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Marina Wardaya
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Jurnal Vicidi
Published by Universitas Ciputra Surabaya
ISSN : 20868774     EISSN : 29882583     DOI : https://doi.org/10.37715/vicidi
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of visual communication design written by students.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 165 Documents
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A PERANCANGAN BOARD GAME THE ADVENTURE TOWARDS CONFIDENCE BAGI ANAK 7-12 TAHUN UNTUK MENINGKATKAN KEPERCAYAAN DIRI korompis, leonny
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.4603

Abstract

Self-confidence is an important thing but there are still many people who feel insecure. This is because from an early development age there is no media that can help someone grow their confidence. Creating media that can help foster selfconfidence from an early age with interactive media, namely board games. Seeing this, the purpose of this research is to create educational media board games that can increase their confidence in a fun way and have interesting visual elements and interactive challenges. This research uses literature and qualitative study methods to review related literature and interview the target market and someone who is an expert in this field. Data was obtained from international and national journals, then analyzed descriptively. Creating an effective and engaging solution to boost their confidence. It requires compelling visual elements and interactive challenges that can inspire and provide positive encouragement, so that they can overcome selfconfidence issues in a fun and rewarding way. The results of this study show that board games can be an effective medium to increase children's self-confidence. Board games that have engaging visual elements and interactive challenges can help children to learn about the importance of self-confidence and start developing it from an early age.
Perancangan Brand Campaign untuk Meningkatkan Brand Awareness Pickyourstyle.ind Onggowarsito, Everine Joana Onggowarsito
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.4652

Abstract

Fashion serves not only as a means of covering the body but also as a tool for communication and expression of identity. Many individuals struggle to express themselves through clothing due to a lack of confidence, concern for others' opinions, and limitations in finding models and sizes that align with their preferences. Pickyourstyle.ind is a fashion business specializing in unisex leather clothing, offering outerwear, tops, and bottoms in various colors and designs. Despite its establishment in 2021, Pickyourstyle.ind has not garnered sufficient awareness from the public. Therefore, this research aims to design a brand campaign for Pickyourstyle.ind along with its promotional media to enhance brand awareness. The research methodology involves collecting both qualitative and quantitative primary data, as well as secondary data. Qualitative methods include interviews with expert and extreme users, while quantitative methods involve distributing surveys through Google Forms. This design process is supported by the collection of secondary data from literature such as books and journals. The outcome of this design is the 'Express Yourself' brand campaign, comprising various promotional campaign design media and content on social media platforms like Instagram and TikTok. The final design of the promotional media includes informative and engaging content on Instagram feeds, interactive quiz content on Instagram stories, and interactive videos on TikTok and Reels.
Designing an Animated Film with the Theme of the November 10 1945 Event in Surabaya titled 'The Battle of the Heroic City” Nasution, Ade Ayu Syafira
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To support children's growth and development, it is necessary to provide education that expands their knowledge. Therefore, it is important to teach them important concepts for their future from an early age. One suitable method of learning for children is 2D animation, which can be an interactive and enjoyable learning tool. Through animations, children can easily understand subjects like Indonesian history without getting bored. These animations utilize characters with chibi-style designs that appeal to children, along with vibrant colors to maintain their interest until the end. Our goal is for children to understand and become familiar with the names of heroes who fought for independence. The chosen media for publishing these animations is suitable for viewing on YouTube Kids, which is tailored to the target audience of children and monitored by parents during viewing. Through YouTube Kids, we can also gather feedback in the form of comments, which may contain critiques and suggestions for improving future animations. Therefore, the aim of this research is to create a historical animation titled "Battle of the Heroes City" targeted at children aged 3-5 years. This research adopts a qualitative research method involving focus group discussions (FGD) and observations of 18 children aged 2-5 years. The results of the research indicate that animation is an effective educational solution for teaching history to children aged 3-5 years.
Designing Wu Creatives' Brand Activation And Its Promotional Media To Increase Consumer's Brand Awareness Utomo, Connie Wijaya
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stress is a problem that is often faced by all kinds of people. Based on a survey conducted by the researcher on 30 Indonesian respondents mostly aged 18-24 years and are currently studying or working, 43.4% of them frequently experience stress, especially at work. Therefore, Wu Creatives developed a DIY stress relief craft kit business idea, where users can release stress through crafting a coaster using jesmonite resin. However, Wu Creatives is still new, so it needs brand awareness from the consumers. Therefore, to increase brand awareness, Wu Creatives designed a brand activation in the form of an online workshop called The Crafting ReLounge targeted for people aged 17 to 27 years along with designing the promotional media distributed through four platforms: Instagram, Tiktok, Tokopedia, and Shopee. This research was designed using qualitative and quantitative data research methods through literature studies from journals and books, interviews with four expert users and four extreme users, and a survey filled out by 57 respondents according to the target market of the Wu Creatives brand. The result of Wu Creatives' brand activation design is the execution of the online workshop itself and the media timeline or the customer journey for its promotional media content. The types of content uploaded by Wu Creatives on social media are multimedia content discussing the product knowledge, tips and tricks, video reels, giveaway, entertainment, promotions, Instagram filters, e-commerce banners, etc
A Brand Activation for Yummy for Tummy, Which Will Serve As an Educational Media Regarding GERD for Gen Z Alexandra, Stephanie Giovanna
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Yummy for Tummy is a brand that is focused on GERD related problems in Indonesia. What prompts this brand’s creation is the high GERD rate in Indonesia, yet the awareness regarding this is still worryingly low. To be able to contribute to solve the problems found by the brand, Yummy for Tummy decided to create a brand activation called ‘Your Healthy Buddy’. The research method used is both qualitative and quantitative methods. The qualitative method is done by researching credible books and journals, as well as by conducting interviews with extreme and expert users. While the quantitative method is done by sharing a survey with 51 respondents. The designs created for the brand activation consists of educational illustration, interactive challenge, interactive Instagram Story, Instagram Reels, and Merchandise. From the research, it can be concluded that with the existence of Your Healthy Buddy, it is expected that education regarding GERD in social media can increase and help provide impactful education for the people.
Pemanfaatan Sosial Media Sebagai Media Komunikasi dan Promosi Hydro Flask Sebagai Sustainable Brand -, Michelle Stevanya Vyncencia
Jurnal Vicidi Vol 14 No 2 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i2.5171

Abstract

Seiring berjalannya waktu, terdapat banyak tren di media sosial yang menyebabkan meningkatnya minat pembeli. Misi brand dalam mendukung gerakan sustainability menarik perhatian masyarakat terhadap kepedulian lingkungan. Penelitian ini dilakukan dengan tujuan untuk mengetahui efektivitas penggunaan media sosial sebagai media komunikasi dan promosi pada brand botol minum untuk meningkatkan awareness masyarakat terhadap sustainability. Teknik pengumpulan data yang digunakan pada studi ini adalah metode kualitatif dalam meneliti hasil riset yang dilakukan oleh peneliti lain dan tiga narasumber sebagai berikut: mempunyai pengalaman pada bidang brand marketing dan mempunyai misi dalam gerakan sustainability dan pelanggan brand Hydro Flask. Menurut hasil kajian literatur, pemanfaatan media sosial yang tepat akan membangun kesadaran customer terhadap brand. Berdasarkan hasil wawancara, media sosial menjadi media yang efektif untuk berkomunikasi secara emosional dengan audiens. Pengaplikasian visual dan kalimat emosional mengundang ketertarikan audiens. Efektivitas penggunaan media sosial melalui pendekatan emosional yang dilakukan dengan cara mengadakan sustainable campaign, membuat konten yang melibatkan visual dan pesan yang mengundang emosi audiens dan mudah dimengerti, serta melakukan kolaborasi dengan acara yang mendukung program ramah lingkungan dan influencer.
Efektivitas Penggunaan Media Animasi Kartun Edukasi Terhadap Minat Belajar Anak SD Faustine, Gabriella
Jurnal Vicidi Vol 14 No 2 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i2.5176

Abstract

Kualitas pendidikan di Indonesia sekarang semakin menurun dan salah satu faktor penyebabnya adalah materi yang kurang menarik. Maka dari itu, pemerintah melakukan perubahan kurikulum untuk menyesuaikan kebutuhan anak-anak zaman sekarang dan perkembangan dunia digital yang semakin canggih. Tujuan dari penelitian ini adalah mengetahui efektivitas media animasi kartun edukasi untuk meningkatkan minat belajar anak-anak SD. Metode yang digunakan adalah metode kualitatif. Disini peneliti mendapatkan informasi melalui studi literatur terhadap jurnal atau buku-buku yang pernah terbit. Sedangkan observasi dilakukan dengan menguji efektivitas media animasi kartun animasi, seperti “Kok Bisa??”, “Dolewak”, dan “Riri Cerita Anak Interaktif” yang diupload di platform YouTube berdasarkan kategori animasi edukasi yang baik. Hasil penelitian menunjukkan bahwa video animasi kartun edukasi efektif untuk meningkatkan minat pembelajaran anak-anak SD akan materi yang diberikan. Konten-konten yang dianalisa juga memenuhi kategori animasi edukasi yang baik secara visual dan penyampaian materi. Kesimpulan dari penelitian ini adalah media pembelajaran animasi kartun edukasi memiliki potensi yang sangat besar sebagai media pembelajaran yang interaktif dan menarik. Video animasi sangat mudah diakses dan dapat digunakan oleh anak-anak atau guru sebagai alternatif media pembelajaran untuk meningkatkan minat belajar anak-anak SD.
Pengaruh Pemasaran Emosional dan Strategi Brand Campaign RUCAS terhadap Niat Beli Konsumen Aileen, Jesslyn
Jurnal Vicidi Vol 14 No 2 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i2.5181

Abstract

Fashion bukan lagi sekadar pemenuhan kebutuhan pokok, melainkan alat komunikasi dan media ekspresi diri bagi setiap individu. RUCAS merupakan fashion brand lokal milik Rubin Castor yang telah berdiri sejak tahun 2020. Di era digital saat ini, RUCAS menghadapi berbagai macam tantangan, seiring dengan semakin banyaknya pesaing. Oleh karena itu, dibutuhkan inovasi dan strategi pemasaran yang tepat agar RUCAS dapat bertahan dalam jangka waktu yang lama. Penelitian ini bertujuan untuk menganalisa bagaimana pemasaran emosional dan strategi kampanye RUCAS dapat meningkatkan niat beli konsumen. Metode penelitian yang digunakan adalah pengumpulan data secara kuantitatif dengan menyebarkan survei dalam bentuk Google Form, pengumpulan data kualitatif melalui sumber data literatur dan analisa media sosial. Berdasarkan hasil penelitian, disimpulkan bahwa strategi kampanye RUCAS berhasil melibatkan emosional konsumen yang mempengaruhi niat beli, dan membentuk loyalitas konsumen. Penelitian ini diharapkan dapat memberikan pemahaman lebih lanjut mengenai pentingnya keterlibatan emosional konsumen dalam membentuk citra dan nilai sebuah merek.
PENGARUH SOSIAL MEDIA TERHADAP KEMAMPUAN BERFIKIR KRITIS DAN DAYA FOKUS MASYARAKAT INDONESIA Raissa Nariswari, Nadia
Jurnal Vicidi Vol 14 No 2 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i2.5191

Abstract

Penelitian ini mengkaji pengaruh media sosial terhadap kemampuan berpikir kritis dan daya fokus pengguna berusia 19-23 tahun di Indonesia. Dalam era konvergensi media, media sosial seperti Instagram, X, dan TikTok menjadi platform utama penyebaran informasi. Meskipun aksesnya mudah, konsumsi konten singkat dan instan dapat menurunkan kemampuan berpikir kritis dan fokus pengguna. Dengan metode kualitatif berbasis wawancara dan observasi, penelitian ini menemukan bahwa pengguna yang menghabiskan 5-10 jam per hari di media sosial cenderung terdistraksi dan kurang termotivasi untuk mencari informasi lebih dalam, merasa konten yang diterima sudah cukup lengkap. Gratifikasi instan yang diperoleh dari media sosial berkontribusi pada penurunan fokus dan ketergantungan pada informasi singkat. Penelitian ini menekankan pentingnya literasi digital untuk meminimalkan dampak negatif dari konsumsi media sosial yang berlebihan.
Menganalisis Identitas Visual dari Diptyque Paris Casimira, Clarissa
Jurnal Vicidi Vol 14 No 2 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i2.5203

Abstract

This journal explores the impact of visual identity design on consumer perception and brand recognition, using the luxury brand Diptyque as a case study. The study analyzes how Diptyque’s synchronized design elements—such as logos, typography, color palettes, and illustrations—communicate the brand’s personality and influence customer loyalty. The research aims to provide insights for Micro, Small, and Medium Enterprises (MSMEs) on building effective visual identities by analyzing Diptyque’s successful branding strategies. The qualitative research method involved expert interviews and literature reviews. Experts in branding and design were interviewed to assess the effectiveness of Diptyque’s visual identity in conveying brand values. The study found that Diptyque’s distinctive oval-shaped logo, minimalist black-and-white palette, and hand-drawn illustrations play a significant role in establishing the brand’s luxury status and emotional appeal. Consistency in applying these design elements reinforces brand recognition and loyalty. The findings suggest that a well-defined and cohesive visual identity is crucial for brands to stand out in a competitive market. Diptyque’s example offers valuable lessons for MSMEs on how to use design elements strategically to enhance customer perceptions and build lasting brand presence.

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