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Ahmad Andry B
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Toplama
Published by PT Altin Riset Publishing
ISSN : -     EISSN : 30252652     DOI : https://doi.org/10.61397/tla.v1i
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal Toplama: Communication and Community Engagement" is a scientific journal published under the auspices of PT Altin Riset Publishing. This journal has an E-ISSN: 3025-2652 and is published periodically in September, January, and May. The journal publishes articles in two languages, namely Indonesian and English, with a focus on the fields of communication, social sciences, and community engagement. The main objective of this journal is to provide a platform for researchers, practitioners, and academics to share knowledge and research findings related to topics relevant to communication and community engagement, using quantitative, qualitative, and participatory action research (PAR), ABCD, and other methods.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 17 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): TOPLAMA" : 17 Documents clear
CAKRA RADIO AS A DIVERSIFICATION FORM OF ARDAN GROUP Fathurrahman, Donny; Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.224

Abstract

Ardan Group utilizes a three-pronged diversification strategy: concentric, horizontal, and conglomerate. Notably, Cakra Radio and Ardan Hotel exemplify this approach.  Cakra Radio, focusing on local culture, integrates itself into the lives of Bandung residents. Through diverse programming and high-quality content, it strives to remain the city's preferred radio station. Ardan Hotel, on the other hand, represents horizontal diversification. By entering the hospitality industry, Ardan Group expands into a related but distinct sector. The hotel caters to guests seeking an exclusive experience with top-notch facilities and services. Its success hinges not only on luxurious accommodations but also on efficient and innovative management practices. This demonstrates Ardan Group's ability to adapt and thrive in a dynamic business environment. In essence, Ardan Group's diversification strategy, exemplified by Cakra Radio and Ardan Hotel, fosters comprehensive growth. By strategically expanding into various sectors, the group optimizes its potential while managing risks. This approach has propelled them to success not only in radio but also in the hospitality industry.
UTILIZATION OF MSME DIGITAL MARKETING STRATEGIES ON INSTAGRAM DESCRIPTIVE QUALITATIVE ANALYSIS @DENISA_SPREI Yulianti, Alin; Zaelani, Pupi Indriati; Munastha, Ketut Abimanyu; Lestari, Nina; Muzakki, Ahmad
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.225

Abstract

This study aims to analyze the digital marketing strategies employed by micro, small, and medium enterprises (MSMEs) on Instagram, specifically focusing on the @denisa_sprei account. The research employs a descriptive qualitative approach, utilizing data collected through direct observations of the Instagram account, semi-structured interviews with the account owner, and analysis of Instagram features and performance metrics. The primary objectives are to identify the key strategies used for enhancing brand visibility, engaging with customers, and boosting sales through Instagram. The findings reveal that @denisa_sprei effectively employs several strategies to maximize its digital marketing efforts. The use of visually appealing content, including high-quality images and engaging videos, plays a crucial role in attracting customer attention and building brand identity. Active interaction with followers through comments and direct messages (DMs) strengthens customer relationships and improves loyalty while leveraging Instagram features such as Instagram Stories, Instagram Reels, and Instagram Shopping enhances customer convenience and facilitates the purchasing process. Additionally, Instagram Insights is utilized to track performance and adjust strategies based on follower preferences and engagement metrics. Overall, the study concludes that Instagram serves as a powerful marketing tool for MSMEs, providing significant benefits in terms of brand visibility, customer engagement, and sales growth. These insights offer valuable guidance for other MSMEs seeking to optimize their social media marketing strategies.
ARDAN RADIO BANDUNG DIVERSIFICATION IN FACING MEDIA INDUSTRY BUSINESS COMPETITION IN THE DIGITAL ERA Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.226

Abstract

The Internet has an impact and has implications for conventional broadcast media. The internet has become a new market in the current competitive media industry and has also caused cultural changes in society in using media. This research tells about the main concern is the diversification carried out by Ardan Radio in facing an industry business media in the digital era. The research method used in this research is a qualitative method with a case study approach according to Creswell. The research results show that it can be concluded that the business carried out by Ardan  Radio in facing media industry competition in the digital era is by diversifying through the  Five-O business strategy which  is adapted to  the environment. Diversification is carried out by Ardan with the Five-O concept. Five-O is a business strategy used by Ardan Radio to reach both markets, namely conventional and digital.
INTERPRETING THE CONDITIONS OF BULLYING IN PHOTOBOOK ENTITLED “BULLY” Mulyono, Tanto Trisno; Astono, Rizky Andika Dwi
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.227

Abstract

This study aims to interpret the conditions of bullying as depicted in the photobook "Bully", exploring the symbolic and aesthetic elements used to represent the psychological and emotional dimensions of bullying. Utilizing a qualitative, interpretative approach, the research employs visual analysis and symbolic interpretation to uncover the deeper meanings conveyed through the photobook's imagery. The analysis focuses on how visual elements such as lighting, composition, and perspective reflect the dynamics of power, fear, isolation, and resilience within the context of bullying. The study is grounded in the Social-Ecological Model and Cognitive-Behavioral Theory, which provide frameworks for understanding the multifaceted nature of bullying and the cognitive distortions experienced by both victims and perpetrators. Results reveal that shadows in the images symbolize the psychological distress and cognitive distortions faced by victims and bullies, while light represents hope, resilience, and the potential for cognitive and emotional recovery. The photobook effectively captures the complex interplay between individual experiences and social influences, illustrating how both victims and bullies are affected by and respond to their environments. The findings underscore the importance of addressing both psychological and social factors in bullying interventions and highlight the photobook's role as a powerful medium for visualizing and understanding these dynamics.
IMPLEMENTATION OF SPIRITUAL COMMUNICATION IN BUILDING THE MASJID PRENEUR MOVEMENT IN INDONESIA al-Fikri, Muchsin; Matulessy, Delvin Musa Navaro
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.228

Abstract

This research aims to understand the role of spiritual communication in building the Masjid Preneur movement in Indonesia, a movement that integrates Islamic spiritual values into mosque-based entrepreneurship development. A qualitative approach with a case study method was used in this study, with data collected through in-depth interviews, observations, and documentation from several mosques actively involved in entrepreneurial activities. The study highlights how spiritual communication delivered by religious leaders, such as imams and ustaz, has shaped a work ethic based on Islamic values such as honesty, hard work, and responsibility. The results indicate that spiritual communication plays a significant role in motivating the mosque community to engage in economic activities that not only pursue material gain but also social and spiritual well-being. However, several challenges were identified in implementing this movement, including religious leaders' limited knowledge of modern business practices and the generational gap among community members. This research concludes that the sustainability of the Masjid Preneur movement depends on the mosque's ability to adapt to the evolving needs of the community, particularly through collaboration with various stakeholders and the application of business practices relevant to current developments without compromising Islamic values. These findings provide insights into the importance of spiritual communication in supporting faith-based entrepreneurship within mosque environments.
THE FUTURE OF MOBILE CLOUD COMPUTING: KEY IMPLICATIONS AND CHALLENGES Nosheen, Ammber; Omar, Mohd Adan
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.229

Abstract

This research aims to examine the future development of Mobile Cloud Computing (MCC) and identify the key implications and challenges that this technology will face. In the face of the technological revolution, especially with the adoption of 5G networks and integration with the Internet of Things (IoT), MCC has the potential to transform various industry sectors. The study employs a qualitative methodology through a literature review and semi-structured interviews with experts in cloud technology, mobile computing, and technology policy. The literature review is conducted to understand the latest technological trends and the challenges faced by MCC, while interviews provide direct insights from industry practitioners and policymakers about the future of MCC. The research findings indicate that MCC will increasingly integrate with 5G technology and IoT, enabling the adoption of more complex applications such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). However, several key challenges need to be addressed, such as data security issues, reliance on network infrastructure, and regulations that are not yet fully adaptive to MCC developments. Experts emphasize the importance of enhancing security standards, developing edge computing to reduce latency, and fostering collaboration between governments and industry to create policies that support innovation.
TRADITIONAL COMMUNICATION IN BUILDING CULTURAL TOURISM: CASE STUDY OF TRADITIONAL VILLAGE IN CIBEDUG CIKOLE VILLAGE, WEST BANDUNG Sanusi, Nunung; Susanti, Susan
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.230

Abstract

This research aims to understand the dynamics of cultural communication in Cibedug Village, Cikole, West Bandung Regency. The main focus of this research is to identify how local cultural values are maintained and influenced by communication patterns that exist within village communities.  Cibedug Village was chosen as the research location because it has unique cultural riches but continues to adapt to changing times and modernization. The research method used is a case study with a qualitative approach. Data was collected through participant observation, in-depth interviews with community leaders and local stakeholders, as well as content analysis of cultural documents and communication media used in the community. It is hoped that the results of this research will provide a deeper understanding of how communication interactions in village communities influence the maintenance and evolution of their culture. Apart from that, this research also has the potential to provide recommendations for related parties to further strengthen efforts to preserve local culture through a more effective and inclusive communication approach.

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