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<![CDATA[TRADITIONAL MARKET STRATEGIES IN THE COUNTRYSIDE IN MODERN MARKET COMPETITION (CASE STUDY OF ROKAN HULU REGENCY) ]]>
<![CDATA[Darus Darus]]>;
<![CDATA[Ilma Santriana Dewi]]>;
<![CDATA[Muhammad Haris Fadhillah]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.179-191
<![CDATA[This study aims to determine the strategy of developing traditional markets in modern market competition in Rokan Hulu Regency based on internal factors which are strengths and weaknesses and external factors which are opportunities and threats. The research was carried out using the observation method where research data were analyzed using the IFE Matrix, EFE Matrix, IE Matrix, and SWOT Matrix. The results of the research that the IFE matrix value is 2.97 means that traditional markets have a strong internal position and are able to take advantage of their strengths in overcoming existing weaknesses. The EFE matrix value of 3.08 means that traditional markets have a relatively strong ability to take advantage of opportunities to overcome threats. The position of the Rokan Hulu Traditional Market based on the IE matrix is in Quadrant II, which means that the strategy needed by traditional markets in facing modern market competition in Rokan Hulu Regency is currently a growth and development strategy. The development of traditional market strategies in modern market competition in Rokan Hulu Regency obtained based on the SWOT matrix is to improve market functions in the community through socialization and partnership programs, improve traditional market management, improve infrastructure facilities, positive image and capability of each element directly involved in operational market through socialization and counseling.]]>
<![CDATA[ANALISIS STRATEGI PEMASARAN KARET DI KECAMATAN KAMPAR KABUPATEN KAMPAR ]]>
<![CDATA[Dayu Ananda]]>;
<![CDATA[Shorea Khaswarina]]>;
<![CDATA[Yeni Kusumawaty]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.124-134
<![CDATA[Rubber is one of the leading and strategic plantation commodities, its role is quite large in encouraging the people's economy. Effective rubber marketing is the hope of farmers, so that farmers get a good rubber marketing strategy. The aim of the study was to develop recommendations for rubber marketing strategies in Kampa District, Kampar Regency. This study used survey methods, observations, and interviews with the sampling technique using snowball sampling, and the number of respondents was 27 people. SWOT analysis is used to develop a rubber marketing strategy and the discussion is presented in a qualitative descriptive manner. The results of the analysis of rubber marketing strategies in Kampa District, Kampar Regency are 1). Rubber marketing to factories is carried out through the Joint Business Group and the requirements for joining the Joint Business Group must not be burdensome to members as stipulated in the AD/ART of KUB; 2). The Joint Business Group cooperates with BUMDes to strengthen capital and build rubber storage warehouses; 3). The Joint Business Group evaluates the rubber factory's assessment of the rubber sold and the farmers improve the quality of the rubber according to the established standards; 4). The government helps rubber farmers make an MoU on rubber marketing with rubber factories.]]>
<![CDATA[ANALISIS DISTRIBUSI PENDAPATAN RUMAH TANGGA PETANI KARET DI DESA KUAPAN KECAMATAN TAMBANG KABUPATEN KAMPAR ]]>
<![CDATA[Sakina Suzianti]]>;
<![CDATA[Shorea Khaswarina]]>;
<![CDATA[Yeni Kusumawaty]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.192-209
<![CDATA[Income distribution is an analysis used to see the level of income distribution in a certain class. Income distribution is obtained by identifying various sources of income of sample farmers, namely income from rubber farming, non-rubber farming income and non-agricultural income. In the study entitled Distribution Analysis of Household Income of Rubber Farmers in Kuapan Village, Tambang District, Kampar Regency, the number of rubber farmers sampled was 50 farmers which were divided into 2 groups, namely non-owner tapping farmers (15 sample farmers) and tapping farmers as well as owners (35 farmers). sample farmers) with proportionate stratified random sampling and snowball sampling. Based on the results of the study, there was no income inequality either in the group of non-owner tapping farmers and the group of tapping farmers as well as owners. Where the combined Gini ratio index is 0.19. Based on the research, equity in both groups of farmers can occur because (1) tapping farmers have other income besides rubber farming (2) non-owner tapping farmers benefit from a profit-sharing system with a ratio of 1: 2 (3) tapping farmers as well as owners have to pay maintenance costs. and land clearing (4) non-owner tapping farmers only incur costs for tools and operational materials.]]>
<![CDATA[POLA PENGELUARAN PANGAN RUMAH TANGGA PETERNAK IKAN LELE DI KOTA PEKANBARU ]]>
<![CDATA[Elinur Elinur]]>;
<![CDATA[Heriyanto Heriyanto]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.135-152
<![CDATA[The pattern of food consumption is a description of the combination of food choices that will be consumed by households to meet basic needs and adequate and balanced nutritional intake. This study aims to analyze the characteristics of catfish farmers, the structure of income and household expenditure and the factors that influence the pattern of food expenditure. This study has used a survey method where was located in Pekanbaru City. This study used cross section data obtained by interview method. The sampling method used simple random sampling with 98 catfish farmers. Data analysis used descriptive and inferential statistical analysis with binomial linear regression. There are four findings from this study, among other: First, catfish farmer has a productive age and have SMA education. The number of family members is 5 people. Experience raising catfish for 6-7 years. Second, household income consists of income on farming of catfish, income off farming of catfish and nonfarming income. Income on farming of catfish has the largest contribution in the structure of household income. Third, household expenditures consist of food and non-food expenditures. Food expenditure has the largest proportion relative to non-food expenditure. Fourth, the dominant factors that influence the pattern of household food expenditure of catfish farmers are income on farming of catfish, education of the farmer's wife and household savings, while income off farming of catfish, the number of family members and household assets do not significantly affect the pattern of household expenditure.]]>
<![CDATA[PROSPEK PENGEMBANGAN AGRIBISNIS PORANG DI KOTA PEKANBARU ]]>
<![CDATA[Ribka Betharia Pasaribu]]>;
<![CDATA[Syaiful Hadi]]>;
<![CDATA[Sakti Hutabarat]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.210-219
<![CDATA[Porang agribusiness has prospects to be developed because porang is a plant that has various benefits. Porang farming in recent years has only been carried out by farmers in Pekanbaru City. Porang farming certainly has its own challenges if it is planted in Riau, especially in Pekanbaru City. Farmers hope that porang farming can provide maximum profit. This study aims to: (a) Analyze the prospects for developing porang agribusiness in Pekanbaru City and (b) Analyze porang farming in Pekanbaru City. This research was conducted from February 2021 to December 2021. Descriptive rating scale analysis and farming analysis were applied in this study to analyze the prospects for the development of porang agribusiness in Pekanbaru City. The results of this study indicate that the prospect of developing porang agribusiness in Pekanbaru City is prospective and can provide benefits. This is because porang can adapt well in Pekanbaru City if farmers cultivate porang according to the recommendations of Good Agricultural Practice for Food Crops (Ministry of Agriculture Number 48 of 2006) and Good Agricultural Practice of Porang Cultivation (Department of Agriculture Mojokerto in 2020), although the recommendations for porang cultivation are specifically for Riau doesn't exist yet.]]>
<![CDATA[ANALYSIS OF COMMUNICATION NETWORK IN PINEAPPLE CHIPS AGROINDUSTRY AT KUALU NENAS VILLAGE TAMBANG SUB-DISTRICT KAMPAR DISTRICT ]]>
<![CDATA[Zaky Syuhada]]>;
<![CDATA[Roza Yulida]]>;
<![CDATA[Deby Kurnia]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.153-167
<![CDATA[Kualu Nenas Village is a pineapple agroindustrial center in the Kualu Nenas Village, Tambang District of Kampar Regency. The development of the pineapple agroindustry in Kualu Nenas Village did not escape the dissemination of information regarding the pineapple chips agroindustry. This information is shared and exchanged by each actor in the network. This study had aimed: (1) analyze the personal and external characteristics of the craftsmen of the pineapple chips agroindustry; (2) analyze communication networks regarding production and marketing in the pineapple chips agroindustry; and (3) analyze the communication network at the actor level in the pineapple chips agroindustry. This research was conducted in Kualu Nenas Village, Tambang District, Kampar Regency. The research was conducted using survey methods and using descriptive analysis and sociometric analysis assisted by the UCINET program. The results showed that the communication network regarding the production and marketing of pineapple chips agroindustry formed an interlocking personal network model. The Restu actor became a star and dominated the centrality in the communication network regarding the production and marketing of the pineapple chips agro-industry in Kualu Nenas Village.]]>
<![CDATA[ANALYSIS OF THE SERVICES MARKETING MIX OF GOFOOD IN PEKANBARU CITY USING IMPORTANCE PERFORMANCE ANALYSIS METHOD ]]>
<![CDATA[Taufik Setiawan]]>;
<![CDATA[Fajar Restuhadi]]>;
<![CDATA[Deby Kurnia]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.220-237
<![CDATA[ The marketing mix is important for companies in running their business, including for gofood services. Consumers have expectations of the performance that will be obtained from the company's services. This study aims to analyze the characteristics of gofood consumers in Pekanbaru City and identify aspects of the service marketing mix with the best performance. This research is a survey research with descriptive analysis and Importance Performance Analysis. The results showed that most of the gofood consumers in Pekanbaru City were groups of people who often shopped impulsively, were at an age with a high level of innovation adoption, spread across every sub-district, did not have many dependents, often used social media, had high school education, and low income/still the responsibility of parents. Furthermore, the place aspect becomes the most dominant aspect in the marketing mix.]]>
<![CDATA[ANALYSIS OF SIAMESE ORANGE FARMER’S HOUSEHOLD INCOME IN KUOK DISTRICT OF KAMPAR REGENCY ]]>
<![CDATA[Fauzi Ardiansyah]]>;
<![CDATA[Eliza Eliza]]>;
<![CDATA[Evy Maharani]]>
<![CDATA[ Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Pertanian, Universitas Riau ]]>
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DOI: 10.31258/ijae.12.2.168-179
<![CDATA[The study aims to analyze the household income of citrus farmers in Kuok Subdistrict, Kampar Regency based on agricultural income and non-farm income and analyze factors that affect the household income of siamese farmers. The research was conducted from March 2019 to April 2020 in Kuok District, Kampar Regency. The study was conducted by direct interview technique to siamese orange farmers, the number of respondents to 72 siamese orange farming households was taken accidentally from two villages namely Kuok Village and Four Halls. The data used is primary data and secondary data obtained from kuok subdistrict office, Kuok village office and four halls. The data is analyzed descriptively quantitaif and presented in table form. The results showed that based on the coefficient value of factors that affect the household income of siamese orange farmers, land area factors and total costs have a positive influence on the increase in household income of siamese orange farmers derived from farming. Income from farming contributes very much in household income which is 93.24 percent while outside the farm only contributes 6.76 percent. Income from siamese citrus farming contributes more than the oil palm farm. The average household income of siamese orange farmers is Rp. 6,392,359.77 per month. The value of R / C ratio obtained, siamese orange farming and palm oil is very feasible to develop because it has a R / C ratio above 1. Siamese citrus farming has an R/C ratio of 2.44 and palm oil farming has an R/C ratio of 3.31.]]>
