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Raden Roro Fatma Sari
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INDONESIA
Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Published by Organisasi Kreatif Indonesia Emas
ISSN : 30324874     EISSN : 30324874     DOI : -
Core Subject : Religion, Economy, Science, Social, Engineering,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
JESOCIN as a dynamic journal in the field of "Journal of Economics, Accounting, Business, Management, Engineering and Society", is proud to accept submissions of articles relevant to such a broad scope of research. We invite researchers, academics, and practitioners to contribute with their original works.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 4 (2024): Jesocin - March" : 5 Documents clear
DYNAMICS OF ADVERTISING AND INCENTIVES IN INCREASING SALES OF SUPERIOR PRODUCTS: ANALYSIS OF ITS INFLUENCE ON CONSUMER PREFERENCES AND RETAILER STRATEGIES Yulianty, Farida; Saepudin, Didin; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Advertising and incentive dynamics play a crucial role in marketing strategies to increase sales of superior products. Effective advertising can strengthen consumer awareness of brands and products, while incentives can provide additional encouragement for consumers to choose certain products. However, it is important to understand how the interaction between advertising dynamics and incentives influences consumer preferences and retailer strategies. This research aims to analyze the influence of advertising dynamics and incentives on consumer preferences and retailer strategies in increasing sales of superior products. The research method used is qualitative using literature analysis and case studies. Data sources used include scientific journals, articles and books that are relevant to the research topic. The research results show that advertising dynamics and incentives have a significant influence on consumer preferences and retailer strategies. Effective advertising can create greater awareness of superior products and influence consumer behavior, while incentives can be a determining factor in consumer purchasing decisions. Good integration of advertising, incentives, and dilution strategies can create a holistic, integrated marketing experience for consumers, which can increase product awareness, preference, and purchases.
ANALYSIS OF PROMOTION, PRODUCT, PRICE AND PLACE ON PATIENT SATISFACTION(STUDY AT AN INDEPENDENT PRACTICING DOCTOR LIES FADILAH PURWAKARTA DISTRICT) Fadilah, Lies; Paramarta, Vip; Wirawan, Chevi
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The marketing mix is ​​a very important part of an organization, namely a series of marketing tools that are well organized and used by a company to achieve marketing goals while meeting consumer needs and desires so as to create consumer satisfaction. This research was conducted to determine the effect of promotion, product, price and place on patient satisfaction (study at Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency). The approach used in this research is a quantitative approach. The sample used was 110 patients seeking treatment at the Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency. This research data was obtained from the results of filling out a questionnaire and analyzed using the Multiple Linear Regression analysis technique. The results of this research show that promotion, product, price and place influence patient satisfaction both partially and simultaneously in patients seeking treatment at the Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency.  
APPLICATION OF INDIVIDUAL COMPETITIVITY IN SALES FORCE MANAGEMENT: IMPLICATIONS AND STRATEGIES Aripin, Zaenal; Dwika Ayu Amrita, Nyoman; Ichwanudin, Wawan
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

In the competitive business era, individual competitiveness in sales force management has become an important focus for companies to achieve success. Developing effective strategies to implement individual competitiveness can have significant implications for a company's performance and position in the market. This research aims to investigate the implications of implementing individual competitiveness in sales force management and to identify effective strategies for increasing individual competitiveness in the sales environment. The research method used in this research is qualitative, by conducting an in-depth literature review to understand the basic concepts, implications and strategies for implementing individual competition in sales force management. The research results show that the application of individual competitiveness in sales force management has a significant impact on individual performance, company revenue growth, and position in the market. Implementation strategies such as intensive training, proper motivation, and effective performance management can help increase the individual competitiveness of sales employees and strengthen the company's position in the competitive market.
COUNTERPRODUCTIVE WORK BEHAVIOR IN CUSTOMER SERVICE: EXPLORING THE FACTORS INVOLVED AND THEIR IMPACT ON THE ORGANIZATION Agusiady, Ricky; Saepudin, Didin; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Counterproductive Work Behavior (CWB) in customer service is the focus of attention in the context of human resource management and customer service strategy. This phenomenon has a significant impact on organizations, including decreased customer satisfaction, financial losses, and damage to brand reputation. However, a deep understanding of the factors that influence CWB in customer service and its impact on organizations is still limited. This research aims to explore the factors involved in CWB in customer service and their impact on organizations. In addition, this research also aims to provide better insight into how management can address CWB in customer service to improve organizational performance. The research method used in this research is qualitative. Data was collected through literature studies involving journals, articles and books related to CWB in customer service. Data analysis was carried out by identifying and analyzing the main findings related to the factors that influence CWB and its impact on the organization. The research results show that there are various factors that influence CWB in customer service, including individual, organizational and situational factors. These factors include the level of job stress, job satisfaction, work culture, incentive systems, time pressure, and conflict interactions with customers. The impact of CWB on organizations includes reduced customer satisfaction, financial loss, damage to brand reputation, disruption to operational efficiency, and damage to work culture.
TRANSFORMATION OF TOURISM DESTINATIONS: OVERCOMING THE CHALLENGES OF THE CRISIS TOWARDS SUSTAINABILITY Agusiady, Ricky; Yuliaty, Farida; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The tourism industry is faced with various challenges, including global crises such as the Covid-19 pandemic, which has significantly disrupted tourism activities. Transforming tourist destinations is the key to overcoming the challenges of this crisis towards the sustainability of the tourism industry. This research aims to analyze tourism destination transformation strategies in facing crisis challenges and promoting the sustainability of the tourism industry. The research method used in this research is qualitative, by conducting a literature review and analysis of various case studies regarding the transformation of tourist destinations. The research results show that the transformation of tourist destinations can successfully overcome crisis challenges by implementing strategies such as tourism product innovation, use of information and communication technology, environmental and cultural heritage preservation, empowerment of local communities, and collaboration between stakeholders.  

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