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INDONESIA
Jurnal Pengabdian Kompetitif
Published by Komunitas Manajemen Kompetitif
ISSN : -     EISSN : 28300661     DOI : https://doi.org/10.35446/pengabdian_kompetif.v2i2
Core Subject : Social,
Social Sciences
Jurnal Pengabdian Kompetitif (ISSN Online: 2830-0661) diterbitkan oleh Komunitas Manajemen Kompetitif. Jurnal ini terbit dua kali setahun pada bulan Mei dan Nopember. Jurnal ini berisi artikel-artikel seperti karya ilmiah (riset dan non-penelitian), studi analitis, aplikasi teoritis dan ulasan masalah pengabdian pada masyarakat. Penerbitan jurnal ini bertujuan untuk meningkatkan kuantitas dan kualitas serta penyebarannya dengan ilmu komunikasi di kalangan intelektual, praktisi, mahasiswa dan pemerhati masalah sosial dan ekonomi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 118 Documents
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PENINGKATAN TATA KELOLA UMKM JAMU GINGGANG MELALUI PEMASARAN DIGITAL, INOVASI PRODUK, DAN EDUKASI KONSUMEN Arista Natia Afriany; Pradita Nindya Aryandha; Yennisa Yennisa; Eka Luchiawati; Daniel Amorito Sarumaha; Hanif Mangesti Purbojati; Ainaya Natania Alfatihah; Nabela Nuraini
Jurnal Pengabdian Kompetitif Vol. 4 No. 2 (2025): Inovasi Teknologi dan Digital untuk Pemberdayaan UMKM dan Desa Mandiri
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i2.2666

Abstract

Abstract: The Jamu Ginggang MSME, a traditional herbal medicine processing business in Yogyakarta, faces challenges in digital marketing, product innovation, and consumer education. The goal of this community service program is to improve partner governance by optimizing digital marketing strategies, developing product innovations, and strengthening consumer education. The method used is a participatory mentoring approach, encompassing observation, program planning, implementation, and evaluation of activities with partners. The results of the activity indicate the establishment of digital marketing channels through social media and marketplaces, the development of more practical sachet herbal medicine products, and increased consumer awareness of the benefits of traditional herbal products. This activity has had a positive impact on MSMEs in increasing their competitiveness. Therefore, this activity serves as a model for effective collaboration between academia and MSMEs in supporting the sustainability of businesses based on local wisdom.
PENDAMPINGAN PERENCAAN PENGEMBANGAN BANGUNAN MADRASAH IBTIDAIYAH (MI) MUHAMMADIYAH 02 PEKANBARU Boby Samra; David Setiawan; Hendri Silva
Jurnal Pengabdian Kompetitif Vol. 4 No. 2 (2025): Inovasi Teknologi dan Digital untuk Pemberdayaan UMKM dan Desa Mandiri
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i2.2674

Abstract

This community service was carried out through the development of a classroom design model located at Jl. Nila Gang AZ No. 7, Limbungan Baru Village, Rumbai Pesisir District, Pekanbaru City. This is a form of solution to the problems of space requirements, facilities, and land limitations available at the location, with the need for effective and efficient space resulting in a comfortable, safe, and contextual design. This design is expected to have an impact on the partner's problems in increasing the number of new students and also produce a design that complies with government regulations on building engineering, resulting in an educational building design that meets the needs that can be utilized for the construction process later. The implementation was carried out starting from conducting a location survey to identify space requirements, analyzing environmental aspects, architectural aspects, and drafting structural modules in the form of two-dimensional and three-dimensional drawings and animations. At each stage, presentations and discussions are held to obtain input so that the partner's problems can be resolved. The results of this building design are in the form of 2-dimensional and 3-dimensional spatial layout drawings. To maintain the continuity of the program, ongoing assistance will be provided. Keywords: Model, Spatial Layout, Effective, Efficient
PENINGKATAN DAYA SAING UMKM MELALUI LEGALITAS USAHA DAN INOVASI PEMASARAN BERBASIS PEMBUATAN LOGO Joni Sasmito; Putri Madinatul Munawwarah; Dini Herlina
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2914

Abstract

Saloloang Village in Penajam District, Penajam Paser Utara Regency has micro, small, and medium enterprises (MSMEs) that play an important role in supporting the local community’s economy. MSME actors still face challenges in improving business competitiveness, particularly in terms of business legality and strengthening visual brand identity. This community service program through the Kuliah Kerja Nyata (KKN) activity aims to improve MSME competitiveness through strengthening business legality and marketing innovation based on logo creation. The method used is a participatory descriptive approach through MSME surveys, coordination visits with the village administration, and the implementation of socialization activities for business actors. The socialization activities provide an understanding of the importance of business legality and the procedures for registering a Business Identification Number through the Online Single Submission system. The socialization activities also provide explanations regarding the concept of logos, the functions of logos, and the elements of effective logos as visual product identities. The results of the activity show an increase in MSME actors’ understanding of the importance of business legality ownership as a basis for legal protection and business development. Participants also understand the role of logos as visual identities that can strengthen product image and support promotional strategies. The findings indicate that strengthening business legality and developing visual branding can serve as strategic steps to improve MSME competitiveness in a sustainable manner
PEMBUATAN PAPAN EDUKASI MASYARAKAT TENTANG PEMILAHAN SAMPAH Joni Sasmito; Muhammad Fawwaz Zarqy Al Ghifari
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2915

Abstract

Waste management remains a persistent environmental challenge in many rural areas of Indonesia, including Saloloang Village, Penajam Paser Utara Regency. Although the community demonstrates strong social cohesion, the absence of structured and accessible educational media on waste segregation has limited the effectiveness of local environmental management efforts. This community service program aimed to enhance public awareness and promote proper waste segregation practices through the design, production, and installation of a bilingual educational board in the coastal area of the village. A descriptive participatory approach was employed, involving site observation, informal consultation with local stakeholders, content development based on visual communication principles, and collaborative implementation. The educational board presents clear information on organic and inorganic waste categories and incorporates an interactive convex mirror element to increase visual engagement and attract visitors’ attention. Observational findings after installation indicated positive responses from both residents and visitors, particularly school-aged children, who showed interest in reading and interacting with the board. The initiative demonstrates that integrating informative content with creative visual elements can strengthen environmental messaging in public spaces. However, the evaluation was limited to descriptive observations without quantitative measurement of behavioral change. Overall, the program contributes to reinforcing community-based waste management efforts by providing a sustainable visual communication medium in a high-traffic coastal area
PENDAMPINGAN SISTEM PERHITUNGAN HARGA POKOK PRODUKSI (HPP) PADA PETANI UBI DI KECAMATAN DUMAI BARAT KOTA DUMAI Muhammad Fazli; Ade Duwi Yanda; Audy Dwiguna Ummandheera; Cenny Nur Alfani
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.3006

Abstract

Cassava farming is one of the agricultural sectors with the potential to improve community income in West Dumai District, Dumai City. However, most farmers still face challenges in managing production costs because they have not implemented a systematic financial recording system and calculation of Cost of Production (COP). This condition makes it difficult for farmers to determine selling prices based on actual production costs, resulting in inaccurate profit calculations. This community service program aimed to improve farmers' knowledge and skills in calculating Cost of Production (COP) as a basis for determining the selling price of harvested products. The method used was Participatory Action, which included preparation, observation, socialization, training, mentoring, COP calculation practice, distribution of mentoring modules, and evaluation. The results showed that farmers were able to identify production cost components, classify fixed and variable costs, prepare simple production cost records, and calculate Cost of Production based on their farming conditions. In addition, farmers began to understand the importance of cost information as a basis for determining selling prices and evaluating business efficiency. The distribution of mentoring modules also supported program sustainability by providing practical guidelines for farmers to independently implement cost recording and COP calculation. Overall, the mentoring program had a positive impact on improving farmers' managerial capacity, strengthening business decision-making abilities, and supporting more efficient, professional, and sustainable farm management.
PENGUATAN KOMPETENSI GURU MELALUI PELATIHAN PENYUSUNAN BUKU AJAR DIGITAL BERBASIS ARTIFICIAL INTELIGENSI (AI) DI SMK 5 AGUSTUS Fatkhurahman Fatkhurahman; Arizal N; Aznuriyandi Aznuriyandi
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to enhance the competence of SMK 5 Agustus teachers in developing Artificial Intelligence (AI)-based digital textbooks, thereby supporting the transformation of learning in the digital era. The challenges faced by the partner school included teachers' limited understanding of digital textbook development, low utilization of AI in creating instructional materials, and a lack of knowledge regarding the ISBN-registered book publication process. The proposed solution involved training and mentoring sessions utilizing lectures, discussions, demonstrations, and hands-on practice in digital textbook development. Eight teachers from various subject areas participated in the activity. Evaluation results indicated an improvement in participants' knowledge and understanding across all assessed aspects, with the average score rising from 1.4 prior to the training to 2.7 afterward. The teachers also demonstrated improved capabilities in understanding the benefits of digital textbooks, leveraging student feedback as a source of innovation, and applying AI-based textbook development techniques. This activity benefited the teachers by enhancing their professional competence and ability to utilize AI judiciously, while simultaneously supporting the school in providing innovative digital learning resources. The program is expected to continue through ongoing mentoring until ISBN-registered digital textbooks are produced and ready for use in the learning process.
PEMBELAJARAN BERWIRAUSAHA PADA ANAK PANTI ASUHAN PUTRI AISYIYAH KOTA PEKANBARU Nurul Nurul; Marlinda Marlinda
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.3017

Abstract

Panti Asuhan Putri Aisyiyah Pekanbaru menampung anak-anak yatim dan kurang mampu yang diberikan pendidikan formal hingga sekolah menengah atas. Pengabdian kepada masyarakat ini bertujuan untuk membangun kemandirian dan menciptakan keberanian berwirausaha pada anak-anak panti asuhan, sebagai bekal bagi mereka setelah lepas dari pembinaan panti. Metode pelaksanaan kegiatan menggunakan pendekatan edukatif dan partisipatif, yang meliputi pelatihan keterampilan hidup (life skills), workshop kewirausahaan, serta pendampingan praktis. Hasil pengabdian menunjukkan adanya peningkatan signifikan pada kemandirian anak-anak dalam memanajemen diri, mengelola keuangan, dan berkomunikasi. Di samping itu, tumbuh keberanian dan motivasi untuk berwirausaha yang dibuktikan melalui pemahaman dasar bisnis dan praktik langsung membuat proyek usaha kecil sederhana. Kesimpulannya, kegiatan ini memberikan dampak positif bagi mental kemandirian dan jiwa kewirausahaan anak-anak panti asuhan, sekaligus mempersiapkan mereka menghadapi dunia nyata dengan daya saing yang lebih baik.
MENANAMKAN KARAKTER, MENUMBUHKAN KEBERSAMAAN: PENGABDIAN DOSEN STIE RIAU BAGI ANAK ASUH PANTI ASUHAN AL MUZAKKI PEKANBARU Novita Novita; Rina Sundari; Dian Febrina
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.3056

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan menanamkan karakter positif dan menumbuhkan nilai kebersamaan pada anak asuh di Panti Asuhan Al Muzakki Pekanbaru. Kegiatan dilaksanakan oleh dosen STIE Riau sebagai bentuk implementasi Tri Dharma Perguruan Tinggi sekaligus kepedulian akademisi terhadap pembentukan generasi muda yang berkarakter, mandiri, dan memiliki kepedulian sosial. Metode kegiatan dilakukan melalui penyampaian materi edukatif, diskusi, interaksi kelompok, permainan edukatif, serta kegiatan yang mendorong kerja sama dan saling menghargai. Materi difokuskan pada nilai disiplin, tanggung jawab, kejujuran, kepedulian, percaya diri, toleransi, dan kebersamaan. Hasil kegiatan menunjukkan bahwa pendekatan partisipatif mampu menciptakan suasana pembelajaran yang menyenangkan serta mendorong anak asuh untuk berinteraksi, bekerja sama, dan memahami pentingnya perilaku positif dalam kehidupan sehari-hari. Kegiatan ini juga memperkuat hubungan antara perguruan tinggi dan masyarakat melalui kontribusi nyata dalam pembinaan sosial. Program diharapkan dapat dilaksanakan secara berkelanjutan dengan melibatkan berbagai pihak untuk mendukung perkembangan karakter dan potensi anak asuh secara optimal, secara berkelanjutan, inspiratif, dan sesuai dengan kebutuhan perkembangan anak di lingkungan panti asuhan.

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