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Fasha Ramdhani
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Jl. Letjen Mashudi No.19, Setiaratu, Kec. Cibeureum, Kab. Tasikmalaya, Jawa Barat
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Nusantara Journal Of Management Business (NUMABI)
Published by LKP DCI
ISSN : 3025289X     EISSN : 30249015     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Nusantara Journal Of Management Business (NUMABI) is a blind peer-reviewed journal devoted to the publication of quality research results in the field of management and other related fields. All articles in the NUMABI journal are open access, allowing them to be freely accessed online without requiring any subscription.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 18 Documents
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A IMPLEMENTATION OF MIXED METHODS SEQUENTIAL EXPLANATORY DESIGN IN THE PROMOTION MIX OF EDUCATIONAL SERVICES R. Hozin Abdul Fatah; Hera Noorhernawati; Ricky Hermayanto
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

This research aims to determine and analyze the implementation of the promotion mix at SMK Plus YSB Suryalaya Tasikmalaya, to find out the decision making in choosing a school at SMK Plus YSB Suryalaya Tasikmalaya and to find out the influence of the promotion mix on the decision making to choose a school at SMK Plus YSB Suryalaya Tasikmalaya. The methodology used in this research is a mixed methods approach/ mixed methods sequential explanatory design , data collection techniques using observation techniques, in-depth interviews and documentation, while the data analysis techniques used in this research are data collection, data processing, data reduction, data presentation and Drawing conclusions. The implementation of the promotion mix carried out by SMK Plus YSB Suryalaya uses Advertising , Sales promotion , Public Relations , Direct Marketing and Personal Selling . The research results show that the five promotion mixes partially or simultaneously influence the decision to choose a school at SMK Plus YSB Suryalaya.
A HUMAN RESOURCE MANAGEMENT MODEL ENTREPRENEURSHIP BASED ON THE QUALITY OF EDUCATIONAL INSTITUTIONS Iwan Saputra; Ricky Hermayanto; Yanti Hidayanti
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

In education , management model management source Power man is something encouragement For maximizing efficiency and effectiveness in increase quality so that input, process and output can be achieved and implemented , encouragement the is A utilization from source Power humans ( Educators and Educators ) . study This aim For know what is the HR and school management model based entrepreneurship its influence to quality institution education at Serba Bakti Islamic Middle School. Study This use mixed methods . Population study This are 32 teachers and staff at Serba Bakti Suryalaya Islamic Middle School Where the whole made sample in study . Data obtained use questionnaires , interviews and observations . results study showing that management model source Power people and school programs based entrepreneurship Good in a way Partial nor simultaneous influential to quality institution education at Serba Bakti Islamic Middle School.
The THE ORGANIZATIONAL OF CULTURE AND INTEGRITY THAT IMPACT TO THE WORK EFFECTIVENESS OF STATE CIVIL EMPLOYEES (ASN) OFFICE OF FOOD SECURITY AND AGRICULTURE (DISKANTAN) KUNINGAN DISTRICT Renaldi Mahmud, Renaldi Mahmud; Erna Rusmiwati Sukandar; Ridwan Hakiki
Nusantara Journal Of Management Business (NUMABI) Vol. 2 No. 1 (2025): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

The problem in this study is related to the Work Effectiveness of ASN Employees in the Office of Food Security and Agriculture which is influenced by Organizational Culture and Integrity. This study aims to determine the influence of Organizational Culture and Integrity on the Work Effectiveness of ASN Office Employees in 2023. The method used in this study is quantitative descriptive. This study used primary data by distributing questionnaires measured by Likert scale research instruments. The samples in this study amounted to 60 samples, namely all ASN employees of the Office of Food Security and Agriculture of Kuningan Regency. The analysis tool used is multiple linear regression analysis. The results of this study showed that the influence of Organizational Culture and Integrity on employee performance was 43.1% while the remaining 56.9% was influenced by other factors that were not examined in this study.
THE ROLE OF AUGMENTED REALITY (AR) TECHNOLOGY IN ENHANCING CONSUMER EXPERIENCE: A MARKETER'S AND CONSUMER'S PERSPECTIVE IN THE RETAIL INDUSTRY Saeful Zaman, Jajang
Nusantara Journal Of Management Business (NUMABI) Vol. 2 No. 1 (2025): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

This study explores the role of Augmented Reality (AR) technology in enhancing consumer experience in the retail industry, focusing on both marketer and consumer perspectives. Using a literature review approach, the study finds that AR significantly improves consumer experience by providing clearer and more interactive product visualizations and facilitating decision-making through product simulations. From a marketer's perspective, AR is used as a strategic tool to create unique shopping experiences and differentiate brands. However, key challenges include development costs, integration with existing systems, and user training. Consumer acceptance of AR also varies based on demographic factors and personal preferences. The findings indicate that while AR offers many benefits, its implementation requires careful consideration of costs and training, as well as adaptation of strategies to meet diverse market needs. Keywords: Augmented Reality (AR), Consumer Experience, Retail, Marketer Perspective, Interactive Visualization, Decision-Making, Implementation Challenges, Technology Adoption
THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES IN INCREASING SALES OF TRADITIONAL FOOD MSMES IN CIAMIS Lati, Lati Sari Dewi
Nusantara Journal Of Management Business (NUMABI) Vol. 2 No. 1 (2025): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

AbstractThis study aims to evaluate: The promotional strategies implemented by traditional food MSMEs in Ciamis Regency; The sales volume achieved by these MSMEs; and The impact of promotional strategies on sales volume. Using a descriptive quantitative method with a sample of 65 respondents selected through total sampling, the study reveals that: The promotional strategies employed by traditional food MSMEs in Ciamis Regency are effective; The sales volume of these MSMEs is satisfactory; and Promotional strategies have a positive and significant effect on sales volume, with a coefficient of determination of 37.7%. This indicates that promotional strategies account for 37.7% of the variation in sales volume, while the remaining 62.3% is influenced by other factors not explored in this study. The findings suggest that while promotional strategies play a crucial role, additional research is needed to identify other factors impacting sales volume.
Training on Transactional Language, Online Marketing, and Visual Picture-Arts on Social Media Platforms at Nursey Grape Kawali Dian, Dian Ardiansah; R. Hozin, R. Hozin Abdul Fatah; Yayan, Yayan Rudianto
Nusantara Journal Of Management Business (NUMABI) Vol. 2 No. 1 (2025): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

MSME (Micro, Small, and Medium Enterprises) is a strongly potential business encouraged by the Indonesian government. In the midst of the digitalization era and the advancements in Technology Industry 4.0, mastering technology has become a necessity for MSME actors to compete globally and survive in an increasingly competitive market. This series of advancements is marked by the presence of many marketplaces in the form of online applications, one of which is the Facebook application. The objective of this Community Service Program (PKM) is to provide training in Digital Marketing communication, creating pages/fan pages, setting up the layout of pages/fan pages, and also visual picture-arts in the Facebook Marketplace application so that MSME actors can utilize this platform to expand market reach, introduce products or services more effectively, and increase sales.
COMMUNITY EMPOWERMENT MODEL IN TELUK PANGPANG AREA, BANYUWANGI BASED ON MANGROVE FOREST MANAGEMENT BASED ON STUDY OF PENTAGON ASSET Zainal, Zainal Abidin; Iqbal, Iqbal; Nurtania, Nurtania Sudarmi
Nusantara Journal Of Management Business (NUMABI) Vol. 2 No. 1 (2025): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

This study explores a community empowerment model in the Teluk Pangpang area, Banyuwangi, using the Pentagon Asset approach, focused on mangrove management. The Pentagon Asset encompasses five key elements: human, natural, physical, financial, and social assets, which are analyzed in-depth to identify the potential and challenges in improving the welfare of coastal communities. Teluk Pangpang, with its rich and diverse mangrove ecosystem, offers significant economic opportunities through the development of ecotourism, silvofishery, and other conservation practices. This research formulates an adaptive and contextual empowerment model that integrates environmental conservation with local economic development. The study's findings indicate that optimizing the pentagon assets can enhance community participation, strengthen social networks, and create sustainable mangrove management mechanisms. These findings provide valuable insights for the development of effective natural resource management strategies while supporting economic improvement for coastal communities in Teluk Pangpang and similar regions.
ANALYSIS OF SALES STRATEGY OF SMALL TRADERS AT THE MOUNT GALUNGGUNG TOURIST ATTRACTION Yusuf, Ade
Nusantara Journal Of Management Business (NUMABI) Vol. 2 No. 1 (2025): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

Study This aim For know 1) Profile trader small at Mount Galunggung , 2) How much good sales strategy trader small at Mount Galunggung .Method Research used _ in study This is method descriptive qualitative . Data used in study This namely primary and secondary data .Research results show that : 1) Profile trader small sell product goods and services , 2) Sales strategy trader small at Mount Galunggung is very good , 3) Research results showing results recapitulation about indicator strategy Sales , got a total score of 642 is on point 630 – 750 is classified as very good and has score highest in statement number 4 and number 7 with score 69. Meanwhile very low value contained in the statement number 5 with score 60. In whole based on results on that sales strategy trader small in Mount Galunggung on the very good classification .

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