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EKSYDA: Jurnal Studi Ekonomi Syariah
Published by Sekolah Tinggi Agama Islam Darussalam Lampung
ISSN : -     EISSN : 27756785     DOI : -
Core Subject : Religion, Economy, Humanities,
Religion Humanities Economics, Econometrics & Finance
Eksyda: Journal of Islamic Economics Studies publishes articles on current issues of Islamic economics and finance in Indonesia. This journal invites researchers, academics and practitioners to publish original, conceptual, theoretical and empirical research on sharia economics issues. Focus & Scope : Sharia Economics and Finance Halal Economics and Industry Economics development Zakat, Infaq, Shodaqoh and Waqf (ZISWAF) Entrepreneurship MSMEs Creative Economics Sharia Economics Law
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 54 Documents
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Analisis Penerapan Media Sosial Sebagai Strategi Pemasaran Syariah Untuk Meningkatkan Penjualan Produk UMKM Afifah, Pipit; Siti Fatimah
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 5 No. 1 (2024): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v5i1.733

Abstract

The large number of promotions and sales via social media is one of the media that has many positive impacts, such as making buying and selling transactions easier. The aim of this research is to determine the application of social media in supporting marketing (MSMEs) in Rajabasa Baru Village. The method used is a qualitative method with an exploratory descriptive approach, meaning that data obtained from researchers, key informants and existing data are then analyzed. The sharia marketing strategy implemented by MSMEs in Rajabasa Baru Village prioritizes sharia elements which bring many benefits, this has a big impact on increasing consumer response. From the research results, it is known that the MSME group has implemented the theory and concept of sharia marketing strategy and has implemented Islamic content which consists of three main things, namely the application of sharia marketing characteristics, the application of Islamic business ethics and emulating the marketing practices of the Prophet Muhammad SAW. The implementation of the marketing mix (product, price, promotion place) is practiced based on the characteristics of the Prophet Muhammad SAW, namely: Shiddiq, Amanah, Fathanah, and Tabligh. This has proven to be effective, this can be seen from the increase in sales turnover Keyword: Social Media, Sharia Marketing, MSMEs Abstrak Banyaknya promosi dan penjualan melalui media sosial menjadi salah satu media yang banyak memberikan dampak positif seperti transaksi jual beli menjadi lebih mudah. Tujuan penelitian ini adalah untuk mengetahui penerapan media sosial dalam menunjang pemasaran (UMKM) di Desa Rajabasa Baru. Metode yang digunakan adalah metode kualitatif dengan pendekatan deskriptif eksploratif artinya data yang diperoleh dari peneliti, informan kunci dan data yang ada kemudian dianalisis. Strategi pemasaran syariah yang diterapkan oleh UMKM di Desa Rajabasa Baru mengedepankan unsur syariah yang membawa banyak manfaat, hal ini berdampak besar pada peningkatan respon konsumen. Dari hasil penelitian diketahui bahwa kelompok UMKM telah menerapkan teori dan konsep strategi pemasaran syariah dan telah menjalankan konten-konten Islami yang terdiri atas tiga hal pokok yaitu penerapan karakteristik pemasaran syariah, penerapan etika bisnis Islami dan mencontoh praktik pemasaran Nabi Muhammad SAW. Pelaksanaan marketing mix ( product, price, promotion place ) dipraktikkan berdasarkan sifat Nabi Muhammad SAW yaitu : Shiddiq, Amanah, Fathanah, dan Tabligh,. Hal ini terbukti efektif, ini terlihat dari kenaikan omset penjualannya. Kata Kunci: Media Sosial, Pemasaran Syariah, UMKM
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM FOTO COPY DI DUSUN VI KELAHANG DESA LABUHAN MARINGGAI LAMPUNG TIMUR Hastina Dewi, Dewi
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.635

Abstract

This research aims to determine the effect of price and service quality on consumer satisfaction in photocopier MSMEs in VI Kelahang Village, Labuhan Maringgai District. Using a quantitative correlational research approach with a non-experimental type that uses ex post facto. This research sample used a random sampling method and obtained a total of 228 consumers from photocopying MSMEs in VI Kelahang Hamlet, Labuhan Maringgai District. The data analysis techniques used are the Classic Assumption Test, (Normality Test, Linearity Test, Multicollinearity Test, and Heteroscedasticity Test), Multiple Linear Regression Analysis, Hypothesis Test (t Test and F Test), and Coefficient of Determination. The research results ashow that partially there is a positive and significant influence between price and service quality on consumer satisfaction, while simultaneously there is an influence of price and service quality on consumer satisfaction.
ANALISIS STRATEGI PEMASARAN PADA UMKM RUMAOS STORE DI DESA SUDALARANG KECAMATAN SUKAWENING KABUPATEN GARUT JAWA BARAT Nadiatun Nisa, Anida
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.639

Abstract

Abstract The purpose of this research is to determine marketing strategies to increase t-shirt sales at the Rumaos Sudalarang Sukawening Garut store. This research was conducted using a qualitative descriptive approach. Interview and documentary techniques were used for data collection. The research results show that the Rumaos store marketing strategy is quite successful and can increase the level of sales volume based on indicators, product strategy, pricing strategy, distribution channel strategy and advertising strategy. Meanwhile, the growth in sales of Toko Rumaos clothing is known to have greatly increased sales, considering the rapid development of the business and the success of the marketing process, which cannot be separated from the metrics: the conditions and skills of the sellers. , market conditions, capital and company organizational conditions.
PENGARUH KEPERCAYAAN KONSUMEN DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS BERBELANJA ONLINE SHOPEE Sari, Mira; Rohimah, Siti; F. Sanjaya, Vicky
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 1 No. 2 (2021): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v1i2.298

Abstract

Melakukan pembelian secara online pasti mudah bagi individu yang tidak perlu mencoba bertatap muka karena berbelanja online harus dapat dilakukan secara efektif dengan ponsel dan dapat dilakukan di mana saja dan kapan saja. Dengan pembelian yang dilakukan secara online, kita harus berhati-hati dalam melakukan pembelian karena kita tidak tahu pasti informasi yang diberikan di situs belanja online, selanjutnya kita harus membaca dan melihat foto dan deskripsi yang diberikan oleh situs tersebut. penjaja. Dengan kepastian konsumen dan harga barang, kita bisa melihat apa yang dilakukan pembeli sebelumnya untuk membeli dan kita juga bisa memikirkan harga yang ditawarkan lebih baik atau tidak dan cocok atau tidak dengan barang yang diiklankan.
ANALISIS MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT CINTA FOOD LAMPUNG Arum Saputri, Sri; Apriyanti, Yulia
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 1 No. 2 (2021): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v1i2.300

Abstract

Dalam menghadapi kehidupan yang maju ini, pekerjaan SDM Orang (SDM) adalah pekerja sebagai mata air kerja dalam suatu kesatuan unit kerja yang diharapkan dapat menghasilkan barang yang berkualitas, baik tenaga kerja maupun produk. Dalam sebuah organisasi, pelaksanaan perwakilan sangat penting. Eksekusi yang representatif dipengaruhi oleh beberapa faktor, misalnya inspirasi dan disiplin kerja. Para eksekutif di PT Cinta Food Lampung telah memberikan dukungan dan semangat kerja kepada perwakilan untuk memiliki pilihan untuk menjalankan tanggung jawab mereka sesuai target organisasi. Alasan dilakukannya tinjauan ini adalah untuk mengkaji inspirasi dan disiplin kerja pada elemen dalam dan luar yang mendorong pelaksanaan representatif di PT Cinta Food Lampung. Dalam penelitian ini, pencipta menggunakan semacam penelitian lapangan, dengan metodologi subjektif. Teknik pengumpulan informasi yang digunakan adalah wawancara, persepsi, dokumentasi. Areanya berada di Jl. Dusun Tanjung Sari IV RT.13 RW.07, Kota Tanjung Sari, Kawasan Natar, Rezim Lampung Selatan. Hasil penelitian menunjukkan bahwa: Faktor internal yang mendorong presentasi perwakilan di PT Cinta Food Lampung adalah bekerja keras untuk mencari cara untuk mencapai prestasi, keinginan untuk memiliki kepemilikan, pelopor yang bijaksana dan cerdik. Faktor luar yang memberdayakan pelaksanaan pekerja adalah kondisi iklim kerja, remunerasi yang memuaskan, pengawasan yang besar, dan perwakilan yang menilai seperti yang ditunjukkan oleh kondisi ekologi kerja, gaji yang memadai dan manajemen yang bagus. Kata Kunci : Motivasi, Disiplin dan Kinerja
STRATEGI ADAPTIF PEMASARAN UMKM SEMBAKO DI DESA SETONO Ilmiyatun Nafiah, Alfa; Hermawan Adinugraha, Hendri; Ade Gunawan
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 5 No. 2 (2025): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v5i2.759

Abstract

This study aims to analyse the marketing strategies implemented by micro, small, and medium enterprises (MSMEs) in Setono Village in the face of local market changes. The main issue raised in this research is how the sembako MSMEs adjust their marketing strategies to survive and thrive amid limited resources, intense competition, and changing consumer behaviour. Using a descriptive qualitative approach through a case study method, data was obtained from interviews, observations, and documentation. The results showed that product, price, promotion, and distribution strategies are flexible and adaptive to local needs. Emphasis on social relationships and personalised service are key success factors.
HALAL CERTIFICATION AND LABELING AS COMPETITIVE ADVANTAGE: IMPLICATIONS FOR PROFITABILITY OF CULINARY MSMES Silmi, Mukhamad Jauhari; Ashlihah, Ashlihah
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 5 No. 2 (2025): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v5i2.760

Abstract

The main problem in this study is the low awareness and utilization of halal labeling and certification by MSME players, especially in the spring roll skin industry in Jombang Regency, even though the potential for the halal market in Indonesia is very large. This study aims to analyze the effect of halal labeling and certification on MSME profitability. The approach used is quantitative with survey method. Primary data was collected through distributing questionnaires to 30 MSME players who have or are in the process of obtaining halal certification. The data were analyzed systematically through the stages of validity, reliability, classical assumption tests (normality, multicollinearity, heteroscedasticity), and multiple linear regression analysis with the help of SPSS software. The results showed that both labeling and halal certification have a positive and significant effect on profitability. The practical implications of these findings indicate that halal labeling can increase consumer confidence, while halal certification opens wider market access. Therefore, MSME players need to view halal certification not only as a regulatory obligation, but as a business strategy that can increase competitiveness and business sustainability.
PENERAPAN PEMBIAYAAN AKAD IJARAH MULTI JASA DI PT.BPR SYARIAH LAMPUNG TIMUR Habibah, Rohmah
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 1 No. 2 (2021): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v1i2.764

Abstract

Multiservice Financing is a consumer financing product provided to customers to obtain benefits from various services, such as education, healthcare, employment, tourism, wedding services, and others. This study aims to explore the implementation of the Ijarah Multiservice Financing Contract at PT BPR Syariah Lampung Timur and to identify the strengths, weaknesses, opportunities, and threats (SWOT) related to its application. This research is a field study conducted at PT BPR Syariah Lampung Timur using both primary and secondary data sources. Data collection methods include observation, interviews, and documentation. The data collected were then analyzed using qualitative descriptive analysis. The SWOT analysis results indicate that PT BPR Syariah Lampung Timur utilizes its strengths to maximize opportunities, such as by implementing the ujrah/fee system as a source of bank income, adopting a proactive marketing approach (jemput bola), and collaborating with Bank Lampung, which is designated as one of the banks responsible for processing civil servants' salaries (PNS/CPNS).
PENGARUH KUALITAS PELAYANAN OJEK ONLINE TERHADAP LOYALITAS KONSUMEN DI MASA PANDEMI COVID-19 DI KOTA METRO Afifah, Pipit
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 2 No. 2 (2022): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v2i2.765

Abstract

Ojek Online has become one of the businesses that are currently being excellent. The business engaged in transportation services has provided many changes in community activities to be fast and efficient. However, since Indonesia was hit by the COVID-19 virus, there have been regulations from the government, namely physical distancing. This has become a challenge for online motorcycle taxi companies and has caused online motorcycle taxi service operations to be deserted from customers. Therefore, every company tries to provide the best possible service, to maintain market share. This study aims to determine the effect of online motorcycle taxi service quality on customer loyalty during the covid-19 pandemic. The method used in this research is simple regression analysis. The data of this study used a questionnaire distributed in the Metro city area. Researchers found that the quality of online motorcycle taxi services during the COVID-19 pandemic had a significant positive impact on customer loyalty.
TINJAUAN HUKUM ISLAM TERHADAP HUTANG PIUTANG DENGAN JAMINAN SAWAH Anggara, Falufi; Safitri, Nuri
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 2 No. 2 (2022): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v2i2.767

Abstract

Debt and credit transactions are permissible in Islam as long as they do not contradict Islamic principles. In practice, such transactions are often supported by collateral to strengthen the agreement between the involved parties. This study aims to examine the practice of debt agreements with paddy field collateral in Gunung Tiga Village, Batanghari Nuban Subdistrict, East Lampung, and to analyze the Islamic legal perspective on the prohibition of taking collateral before the contract period ends. The research employs a qualitative descriptive approach, with data collected through interviews and documentation. The findings indicate that the debt practices in the village comply with the pillars and conditions of a valid contract in Islamic law. Taking the collateral before the end of the contract is not permitted unless the debtor is unable to repay the debt. In such cases, the collateral serves as a substitute for the unpaid debt, functioning as a form of protection for the creditor's rights. This research is expected to contribute theoretically to the body of knowledge in Islamic jurisprudence and practically as a reference for the implementation of debt agreements with collateral.

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