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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 15 Documents
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Search results for , issue "Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting" : 15 Documents clear
Representasi Pelanggaran Etika Media Digital dalam Film Budi Pekerti Karya Wregas Bhanuteja Siti Rabiah; Nurliah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.8022

Abstract

This study aims to examine and explain the description of how violations of digital media ethics occur in the film Budi Pekert using Roland Barthes' semiotics. The film analyzed in this study is the film Budi Pekerti which was released in 2023. The research method used is qualitative which is descriptive interpretive with Barthes' semiotic technique which includes two levels of meaning, namely denotation and connotation, as well as myths contained in visual and verbal signs in the film being studied. The results of the study show that the film represents acts of violations of digital media ethics, namely the spread of fake news, the spread of personal information, mocking or mocking content and irresponsible actions through dialogue, dominant gestures, and the setting of the place that builds the action. At the myth level, the film Budi Pekerti depicts the conditions of Indonesian society in cyberspace. This film shows how important digital literacy is for each individual to create a social order that has a critical-creative mindset and perspective. This study concludes that films not only convey a story, but also transmit certain values ​​or cultures to the audience.
Representasi Budaya Patriarki dalam Film Ngeri-Ngeri Sedap Fatimah Anmazzwa; Silviana Purwanti; Kadek Dristiana; Jaka Farih Agustian
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8175

Abstract

The film Ngeri-Ngeri Sedap presents a narrative that is closely related to patriarchal culture, especially in the context of Batak society. Where the role of women in Batak culture is often dominated by men, resulting in negative impacts that affect women's mental and psychological well-being in the family and social spheres. This study aims to analyze how patriarchal culture is represented in the film using Roland Barthes' semiotic theory. The research method used is Roland Barthes' semiotics, with a focus on two-stage semiotic analysis: denotation and connotation that represent the construction of private or household patriarchal culture. The results of the study show that this film reproduces patriarchal values ​​through the construction of gender roles, power relations in the family, and social expectations of women and men. This representation is seen in the dialogue, gestures, and cultural symbols displayed. The conclusion of this study shows that Ngeri-Ngeri not only reflects the patriarchal culture that is still strong in society, but also maintains and normalizes the system through the narratives and symbols used. Although the film shows efforts to resist patriarchy, this film still strengthens male dominance in the family social structure. This study is expected to provide insight into how film as a popular media can be a reflection of the strengthening of the existing social system.
Branderpreneurship Framing Analysis of ALMAZ Friedchicken Ika Nur Fitriani; Bambang Sukma Wijaya; Eli Jamilah Mihardja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.8313

Abstract

Often, crispy fried chicken UMKM focuses on developing brand value in building a business, recently Indonesia has been busy with Al Baiknya Indonesia crispy chicken, namely Almaz Chicken. This article makes a study of Almaz Chicken's entrepreneurship-based brand development strategy using the BFA or Brandpreneurship Framing Analysis methodology approach. BFA is systematically able to find and explain value development strategies according to the elements in BrandCoVD or Brandpreneurship's Circle of Values Development, namely identifying, creating, conveying, communicating, maintaining, evaluating and renewing values. This study uses data triangulation to strengthen the author's research results. This triangulation technique is used to ensure that the data collected from various sources and methods is truly valid. Data triangulation consists of several types, namely First, Source Triangulation, which uses various data sources to verify and ensure the truth of the research results. Secondary data sources consist of research journals, literature studies such as printed books, digital books, scientific articles and online news, and primary data sources, namely in-depth interviews. Almaz Friedchicken's strategy in evaluating market trends and lifestyles to become input and considerations for sustainable development is inseparable from Abuya Group's long experience in terms of the head or competence and capacity of the BODs, namely Okta Wirawan, Bram Dwi Raditya and Wawan Ibra who have been close friends since college, building professional careers and ups and downs with 7 brands in Abuya Group, newcomers without a TV marketing budget, can benefit from the momentum of the McDonald's and KFC boycott, which the public sees as related to Israel. Almaz uses social media, using storytelling techniques, to attract the attention of potential consumers who will carry out post-boycott agitation. Almaz is a new choice for crispy chicken fans.
Analisis Pola Komunikasi Kemenkes Melalui Instagram @kemenkes_ri dalam Meningkatkan Awareness Penggunaan Antibiotik Riani, Nurul Izzah; Ihsan, Muhammad Fadhiel
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.6763

Abstract

Antibiotic resistance is a major topic of discussion and the number of cases often increases every time, so that the Ministry of Health of the Republic of Indonesia (Kemenkes RI) continuously produces various kinds of information related to the dangers of non-compliance with the use of antibiotics through its social media. The aim of this research was to determine how much attention the public pays to content uploaded by the Ministry of Health related to awareness of compliance with antibiotic use. The research method was carried out qualitatively with triangulation data collection techniques. The results of research conducted by analysis of 4 uploaded content from the @kemenkes_ri Instagram account showed that poster type content on January 5 2025 received the highest engagement rate, namely 0.408%, followed by an upload on November 25 2024 which contained two short video uploads. 0.05% and live broadcast videos 0.08%, but content uploaded on December 11 2024 has the lowest engagement rate, namely 0.009% with live video content type. So, it can be concluded that currently the public is paying attention to this situation as can be seen in the comments column and also the number of shares shows a large number when compared to the content in previous uploads.
Dakwah dan Bisnis: Strategi Komunikasi PT Herba Penawar Alwahida Indonesia dalam Mencetak Wirausahawan Muslim Minangsih, Kalsum
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.9182

Abstract

This study aims to analyze the communication strategies used by PT HNI HPAI in developing Muslim entrepreneurship in Indonesia. The research method employed a qualitative approach with descriptive techniques. Data obtained from the company were systematically processed, including written, archived, and oral data, as well as observed behavior, to obtain information relevant to the research title. The findings of this study indicate that PT HNI HPAI's communication strategy in developing Muslim entrepreneurship in Indonesia utilizes a persuasive strategy. The company encourages Muslims to migrate to a lifestyle, or in other words, to adopt local Muslim products and adopt medical or health methods. This research contributes to the development of persuasive communication studies in the context of da'wah and entrepreneurship. It also provides a concrete illustration of effective communication strategies for fostering a network of Sharia-based Muslim entrepreneurs.

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