevant content, optimizing content quality according to the target audience and current trends, structuring content flow based on consumer interests, and fostering a connection between the brand and its consumers.]]>
<![CDATA[Efektivitas Media Visual Baliho pada Program Lapor Pak Kapolsek ]]>
<![CDATA[Rahmawati, Rifka Amelia]]>;
<![CDATA[Yusuf, Eka]]>;
<![CDATA[Ema]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.3987
<![CDATA[A communication must consider the way the message is conveyed so that it is easily understood, accepted and attracts public attention in increasing public trust. Cikampek Police recently launched an innovative program, the 'Report the Police Chief' program. This program was designed in an effort to shape the implementation of Precision Police and open up space for police communication with the community. In this program, the Cikampek Police are assisted by the media in carrying out socialization, namely the Billboard media. For this reason, it is currently considered effective if seen from the perspective of society, namely heterogeneous, that is, divided into various groups such as people who live and carry out activities in the jurisdiction of the Cikampek Police. This research uses the S-O-R Theory by Hovland and uses a quantitative approach. The population in this study were people in the jurisdiction of the Cikampek Police, with a sample of 90 people who met the age limit criteria of 17-45 years. The results of this research concluded that there was an influence on the effectiveness of the Report Mr. Police Chief billboard media on the attitudes of the community in the jurisdiction of the Cikampek Police, which was proven by the results of the T Test or Hypothesis which showed a significance result of 0.001 < 0.05 with a calculated T value of 17.691 > T Table 1.986]]>
<![CDATA[Strategi Personal selling dalam Komunikasi Pemasaran: Upaya Meningkatkan Brand awareness di Production House Tryma Creative ]]>
<![CDATA[Maheswari, Dita Meisya]]>;
<![CDATA[Dharta, Firdaus Yuni]]>;
<![CDATA[Poerana, Ana Fitriana]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i5.4055
<![CDATA[The marketing strategy paradigm shift from conventional to digital has brought significant changes to the economic sector. The use of digital platforms as a marketing tool causes competition between companies to become increasingly fierce. To survive and develop, companies need to have an effective marketing communications strategy to increase brand awareness. Brand awareness is one of the key factors influencing consumer purchasing decisions; The higher the brand awareness of a product or service, the more likely consumers are to choose it. This research aims to explore personal selling strategies in marketing communications at the Tryma Creative Production House in order to increase brand awareness. The research method used is qualitative with a descriptive approach. Integrated Marketing Communications (IMC) theory is used as a framework for understanding and analyzing the strategies implemented. The research results show that the personal selling strategy used by Tryma Creative includes: 1) Conducting face-to-face meetings or via Zoom to build personal relationships with clients, 2) Providing high-quality service at the initial meeting to give a positive and professional impression, and 3) Utilizing communication via social media and WhatsApp to maintain continuous interaction with clients. This approach has been proven to significantly increase Tryma Creative's brand awareness, making the company better known and trusted by consumers. These findings provide important insights for other companies looking to optimize their personal selling strategies in the digital era.]]>
