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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 6 No. 2 (2023)" : 5 Documents clear
Analisis Pengaruh Service Quality, Perceived Value Dan Institution Image Terhadap kepuasan Mahasiswa Universitas Bengkulu Kurniawan Saputra; Effed Darta Hadi; Sularsih Anggarawati
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33192

Abstract

This research was conducted to obtain an overview of service quality at Bengkulu University by linking it to various aspects as implications of the implementation of quality services. The aim of this research is to analyze the influence of service quality, perceived value, and institutional image on student satisfaction at Bengkulu University. The population of this research is Bengkulu University students from various faculties who have studied for at least 2 semesters (third semester and above). The sampling method that collects data is purposive. The sample size was 268 respondents. The research results found that: 1) Service quality has a positive and significant influence on student satisfaction at Bengkulu University. This means that the better the quality of educational services, the better the satisfaction of Bengkulu University students. 2). Perceived value has a positive influence on student satisfaction at Bengkulu University. This means that if the perceived value increases, student satisfaction will increase. 3). The image of the institution has a positive effect on student satisfaction at Bengkulu University. This means that improving the image of the institution will have an impact on increasing student satisfaction at Bengkulu University. 4). Service quality, perceived value, and institutional image have a positive influence on Bengkulu University student satisfaction.
Pengaruh Kualitas Pelayanan (Offline) Dan Kualitas Digitalisasi Layanan (Online) Terhadap Kepuasan Peserta Pada Pt Taspen (Persero) Asep Slamet Riyadi; Effed Darta Hadi; Muhammad Rusdi
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33193

Abstract

The purpose of this study is to determine the effect of service quality (offline) on customer satisfaction, also to determine the effect of quality of service digitization (online) on customer satisfaction. The type of research used in this research is quantitative research. The data collection tool used a questionnaire distributed to 196 respondents studied, namely, member of PT Taspen (Persero) Palembang and Bengkulu Branch. The questionnaire was distributed online via google form. The validity test used in this study is convergent validity and discriminant validity with PLS 3.2.9 software. The reliability test uses the Cronbach's Alpha dan Composite Reliability with PLS 3.2.9 software. The analysis method used is inner model tested with path coefficients and R-Square analysis, also outer model tested with t tested. The results of this study indicate that (1) service quality has a significant and positive effect on customer satisfaction for member of PT Taspen (Persero). This means that the better quality of service that more satisfaction of participants who use the direct services provided by employees of PT Taspen (Persero). (2) the quality of service digitization has and positive effect on customer satisfaction for participants of PT Taspen (Persero) but not significant. This means that the better the quality of service digitization, the higher level of customer satisfaction of participants who use digital services of PT Taspen (Persero) but the impact is not significant.
Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Keputusan Penggunaan Shopee Paylatter Di Provinsi Bengkulu Hennie Vianora; Effed Darta Hadi; Muhammad Rusdi
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33194

Abstract

This research aims to determine whether there is an influence of Paylater payments on the desire to use Shopee Paylatter in Bengkulu province. This research uses five variables, namely one dependent variable (Y) and four independent variables (X). variable Y is intention to use, variable X1 is convenience, variable X2 is benefit, variable X3 is risk and variable X4 is trust. Data collection was carried out using a questionnaire to 169 respondents. To see the influence of the independent variable on the dependent variable, the analysis was carried out using multiple linear regression analysis. The results of the research state that variable X1 (comfort) has a coefficient of 0.374, variable X2 (comfort) has a coefficient of 0.628 and variable ) has a coefficient of -0.493. The three variables that give positive values indicate that the comfort, benefit and trust variables have a positive influence on the desire to use the Shopee Paylatter application. On the other hand, variable X3 (risk) can have a negative influence on consumers' desire to use the Shopee Paylatter application. The independent variables, namely variables X1 (comfort), X2 (benefits), and X4 (trust) in this study show a significant influence on variable Y (intention to use). With a value for each variable of 0.000 (> alpha 0.05), and variable X4 (trust) which has an insignificant effect is 0.455
Pengaruh Self Efficacy, Komitmen Organisasi Dan Motivasiterhadap Kinerja Pegawai Dinas Kesehatan Provinsi Bengkulu Sri Wahyuni; Fahrudin Js Pareke; Praningrum Praningrum
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33195

Abstract

The aim of this research is to examine and analyze the influence of self-efficacy, organizational commitment and motivation on employee performance. This research was conducted using a quantitative approach. The sample in this study was civil servants at the Bengkulu Provincial Health Service, totaling 309 employees and taken using the sencus method. The data analysis method used is multiple linear regression analysis. This research uses a casual study because it examines the influence of self-efficacy, organizational commitment and motivation on the performance of Bengkulu Provincial Health Service employees. Based on the research results, it is known that: (1) Self-efficacy has a significant positive effect on employee performance at the Bengkulu Provincial Health Service. This result means that the higher the self-efficacy, the higher the performance; (2) Organizational commitment has a significant positive effect on employee performance at the Bengkulu Provincial Health Service. This result means that the higher the organizational commitment, the higher the performance; (3) Motivation has a significant positive effect on employee performance at the Bengkulu Provincial Health Service. This result means that the higher the motivation, the higher the performance; and (4) Self-efficacy, organizational commitment and motivation have a significant effect on the performance of Bengkulu Provincial Health Service employees. This result means that the higher the Self-Efficacy, organizational commitment and motivation, the higher the performance.
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Konsumen Di- Youtube untuk Produk Kosmetik Wardah Dan Maybelline Di Kota Bengkulu Daniel Edy Susanto; Kamaludin; Effed Darta Hadi; Rina Suthia Hayu; Berto Usman
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33454

Abstract

Saat ini gaya hidup masyarakat khususnya generasi X mengalami perubahan seiring dengan pesatnya perkembangan teknologi di era digital. Hal ini terlihat pada sistem pembayaran dari era tradisional hingga era digital. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor penentu utama adopsi mobile banking generasi X di Indonesia dengan teori Technology Acceptance Model 2 (TAM 2), yang diperluas dengan menambahkan konstruk norma subjektif dan kepercayaan. Penelitian ini mengadaptasi pendekatan kuantitatif dengan menggunakan metode survei untuk proses pengumpulan datanya. Sampel penelitiannya adalah generasi X di Indonesia yang menggunakan mobile banking. Lembar kuesioner yang digunakan berupa link dan barcode disebar secara acak melalui media sosial. Sampel penelitian yang dikumpulkan sebanyak 224 responden. Metode analisis data menggunakan PLS-SEM untuk mengetahui hipotesis penelitian. Hasil penelitian adalah persepsi kemudahan penggunaan dan kepercayaan berpengaruh positif signifikan terhadap niat berperilaku. Sedangkan persepsi manfaat dan norma subjektif tidak berpengaruh positif signifikan terhadap niat berperilaku. Di sisi lain, persepsi kemudahan penggunaan juga berpengaruh positif signifikan terhadap persepsi kegunaan. Penelitian ini juga menunjukkan bahwa niat berperilaku memiliki dampak positif yang signifikan terhadap penggunaan aktual. Temuan penelitian ini memiliki implikasi penting dalam pengembangan aplikasi mobile banking untuk generasi X di Indonesia.

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