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INDONESIA
Indonesian Journal of Economics and Strategic Management
Published by Drafpublisher
ISSN : -     EISSN : 29882613     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital markets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 57 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): July" : 57 Documents clear
The Importance of Implementing Security Management in the Era of Digital Transformation Achmad Fauzi; Ratilla Amanda Edwar; Teti Aliyanti; Ayu Nur Jannah Milawati Candra; Amelia Seli Febrianti; Iqbal Al Baihaqi; Aditya Aji Nugroho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.227

Abstract

Cyber security is an important aspect of the increasingly complex cyber threats. This research uses a qualitative approach, namely a method using a literature review. This study was conducted to examine how events implement security management in this developing era and how to maintain data security. Human Resource Security is also very important in facing various threats in the digital transformation era which include SQL Injection, Phishing Attack, Fake News, Denial of Service, Malware & Ransomware, and others. Hackers' motivations for launching malware and DDoS attacks are usually to gain access to sensitive data, disrupt business operations, or exploit systems for illicit purposes. The goal is to consume system resources and cause business system failure.
Strategi Pemasaran yang Mempengaruhi Keputusan dalam Pembelian Asuransi Farah Aulia Ernawati; Theresia Naomi Putri Manurung
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.228

Abstract

This study aims to analyze marketing strategies that affect consumers' decisions on insurance purchases. In the competitive insurance industry, a deep understanding of the factors affecting consumer purchasing behavior is essential for companies to devise effective marketing strategies. The research methods used include surveys of insurance consumers as well as analysis of secondary data from related literature. Research results show that several marketing strategies, such as discount offers, loyalty programs, product personalization, and digital marketing, have a significant impact on consumer purchasing decisions. In addition, factors such as brand confidence, service quality, and company reputation also play an important role. This study suggests that insurers should focus on innovating in their marketing strategies, prioritizing transparency, and establishing long-term relationships with customers to increase insurance purchase rates. Thus, a comprehensive understanding of effective marketing strategies can help insurance companies increase market share and customer satisfaction.
Memahami Preferensi Pelanggan Terhadap Layanan Pegadaian: Analisis Kepuasan dan Implikasinya untuk Strategi Pemasaran Farhan Azhari; Muhammad Rifa Nawawi
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.229

Abstract

Penelitian ini mengeksplorasi preferensi dan kepuasan nasabah terhadap layanan pegadaian untuk mengembangkan strategi pemasaran yang efektif. Dengan menggunakan wawancara kualitatif dan tinjauan literatur, faktor-faktor utama yang mempengaruhi preferensi nasabah diperiksa, termasuk prosedur pinjaman, suku bunga, jam layanan, fasilitas, dan kualitas layanan staf. Tingkat kepuasan nasabah secara keseluruhan dinilai, dan perbedaan demografis dalam preferensi dan kepuasan dianalisis. Temuan menunjukkan kesederhanaan prosedur, suku bunga yang kompetitif, jam kerja yang fleksibel, fasilitas yang nyaman, dan staf profesional yang ramah sebagai preferensi utama. Kepuasan didorong oleh kualitas layanan dan fasilitas. Usia, pendapatan, dan lokasi mempengaruhi preferensi dan tingkat kepuasan. Rekomendasi yang diberikan antara lain peningkatan kualitas layanan, pengembangan produk yang sesuai dengan preferensi, strategi pemasaran relasional, pemanfaatan platform digital, dan segmentasi pasar berdasarkan demografi. Penerapan strategi-strategi ini dapat meningkatkan kepuasan pelanggan, mempertahankan loyalitas, dan menarik pelanggan baru untuk pertumbuhan bisnis yang berkelanjutan.
ANALISIS RASIO PROFITABILITAS TERHADAP KINERJA KEUANGAN PT INDOFOOD CBP SUKSES MAKMUR TBK. PERIODE 2019-2023 Aulia Fasha Julianti; Adinda Nada Khalisha
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.230

Abstract

This study aims to measure the financial performance of Indofood CBP Success Wealth Tbk using profitability ratio. In this study, we used three profitability ratios namely, Return On Asset (ROA), and Return on Equity (ROE), and Net Profit Margin (NPM) to assess the financial performance of Indofood CBP Sukses Makmur Tbk. during the period 2019-2023 using quantitative descriptive research. Overall PT Indofood CBP Success Makmur Tbk. showed fairly good performance in terms of efficiency of use of assets and equity compared to its competitors.
Analisis Kualitatif Dampak Kepuasan Pelanggan terhadap Keberhasilan Pemasaran Koperasi: Sintesis Studi Literatur Ferry Sanjaya; Riky Barja
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.231

Abstract

Customer satisfaction significantly impacts the marketing success of cooperatives. Key factors influencing customer satisfaction include service quality, brand image, member value, and trust. Satisfied customers lead to increased member loyalty, sales, profits, and positive reputation. Cooperative principles of democratic member involvement play a crucial role in understanding and meeting customer needs. Effective strategies to enhance customer satisfaction and marketing success involve superior service quality, effective communication, focusing on customer needs, and continuous performance improvement.
Analisis Rasio Likuiditas, Profitabilitas, dan Solvabilitas PT Adaro Energy Indonesia Tbk Periode 2020 – 2023 Diah Nurhaliza Wahono; Zhafira Afifah Sadewi; Muhammad Richo Rianto
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.232

Abstract

Industri pertambangan batubara memiliki peran vital dalam perekonomian Indonesia, menyediakan energi untuk pembangkit listrik dan bahan baku untuk industri semen, baja, dan kimia. Kinerja keuangan perusahaan batubara penting bagi investor, kreditor, dan pemerintah, yang memerlukan penilaian akurat untuk pengambilan keputusan. Analisis rasio keuangan meliputi profitabilitas, solvabilitas, likuiditas, dan aktivitas membantu menilai kesehatan perusahaan dan mengidentifikasi perubahan kinerja dari waktu ke waktu. Adaro Energy, sebagai pemain utama di industri ini, dianalisis melalui rasio keuangan untuk memberikan wawasan strategis bagi para pemangku kepentingan dalam investasi, kredit, dan kebijakan. Analisis ini membantu memahami kondisi keuangan saat ini dan potensi masa depan, serta mendukung perencanaan dan pengelolaan risiko yang lebih baik.
Analisis Laporan Keuangan PT. Mayora Indah, Tbk Tahun 2021-2023 Adinda Rachmadinta Suhanwar; Wasilah Lintang Shobiroh
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.233

Abstract

Penelitian ini bertujuan untuk mengetahui analisis laporan keuangan dari PT. Mayora Indah, Tbk, perusahaan yang bergerak pada bidang makanan dan minuman. Penelitian akan menggunakan data sekunder dari laporan keuangan perusahaan untuk tahun 2021-2023. (1) Menurut rasio likuiditas, PT. Mayora Indah, Tbk memiliki kinerja keuangan yang baik, sehingga perusahaan dapat membayar hutang atau kewajiban jangka pendek kepada pihak lain dengan menggunakan aset atau aktiva yang dimilikinya. (2) Menurut rasio solvabilitas, jumlah hutang perusahaan turun dari tahun 2021–2023, yang menunjukkan bahwa kinerja keuangan perusahaan tidak baik. (3) Menurut rasio profitabilitas, PT. Mayora Indah, Tbk sebagai hasilnya, kondisi keuangan perusahaan dinilai dengan cukup baik untuk menghasilkan keuntungan yang konsisten.
Peran Pelatihan dan Pengembangan SDM dalam Membangun Budaya Pelayanan Prima di Bank Konvensional Cahyo Rachmat Irawan; Bergin Abisal Putra
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.234

Abstract

This study aims to analyze the role of training and human resource development in fostering a culture of service excellence in conventional banks. Providing outstanding service is crucial for maintaining customer satisfaction and loyalty in the highly competitive banking industry. Through structured training programs and continuous employee development, banks can enhance their workforce's competencies in delivering efficient and satisfactory services. Well-trained employees can not only handle tasks proficiently but also adapt to evolving customer needs and technological advancements. By investing in training and human resource development, banks can improve service quality, strengthen their competitive edge, and cultivate an organizational culture centered around service excellence, ultimately boosting customer satisfaction and bank reputation.
STRATEGI PEMASARAN INOVATIF DALAM MENARIK GENERASI MILENIAL SEBAGAI NASABAH BANK Gilang Ramadhan
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.235

Abstract

The millennial generation presents a significant market segment for the banking industry, with their unique characteristics, preferences, and lifestyles. To attract and retain millennials as customers, banks must adopt innovative marketing strategies that align with their digital-centric approach and desire for convenience. Effective strategies include digitizing banking services through user-friendly mobile apps, leveraging AI for personalized services, offering flexible and accessible financial products, providing efficient and secure payment options, engaging in social media and digital marketing campaigns, and utilizing data analytics to understand customer behavior. By implementing these strategies, banks can enhance their appeal, expand their customer base, build long-term loyalty, and develop products tailored to millennial needs, ensuring their relevance in an evolving digital era.
Analisis Rasio Profitabilitas PT Jasa Marga (Persero) Tbk Terhadap Pandemi Covid-19 Tahun 2020 - 2023 Aulia Azmi Harahap; Eva Febriyanti
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.236

Abstract

Pandemi Covid yang melanda dunia sejak tahun 2020 memberikan dampak signifikan terhadap berbagai sektor industri, termasuk industri jalan tol PT Jasa Marga (Persero) Tbk sebagai salah satu BUMN pengelola jalan tol terbesar di indonesia. Penelitian ini bertujuan untuk menganalisis rasio profitabilitas PT Jasa Marga (Persero) Tbk terhadap pandemi Covid-19 tahun 2020 – 2023. Data yang digunakan dalam penelitian ini yaitu data sekunder yang bersumber dari website resmi PT Jasa Marga dan beberapa jurnal dengan melihat laporan keuangan terhadap kinerja keuangan dari tahun 2020 – 2023.

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