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Adpebi Science Series
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28298438     DOI : https://doi.org/10.54099/ass
Core Subject : Economy, Humanities, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science
Adpebi Science Series is a scientific media as a forum for publication of research results, literature reviews, and/or ideas from various disciplines. This Proceeding is a joint publication forum for Humanities and Social Sciences, as well as Science and Technology which aims to develop human civilization in a better direction, including: Humanities, Social Science, Law, Policy, Management, Engineering, Information Technology, Electrical Engineering, Physics, Medical Science, Biology, and Physical Education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): 3rd AICMEST 2024" : 15 Documents clear
The Influence of Experiential Marketing, Brand Image and Location on Repurchase Intention in Lapau Kapau Dona Amelia; Febriana, Ayu
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.408

Abstract

This research aims to analyze Experiential Marketing on Repurchase Intention at Lapau Kapau. To analyze Brand Image on Repurchase Intention at Lapau Kapau . The research uses quantitative methods. The type of data in this study is primary data by distributing questionnaires to all visitors of Lapau Kapau . The sampling technique uses Probability sampling, which is a sampling technique carried out by giving equal opportunities in the population to be selected as a sample. The analysis technique uses test tools with the help of SmartPLS software version 3. Based on the results of the hypothesis testing that have been described in the research results, it shows that: (1) experiential marketing is known to have a positive but not significant effect on repurchase intention on consumers who want to visit Lapau Kapau . (2) Brand image is known to have a positive and significant influence on repurchase intention on consumers who want to visit Lapau Kapau . (3) Location is known to have a positive and significant influence on repurchase intention on consumers who want to visit Lapau Kapau .
Measurement Tool for The Adoption of ChatGPT in Educational Institutions in Botswana Letjani, Kutlo; Indrawati, Indrawati; Widiyanesti, Sri
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.414

Abstract

ChatGPT helps users to write, learn, and even do assessments with the help of artificial intelligence in the form of a chatbot. Education is therefore receiving much attention in Botswana for economical and social development to be realized. In Botswana, the late implementation of ChatGPT has been associated with a lack of awareness. According to a survey, 55 % of university students use ChatGPT while 22% use it for academic purposes. Although, the study reveals that out of the students, 89 % have incorporated ChatGPT in a class environment. It is for this reason that there is comparatively limited research on this phenomenon within less developed and emerging countries like Botswana. As a result, this research aims to comprehensively understand and analyze the factors influencing customer adoption of ChatGPT within educational institutions in Botswana. SmartPLS for structural equation modeling was employed where through purposive sampling the target was 30 respondents who used ChatGPT in their academic settings. As a result the pilot test showed that the tool was valid and reliable, and consists of 10 variables and 36 items, and could be applied for further studies.
Customer adoption of Chat GPT for web development and programming assistance in the Zimbabwe tech industry Alexander; Sri Widiyanesti; Indrawati, Indrawati
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.415

Abstract

In Zimbabwe, 60% of programmers in the IT sector express concerns about the user interface (UI) and user experience (UX) design of the web development systems they use. Additionally, 70% of the country's IT sector faces challenges that affect service quality due to software bugs and inadequate web development protocols. According to the Zimbabwe Investment and Development Agency (ZIDA), developers introduce approximately 70 bugs per 1,000 lines of code, with bug fixes taking significantly longer than initial coding efforts, leading to substantial costs for companies. This research aims to analyze the factors influencing customer adoption of ChatGPT in web development by utilizing the DeLone and McLean Success Model as a theoretical framework. Using IBM SPSS software for data analysis, 30 tech individuals who use ChatGPT for web development were surveyed. The pilot test confirmed the validity and reliability of the tool, which comprises 7 variables and 30 items, making it suitable for further research.
Measurement Tool For The Adoption Of ChatGPT In Educational Institutions In Kazakhstan Zhakupova, Aisulu; Indrawati, Indrawati; Widiyanesti, Sri
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.416

Abstract

As artificial intelligence (AI) continues to revolutionize education, understanding the adoption dynamics of ChatGPT becomes increasingly vital. This study delves into the multifaceted factors influencing ChatGPT adoption within Kazakhstan’s educational realm. Key variables include electronic word-of-mouth (eWOM), peer influence, time-saving features, self-esteem, academic self-efficacy, and perceived stress. Despite concerns about academic integrity and AI-enabled cheating, there is a lack of clear guidelines governing ChatGPT’s integration into academic practices. This research sheds light on the motivations driving academics and researchers to embrace ChatGPT, emphasizing how ethical considerations shape adoption behaviors. Notably, academic self-efficacy has the most substantial positive impact on ChatGPT usage, while peer influence plays a minor role. The study collected data from 30 respondents, employing advanced methodologies for analysis. Insights reveal that ethical awareness significantly moderates the relationship between key variables, emphasizing its pivotal role in shaping ChatGPT utilization. The robust model predicts adoption behaviors effectively, offering valuable guidance for policymakers and educators in Kazakhstan.
The Employee Green Behavior and Green HR Practice, The Role of Transformational Green Leadership : A Review Literature Eka Risma Putri; Fauziah Maharani
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.418

Abstract

Environmental sustainability is the responsibility of all parties. The company as an element that contributes greatly to environmental damage must be brave enough to face the demands of the world community to pay attention to environmental sustainability. Environmentally friendly behavior is one of the imperatives for organizations to realize environmental sustainability. Therefore, it is important to understand the organizational elements and practices that influence environmentally friendly actions. The purpose of this paper is to review the environmentally friendly behavior of employees, green HR practices that support the creation of environmentally friendly behavior of employees and the role of green transformational leadership that directs and becomes a model for the achievement of corporate environmental performance
The Measurement Tool for Analyzing the Influence of e-WOM and Brand Image on Purchase Decision at Make Over Brands Syarifudin, Nazwa; Indrawati, Indrawati
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.420

Abstract

In March 2023, 42% of 1,050 respondents in Indonesia selected cosmetic and body care products as their most sought-after category, making it the third most popular for online purchases. This study aims to develop a measurement tool to analyze the influence of Electronic Word of Mouth (e-WOM) and brand image on purchase decisions, focusing on Halal brands. Using Smart PLS for structural equation modeling, a purposive sampling method targeted 30 respondents who purchased Make Over products. The pilot test confirmed the tool's validity and reliability, comprising 7 variables and 34 items, making it suitable for further research.
Analysis of Marketing Strategies Using SWOT Matrix and QSPM Methods Salsabila, Fathya Hasya; Millanyani, Heppy; Sagita, Ardio
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.422

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is now continuing to increase in quite significant numbers, which makes sellers have to improve their marketing strategies in facing competition, one of which is Sate Asin Pedas Bang Ote which is an MSME in Bandung City which focuses on selling spicy salted satay and experienced unstable sales because it was influenced by marketing strategies that were not optimal and consistent. This research aims to determine the internal and external environmental conditions as well as alternative marketing strategies that Sate Asin Pedas Bang Ote can implement. The research methods used are qualitative methods. Based on the SWOT analysis results, an IFE Matrix with a score of 3.322580645 and an EFE Matrix with a score of 3.526315789 was obtained, showing that the IE matrix position is in quadrant 1. Alternative marketing strategies that can be implemented are increasing sales promotions by participating in events or MSME exhibitions organized by the government or local organizers with a TAS score of 5.269949066.
The Influence of Social Media Advertisements And E-WOM Towards Consumer Purchase Intentions on Skintific Salsabila, Dita Fathima; Indrawati , Indrawati
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.423

Abstract

The rapid rise in social media users has introduced social media advertising as a crucial tool for businesses. Advertisers face the significant challenge of low consumer acceptability of commercials, making it vital to identify key elements that influence consumer perceptions. In Indonesia, social media advertising ranks third with a 72% influence, particularly for skincare products, which are expected to grow annually by 4.10%. Local cosmetic companies face intense competition, necessitating innovative marketing strategies that leverage social media advertisements and the e-WOM phenomenon to increase interest, as seen with Skintific's popularity on social media. This research aims to study the influence of social media advertisement and e-WOM on the purchase intention of Skintific products. Using a quantitative method, the study analyzes internal factors of social media advertisements, including creative characteristics, celebrity endorsement, attention-grabbing details, and emotional appeal, with e-WOM as an additional variable. Data was collected from 300 respondents via a Google Form questionnaire targeting Indonesian social media users familiar with Skintific. PLS-SEM with SmartPLS was used to predict purchase intention. The results show that creative characteristics, celebrity endorsements, attention-grabbing details, emotional appeal, and e-WOM of Skintific products on social media advertisements significantly and positively influence purchase intention. Future research should explore additional features and different objects to enhance the effectiveness of social media advertisements and e-WOM in driving purchase intentions.
Measurement Tool for Analyzing the Influence of Brand Ambassador and Social Media Advertising on Brand Loyalty through Brand Trust of Wardah Indonesia Shafira Dina Kamila; Indrawati, Indrawati
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.426

Abstract

The cosmetics industry is experiencing rapid growth, driven by increasing consumer demand, particularly among women. Companies in personal care and cosmetics industry such as Wardah are actively creating and improving high-quality products to cater to consumer needs and differentiate themselves in the competitive market. The cosmetics market’s tendency shows a relatively low level of brand loyalty in Indonesia. The objective of this research is to develop and validate a measurement tool for assessing how brand ambassadors and social media advertising influence brand loyalty, with brand trust as a mediating factor. The study employed SPSS for data analysis and utilized a purposive sampling approach, focusing on 30 Wardah customers as participants. A preliminary test was conducted to verify the instrument's validity and reliability. The resulting measurement tool consists of 4 variables and 55 items, and it has been deemed appropriate for use in further research.
Capital Structure and Asset Structure Decisions: Strategies for Improving Company Performance for Sustainable Business Meliza , Juli; Mulyani, Mulyani; Fathimah, Vidya; Devi, Syahrani; Khairani, Syahrida
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.428

Abstract

This study aims to evaluate the impact of capital structure and asset structure decisions on the performance of PT. Summarecon Agung Tbk and PT. Agung Semesta Sejahtera Tbk. This research is descriptive quantitative and uses secondary data from the companies' websites, from 2019 to 2023. A panel least square approach is used to estimate the effect of capital structure and asset structure decisions on company performance. The results show that capital structure and asset structure decisions significantly influence company performance (ROA). The relationship between asset structure and equity return can vary depending on different contexts and industries, and the findings indicate that asset structure does not affect ROE. This supports the idea that while asset structure may impact return on assets, its effect on return on equity may be minimal. The results obtained will assist investors and potential investors in making financing policies that maximize performance. Similarly, the government and other policymakers review capital market performance. Companies that can effectively manage their capital and assets can not only enhance their financial and operational performance but also ensure long-term sustainability and competitiveness in an increasingly competitive market. This study contributes to the formulation of corporate financing policies and corporate finance literature, particularly in the property sector.

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