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Ery Sulistyorini
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ery.sulistyorini@unmer.ac.id
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bismar@unmer.ac.id
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INDONESIA
Business Management Research
Published by Universitas Merdeka Malang
ISSN : -     EISSN : 28278267     DOI : 10.26905/bismar.v2i2.10414
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Business Management Research (Bismar) is a periodical issue containing information and analysis related to management science and business. This journal is of a popular scientific nature that includes both theoretical and empirical research. This journal focuses on the development of management science and business including aspects : Financial Management, Marketing Management, Human Resources Management, Operational Management, Strategic Management, System Information Management and Business Applied.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 5 No. 1 (2026): January 2026" : 6 Documents clear
A Comprehensive Synthesis of Technology Adoption Models in the Context of QRIS Digital Payment in Indonesia: A Systematic Review of UTAUT, TAM, and TRAM Widiawati, Diah; Aman, Yosanda Zata; Jauhari, Burhanuddin
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.16586

Abstract

This Systematic Literature Review (SLR) provides a comprehensive synthesis of technology adoption models (TAM, UTAUT, TRAM) in the context of QRIS digital payment in Indonesia, aiming to resolve the theoretical fragmentation in existing literature. The study strictly adhered to the PRISMA protocol, examining Scopus-indexed articles from 2022 to 2025. The synthesis, predominantly based on quantitative studies utilizing PLS-SEM , reveals a strong convergence: Perceived Usefulness/Performance Expectancy and Trust consistently emerge as the most significant determinants of behavioral intention and actual QRIS adoption among both consumers and MSMEs. A critical divergence noted is the varying significance of Habit for sustained use and the pivotal role of contextual factors, such as Central Bank policies and the COVID-19 pandemic, which are often overlooked in traditional frameworks. Practically, the findings underscore the need for FinTech providers to prioritize investments in transparent security protocols and the clear communication of QRIS benefits. Future research is urged to employ longitudinal studies and cross-sectional comparisons between user segments to build a more integrated, parsimonious meta-model of digital payment acceptance.
The Influence Of Borrower Characteristics, Income, And Business Type On The Level Of Smoothness In Return Of People's Business Credit (KUR) (Case Study at Bank BTN KCP Jombang in 2024) Putra, Hasannudin Nursalim; Fuzaki, Alfani Amar; Metyopandi, Vierkury; Efionita, Yolanda; Amin, Rofikul
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.16589

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as the vital backbone of the Indonesian economy, yet they frequently encounter structural hurdles in capital access and business management. To bridge this gap, the People's Business Credit (KUR) provides essential financing for feasible but non-bankable businesses. This research evaluates the critical factors determining the success of the KUR program, specifically focusing on the influence of borrower characteristics, income levels, and business types on repayment smoothness. Situated as a case study at Bank BTN KCP Jombang in 2024, the study addresses persistent challenges in loan installments despite existing government guarantees. Utilizing a quantitative approach, primary data were gathered from 30 KUR debtors selected through purposive sampling and analyzed via multiple linear regression. Empirical results reveal that all three variables significantly impact credit repayment. Notably, borrower characteristics exhibit a significant yet negative influence (sig = 0.021), suggesting that certain personal traits or high social responsibilities may inadvertently burden financial discipline. Conversely, income (sig = 0.000) and business type (sig = 0.000) demonstrate strong positive correlations with repayment performance. The model achieved an Adjusted R-Square of 0.961, indicating that 96.1% of the variance in repayment is explained by these factors. These findings highlight that while individual character is essential, the economic viability of the business sector and stable revenue streams are the primary drivers of credit quality.
Impact of NCT Dream's Endorsement and Parasocial Interaction in Driving Purchase Decisions via Brand Awareness Mahendri, Wisnu; Rahmah , Madinah Nur Aliyah
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.16668

Abstract

This study aims to examine the influence of Brand Ambassador, in this case NCT Dream, and Parasocial Interaction on the purchasing decision of Tos Tos Tortilla Chips through the mediation of Brand Awareness. In the marketing context, Brand Ambassador serves to introduce and build brand image in the minds of consumers, while parasocial interaction deepens the emotional closeness between fans and idols, which can influence purchasing behavior. Data were collected through a survey involving 150 respondents who are NCT Dream fans and consumers of Tos Tos products. The results of the analysis using Structural Equation Modeling (SEM) show that Brand Ambassador and Parasocial Interaction have a positive and significant effect on Brand Awareness. Brand Awareness itself has a significant influence on purchasing decisions. Although Brand Ambassador does not have a direct effect on purchasing decisions, its influence can be felt through increased Brand Awareness which then drives purchasing decisions. Conversely, Parasocial Interaction has a direct and indirect effect on purchasing decisions through Brand Awareness. These findings provide insight that celebrity influence in marketing, especially through parasocial interaction, plays an important role in building brand awareness which ultimately influences consumer purchasing decisions.
Analysis of Strategies to Improve the Effectiveness and Productivity of Promotions in Supporting Service Quality at Cordela Suite Hotel Tasikmalaya Brata, Moh. Abdul Azis Danu; Sugiarti, Indah; Nurhapipah, Tridesmita; Fitran, Muhammad
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.17094

Abstract

This study examines the integrative relationship between promotional strategies and service quality within the hospitality industry by emphasizing the role of expectation formation and service delivery alignment. Drawing on Integrated Marketing Communication (IMC), Service-Dominant Logic (SDL), and expectation-disconfirmation theory, the study proposes a process-based framework linking promotion, customer expectations, and perceived service quality. A qualitative case study was conducted at Cordela Suite Hotel Tasikmalaya, a regional hotel operating in a competitive and under-researched context. Data were collected through semi-structured interviews, observations, and document analysis, and analyzed using thematic coding (open, axial, and selective coding). The findings reveal that promotional strategies function as expectation builders, shaping customer perceptions prior to service encounters. Promotional effectiveness influences perceived service quality by determining the accuracy of communicated value, while promotional productivity affects the consistency of service delivery through operational readiness. Importantly, alignment between promotional promises and actual service delivery emerges as a critical mechanism driving customer satisfaction and loyalty. This study contributes to the literature by offering an integrative and process-oriented perspective that bridges marketing and service operations, moving beyond fragmented approaches that treat promotion and service quality separately. Practically, the findings provide actionable insights for hotel managers, particularly in regional contexts, to synchronize promotional activities with operational capabilities in order to enhance customer experience and competitive performance.
Supply Chain Performance: Material Flow and Financial Flow Through Supplier Relationship Management Sugito, Pudjo; Sudarwati, Ririn
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.17103

Abstract

This study aims to analyze the direct influence of material flow and financial flow on supply chain performance, and also analyze the indirect influence through supplier relationship management on supply chain performance. This research is explorative with survey technique as data collection tool. Exogenous variables in this study are material flow and financial flow, endogenous variables are supply chain management performance and supplier relationship management as mediating variables. Material flow is the description of the transportation of raw materials, pre-fabricates, parts, components, integrated objects and final products as a flow of entities. The term applies mainly to advanced modeling of supply chain management. The indicators are inventory quantity, lead time and out of stock. The population in this study was 124 business actors with a sample of 100 business actors. The sampling technique used simple random sampling. Questionnaires as primary data collection tools, which were then analyzed with the help of Smart Partial Least Square. The results of the analysis show that there is a direct and significant influence of material and financial flow on supply chain management performance. In fact, supplier relationship management significantly mediates the influence of material flow and financial flow on supply chain management performance. Also, supplier relationship management has a significant influence on supply chain management performance. This means that both material flow, financial flow and supplier relationship management play an important role in improving supply chain management performance.
Intrinsic Motivation, Resilience, And Teamwork On Employee Performance Through Co-Worker Support Widana, Indar; Haryanto, Sugeng; Setyadi, Mohammad Choldum Sina
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.17171

Abstract

Employee performance in public sector organizations is often shaped not only by individual capability but also by social and collaborative workplace dynamics. However, previous studies have reported inconsistent findings regarding the effects of intrinsic motivation, resilience, and teamwork on employee performance, particularly within field-based public service settings. This study aims to examine the influence of intrinsic motivation, resilience, and teamwork on employee performance, with co-worker support serving as a mediating variable among employees of the Green Open Space Division at the Malang City Environmental Service. This study employed a quantitative explanatory approach using purposive sampling. Data were collected from 126 employees and analyzed using Structural Equation Modeling (SEM-PLS). The findings reveal that resilience and teamwork positively and significantly affect employee performance, while intrinsic motivation has no direct effect. Co-worker support significantly enhances employee performance and partially mediates the relationships between resilience, teamwork, and employee performance. In contrast, the mediating role of co-worker support in the relationship between intrinsic motivation and employee performance was not supported. The study contributes to public sector human resource management literature by emphasizing the importance of social work factors, particularly teamwork and co-worker support, in strengthening employee performance within operational public service environments.

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