cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sutopo
Contact Email
sutopo.feb@unsap.ac.id
Phone
+6285223705588
Journal Mail Official
sutopo.feb@unsap.ac.id
Editorial Address
Jalan Angkrek-Situ No.19, Kec. Sumedang Utara, Kabupaten Sumedang, Jawa Barat 45323
Location
Kab. sumedang,
Jawa barat
INDONESIA
SINTESA
Published by Universitas Sebelas April
ISSN : 20861613     EISSN : 20861613     DOI : -
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
SINTESA merupakan media ilmiah utama untuk mendiseminasikan hasil penelitian dari rumpun ilmu ekonomi dengan misi meningkatkan pengetahuan dan keterampilan profesional para ekonom serta wadah informasi berupa hasil penelitian, studi literatur dan tulisan ilmiah bagi akademisi, pengambil kebijakan, pelaku, dan pemerhati pembangunan ekonomi dan masyarakat. SINTESA diterbitkan oleh Fakultas Ekonomi Bisnis (FEB) UNSAP sejak tahun 2009 dengan frekuensi dua nomor dalam setahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 85 Documents
 5   6   7   8   9 
Baby Boomers and Gen-Z Communication Analysis At PT. Harnawangsa Persada Abadi Putri, Rahma Nabilla Subarna; Setiawan, Permana; Pahmi, Rizky Abdul; Zakiyyah, Rifdah; Fegiani, Ira; Ratnasari, Risma
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The focus of this research aims to determine the implementation and communication barriers of Baby Boomers and gen Z at PT Harnawangsa Persada Abadi. The method used in this research is a qualitative method, which is research used to examine the condition of objects in a natural or natural setting with independent variables, namely: communication. The sampling technique used is Purposive Sampling, which is a sampling method carried out by deliberately selecting samples from the population according to the wishes or objectives of the study. Meanwhile, in analyzing the data, researchers used the Miles and Huberman model with data collection methods, data reduction, data presentation, and drawing conclusions. Based on the results of interviews and observations, it is concluded that the Communication Analysis of Baby Boomers & gen Z at PT HPA has implemented the communication dimension, namely the communication climate with six indicators of trust, participatory decision making, honesty, openness in communication, listening in upward communication, and thinking about high performance goals. The informants of this research are commissioner, Sacipa restaurant manager, accounting staff, warehouse admin, and external party ex assistant marketing manager. The results of the research on the communication of Baby Boomers & gen Z are quite good based on the six indicators, if you want to be better, the company is advised to conduct cross-generational training or regular discussion forums
Analisis Strategi Segmentation, Targeting, Positioning Di PT Pubdok Creative Technologies Sumedang Putri, Aanisa Syama Insani; Putri, Amalia Dwi; Dewi, Cici Komala; Komara, Achmad Ridwan; Hidayat, Hikmal Raihan
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the segmentation, targeting, and positioning strategies implemented by PT Pubdok Creative Technologies Sumedang, also known as Studio Foto Pubdok, a company engaged in photography services. The research method used is qualitative, with data collected through interviews, observation, and documentation. The number of informants in this study is 10, selected using purposive sampling. The data analysis techniques used in this study include data collection, data reduction, data display, and drawing/verification. Based on the data analysis results, the company implements a segmentation strategy using four bases: demographic, geographic, psychographic, and behavioral. The targeting strategies applied include differentiated segment, undifferentiated segment, and concentrated marketing. As for positioning, the strategies used are based on attributes, benefits, usage/application, user, competitor, product category, and price/quality.
The Influence Of Workload On Employee Performance Of Pt Cemara Agung Perdana Sumedang Mulyani, Tami Sri; Henriawan, Desan; Ginanjar, Yayat
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of workload on employee performance on 36 employees at PT Cemara Agung Perdana Sumedang. The method used is descriptive quantitative with random sampling techniques, and data collection through interviews, questionnaires, and documentation. Data analysis includes validity, reliability, normality, simple regression, and hypothesis testing. The results showed that the total score of respondents' responses to workload was 1,257 which was in the good category, and the total employee performance score of 2,218 was in the good category. However, there is a negative relationship between workload and performance with a coefficient of -0.511. The hypothesis proposed is whether there is an influence between workload on employee performance. The hypothesis test results show a significant negative effect with tcount -3.880 > ttable 1.701.
The Influence of Information Technology and Monitoring Systems on the Quality of Financial Reports at Bapenda Sumedang Regency Yuniawati, Ayi Srie; Nurachman, Maman; Fadila, Syarah Nur
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The term "quality of financial reports" describes a well-organized document that provides information that is simple to understand and can be used as a foundation for future decision-making. It shows the financial condition, transactional activities, and financial performance of local governments. Reliability, understandability, comparability, and relevance are all requirements for a high-quality financial report. The purpose of this study is to investigate how Bapenda's financial reports are affected by regional financial supervision and information technology. 62 respondents were given questionnaires as part of the study, which was carried out at the Sumedang Regency's Regional Revenue Agency (Bapenda). In this study, a quantitative methodology was used. SPSS version 27 was used to process the data, which included descriptive statistical analysis, tests for validity and reliability, and traditional assumption testing, such as tests for heteroscedasticity, multicollinearity, and normality. Multiple linear regression analysis, t-tests, F-tests, and coefficient of determination tests were used to test the hypotheses. Information technology and financial oversight both have a favorable impact on the quality of financial reporting, according to the results of the partial test (t-test). Furthermore, the simultaneous test (F-test) showed that both factors work together to improve the caliber of financial reporting. These results imply that raising the caliber of local government financial reports is facilitated by advancements in financial supervision and information technology.
Analysis Of Employee Work Productivity at PT Putra Saluyu Sumedang Amanah, Ameliana Putri Agustin Nur; Puspasari, Rd. Dewi; Amanda, Helles
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Putra Saluyu is a company engaged in construction services, namely formwork. In every company, of course, good Human Resource Management is needed, including PT Putra Saluyu, one of the important parts of Human Resource Management is Work Productivity. Therefore, this research aims to find out how employee work productivity and the obstacles faced and efforts made to increase employee work productivity. The method used in this research is a qualitative method with employee work productivity as the research theme. The research data was collected through interviews. The informants of this research are employees of PT Putra Saluyu. The research data was analyzed qualitatively using data collection, data reduction, data display and conclusion drawing. The results showed that employee work productivity was good. Then the efforts to improve employee work productivity are providing training, giving awards to outstanding employees, maintaining applicable regulations and coordination between employees and with external parties of the company.

Page 9 of 9 | Total Record : 85

 5   6   7   8   9 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 16 No. 1 (2025): Sintesa Vol. 15 No. 2 (2024): Sintesa Vol. 15 No. 1 (2024): Sintesa Vol. 14 No. 2 (2023): Sintesa Vol. 14 No. 1 (2023): Sintesa Vol. 13 No. 2 (2022): SINTESA Vol. 13 No. 1 (2022): Sintesa