cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Junaedi
Contact Email
dedijunaedi@gmail.com
Phone
+628118114379
Journal Mail Official
dedijunaedi@journal-laaroiba.com
Editorial Address
Lembaga Publikasi Ilmiah (LPI) Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 08118114379
Location
Kab. bogor,
Jawa barat
INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting" : 8 Documents clear
Strategi Komunikasi Politik pada Akun Instagram PKS Depok Hari Rahman Hakim; Tariza Sudadih
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.5687

Abstract

This study analyzes the political communication strategy implemented by PKS Depok through their Instagram account. Discussing the importance of social media as a means of political communication in reaching potential voters. The research methodology in this study is qualitative with content analysis of PKS Depok's Instagram posts, focusing on the selection of orange, emphasizing the value of togetherness, and participation in social activities. The results of the discussion show PKS Depok's efforts in building a strong visual identity by using orange as the party's identity, as well as emphasizing togetherness and social activities as a way to build emotional attachment with voters. The implication is that this strategy can improve the party's image and community involvement through social media, but more attention is needed to diversify content in order to convey the party's programs and vision in more detail. This study uses a descriptive method with the aim of describing and identifying phenomena related to PKS Depok's social media posts systematically and objectively. A qualitative approach was chosen to collect and analyze data in depth, so that it can understand the experiences and perspectives of research subjects in a complex context. Data were collected through observations of PKS Depok's Instagram posts and literature studies related to the research theme. The author acts as a follower of the PKS Depok Instagram account, observes relevant posts, and analyzes data using qualitative techniques. The data findings are described and concluded as the final results of this study.
Teori Simulacrum Jean Baudrillard pada Iklan Kecantikan “Scarlett World With Twice” dalam Komunikasi Media Massa: Analisis Semiotika Charles Sanders Pierce Muhammad Najihul Marom; Fikri Dina Intan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.5716

Abstract

The rapid development of communication and information technology has created various communication media with increasingly sophisticated tools, making humans very responsive to the information received. In the theory of simulacra by Jean Baudrillard, it is explained that the reality presented by the media is a pseudo reality, where the truth is manipulated to influence and attract people to follow it. This study aims to describe the icons, indexes, and symbols in the Scarlett Whitening advertisement on YouTube using Charles Sanders Pierce's semiotic approach. The research method used in this article is a qualitative method, with data collection techniques through in-depth observation of the advertising video. The results of this study indicate that the three aspects of trichotomy, namely icons, indexes, and symbols, in the Scarlett advertising video refer to a marketing strategy to emphasize the authenticity of the Scarlett Whitening product. This product is promoted as a product that can make days brighter like South Korean idols from the girl group Twice, while also showing that Scarlett is a trusted and effective beauty product for brightening the skin.
The Influence of Legal Culture on Business Actors' Compliance in Hazardous Cosmetic Products in Indonesia Sofia; Dede Mulyanah; Elsi Kartika Sari
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.5865

Abstract

This study aims to analyze the influence of legal culture on business actors' compliance in producing cosmetics that are safe and free from hazardous materials. Legal culture that includes norms, values ​​and traditions in the application of law has an important role in determining the level of business actors' compliance with existing regulations. In the context of the cosmetics industry, compliance with regulations is highly dependent on legal awareness, effective supervision, and strict sanctions for violations. A strong legal culture accompanied by an understanding of business ethics and consistent law enforcement can encourage business actors to prioritize consumer safety. Conversely, a weak or ineffective legal culture tends to reduce the seriousness of business actors in complying with safety standards that can pose a risk to public health. The formulation of the problem obtained from this study is How is business actors' compliance with hazardous cosmetic regulations? ⁠And how is the BPOM regulation for hazardous cosmetics in Indonesia?. Therefore, a supportive legal culture and a strict law enforcement system are very important in creating a safe and sustainable cosmetics industry. This study is expected to provide a deeper understanding of the relationship between legal culture and compliance of cosmetic business actors.
Efektivitas Pesan Politik dalam Membangun Citra Kandidat: Studi terhadap Pemilih Muda Mochammad Zaini; Ramziya Amjad Bakhitah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.5929

Abstract

This research aims to analyze the effectiveness of political messages in building a candidate's image among young voters. In an election context that is increasingly dominated by technology and social media, appropriate political messages have an important role in shaping the views and choices of young voters. This study uses a qualitative approach with interviews and surveys as data collection methods, focusing on how young voters receive and respond to political messages conveyed by candidates. The findings of this research indicate that political messages that are relevant, authentic, and touch on issues close to the lives of young voters tend to be more effective in building a positive image of candidates. The research results also reveal that social media plays a significant role in amplifying political messages, with young voters more exposed to messages that are packaged visually and interactively. Young voters tend to choose candidates who are able to adapt to technological developments and communicate their vision directly and transparently. Therefore, candidates who are successful in managing their political messages on various digital platforms have a great opportunity to improve their image and attract the attention of young voters. This research contributes to understanding the dynamics of political communication in the digital era, as well as the importance of appropriate communication strategies in gaining the support of young voters.
Manajemen Kesan melalui Prestasi Sekolah SDN Kemakmuran 1 Songgom Brebes: Kajian Dramaturgi terhadap Branding Lembaga Pendidikan di Indonesia Ikrimatul Aola; Muh. Hanif
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.6119

Abstract

This article aims to examine how impression management through school achievement of SDN Kemakmuran 1 Songgom Brebes: a dramaturgical study of branding educational institutions in Indonesia. The research method used is qualitative with interview data collection techniques with the principal, teachers and students, as well as direct observation of the learning process and study documentation. This study attempts to examine the dramaturgical theory of impression management through school achievement of SDN Kemakmuran 1 Songgom Brebes towards branding educational institutions in Indonesia. The results of the study indicate that the impression management of SDN Kemakmuran 1 through its achievements towards branding educational institutions in Indonesia is by collaborating with various parties both internally and externally and establishing a wide communication channel. In addition, there are several supporting factors and inhibiting factors but do not reduce school achievement.
Clickbait dalam Pemberitaan Penyusunan Kabinet Prabowo-Gibran pada Media Siber Tribunnews Ummu Nabiela Qurrota Aini; Sri Mustika; Andys Tiara
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.6605

Abstract

This study evaluates the use of clickbait in the reporting of the Prabowo-Gibran cabinet formation by the online media outlet Tribunnews. Utilizing a qualitative content analysis approach, the research examines 18 news articles published between September 23 and October 20, 2024. The study finds that focusing on popular topics or figures and the use of sensational language are frequently employed to attract readers, even though the content does not always meet the expectations set by the headlines. The study applies Harold Lasswell's communication model to analyze how clickbait usage influences public perception. It concludes that while clickbait increases revenue through higher traffic, excessive use can undermine trust in the media. Future research is recommended to explore the long-term impact of clickbait on media credibility and to conduct comparative studies across various online media platforms to provide a broader perspective on this phenomenon in Indonesia's digital media landscape.
Pengaruh Content Marketing Pada Instagram @Skintificid Terhadap Brand Trust Shelycia; Helga Liliani Cakra Dewi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.6725

Abstract

Consumers are now increasingly fond of making online beauty product transactions rather than buying directly offline. Therefore, social media is the right platform for Skintific to promote their brand. Social media, especially Instagram, is one of the most popular platforms and has many users in Indonesia. Through Instagram, Skintific implements a content marketing strategy. Considering that Skintific is a new brand in Indonesia, it is important for them to strengthen and maintain brand trust. Brand trust is an important factor that can create a positive image and influence consumer behavior in purchasing products. This study aims to determine whether content marketing on Instagram @skintificid has an effect on brand trust. The study used a quantitative method with a survey data collection technique. The survey was conducted by distributing questionnaires to 300 respondents. Data were analyzed using normality tests, hypothesis tests, and simple linear regression tests. The results showed that H0 was rejected and Ha was accepted, which means that content marketing on Instagram @skintificid had an effect on brand trust by 63.6%, while 36.4% was influenced by other factors outside this study. Although new in Indonesia, Skintific can build brand trust through content marketing on their Instagram. Based on the results of the questionnaire, Skintific is advised to use influencers in their content to provide information about the product, starting from how to use it, benefits, to product content.
Representasi Kekerasan Seksual Terhadap Perempuan dalam Film Like and Share Rizky Rahmayanti; Kheyene Molekandella Boer; Jaka Farih Agustian; Nurliah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i1.6827

Abstract

This study discusses the representation of sexual violence against women in the film Like and Share by Gina S. Noer, using the Charles Sanders Peirce semiotic model method. This film depicts the complexity of sexual violence, especially in the digital world, through a strong narrative and complex characters. The study was conducted with an in-depth analysis of symbols, objects, and interpretations of signs in the film, including sexual assault, intimidation, and the distribution of pornographic content without permission. The results of the analysis show how technology exacerbates sexual violence and the important role of media in building public awareness of this issue. This study contributes to understanding the representation of sexual violence in the media and the importance of privacy protection and digital ethics.

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press) Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press) Vol. 4 No. 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 3 No. 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting More Issue