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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2023)" : 5 Documents clear
Analisis Kualitas Pelayanan Pada Pelayanan Terpadu Satu Pintu (Ptsp) Pengadilan Negeri Bengkulu Endri Novian; Effed Darta Hadi; Yessy Elita
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33185

Abstract

The aim of the research is to find out what the quality of the Bengkulu District Court's one-stop integrated service is and what criteria need to be improved based on priorities. The research approach is qualitative using a questionnaire distributed to selected samples. The method for analyzing the results of distributing questionnaires uses the calculation stages of Service Quality (Servqual), Importance Performance Analysis (IPA), and Potential Gain Customer Value (PGCV). The results of the research show that the perception of service users' expectations of the PTSP of the Bengkulu District Court is in the "Very High" category, namely with a value range of 4.39 - 4.75, while the perception of performance regarding the quality of PTSP services is PTSP. Bengkulu District Court's PTSP service as a whole received a response of "Very Satisfied" with a score range of 4.36 - 4.81. Based on the service quality gap analysis (Gap Analysis), it was found that 37.5% or 12 indicators were in a negative gap, where the physical evidence variable, reliability and guarantee variables each had 3 indicators, the responsiveness variable had 2 indicators and the empathy variable had 1 indicator. Based on the results of the IPA analysis, 7 indicators were found in Quadrant A, 14 indicators in Quadrant B, while in Quadrant C 5 indicators were found, and in Quadrant D 6 indicators were found.
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Konsumen Di- Youtube Untuk Produk Kosmetik Wardah Dan Maybelline Di Kota Bengkulu Amirah Herniati Zahra; Sularsih Anggarawati; Praningrum Praningrum
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33188

Abstract

The purpose of this study was to examine 1) the effect of Celebrity Endorser on purchasing decisions 2) the effect of Brand Image on purchasing decisions 3) the effect of Celebrity Endorser and Brand Image simultaneously on purchasing decisions. The analysis method used is non probability sampling, namely purposive sampling. Hypothesis analysis using multiple linear regression, coefficient of determination, difference test, t test, and f test. The unit of analysis is respondents who use Wardah cosmetic products and Maybelline cosmetic products in Bengkulu City. The questionnaire that can be processed is 200. The results found that 1) Celebrity endorsers influence purchasing decisions on Wadah and Maybelline products. This means that the more visible and credible the endorser is in promoting the product, the higher the level of purchasing decisions for Wardah and Maybelline cosmetic products 2) Brand image has no effect on purchasing decisions on Wardah cosmetic products. Meanwhile, in Maybelline cosmetic products, brand image affects purchasing decisions. 3) Celebrity endorsers and brand image simultaneously influence purchasing decisions on Wardah and Maybelline cosmetic products. The better the celebrity endorser and attractive brand image, the higher the purchasing decision. This means that the more attractive the endorser promotes the product and has an attractive brand image, the higher the level of purchasing decisions for Wardah and Maybelline cosmetic products.
Pengaruh Viral Marketing, Harga Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Online Melalui Media Sosial Instagram Duwi Mihartinah; Sularsih Anggarawati; Nasution Nasution
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33189

Abstract

This study aims to examine the effect of viral marketing, price, and consumer belief on the online purchasing decisions through social media instagram in student of Bengkulu University. This research was conducted with a quantitative approach. The population in this study were student of Bengkulu University. Sampling using the sampling technique used in this study with proportiounate stratified random sampling. The number of samples of 265 respondents who were taken through a google form questionnaire using multiple regression analysis method. Based on statistical tests it was found that 1)viral marketing had a significant positive effect on the online purchasing decisions through social media instagram. This result means that if the maximize the use of viral marketing then the higher the effect on the online purchasing decisions through social media instagram. 2) price had a significant positive effect on the online purchasing decisions through social media instagram. This result means that if the higher the price match so that the online purchase decision will be higher. 3) consumer belief had a significant positive effect on the online purchasing decisions through social media instagram. This result means that the higher the consumer's trust, the higher the purchase decision. 4) Viral marketing, price, consumer trust have a significant simultaneous effect on online purchasing decisions through Instagram social media.
Perbedaan Generasi Pada Hubungan Kinerja Dan Motivasi Kerja Karyawan Di PT. HM Sampoernaarea Bengkulu Nurdianto Nurdianto; Fahrudin Js Pareke; Nasution Nasution
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33190

Abstract

The existence of the phenomenon of several work forces and based on several different generational theories makes it an interesting thing to study. This is based on the phenomenon that many companies currently have employees with different generations. The purpose of this study is to describe the level of performance and motivation between generations. This study uses two variables, namely performance and motivation. Performance variables use task, adaptive and contextual indicators while motivational variables are measured by intrinsic and extrinsic indicators. Collecting data using a questionnaire to 108 respondents who work at PT. HM Sampoerna Bengkulu. To see the relationship between the two variables, this study used the one-way ANOVA test. The results of the analysis on performance variables and work motivation between generations show a significant relationship, it is concluded that employee performance has a high value, meaning that performance increases, indicating good work results. Variable employee motivation between generations has a very high value. This means the high work motivation of employees then the performance is increasing. The performance of employees between generations has significant differences in generations X, Y and Z which shows that the higher the performance, the better the work will be. Employee motivation has been shown to have significant differences in intergenerational performance, indicating that differences in generational ability produce good performance in the presence of motivation.
Pengaruh Kecerdasan Emosional Dan Kecerdasan Spiritual Terhadap Kinerja Pegawai Di Rsjko Soeprapto Bengkulu Dimediasi Oleh Motivasi Kerja Adian Saputra; Fahrudin Js Pareke; I Wayan Dharmayana
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33191

Abstract

This study aims to analyze the effect of emotional intelligence, spiritual intelligence on work motivation and nurse performance. In addition, the study also analyzed the mediating role of work motivation on the influence of emotional intelligence and spiritual intelligence on performance. This research is a type of descriptive research with a quantitative approach (survey). The type of data used is primary data obtained through distributing questionnaires. Respondents of this study were 49 nurses of RSJKO Soeprapto Bengkulu. The data analyzed used descriptive analysis and PLS analysis with the help of the SmartPLS version 3 application. Based on field research, the results obtained that (1) The effect of emotional intelligence on work motivation is not significant. This means that changes in emotional intelligence have no impact on nurses' work motivation; (2) The effect of spiritual intelligence on work motivation is significantly positive. This means that the higher the spiritual intelligence of nurses, the impact on nurses' work motivation; (3) Work motivation has a positive effect on performance. This means that the higher the nurse's work motivation, the higher the nurse's performance; (4) Work motivation does not mediate the effect of emotional intelligence on performance. This means that work motivation does not play a role in the effect of emotional intelligence on performance; and (5) Work motivation mediates the effect of spiritual intelligence on performance. This means that work motivation plays a role in the influence of spiritual intelligence on performance. The mediation role is partially mediation.

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