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Digital Business Journal (DIGIBIS)
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 29638585     DOI : 10.31000/digibis
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of: Digital Marketing Digital Platforms Digital Advertising Digital Entrepreneurship and Industrial Revolution 4.0
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 5 Documents
 1 
Search results for , issue "Vol 3, No 1 (2024): Digital Business Journal" : 5 Documents clear
ANALYSIS AND DESIGN OF DIGITAL APPLICATION SYSTEMS FOR EMPLOYEE DATA MANAGEMENT IN XYZ STORE Setiawan, Wawan; Fajriyah, Nurul
Digital Business Journal Vol 3, No 1 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v3i1.12348

Abstract

As technology and information systems develop in the digital era, managing employee data has become very important for organizations and companies. An efficient and accurate employee data input process is the first step in managing human resources optimally. XYZ Shop is a shop located in the Banten area, which sells retail goods to end consumers, usually on a small scale and at home. The shop provides a variety of products, ranging from clothing, food, electronic goods, to household equipment. However, the XYZ store still faces challenges in managing employee data, such as limited time and human energy in carrying out this process because it is still manual. To overcome this problem, an employee data input program was designed to be an effective solution. With this program, the employee data management process can become more efficient, accurate and organized. The author used three techniques for data collection activities, namely observation, interviews and literature study. Development of an application program system for managing employee data at XYZ store using the PHP programming language and MySql database. The application system built is web-based, so it can be accessed easily anywhere and anytime. This provides immediate benefits in day-to-day operational efficiency, allowing human resources to focus on more strategic tasks. With the ability to manage employee data efficiently, stores can easily adapt to company growth, including branch expansion and increased employment
THE EFFECT OF MARKETING CONTENT AND E-WOM ON THE TIKTOK APPLICATION ON PURCHASE DECISIONS STUDY ON STREET BOBA CONSUMERS IN TANGERANG CITY Rauf, Abdul; Sulasnawati, Asri; Haromain, Achmad
Digital Business Journal Vol 3, No 1 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v3i1.12344

Abstract

This study aims to analyze the effect of content marketing (X1) and e-WOM (X2) on purchasing decisions (Y) on Street Boba products (studies on consumers in Tangerang City). This research is quantitative research and survey research. The samples taken in this study were 102 respondents. Data was obtained from distributing questionnaires. Primary data processing uses ms. excel and Statistical Package For Social Science (SPSS) version 26 as evaluation. While the data analysis used in this study includes: instrument tests, classical assumption tests, multiple linear analysis, correlation analysis, and hypothesis testing. The results of this study indicate that the variables Marketing Content (X1) and E-WOM (X2) have a positive and significant influence on Purchasing Decisions as evidenced by the results of the study where in the coefficients table the sig value is 0.000 <0.1 and the F  hitung value is 150.626 > F table 2.36.
THE INFLUENCE OF BRAND IMAGE AND EMOTIONAL DESIRE ON PURCHASE DECISIONS IN TOKOPEDIA APPLICATION USERS IN THE TANGERANG REGION Priyatna, Eka Hendra; Fazira, Rabitha; Chandra, Bambang Dwi; Wibowo, Vicky Ferdian Adi
Digital Business Journal Vol 3, No 1 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v3i1.12345

Abstract

Penelitian bertujuan untuk menganalisa Pengaruh Brand Image (X1) dan Emotional Desire(X2) Terhadap Keputusan Pembelian Pada Pengguna Aplikasi Tokopedia di Wilayah Tangerang. Penelitian ini adalah penelitian kuantitatif. Sample yang diambil dalam penelitian ini adalah 96 responden dengan menggunakan teknik purposive sampling. Data dalam penelitian ini diperoleh melalui penyebaran kuesioner. Pengelolaan data primer menggunakan MS.Exel dan Statistical Package For Social Science (SPSS.27) sebagai evaluasinya, sedangkan analisis yang digunakan dalam penelitian ini meliputi: Uji validitas, uji reliabilitas, analisis regresi linear sederhana, analisis regresi linear berganda, analisis korelasi sederhana, analisis korelasi berganda, analisis koefisien determinasi, uji hipotesis t, dan uji hipotesis F. Hasil dari penelitian ini menunjukan bahwa Berdasarkan hasil uji F, nilai signifikansi kurang dari 0,05 (0,000<0,05) dan Fhitung lebih besar dari Ftabel (168,792>3,094). Artinya terdapat pengaruh positif dan signifikan antara Brand Image (X1) dan Emotional Desire (X2) terhadap Keputusan Pembelian (Y).
THE INFLUENCE OF PROMOTION AND TRUST ON THE PURCHASE DECISION OF NATURE REPUBLIC BRAND SKINCARE PRODUCTS TOKOPEDIA CONSUMER STUDY IN TANGERANG CITY Tarto, Tarto; Tovtora S, Feba Dinova Dex; Laras, Isthi Bayu; Ristiyanto, Reza Rafi
Digital Business Journal Vol 3, No 1 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v3i1.12347

Abstract

This study aims to determine the effect of promotion and trust on purchasing decisions as interverning variables partially or simultaneously. The data analysis method used is casual associative using a quantitative approach. This research uses SPSS version 27. The sample of this research is 96 Tokopedia consumers who buy Nature Republic products as respondents. Sampling using purposive sampling technique using a questionnaire instrument to collect data. The research results show that: 1). Partially Promotion (X1) has a positive and significant effect on Purchase Decision tcount 4.030 > ttable 1.661 with a significance value of 0.001 <0.05 then Ho is rejected and Ha is accepted (Y). 2). Partially Trust (X2) has a positive and significant effect on Purchase Decisions tcount 6.717 > ttable 1.661 with a significance value of 0.001 <0.05 then Ho is rejected and Ha is accepted (Y). 3). Simultaneously, it shows that promotion (X1) and trust (X2) have a positive and significant effect on purchasing decisions (Y). Because the Fcount value (120.615) > Ftable value (3.09) and the significance value F (0.000) < error rate (α = 0.05), then H0 is rejected and Ha is accepted.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS ON ERIGO STORE PRODUCTS Sumarga, Hendi Eka; Rofiq, Iwan Setiawan; Yulianto, Franky Mahendra
Digital Business Journal Vol 3, No 1 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v3i1.12353

Abstract

This study aims to analyze the influence of social media marketing factors (X1) and brand image factors (X2) on purchasing decisions (Y) for Erigo Store consumers in Tangerang City. This research is a quantitative research and survey research. The samples taken in this study were 100 respondents. Data obtained from distributing questionnaires. Primary data processing uses ms.excel and Statistical Package For Social Science (SPSS) version 25 as evaluation. While the data analysis used in this study includes: descriptive statistical analysis, classical assumption test, linear regression analysis, correlation analysis, coefficient of determination test and hypothesis testing. The results of this study indicate that the Social Media Marketing Factor (X1) and Brand Image Factor (X2) simultaneously have a positive and significant effect on Purchase Decision (Y) indicated by the Fcount>Ftable value of 319.453 > 3.09 with a significant value of 0.000 < 0.05..

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