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International Journal of Global Sustainable Research
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30264677     DOI : https://doi.org/10.59890/ijgsr.v1i4
Core Subject : Economy, Humanities, Science, Education, Engineering,
Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
International Journal of Global Sustainable Research (IJGSR) is an international, double-blind peer-reviewed, open-access journal published by Multitech Publisher. IJGSR publishes original and full-length articles that reflect cutting-edge research and developments in both theoretical and practical aspects of Environment, technology, health sciences, Economics, and Society with Sustainability. It provides an academic and practical platform for professionals and researchers to contribute innovative work in the field.
Arjuna Subject : Umum - Umum
Articles 135 Documents
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Comparative Analysis Between Pre and Post GST on Tourist Stay in Hotel in Ahmedabad City Akash Jadav; Vasu Kotadiya; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 10 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i10.2881

Abstract

This study examines the comparative impact of the Goods and Services Tax (GST) on tourist stays in hotels in Ahmedabad, focusing on tourist behavior and preferences before and after its implementation. Using a structured approach, the study analyzed associations between age and key factors such as hotel category preferences, perceptions of pricing and transparency, and overall satisfaction. The findings reveal limited but nuanced changes in tourist behavior post-GST. While GST aimed to simplify taxation and enhance transparency, age showed weak correlations with hotel preferences and perceptions, indicating that other factors, such as income, travel purpose, and service quality, play a more significant role. Budget hotels benefitted from their affordability under GST, while luxury hotels faced challenges due to higher tax rates. The study also highlights the importance of transparency, with tourists across age groups valuing clear and itemized billing practices. Practical implications include the need for hoteliers to enhance service quality, adopt competitive pricing strategies, and prioritize transparency in billing to improve customer satisfaction. Policymakers are recommended to revisit GST rates for luxury hotels and offer support for smaller hotels in compliance and marketing. The study contributes to understanding the GST's impact on the hospitality sector and calls for future research on additional demographic and psychographic factors, regional comparisons, and the long-term implications of GST on tourism. These insights help stakeholders align their strategies with consumer expectations in a post-GST environment
To Study the Factors Affecting of GEN Z Visit to Various Heritage Site Avadhi Kothiya; Krishna Trivedi; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 10 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i10.2882

Abstract

Running into research, it investigates the various features that put Generation Z in travel destinations pertaining to cultural tourism, with a particular aim to understand the trends framing incidences of cultural interactions in the present media age. While heritage tourism thus encounters a Generation Z more digital-savvy, digitally-adapted, and access-focused in finding real culture experiences, the research pinpoints the setbacks prompting Generation Z to visit cultural heritage sites among new entrenchment improvement technologies such as augmented reality and virtual reality; the effect of their peers and social media influence; and other factors such as sustainability, diversity, and the requisite of engaging activity-based learning. The research therefore underscores the sustainability and corporate greening view since Gen Z is said to care about the environment. The study thus offers not only valuable theoretical inputs to the literature on consumer behaviour but also actionable implications for the management of heritage sites and tourism organisations in terms of guidelines for communicating with and marketing to Gen Z generation; this includes embracing the role of digital technologies in experiential interactions, lower price points, and so on. These calls from theory to research, therefore, create an urgency in rethinking the existing notion of heritage consumption regarding multicultural tourist digital interactions and their implications for sustainability and cultural authenticity. This research thus contributes to the ongoing discourse on engaging with heritage tourism for Generation Z and strategizes on the possible preservation of this object of interest against forever changing into the cultural and media environment
Impact of Field-Based Assignments on Students' Knowledge in the MBA Course in Ahmedabad City Harshiv Parmar; Hiten Solanki; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i9.2883

Abstract

This study investigates the impact of field-based assignments on MBA students' knowledge and skills in Ahmedabad city, with a focus on understanding how such assignments enhance various academic and professional competencies. By analyzing the relationship between field-based assignments and students' perceptions of their learning outcomes, the research explores key areas such as the ability to apply classroom knowledge to real-world situations, problem-solving, communication skills, and career-specific competencies. The study also examines whether demographic factors, particularly age, influence students' perceptions of the effectiveness of these assignments. The results indicate that field-based assignments significantly enhance students' problem-solving abilities, communication skills, and engagement with the curriculum, with strong associations found between age and various learning outcomes, including improved analytical skills and real-world business insights. However, the study reveals weak correlations in areas like teamwork development, suggesting room for improvement in fostering collaboration through field-based assignments. Practical implications for MBA programs include the need to design field assignments that are closely aligned with industry requirements, tailored to diverse student profiles, and structured to improve both hard and soft skills. The study also highlights the importance of integrating real-world industry exposure and balancing workload demands. In conclusion, field-based assignments represent a crucial component of MBA education, offering students an effective platform to bridge theoretical knowledge with practical application, thereby better preparing them for challenges in the professional business environment
A Study on Generation Z Preference for Quick Delivery Grocery Products on Big Basket in Ahmedabad City Romil Vyas; Ankit Vataliya; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i9.2884

Abstract

The aim of this study is to look at Generation Z preferences over fast delivery grocery services on Big Basket in Ahmedabad city. Because online grocery shopping has increased, e-commerce needs to focus more on understanding the younger generation consumer behavior, particularly Gen Z. In the given paper, the influencing factors over decision-making by Gen Z users were considered along with focusing areas such as speed, experience offered to customers, cost, product quality, and sustainability. Data was collected through a survey administered to a sample of Generation Z consumers in Ahmedabad, with key findings that speed and convenience are paramount over cost considerations. Further, the study underlines the user-friendly mobile applications and the importance of product quality and availability in shaping consumer satisfaction. It also reveals a growing awareness about sustainability concerns, which leads to the conclusion that Generation Z values environmentally conscious practices. The study's findings are also pragmatic in their application to an online grocery marketplace like Big Basket, implying a need for speed of delivery, improvement in technology-related features, and sustainability integration in terms of practice so that such platforms cater better to this type of target audience. On a theoretical plane, the study further contributes to existing literature regarding consumer behavior, adoption of technology, and generational preferences in terms of online grocery shopping. Overall, the study provides an exhaustive understanding of Generation Z's online grocery shopping habits and serves as a base for future research in this area
A Study on Gen Z’s Attitude Towards Village/Rural Lifestyle in Ahmedabad City Harshil Prajapati; Priyanshu Jani; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i9.2885

Abstract

This study explores the attitudes of Generation Z towards rural lifestyles in Ahmedabad, focusing on the perceptions, familiarity, and significance of rural life among urban youth. Given the rapid urbanization and the increasing digital connectivity of younger generations, it is crucial to understand how urban youth perceive rural areas, especially in terms of their cultural, economic, and social values. Through a series of hypotheses tested using statistical methods, the study examines associations between age, familiarity with rural life, and the belief in the cultural significance of rural areas. The findings reveal that while Generation Z acknowledges rural areas as an important part of India’s culture and heritage, their direct engagement with rural life remains minimal. The study highlights that urban upbringing, media influence, and digital connectivity are the primary factors shaping their perceptions. A lack of significant correlations between age and rural perceptions suggests that Generation Z's attitudes are not strongly influenced by age-related differences, but rather by external factors like media representations and limited firsthand experiences. The study also underscores the need for targeted programs and educational initiatives to bridge the urban-rural divide by promoting rural engagement and digital infrastructure in rural areas. The findings have practical implications for policymakers, educators, and rural development organizations aiming to foster a more balanced understanding of rural life among urban youth
A Study on Gen Z’s Preference for Bollywood Movies Vs. Web Series in Ahmedabad Sanjit Mahota; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i9.2886

Abstract

This study investigates Generation Z's preferences for Bollywood movies versus web series in Ahmedabad, with a focus on gender-based differences in media consumption behaviors. As digital platforms such as streaming services have gained popularity, understanding the evolving media consumption habits of younger audiences is essential. The research uses primary data and hypothesis testing to examine the relationships between gender and various media consumption factors, including the frequency of watching Bollywood movies, web series, genre preferences, and the choice of viewing platforms (theater versus streaming). The findings reveal that gender significantly influences the frequency of watching Bollywood movies and web series, with males showing a slightly higher tendency to watch Bollywood movies, while web series attract both genders more equally. Genre preferences in Bollywood movies did not show a significant gender-based difference, suggesting that content in this area is increasingly appealing to a broader audience. However, gender did impact genre preferences for web series, with males tending to prefer action and thriller genres, while females gravitated towards drama and romance genres. Additionally, a significant relationship was found between gender and platform preference, with males more likely to prefer watching content in theaters, while females favored streaming platforms. These insights have practical implications for content creators, marketers, and streaming platforms, highlighting the need to tailor content and promotional strategies to align with gender-specific preferences
The Preferences of Gen Z for Food Delivery Services: A Comparative Study of Zomato and Swiggy in Ahmedabad Mohammed Zaid Saiyed; Manushi Desai; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i9.2887

Abstract

This study investigates the relationship between age and various factors influencing consumer behavior towards food delivery platforms like Zomato and Swiggy. Using data collected from consumers across different age groups, the study explores how preferences for customer support, packaging quality, delivery time, offers, and platform choice are shaped by age. The analysis reveals that younger consumers are more influenced by discounts and offers, while older consumers prioritize reliability and timely delivery. The findings suggest that food delivery companies should adopt age-based segmentation to better cater to the diverse needs of their customer base. Specifically, younger consumers prefer quick deliveries and interactive digital features, while older consumers value ease of use, customer support, and dependable service. Additionally, the study highlights the importance of personalized marketing strategies, with younger users responding more to app-based promotions and older users benefiting from simplified services. The research contributes to the understanding of consumer behavior in the digital age, providing practical recommendations for improving customer engagement and satisfaction. By tailoring marketing campaigns, service offerings, and support systems to different age groups, food delivery platforms can enhance the overall consumer experience, boost loyalty, and achieve sustainable growth. The study also suggests several avenues for future research, including exploring the impact of other demographic factors, technological advancements, and geographic influences on food delivery behavior
To Study Gen-Z Perception about Cosmetic Beauty Ayurvedic Brands in Ahmedabad City Shubham Suthar; Pratiksha Agrawat; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 10 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i10.2889

Abstract

The article deals with the effects of age on the perception of consumers towards Ayurvedic cosmetics, in regard to price, brand reputation, packaging, safety, stability, and social media influence. This work uses a few ideas along with statistical analysis to determine whether or not there is an influence on consumer opinion towards Ayurvedic cosmetics based on age in comparison with non-Ayurvedic variants. According to the study, there does not exist any strong correlation between age or several customers' perceptions. Instead, product's effectiveness, consciousness of the environment, and consciousness of health are viewed to be strongly influencing purchasing behaviour. The study supports a new approach to traditional age-based marketing segmentation and focuses psychographic segmentation, such as sustainability and health. Also, the minor effect of social media advertising efforts on buying choices shows 
Analysis of Urea Fertilizer Production, Pricing, and Distribution in India in 2023: A Global and Domestic Perspective Shivam Satyawan Madrewar; Snehal Sathe; Shlok Dongare; Swapnil Subhash Bade; Payal Navnath Bandgar; Sakshi Sharad Jagadale; Anuja Raghunath Gamane
International Journal of Global Sustainable Research Vol. 2 No. 10 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i10.2906

Abstract

This research paper analyzes the trends in urea fertilizer production, pricing, and distribution in India throughout 2023, with a focus on international market dynamics. The study highlights the fluctuations in global urea prices, domestic production and import figures, state-wise fertilizer requirements, and the performance of listed fertilizer companies. The paper also examines the impact of these factors on domestic prices, sales, and availability across various Indian states. This research aims to provide valuable insights for policymakers, industry stakeholders, and agricultural planners, ensuring efficient fertilizer management and availability. The analysis draws from government reports, industry data, and market trends, offering a comprehensive understanding of the urea fertilizer sector’s performance in India amidst changing global fertilizer prices
A Research Report on “Artificial Intelligence Drive Predictive Analytics in Decision Making E-Commerce” Aryan Shingala; Jignesh Vidani
International Journal of Global Sustainable Research Vol. 2 No. 10 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i10.2907

Abstract

This research explores how Artificial Intelligence (AI) is revolutionizing decision-making in e-commerce through predictive analytics. Predictive analytics leverages AI-powered algorithms to analyze vast amounts of customer data, including browsing behavior, purchase history, and preferences, to anticipate future trends and behaviors. This capability enables e-commerce businesses to personalize customer experiences, optimize pricing strategies, forecast demand, and improve inventory management. The study highlights the role of AI techniques such as machine learning, deep learning, and natural language processing in identifying patterns and generating actionable insights. By focusing on case studies and real-world applications, this research demonstrates how AI-driven predictive analytics enhances operational efficiency, boosts customer satisfaction, and drives business growth in the competitive e-commerce landscape

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