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SINTESA
Published by Universitas Sebelas April
ISSN : 20861613     EISSN : 20861613     DOI : -
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
SINTESA merupakan media ilmiah utama untuk mendiseminasikan hasil penelitian dari rumpun ilmu ekonomi dengan misi meningkatkan pengetahuan dan keterampilan profesional para ekonom serta wadah informasi berupa hasil penelitian, studi literatur dan tulisan ilmiah bagi akademisi, pengambil kebijakan, pelaku, dan pemerhati pembangunan ekonomi dan masyarakat. SINTESA diterbitkan oleh Fakultas Ekonomi Bisnis (FEB) UNSAP sejak tahun 2009 dengan frekuensi dua nomor dalam setahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 85 Documents
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Analysis of Employee Performance at the Sumedang Employment BPJS Nining Kurniasih; Salsabila, Salsabila,
SINTESA Vol. 14 No. 2 (2023): Sintesa
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Abstract

The research focuses on the performance of employees at the Sumedang Employment BPJS. The purpose of this study was to determine employee performance, performance problems and efforts to overcome performance problems at the Sumedang Regency Employment BPJS office. This research uses qualitative research methods. In analyzing the research data using Milles andHuberman model analysis starting from data collection, data reduction, datapresentation and data conclusions. Based on the results of observations, interviews and data analysis, it is concluded that employee performance is sufficient but not optimal. BPJS Employment Sumedang employees experience decreased work motivation, still make mistakes in terms of writing reports, inputting data, calculating reports, employee accuracy in their work is not good enough, still procrastinate their work and there is still miscommunication. Efforts made to overcome employee performance problems by conducting briefing activities, holding weekly evaluations, morning exercises once a week, family gatherings.
The role of e-business and web design in expanding the scope of product marketing in grutty shoe stores Sutopo Sutopo; Sudianto Sudianto; Abdul Hamid; Anang Martoyo
SINTESA Vol. 14 No. 2 (2023): Sintesa
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Abstract

E-business involves communicating and conducting business electronically via the Internet. Ebusiness can be significantly improved by strengthening the value chain relationship between businesses (B2B) and consumers (B2C). Today's e-Business environment allows manufacturers to automate and integrate functions like never before - from customer relationship management, to supply chain. Web design has a strong influence on the scope of product marketing, especially at the marketing point. Web design is an important tool in marketing strategy. When web design and marketing work together to combine effective content with a well-designed site, marketing efforts receive the boost needed to get ahead of the competition and convert more visitors into customers. A strategically designed and attractive website will attract more visitors and help convert those visitors into leads. This will definitely result in increased income which will certainly benefit the Company. Marketing arouses user interest and encourages the purchase of certain items, whereas design attracts users and helps communicate a brand's message to its audience. Without these two services, a business is incomplete. The purpose of this research is to find out the role of e-business, web design, and product marketing scope in grungy shoe stores. The method uses a qualitative research approach and literature study (Library Research) which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses data collection methods from online journal literature sourced from Google Scholar. The results of e-business research influence consumers in expanding the scope of product marketing, Web design influences (has a negative impact) on the product marketing scope variable, which means that the lower the web design, the lower the product marketing scope in expanding product marketing. In conclusion, the role of ebusiness in expanding product marketing at grungy shoe stores has functioned well, including as a market breakthrough: because of its function as a global medium, markets that were previously unknown or impenetrable can be penetrated when utilizing internet technology. As market development: new geographical markets can be entered because of their function as a global medium, bringing together companies and buyers, complete information is also obtained through many applications and online methods, so new segments will be formed. Apart from that, the role of web design in expanding product marketing at grungy shoe stores is functioning well. Web design has an influence (has a negative impact) on product marketing, which means that the lower the quality of the web design, the lower the product marketing will be in expanding the marketing scope of a product. Web design has a big influence on buyers when deciding on purchasing decisions, web designmoderated by e-business expands product marketing. Although good web design does not guarantee good product quality
THE INFLUENCE OF TOTAL FINANCING, FINANCING RETURN PERIOD AND COLLATERAL VALUE ON THE SMOOTHNESS OF MURABAHAH FINANCING RETURNS (Empirical Study at KSPPS BMT Al-Kautsar Darmaraja Period 2019-2021) Muhammad Azhar Fauzan; Shofia Annisa Ratnasari
SINTESA Vol. 14 No. 2 (2023): Sintesa
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Abstract

Smooth return of murabahah financing is based on the smoothness or failure of the debtor in paying the loan principal according to a predetermined time. This study aims to determine the effect of the amount of financing, the period of financing repayment and the guarantee value on the smooth return of murabahah financing (an empirical study at KSPPS BMT Al-Kautsar Darmaraja for the 2019-2021 period). The research method used is a quantitative method. The data used is in the form of secondary data, namely the financing report on KSPPS BMT Al-Kautsar Darmaraja for the 2019-2021 period. Sampling using purposive sampling technique as much as 70 data. Data were analyzed using multiple linear regression analysis on IBM SPSS Statistics 27.0 software. The results of the study show that the amount of financing, the period of repayment of financing and the value of the guarantee partially have no positive and significant effect on the smooth return of murabahah financing at KSPPS BMT Al-Kautsar Darmaraja for the 2019-2021 period, the amount of financing, the period of repayment of financing, and the total collateral value simultaneously has a positive and significant effect on the smooth return of murabahah financing at KSPPS BMT Al-Kautsar Darmaraja for the 2019-2021 period.
Marketing Strategy In Regional Public Company Bank Perkreditan Rakyat Bank Sumedang Dedi Setiawan; Syaifuddin Syaifuddin
SINTESA Vol. 14 No. 2 (2023): Sintesa
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Abstract

The focus of this research is to examine the phenomenon of marketing strategy at the Regional Public Company of the People's Credit Bank, Bank Sumedang. The purpose of this study is to determine the supporting and inhibiting factors as well as marketing strategy efforts at Perumda BPR Bank Sumedang in increasing income, with the marketing mix approach (Marketing Mix) or 7P, Product, Price, Place, Promotion, People, Physical evidence, and Process, using SWOT analysis, this research method is descriptive qualitative. The data analysis technique used is qualitative data analysis and SWOT analysis. Data collection techniques are interviews, documentation studies, and observation. The results showed that the Marketing Strategy at Perumda BPR Bank Sumedang includes Market Segmentation, Targeting, Positioning, and Differentiation, has been implemented quite well, and one of the Marketing Mix approaches namely Products is a supporting factor for the implementation of marketing strategies where Bank Sumedang is part of completeness of regional autonomy so that the products offered better understand customer desires, while the inhibiting factor in the implementation of marketing strategies is the lack of employees who focus on marketing, in order to increase Bank Sumedang's income to encourage digital transformation to increase competitiveness and get Fee base income. through SWOT analysis shows a very favorable situation for Bank Sumedang because it has opportunities and strengths, so that in this position the company must support an aggressive growth policy.
EMPLOYEE WORK MOTIVATION ANALYSIS AT SUMEDANG SAPPHIRE HOME HOTEL Muhammad Irfan Nur’Arif
SINTESA Vol. 14 No. 2 (2023): Sintesa
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Abstract

This research is motivated by the existence of problems in the implementation of work motivation analysis at Hotel Sapphire Home Sumedang, including employees who are still less than optimal. This qualitative study aims to obtain an overview of howwork motivation and efforts to provide work motivation are for employees of HotelSapphire Home Sumedang. The research method used is descriptive qualitative with moredescriptions of the results of interviews, direct observation, and documentation. Meanwhile, data analysis uses the Miles and Huberman model with data reduction,data presentation and data verification methods. The results showed that theimplementation of work motivation analysis on the employees of Hotel SapphireSumedang was still not optimal, which was marked by the lack of self-actualization needs.Nevertheless, there are four aspects of work motivation analysis that have been appliedquite well, namely physical and biological needs, safety and security needs, social needs,and the need for respect or prestige. Suggestions that can be used in an effort to providework motivation at the Sapphire Home Hotel Sumedang are through understanding the behavior of subordinates, behaving realistically, with different levels of needs, being ableto use expertise, providing motivation that refers to people, and giving examples.
Employee Performance Analysis In KPRI-Korps Health Employees In Sumedang Ai Ai Sri Sumiyati; Desan Henriawan
SINTESA Vol. 14 No. 2 (2023): Sintesa
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The focus of this research is to analyze employee performance at the KPRI-Sumedang Health Employee Corps (KPKS). This research aims to determine employee performance, determine the factors that hinder employee performance at the KPRI-Sumedang Health Employee Corps (KPKS) and the efforts made to overcome obstacles to employee performance at the KPRI-Sumedang Health Employee Corps (KPKS). The method used in this research is qualitative method. Research data uses the Miles and Huberman model, activities in data analysis which include data collection, data reduction, data presentation, and drawing conclusions. The research results show that the performance of employees at the KPRISumedang Civil Service Corps (KPKS) has been carried out well, in terms of quantity, cost reduction, and relationships between employees. However, quality, time and supervision are still not optimal, because there are still several obstacles in completing the work. And the efforts made to overcome obstacles to employee performance include increasing accuracy and thoroughness to minimize errors in completing work, improving work discipline and increasing supervision for employees who arrive late by providing sanctions or warnings. Based on the results of the analysis, it can be concluded that the performance of employees at the KPRI- Sumedang Health Employee Corps has not completely gone well according tothe indicator stages according to Kasmir (2020).
Employee Performance Analysis In KPRI-Korps Health Employees In Sumedang Sumiyati , Ai Sri; Henriawan, Desan
SINTESA Vol. 14 No. 2 (2023): Sintesa
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Abstract

The focus of this research is to analyze employee performance at the KPRI-Sumedang Health Employee Corps (KPKS). This research aims to determine employee performance, determine the factors that hinder employee performance at the KPRI-Sumedang Health Employee Corps (KPKS) and the efforts made to overcome obstacles to employee performance at the KPRI-Sumedang Health Employee Corps (KPKS). The method used in this research is qualitative method. Research data uses the Miles and Huberman model, activities in data analysis which include data collection, data reduction, data presentation, and drawing conclusions. The research results show that the performance of employees at the KPRISumedang Civil Service Corps (KPKS) has been carried out well, in terms of quantity, cost reduction, and relationships between employees. However, quality, time and supervision are still not optimal, because there are still several obstacles in completing the work. And the efforts made to overcome obstacles to employee performance include increasing accuracy and thoroughness to minimize errors in completing work, improving work discipline and increasing supervision for employees who arrive late by providing sanctions or warnings. Based on the results of the analysis, it can be concluded that the performance of employees at the KPRI- Sumedang Health Employee Corps has not completely gone well according tothe indicator stages according to Kasmir (2020).
Marketing Strategies in Increasing The Income of Traders in Sumedang City Market Karmila, Ila; Rizqiya, Shinta
SINTESA Vol. 15 No. 1 (2024): Sintesa
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Abstract

This research is about marketing strategies in increasing the income of market traders in Sumedang City Market. The problem faced by traders in the Sumedang City Market is the problem of decreasing the income of market traders, this is due to a lot of competition which is quite tight because of the establishment of many modern markets that offer a variety of products in the government such as Toserba Griya Sumedang and Plaza Asia Sumedang, besides that the traders make various innovations so that the Sumedang City market does not lose out on competition with other traditional markets. The method used is qualitative research method. The data collection techniques used were interviews, documentation studies, and observation. The results of the study prove that to increase the income of traders in the Sumedang City Market, namely by building and renovating the Sumedang City Market Sumedang neatly and cleanly, besides that implementing various appropriate marketing strategies will help traders to increase the income and welfare of Sumedang City Market traders
The Influence of Compensation on Employee Performance at PT Panjunan Sumedang Fitriyani, Silfi; Rahayu, Melly Sri; Suharna, Suharna; Yudhistira, Reza; Pamungkas, Ridho; Hendyeni, Selly
SINTESA Vol. 15 No. 1 (2024): Sintesa
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This research aims to examine the influence of compensation variables on employee performance at PT Panjunan Sumedang. The research method used is a quantitative method with a descriptive approach. The sample collection technique used a saturated sampling technique with a sample size of 58 respondents. Data was collected through questionnaires, and data analysis was carried out using validity, reliability and t tests processed with the SPSS 2023 application. The results of the study showed that the Compensation variable had a positive and significant influence on employee performance, with a t value of 5.398 which was greater than the value critical t table is 1.673. Apart from that, the significant value obtained was 0.05. This shows that the hypothesis which states that compensation has a significant effect on employee performance is acceptable
Analysis Of Financial Performance at Property, Real Estate, And Building Construction Sector Company That Listed On The Indonesia Stock Exchange Rahmaliana, Aghnia; Shalsadilla, Tiara Fitriani; Setiawan, Giantry Rizky Wulandari; Riyanthi, Ayu Putri
SINTESA Vol. 15 No. 1 (2024): Sintesa
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Abstract

Financial performance is an analysis or evaluation of the achievements, accomplishments or financial results of a company in a certain period. This includes the company's ability to create value for shareholders in an effective and efficient manner, as well as comparing actual performance with what it should be. This research aims to determine and analyze performance property, real estate and building construction sector finance based on financial ratio analysis (profitability ratio, liquidity ratio and leverage ratio). This type of research is descriptive qualitative research. Data obtained from companies is identified and analyzed using financial ratio analysis. The results of the research and discussion can be concluded that if we look at the profitability ratio of PT Puradelta Lestari Tbk is the best, the liquidity ratio of PT Jaya Real Property Tbk is the best, and the leverage ratio of PT Metropolitan Land Tbk is the best. This conclusion is drawn from the average comparison. the entire period.

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