cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nuraeni
Contact Email
nuraeni.mesy@gmail.com
Phone
-
Journal Mail Official
nuraeni.mesy@gmail.com
Editorial Address
Jl. Raya Cipacing No.22, Cipacing, Jatinangor, Kabupaten Sumedang, Jawa Barat 45363
Location
Kab. bandung,
Jawa barat
INDONESIA
Jurnal Maps (Manajemen Perbankan Syariah)
Published by Universitas Masoem
ISSN : 25973665     EISSN : 26852837     DOI : 10.32627
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Jurnal Maps (Manajemen Perbankan Syariah) is a scholarly journal published by the Islamic Banking Study Program, Masoem University Bandung. This journal is a forum for publication of scientific works in the form of writings by academics, researchers and practitioners on pure and applied research in the fields of Management, Islamic Banking, Islamic Accounting and Islamic Economics. Maps are published twice a year, namely in March and September. This journal has been accredited by SINTA 5. In 2021, Jurnal Maps (Manajemen Perbankan Syariah) will be merged and recorded in the Masoem University journal. In addition, the DOI prefix of STIBANKS Al Masoem, which was originally 10.32483, became 10.32627 and then the DOI is affiliation was changed to become Masoem University. The journal at STIBANKS Al Masoem has changed its form to a journal at Masoem University.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 133 Documents
 10   11   12   13   14 
Transformation of BRIS, BNIS, and BSM into BSI : A Comparative Analysis of Financial Performance Using CAR, NPF, FDR, and ROA Fuadi, Ahmad Masy'aril; Hady, Aufar Fadlul; Fikriyah, Khusnul
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 2 (2026)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i2.1918

Abstract

The transformation of three state-owned Islamic banks BRIS, BNIS, and BSM into BSI represents a strategic initiative by the government to strengthen the national Islamic banking industry. This study conducts an in-depth analysis of the financial performance  differences of the three banks before and after the merger during the 2016–2024 period, using the indicators CAR, NPF, FDR, and ROA. A quantitative method with a descriptive approach and a Paired Sample T-Test was employed based on published financial statements. The findings indicate that, on average, financial performance improved after the merger. Significant differences were observed in the FDR and ROA ratios, both of which increased post-merger, whereas CAR and NPF Did not exhibit substantial changes. These analysis implies that the merger positively contributed to enhancing financing efficiency and profitability, although it has not yet had a substantial impact on capital adequacy or financing quality. This research is anticipated to act as a guide for government decision-making, regulators, and industry practitioners in assessing the effectiveness of consolidation efforts within Indonesia’s Islamic banking sector.
The Influence of Digital Marketing and Perceived Ease of Use on Consumer Purchase Intention in the Shopee Marketplace Msarusu, armansyah; Suherman, Jajang; Latif, Mutiara Ramadhani Latif
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 2 (2026)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i2.1924

Abstract

The rapid development of digital technology has significantly influenced consumer shopping behavior, particularly through online marketplaces. This study aims to analyze the influence of digital marketing and perceived ease of use of the Shopee marketplace on consumer purchase intention. The research was conducted among Shopee users in Indonesia who had previously made transactions on the platform. A quantitative research design with a survey approach was employed, involving 110 respondents selected using purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that digital marketing has a positive and significant effect on consumer purchase intention (? = 0.421; p < 0.05). Perceived ease of use also has a positive and significant effect on purchase intention (? = 0.356; p < 0.05). Furthermore, the simultaneous test indicates that digital marketing and perceived ease of use significantly influence consumer purchase intention (F = 42.317; p < 0.05). These findings highlight the importance of effective digital marketing strategies and user-friendly platform design in increasing consumers’ intention to purchase through online marketplaces.
Experiential Marketing's Impact on Customer Loyalty Through Satisfaction : Evidence from Bank Syariah Indonesia Amara, Afrida Nurfaizah; Sukardi, Budi; Al Amin, Nur Hidayah
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 2 (2026)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i2.1926

Abstract

The development of the Islamic banking industry in Indonesia has triggered intense competition, requiring Islamic banks to innovate in their marketing strategies to maintain customer loyalty. This study examines the effect of experiential marketing (dimensions of sense, feel, think, act, and relate) on customer loyalty at Bank Syariah Indonesia (BSI), with customer satisfaction as an intervening variable. The study used a quantitative cross-sectional design on 100 active customers of BSI Karanganyar Branch, selected through stratified random sampling. Primary data were collected via a structured questionnaire with a 5-point Likert scale, analyzed using multiple linear regression and path analysis to test direct and indirect effects. The results show that experiential marketing simultaneously has a significant effect on customer satisfaction and loyalty. Customer satisfaction proved to be a strong mediator in this relationship, with the dimensions of think, act, and relate showing a dominant influence. These findings confirm the mediation mechanism of satisfaction in building loyalty in the context of Islamic banking. The study recommends that BSI strengthen creative thinking experiences, positive habit formation, and emotional connections to maximize satisfaction and long-term loyalty.

Page 14 of 14 | Total Record : 133

 10   11   12   13   14 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2026) Vol. 9 No. 1 (2025) Vol. 8 No. 2 (2025) Vol. 8 No. 1 (2024) Vol. 7 No. 2 (2024) Vol. 7 No. 1 (2023) Vol. 6 No. 2 (2023) Vol. 6 No. 1 (2022) Vol. 5 No. 2 (2022) Vol. 5 No. 1 (2021) Vol. 4 No. 2 (2021) Vol. 4 No. 1 (2020) Vol. 3 No. 2 (2020) Vol. 3 No. 1 (2019) Vol. 2 No. 2 (2019) Vol. 2 No. 1 (2018) Vol. 1 No. 2 (2018) Vol. 1 No. 1 (2017) More Issue