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Journal of Indonesian Tourism and Policy Studies
Published by Universitas Indonesia
ISSN : 25415360     EISSN : 25415360     DOI : 10.7454/jitps.v1i1.105
Core Subject : Humanities, Social,
Humanities Social Sciences
The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, environmental, technology, policy, etc. issues. The aim is to achieve the objectives of the Indonesian Journal of Tourism and Policy Studies, namely as a portal and instrument for the development of tourism science in Indonesia from various aspects and perspectives. Therefore, not only as paper-based-field-research, this journal will become a portal for tourism implementation studies and related literature reviews.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 112 Documents
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Curug Cipamingkis Strategy as a Leading Travel Destination in Kesatuan Pemangkuan Hutan (KPH) Perhutani Bogor Putri, Nurazahra Dwi
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

This research discusses the promotion strategy for the Cipamingkis Waterfall as a famous destination at the Kesatuan Pemangku Hutan (KPH) Perhutani Bogor with the aim of knowing how to promote Cipamingkis Waterfall in utilizing its tourism potential. This research was conducted when the author did an internship for 3 months. The research method used is descriptive qualitative with data collection techniques based on observations, interviews with managers, conducting direct surveys to destinations and literature studies or literature studies according to the theme. The results from the promotional strategy carried out by Cipamingkis Waterfall are quite good and must be maintained, starting from the use of various social media such as Instagram, Tiktok, and official websites, the use of print media such as distributing brochures, introducing good destinations to schools, agencies and groups. nature lovers, installation of banners and banners. The author advises and recommends to the Manager of Cipamingkis Waterfall to optimize promotions in order to introduce destinations widely and can increase tourist visits to Cipamingkis Waterfall, Bogor.
Community Perceptions on Ecotourism Development in Sebangau National Park, Central Kalimantan, Indonesia Yulianti, Lisna; Pratiwi, Yun; Cheyne, Susan M; Kadhafi, Andi Muhammad
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

Sebangau National Park (SNP), Central Kalimantan, Indonesia, is home to the world’s largest contiguous population of orangutans (Pongo pygmaeus wurmbii) and a vast number of other fauna and flora. Ecotourism is a developing activity in this region and has the support of regional and national governments and possibilities for local, national and international tourism are extensive. In this case study we investigate perceptions of the local community in the village of Kereng Bangkirai to ecotourism through the following topics: 1) Ecotourism Development, 2) public tourist presence and visits, 3) how involved local people are in SNP management, 4) effects of ecotourism on local economic enterprise, 5) impact on community capacity building and 6) overall impacts of ecotourism to the local community. We interviewed 250 people using semi-structured interviews and questionnaires. Analysis was carried out using descriptive statistics, carried out in SPSS 30.0.0 (https://www.ibm.com/products/spss-statistics). We show that overall, there are positive benefits from the presence of the national park and tourists but not all interventions or actions by SNP are universally accepted. We showcase the importance of including local people in protected area management especially ecotourism. This format of involving local communities can be a model for other sites in Indonesia interested in implementing ecotourism activities.
The Analysis of Maratua Island Tour Package as a Main Destination in PT. KAKABAN TRIP Pranoto, Mazayahalwa Erta
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

ABSTRACT Indonesia is an archipelagic country that has many marine tourism destinations. One of the most popular marine tourism is Maratua. This study aims to find out what are the attractions of Maratua that make Maratua the most popular tour. In addition, it also aims to find out the marketing strategy and constraints on the Maratua tour package. The research method used is qualitative research with data collection techniques, namely observation, interviews, and literature studies. The results of this study reveal that the main attraction in Maratua is the marine biota and its resorts which are similar to the Maldives. The marketing strategy used onKakaban Trip is using the 4P concept (product, price, place, and promotion). The products sold at Kakaban Trip are tour packages for eastern Indonesia, prices vary because there are open trip, private trip, and honeymoon prices. Places to carry out this business are in Jakarta and Balikpapan. The promotion is carried out by focusing on social media. Meanwhile, the obstacle in the Maratua trip package is transportation to the destination
Dari Menanam Buah menjadi Menanam Rumah : TransformasiSosial Ekonomi Masyarakat Kota Batu Al-fath, Edlin Dahniar
Journal of Indonesian Tourism and Policy Studies Vol. 1, No. 2
Publisher : UI Scholars Hub

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Abstract

This research aims to describe the transformation of the village of Oro-oro Ombo from agriculture into modern tourism area. Oro-oro Ombo is one of the villages in Batu City which is undergoing rapid growth in tourism due to its accessibility to the various artificial parks. This study wants to understand the Oro-oro Ombo village after 2008, the year when the Batu Night Spectacular Began to be built on the communal land of Oro-oro Ombo. Previously, Oro-oro Ombo is an area of agriculture with the production of rice, corn, and fruits. At that time, Oro-oro Ombo is a quiet area with minimal highway lighting. However, since the construction of Batu Night Spectacular, this area changed drastically into a very crowded area. The crowd of Batu Night Spectacular encouraged the community of Oro-oro Ombo to construct tourism-based business, like lodge and food stall. In a period of 6 years, two hotels and 93 homestays have been established in the village. This amount does not include food stalls, shops trading business, and a restaurant. Most of the businesses owned by the community, to respond to the development of tourism, is built on agricultural land. In the end, the development of tourism changes people's livelihood from agriculture become tourism entrepreneurs. Even though start from a village scale, this study is expected to be a reflection of transformation all around Batu City from an agricultural town into a city of tourism. The study was conducted for six months in July until December 2015. The data collection methods for this research are observation, interview, and literature study.
YouTube Upload Scheduling Strategy for Improving the Video Quantity and Audiences' Segmentation Accuracy at PT Talenta Entertainment Dermawan, Paris
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Youtube provides features for its users to upload and watch other users' videos. PT. Talenta Entertainment utilizes YouTube to upload creative videos of each talent that has been produced. In addition, in addition to the right media, creative and interesting content also needs to be distributed at the right time so that the upload time is right with the free time of the audience segment. Therefore, the content upload scheduling strategy plays an important role in finding the right time for the audience segment so that it can increase the number of views that have been uploaded. The purpose of this study was to determine the content upload scheduling strategy to increase the number of views of creative talent content at PT Talenta Entertainment. The method used is a qualitative descriptive research method with data collection techniques through interviews, observations, and literature studies. The results of this study indicate that the scheduling strategy implemented by PT Talenta Entertainment has proven to be quite significant in increasing the number of views.
Analysis of Operational Form Function for B3C3 Exhibition Hall at Indonesia International Furniture Expo (IFEX) 2023 by PT. Dyandra Promosindo Priscilla, Mireil
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Good service can be provided, one of which is by providing operational needs services that are well met for exhibitors, which have been implemented at the IFEX 2023 event. In its implementation, good cooperation is needed in understanding the needs of exhibitors so that everything related to what is needed can be recorded properly and ultimately be used effectively to support the running of the IFEX 2023 event. This study analyzed the role of the Operational Form, especially for exhibitors in the B3C3 area at the IFEX 2023 event. The purpose of this study was to determine how important the role of the 12 forms in the Operational Form is to be a guideline and basis for all exhibitor operational needs information during the IFEX 2023 event. This study uses a qualitative descriptive research type with data collection techniques, namely observation, interviews, and documentation. The source of this research is the database of the IFEX 2023 operational form link. The results of this study indicate that each form contained in the IFEX 2023 Operational Form has its own function that is very influential in the sustainability of the IFEX 2023 event, especially for exhibitor Hall B3C3. It is hoped that the results of this study can provide useful information in the field of managing exhibitor needs, especially needs related to the operations of exhibitors in preparing an event.
Promotion and Marketing Role in Increasing The Amount of Umrah Package Sales at PT Turisina Buana Tour and Travel Quamila, Dyandra Shafa
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the role of promotion and marketing in increasing the sales of Umrah packages at PT Turisina Buana Tour and Travel. The aim of this research is to explore how promotional activities and marketing strategies implemented through social media can enhance the number of Umrah pilgrims, as well as to identify the supporting and inhibiting factors affecting their effectiveness. A qualitative approach was employed, with data collected through observation and in-depth interviews involving the Director of PT Turisina Buana and a customer who has used the company’s services. The findings indicate that social media promotion, supported by the application of marketing mix strategies and effective promotional elements, significantly contributes to improving the company's image and increasing the number of Umrah pilgrims. Nonetheless, several factors were identified that influence implementation, including supporting factors such as ease of information access and inhibiting factors such as limited human resources for managing social media. These insights may serve as a basis for evaluating and enhancing the company's promotional strategies in the future.
The Implementation of Digital Marketing Strategy at the INACRAFT 2023 Syafira, Ranisya Yasfiani
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Digital marketing or digital marketing is needed by companies to market a product or service using digital media or platforms so that they can cover a wider market with the internet. The use of digital marketing strategies is carried out by many companies, one of the companies that uses digital marketing strategies is PT Mediatama Binakreasi. The final work entitled Digital Marketing Strategy at the Inacraft 2023 Event at PT Mediatama Binakreasi discusses five aspects of strategy including customer engagement, viral marketing, buzz marketing, peer influence, and online community, which are implemented by the Marketing Communication division at PT Mediatama Binacreation. The purpose of this study is to understand the relationship with the five existing aspects, find out the strategy of digital marketing at the INACRAFT event, the effectiveness of digital marketing and how to create content on INACRAFT social media, and also to find out the obstacles in the digital marketing process at the INACRAFT 2023 event. Task Research This Final Work (TKA) uses a qualitative description method, namely by collecting data from direct observation, interviews, and literature studies. The results of the study show that marketing from INACRAFT 2023 uses social media such as Instagram, Facebook, Tiktok, then Websites and also the Paid Ads feature, which is very influential in increasing brand awareness for the INACRAFT 2023 event. It is hoped that this research can help and provide useful information for readers in the field of digital marketing who use social media and Ads features in marketing an event.
Constraints of PT. Dyandra Promosindo Sales Division in Arranging The Indonesia International Motor Show 2023 Irfan, Syahadam Muhamad
Journal of Indonesian Tourism and Policy Studies Vol. 8, No. 2
Publisher : UI Scholars Hub

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Abstract

Tourism is a journey that is carried out by someone for a while and is carried out from one place to another. with tourists, business suppliers, government of tourist destinations and local communities of tourist destinations. The tourism industry is a fairly broad industry, one of the industries included in the tourism industry is the MICE industry. MICE is one of the fastest growing industries in the world. The development of MICE occurred because of the company's need to hold meetings with the aim of expanding the company's business. MICE and the tourism industry cannot be separated because the definition of MICE relates to tourism activities. An event in Indonesia that is quite well- known is the Indonesia International Motorshow. Indonesia International Motorshow is the biggest automotive event in Indonesia. IIMS has developed into the largest automotive exhibition in Indonesia, after going through a long transformation process including several name changes, GAIKINDO Auto Expo then showed extraordinary success when Dyandra Promosindo started holding the event in 2000. there are obstacles that must be faced and the organizer must prepare ways to overcome them.
Sundanese Culture Education Strategy at SMAN 1 Depok Al Asskari, Fernandez Rayhan
Journal of Indonesian Tourism and Policy Studies Vol. 8, No. 2
Publisher : UI Scholars Hub

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Abstract

This study aims to analyze and evaluate the effectiveness of Sundanese cultural education strategies implemented at SMA 1 Depok. This research uses a qualitativeapproach with data collection techniques in the form of observation, interviews, and documentation studies. The respondents of the study were students and teachers at SMA1 Depok who were involved in Sundanese cultural education programs. The results showed that the Sundanese cultural education strategy implemented at SMA 1 Depok has succeeded in increasing students' understanding of Sundanese culture. Students show a high interest in learning Sundanese culture and expressing it in various cultural activities at school. Teachers also find it helpful with this program and state that this program can help increase students' interest in learning Sundanese culture.

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