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INDONESIA
Jurnal Manajemen Strategis
Published by Desanta Publisher
ISSN : -     EISSN : 30253691     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Strategis (MANTRA) Merupakan jurnal berkala Ilmiah yang diterbitkan oleh Desanta Publisher. Terbit 2 (dua) kali dalam setahun, setiap bulan Agustus dan Februari. Ruanglingkup Jurnal ini meliputi penelitian dan hasil kajian disiplin ilmu Manajemen Strategis, Pengambilan Keputusan, dan Operasional Riset
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 34 Documents
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PENGARUH DEWAN KOMISARIS INDEPENDEN, KOMITE AUDIT DAN OPINI AUDIT TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR OTOMOTIF DAN KOMPONEN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN 2019-2023 Glori Faley, Hisner; Sartika Pane, Ayu
MANTRA (Jurnal Manajemen Strategis) Vol. 2 No. 2 (2025): Februari 2025
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Abstract

Tujuan penelitian ini dilakukan untuk menguji dan menganalisis pengaruh dewan komisaris independen, komite audit dan opini audit terhadap nilai perusahaan. Populasi penelitian ini adalah perusahaan manufaktur sektor aneka industri dengan subsektor otomotif dan komponennya yang berjumlah 12 perusahaan. Penentuan sampel penelitian menggunakan teknik pusposive sampling sehingga diperoleh sampel sebanyak 8 perusahaan dengan periode pengamatan 5 tahun sehingga diperoleh total jumlah sampel yang diamati sebanyak 40. Untuk pengujian hipotesis, penelitian ini menggunakan model analisis regresi berganda. Kesimpulan penelitian menunjukkan bahwa komisaris independen, komite audit dan opini audit tidak berpengaruh secara simultan terhadap nilai perusahaan. Implikasi dari hasil penelitian ini diharapkan dapat membantu calon investor dalam memutuskan untuk berinvestasi di perusahaan.
THE ANALYSIS OF STRATEGIES AND SUPPORTING SYSTEMS IN IMPROVING THE EFFECTIVENESS OF WITNESS AND VICTIM PROTECTION IN LPSK Yuke Novfitria Hendri; Diyah Ayu Marliyawati; Indira Octavia
MANTRA (Jurnal Manajemen Strategis) Vol. 2 No. 2 (2025): Februari 2025
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Abstract

The Witness and Victim Protection Agency (LPSK) of Indonesia represents a critical institutionalframework for safeguarding vulnerable individuals within the legal system. This comprehensive research investigates the multifaceted strategies and support systems essential for enhancing witness and victim protection effectiveness through a rigorous qualitative methodology.Employing mixed research methods including in-depth interviews with legal professionals, structured observations, extensive documentary analysis, and comparative case studies, the research systematically examines existing protection mechanisms. The study explores complex challenges confronting witness and victim protection, including psychological vulnerabilities, potential retaliation risks, and institutional limitations.Key research findings reveal four pivotal dimensions for protection effectiveness: (1) Integrated Institutional Coordination – developing robust inter-agency protocols and communication frameworks, (2) Technological Infrastructure – creating advanced digital tracking and management systems for witness data protection, (3) Professional Capacity Building –implementing comprehensive training programs addressing psychological, legal, and security dimensions, and (4) Normative Framework Enhancement – recommending legislative refinements to strengthen legal protections.The research demonstrates that effective witness and victim protection transcends traditional legal paradigms, requiring holistic approaches addressing psychological safety, social reintegration, and continuous risk management. Innovative recommendations include establishing specialized psychosocial support units, developing adaptive risk assessment methodologies, and creating confidential relocation and identity transformation protocols.Theoretical contributions include developing a comprehensive conceptual model of institutional protection mechanisms, while practical implications offer actionable strategies for LPSK and related governmental institutions to revolutionize their approach to witness and victim protection.By integrating legal, psychological, and sociological perspectives, this research provides an unprecedented, nuanced understanding of institutional protection strategies, potentially serving as a transformative blueprint for enhancing human rights protections within Indonesia’s judicial ecosystem.
PENGARUH HARGA, KUALITAS PELAYANAN, DAN SUASANA TOKO TERHADAP MINAT BELI KONSUMEN NICE SO DI TANGERANG RAYA Qoni’ Putri Rahayu; Hidayat Syah; Abdilah Sani
MANTRA (Jurnal Manajemen Strategis) Vol. 3 No. 2 (2026): Februari 2026
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Abstract

This study aims to analyze the alleged effect of price (X1) on consumer buying interest (Y). To analyze the alleged effect of service quality (X2) on consumer buying interest (Y). To analyze the alleged influence of the shop atmosphere (X3) on consumer buying interest (Y). The method used is the quantitative method. The population in this study were nice so consumers who live in Tangerang Raya, including Tangerang district, Tangerang city, and South Tangerang. The sample used in this study amounted to 112 respondents. The sampling technique used is accidental sampling. The data collection technique used primary data in the form of a questionnaire in the form of a Google form link. The data analysis technique used is statistical analysis by utilizing smartPLS (partial least square) version 3. The results of this study indicate that price has no significant effect on consumer buying interest. Service quality has a significant effect on consumer buying interest. Store atmosphere has a significant effect on buying interest of Nice So consumers in Greater Tangerang.
PERTUMBUHAN PENJUALAN, MARJIN LABA BERSIH, DAN PENGEMBALIAN EKUITAS TERHADAP HARGA SAHAM : (STUDI PADA PERUSAHAAN SUB SEKTOR BATU BARA YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022) Dhemas Juliet Raihana Sudaryanta; Zain Zainuddin; Sat Yudha Dhahana
MANTRA (Jurnal Manajemen Strategis) Vol. 3 No. 2 (2026): Februari 2026
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Abstract

This research aims to examine and obtain empirical evidence of the influence of sales growth, net profit margin and return on equity on stock prices. The population in this study are coal sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The sampling technique used purposive sampling, resulting in 20 companies were obtained that met the criteria, with a total of 100 observations. The analytical methods used in this research are descriptive statistics, classical assumption tests, panel data, coefficient of determination, t-test, and F-test using the EViews 13 analysis tool. The research results show that sales growth has an effect on stock prices. Net profit margin affects share prices. Return on equity has no effect on share prices. Sales growth, net profit margin, and return on equity simultaneously influence stock prices
PENGARUH E-WOM, PERSEPSI KUALITAS PRODUK, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN AZARINE Lina Kholi Fitriana; Muhammad Baehaqi
MANTRA (Jurnal Manajemen Strategis) Vol. 3 No. 2 (2026): Februari 2026
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This study aimed to examine the influence of e-WOM, perceived product quality, and product variety on purchasing decisions for Azarine sunscreen. A non-probability sampling method was used to select 100 respondents. Data were obtained from a questionnaire and analyzed using instrument validity and reliability tests, classical assumption tests, multiple linear regression, hypothesis testing, and coefficient of determination using IBM SPSS Statistics 26 software. The results showed that e-WOM had no effect on purchasing decisions. Perceived product quality did influence purchasing decisions. Furthermore, product variety influenced purchasing decisions, and e-WOM, perceived product quality, and product variety simultaneously influenced purchasing decisions for Azarine sunscreen
KEPEMIMPINAN TRANSFORMASIONAL KEPALA SEKOLAH DALAM MEMBANGUN KARAKTER ISLAMI SISWA DI SDIT AL-MANAR CIBARUSAH Zahrah Febrianti
MANTRA (Jurnal Manajemen Strategis) Vol. 3 No. 2 (2026): Februari 2026
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This study aims to describe the implementation and effectiveness of the principal's transformational leadership in building Islamic character among students at SDIT Al-Manar Cibarusah. Using a descriptive qualitative method, data were collected from the principal and teachers through online interviews, observations, and documentation. The results of the study indicate that the principal's leadership style, characterized by uswah hasanah (exemplary behavior), inspirational motivation, and individual attention, is highly effective. This leadership has succeeded in fostering a religious school culture through integrated programs such as tahfiz and qira'ah, which have significantly improved the academic, social, and spiritual character of students.
ANALISIS STRATEGI BISNIS FRANCHISE MIXUE DALAM MEMPERLUAS PASAR DI INDONESIA MELALUI HARGA DAN MEDIA SOSIAL Mai Sarah Nabila Putri
MANTRA (Jurnal Manajemen Strategis) Vol. 4 No. 1 (2026): Agustus 2026
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This study aims to analyze Mixue's business strategy in expanding its market in Indonesia. A descriptive qualitative approach was used, utilizing secondary data obtained from journals, books, articles, news sources, and social media. The results show that affordable pricing and effective social media marketing play a crucial role in attracting consumers, increasing brand awareness, and strengthening competitiveness. Supported by a strategic location, strong branding, and a franchise system, Mixue has successfully expanded its presence and achieved rapid growth in the Indonesian beverage market. Keywords : Mixue, business strategy, pricing strategy, social media marketing.
PENGARUH KOMUNIKASI ORGANISASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KARYAWAN BAGIAN NO SEW PADA PT ADIS DIMENSION FOOTWEAR KABUPATEN TANGERANG Ahmad Khumaidi; Khaerul Fahmi; Temmy Setiawan
MANTRA (Jurnal Manajemen Strategis) Vol. 4 No. 1 (2026): Agustus 2026
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The Influence of Organisational Communication and Work Discipline on Employee Productivity in the No-Sew Department at PT Adis Dimension Footwear, Tangerang Regency. This study examines the partial and simultaneous effects of organisational communication and work discipline on employee productivity. Using a quantitative descriptive method with 70 respondents, the results show that both variables have significant effects on employee productivity.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT RAMAI TEKNOLOGI INDONESIA DI KABUPATEN TANGERANG Alinda Alinda; Heru Sudinta; Temmy Setiawan
MANTRA (Jurnal Manajemen Strategis) Vol. 4 No. 1 (2026): Agustus 2026
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The Influence of Transformational Leadership Style and Work Motivation on Employee Performance at PT Ramai Teknologi Indonesia in Tangerang Regency. This study examines the partial and simultaneous effects of transformational leadership style and work motivation on employee performance. Using a quantitative survey of 30 employees, the results show that both variables have positive and significant effects on employee performance.
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN STOCKFIT PADA PT ADIS DIMENSION FOOTWEAR KABUPATEN TANGERANG Bagas Arianto; Temmy Setiawan; Khaerul Fahmi
MANTRA (Jurnal Manajemen Strategis) Vol. 4 No. 1 (2026): Agustus 2026
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The Influence of Workload and Work Environment on Employee Performance in the Stockfit Department at PT Adis Dimension Footwear, Tangerang Regency. This study examines the partial and simultaneous effects of workload and work environment on employee performance. Using a quantitative descriptive method with 61 respondents, the results show that workload and work environment significantly affect employee performance.

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