cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ayleen Alicia
Contact Email
ayleen.alicia15@ui.ac.id
Phone
-
Journal Mail Official
jitps@vokasi.ui.ac.id
Editorial Address
Vocational Education Program Universitas Indonesia Administration and Laboratory Building UI Campus, Depok 16424, Indonesia
Location
Kota depok,
Jawa barat
INDONESIA
Journal of Indonesian Tourism and Policy Studies
Published by Universitas Indonesia
ISSN : 25415360     EISSN : 25415360     DOI : 10.7454/jitps.v1i1.105
Core Subject : Humanities, Social,
Humanities Social Sciences
The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, environmental, technology, policy, etc. issues. The aim is to achieve the objectives of the Indonesian Journal of Tourism and Policy Studies, namely as a portal and instrument for the development of tourism science in Indonesia from various aspects and perspectives. Therefore, not only as paper-based-field-research, this journal will become a portal for tourism implementation studies and related literature reviews.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 112 Documents
 8   9   10   11   12 
The Influence of Hadrah Arts and Emotional Intelligence Towards the Students Social Skills at MTS Nurusshibyan Fatimah, Siti
Journal of Indonesian Tourism and Policy Studies Vol. 8, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of hadrah activities and emotional intelligence on the social skills of students at Madrasah Tsanawiyah Nurusshibyan, Singkawang City. This research uses a quantitative research method with the use of questionnaires as a data collection tool. The subjects of this study were students at Madrasah Tsanawiyah Nurusshibyan in Singkawang City totaling 181 people with the following characteristics: MTs students, grades VII-IX, 101 female respondents and 80 male respondents. The sample determination used the Slovin formula with a Margin of Error of 5%. The results of the study are as follows: (1) Social skills at Madrasah Tsanawiyah Nurusshibyan, Singkawang City are classified as very good with a score of 50.23%; (2) Hadrah activities at Madrasah Tsanawiyah Nurusshibyan, Singkawang City are classified as good with a score of 55.15%; (3) Emotional intelligence in Madrasah Tsanawiyah Nurusshibyan Singkawang City is classified as very good with a score of 39.82%. The conclusion of this study is that social skills are influenced by the variables of hadrah activities and emotional intelligence by 23.21% simultaneously, while the other 76.79% are influenced by other variables. The implications of this study can be used as input in improving social skills in Madrasah Tsanawiyah Nurusshibyan Singkawang City.
Analysis of Global Tourism and Creative Economy Trends to Support Jakarta as a Global City Haidlir, Banu Muhammad; Musthofa, Budiman Mahmud; Mukhlish, Basuki Muhammad
Journal of Indonesian Tourism and Policy Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The city of Jakarta is currently faced with new challenges to become a global city because the status of the country's capital has been revoked. The transformation of Jakarta into a global city requires in-depth study by exploring global trends and looking for the city's potential so that Jakarta can become a globally competitive city. One of the areas that is the focus of this study is tourism and the creative economy. The aim of this study is to analyze global and national trends in tourism and the creative economy. Through library research and document study methods, the author discovered various trends in tourism and the global creative economy. The results of the study show that throughout 2023-2024 there will be many trends in the tourism and creative economy sectors, such as the smart tourism trend, sustainable tourism, digital tourism, as well as the very large growth trend in the creative economy sector at the national and international levels. The various global trends in tourism and the creative economy that were discovered were then analyzed by examining the relationship between the trends and the potential of various resources that Jakarta has. It is hoped that the results of this study can become one of the initial studies on the development of tourism and the creative economy in Jakarta to become a city that is able to compete with other global cities in the world.
Sustainable Tourism Behaviour through Walking Tour: A Qualitative Study to Walking Tour Participants in Jakarta Altamira, Melisa Bunga; Putri, Khairunnisa Devani Aqtus Permana
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As urban tourism continues to rise, walking tours have emerged as a low-impact, environmentally friendly, and culturally immersive form of tourism. This study explores the relationship between walking tours and the development of sustainable tourism behaviour among participants in Jakarta, Indonesia. Using a qualitative research approach, this study elaborates the motivations, perceptions, and behavioural changes of individuals who have participated in walking tours across Jakarta’s historical and cultural sites. Data were collected through in-depth interviews and participant observations, focusing on themes such as environmental awareness, appreciation of local culture, and reduced dependency on motorized transport. The findings suggest that walking tours not only promote a deeper connection between tourists and their surroundings but also foster pro-environmental attitudes and responsible travel behaviour. Moreover, participants reported increased awareness of heritage preservation and community-based tourism values. This study also highlights the potential of walking tours as a strategic tool in encouraging sustainable tourism practices in urban settings. Recommendations are offered for tour operators, urban planners, and policymakers to integrate walking tours into broader sustainability frameworks within the tourism sector.
Effectiveness of Seca Skin Public Relations Marketing through Live Streaming on Tiktok Alvansa, Mochamad; Manalu, Margareta
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the utilization of TikTok's live streaming feature as a public relations marketing strategy in the beauty industry. Using a qualitative descriptive method, the research is grounded in public relations marketing and live streaming theories. Through in-depth interviews, it explores how the beauty brand Seca Skin optimizes this feature to expand market reach, increase sales, and enhance consumer engagement. The findings reveal that Seca Skin successfully meets four key aspects of live-stream selling: Attractiveness, Trustworthiness, Expertise, and Purchase Convenience. These factors contribute to higher audience engagement, strengthened customer loyalty, and more effective purchasing decisions. Moreover, the study highlights that live streaming not only drives sales but also reinforces brand authenticity, credibility, and relatability.
Content Analysis of @fadiljaidi's Instagram as a Reference to Gen Z's Followers Self-existence Naufal, Syifa Alvernia; Manalu, Margareta
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media has become the primary platform for generation Z to express themselves and establish their existence in the digital space One of the most influential social media platforms for generation Z is Instagram. Among the many Instagram influencers in Indonesia, Fadil Jaidi stands out for capturing his followers attention through humorous and relatable content. This study aims to analyze how the Instagram content of @fadiljaidi serves as a reference for self-existence among generation Z followers. Using a descriptive qualitative method, data were collected through in-depth interviews with five informants from generation Z who actively follow the Instagram account @fadiljaidi. The study’s results indicate that the main appeal of Fadil Jaidi’s content lies in elements of humor, family closeness, and an authentic and relatable communication style. Beyond entertainment, this content also positively impatcs followers by enhancing self-confidence, social interaction, and digital identity formation. These findings support the theory of self-existense, which encompasses perception, recognition values, freedom, and responsibility in building identity in the digital world. Thus, this study reinforces that social media, particulary Instagram, plays a significant role as a medium for self-existence and social identity formation for generation Z in an ever-volving digital era.
Telkomsel Siaga RAFI Annual Event Strategy to Improve Brand Image by Senusa Indonesia Manalu, Margareta; Khotimah, Qusnul; Zacharias, Alain Rishi
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the strategy of Telkomsel Siaga RAFI annual event organized by Senusa Indonesia in order to improve Telkomsel's brand image. Through this activity, Telkomsel seeks to strengthen relationships with customers and expand its social reach, especially during Ramadan and Idul Fitri 2025. The main focus of this final report is to explore the role of event management strategies in influencing the brand image of Telkomsel. Using brand image theory and direct observation techniques, this research also identifies the steps taken by Senusa Indonesia in designing and implementing events that include knowledge sharing and donations. The results showed that the event not only improved Telkomsel's image as a socially conscious brand, but also strengthened customer loyalty through their active involvement in social campaigns.
Community Empowerment for Strengthening the Local Economy Based on Cultural Heritage in Kampung Tudong, Pontianak City Fatimah, Siti; Abdi, Egy; Meisari, Winda Chelsea
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kampung Tudong, located in Bansir Laut Subdistrict Pontianak City represents a local community that has successfully revitalized its cultural heritage through a traditional product called Tudong (a protective cover) made from mengkuang leaves that has existed since 1915. This product not only serves a functional purpose for the local community but also symbolizes cultural identity and has become a driver of the local economy across generations. The establishment of Kampung Tudong was driven by local residents’ concern for social and economic conditions and their independent initiative to build a craftsman village for Tudong production. This study employs a qualitative approach using a case study method. Data collection techniques included observation, interviews, and literature review. The findings reveal that community empowerment is carried out through the cultural preservation of Tudong production, community involvement in handicraft training, and the official recognition of Kampung Tudong as a cultural tourism destination by the Pontianak City Government through the Office of Youth, Sports, and Tourism. The implications of this study show that culture-based empowerment can strengthen the local economy while reinforcing community identity and solidarity. This model can be replicated in other regions through a participatory approach and cross-sectoral policy support.
BaliSpirit Festival as a Regenerative Event Transformation Model: The Tri Hita Karana Framework in Support of Sustainable Spiritual Tourism dewi, Maha
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global tourism sector is undergoing a transition toward Regenerative Tourism (RT). RT emphasizes active ecosystem restoration and community empowerment, surpassing the objectives of passive sustainability. In Bali, this transition appears in the Trilogy of Serenity, Spirituality, and Sustainability. This study examines the BaliSpirit Festival (BSF) as a case study that operationalizes the local Tri Hita Karana (THK) philosophy. This philosophy integrates spiritual (Parhyangan), social (Pawongan), and environmental (Palemahan) harmony as its foundation. The study uses a descriptive-analytical qualitative methodology to evaluate BSF's practices in advancing Sustainable Spiritual Tourism (SST). Results show BSF has established a culturally grounded regenerative event model. Palemahan is implemented through rigorous closed-loop waste management and long-term restoration initiatives such as Bali ReGreen. These initiatives contribute to soil health improvement. Pawongan is reinforced through social equity and institutional legitimacy. A measurable social legacy is achieved via the Karma Outreach program, which supports multicultural health and education. THK provides a framework for authentic cultural sustainability Key Performance Indicators. This framework helps transform conventional Sustainable Event Management (SEM) into a regenerative model in which spiritual ethics (Parhyangan) underpin environmental stewardship. The BSF model serves as a pilot for Southeast Asian destinations to incorporate local values and achieve holistic sustainability. This model enhances the reputation of high-value, low-impact destinations.
Digital Marketing Opportunities for the Advancement of the Tourism Industry Case Study: Indihome PT. Telekomunikasi Indonesia Sangaji, Abiyyu
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing is becoming increasingly important in the tourism industry as a way to reach a wider target market and increase sales. This study uses a qualitative descriptive method aimed at exploring digital marketing opportunities in the tourism industry through a case study of IndiHome PT. Telekomunikasi Indonesia. The results of the study indicate that digital marketing can provide significant opportunities for the tourism industry, particularly in terms of the use of social media, websites, and engaging visual content. Furthermore, the results also show that the use of data and analytics can help companies optimize their digital marketing campaigns. However, challenges such as intense competition and changing consumer trends also need to be considered in implementing digital marketing strategies. Thus, this study provides important insights for the tourism industry, especially for companies seeking to expand their market reach through digital marketing.
The Strategy of Ikatan Motor Indonesia (IMI) in Building Organizational Branding through the Indonesia International Motor Show (IIMS) 2025 Wibowo, Mazaya Fathia Adreya; Auliya, Anisatul
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Automotive industry is one of growing competitive industry, organisational branding is essential to shape public image and loyalty. This research aims to analyse the branding strategy of the Ikatan Motor Indonesia (IMI) through its participation in the Indonesia International Motor Show (IIMS) 2025. The research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, literature study, and documentation. Data analysis used the Miles and Huberman model through collection, reduction, data presentation, and conclusion drawing and verification. The results showed that IMI successfully utilised the five main elements of branding according to Dinnie, (2022), namely identity, image, positioning, personality, and brand communication through programmes such as IMI Goes to Campus, partner collaborations, talk shows, and podcasts. This strategy is effective in shaping IMI's image as an organisation that is inclusive, educative, and relevant to the younger generation. Future research is recommended to evaluate the long-term impact of this branding strategy on automotive community loyalty.

Page 11 of 12 | Total Record : 112

 8   9   10   11   12 

Filter by Year

2016 2025


Reset
Filter By Issues
All Issue Vol. 10, No. 2 Vol. 10, No. 1 Vol. 9, No. 1 Vol. 9, No. 2 Vol. 8, No. 2 Vol. 8, No. 1 Vol. 7, No. 2 Vol. 7, No. 1 Vol. 6, No. 2 Vol. 6, No. 1 Vol. 5, No. 2 Vol. 5, No. 1 Vol. 4, No. 2 Vol. 4, No. 1 Vol. 3, No. 2 Vol. 3, No. 1 Vol. 2, No. 2 Vol. 2, No. 1 Vol. 1, No. 2 Vol. 1, No. 1 More Issue