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INDONESIA
Indonesian Journal of Economics and Strategic Management
Published by Drafpublisher
ISSN : -     EISSN : 29882613     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital markets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 395 Documents
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THE ROLE OF THE ZALORA E-COMMERCE APPLICATION IN INDONESIA BASED ON CONSUMER TRUST AND SATISFACTION Dewi Puspaningtyas Faeni; Elna Rosdiana Putri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

Examining how well the Zalora application works is the aim of this research. The literature review and qualitative research methodology used in this project were taken from various sources, including but not limited to scientific articles, books, and the internet. The research revealed a number of studies related to the following topics: 1. Consumer happiness and trust in Zalora; 2. Zalora's role in consumer interests; 3. Price compliance with product quality; 4. Effectiveness of advertising in influencing consumer interest; 5. Weaknesses of the Zalora application.
PERAN KEPEMIMPINAN DALAM PENGAMBILAN KEPUTUSAN Rini Wijayaningsih; Arini Endrawati; Bagas Mulyadi; Cahyani Nurwa Putri; Diah Ayu Sefianggraini; Dina Fitria Annuri; Hazza Hibatullah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

Penelitian ini bertujuan untuk melihat peranan pemimpin dalam pengambilan keputusan. Penelitian ini di design secara kualitatif dengan pendekatan study literatur. Study literatur yang digunakan mengacu kepada data data yang relevan yang bersumber pada buku, jurnal, hasil penelitian dan website yang sesuai dengan masalah yang diselesaikan dalam penelitian ini. Hasil penelitian menemukan bahwa terdapat 3 aspek pengambilan keputusan, 3 gaya pengambilan keputusan dan 16 karakteristik pemimpin dalam pengambilan keputusan.
LITERATURE OF REVIEW THE INFLUENCE OF EMPLOYEE JOB SATISFACTION ON EMPLOYEE COMPENSATION AND JOB CHARACTERISTICS (Production Department of PT. XYZ) Dewi Puspaningtyas Faeni; Azril Hikmal Arsya
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

A literature review regarding the impact of job satisfaction on employee pay and job features is examined in this study. The production section is the subject of research carried out at PT XYZ. The influence of two independent factors and one dependent variable will be the main topic of this research. This research uses quantitative methodology and data collection using questionnaires. SPSS 28 for Windows is the application used in this research to analyze research data.
LITERATURE OF REVIEW THE INFLUENCE OF COMMUNICATION AND WORK LOYALTY ON EMPLOYEE PERFORMANCE AT PT. ARNOTT’S INDONESIA Dewi Puspaningtyas Faeni; Angga Ian Saputra
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

This study is a design literature review that looks at how loyalty and communication affect worker performance. At PT. Arnott’s Indonesia, this study was carried out. In order to solve research difficulties utilizing the questionnaire method, this study employs a quantitative methodology. In order to assess the data's viability and make inferences regarding the hypothesis, this study will employ SPSS as a statistical tool.
LITERATURE OF REVIEW THE INFLUENCE OF ENVIRONMENTAL SATISFACTION, JOB SATISFACTION AND BALANCE OF LIFE AND SALARY ON EMPLOYEE PERFORMANCE AT PT Bank Syariah Indonesia Dewi Puspaningtyas Faeni; Riyan kusuma Ardhan
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

This research will explain the influence of employing a review of the literature to determine the effects of work satisfaction, balance of life, and environmental satisfaction on employee performance. Based on this research, four hypotheses need to be addressed. In order to make research decisions, this study used a quantitative design with numerical data. utilizing the statistical tools in SPSS, evaluating the viability of models and data, and responding to theories. One of the biggest banks in Indonesia, PT Bank syariah Indonesia TBK, is where this study was carried out.
Literature of Review Influence Word Of Mouth, Satisfaction and Brand Image of Purchases Mandiri Jaya Frozen in Bekasi Dewi Puspaningtyas Faeni; Riki Nur Allpiah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

This study reviews the literature to determine how purchase decisions are influenced by word-of-mouth, satisfaction, and brand image. The frozen enterprises in Bekasi City are the subject of this study. The relationship between the independent and dependent variables will be made clear by this study. This study employs a quantitative design with samples derived from the Slovin technique and a consumer population from Frozen Duck Queen. To process research data and address research hypotheses, this study will make use of statistical techniques from SPSS.
THE INFLUENCE OF CONFLICT MANAGEMENT AND WORK ENVIRONMENT ON THE EMPLOYEES PERFORMANCE OF PT Bank Tabungan Negara Tbk Dewi Puspaningtyas Faeni; Fiqria Nur Ramadhan
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

This research is a literature study that examines the relationship between conflict management and work environment on performance. This research focuses on examining employee performance at PT Bank Tabungan Negara Tbk. This research uses a quantitative method approach with a population of PT Bank Tabungan Negara Tbk employees.
CHALLENGES AND SOLUTIONS FOR DIGITAL TRANSFORMATION OF SMEs: A HUMAN RESOURCE DEVELOPMENT PERSPECTIVE Dewi Puspaningtyas Faeni; Ramdhan Wibisana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

This paper explores the challenges and solutions related to the digital transformation of Small and Medium Enterprises (SMEs) from a Human Resource Development (HRD) perspective. SMEs often face hurdles such as limited digital skills among employees, resistance to change, and financial constraints. To overcome these challenges, effective HRD strategies are essential, including investments in upskilling, change management initiatives, and strategic partnerships. By enhancing employees' technical capabilities and fostering a culture of adaptability, SMEs can successfully integrate digital technologies into their operations. Collaborations with external stakeholders further enable SMEs to access resources needed for digital transformation, enhancing their competitiveness and sustainability in today's digital economy.
Analysis of Business Strategy and Growth of Sari Roti in the Indonesian Market Dewi Puspaningtyas Faeni; Bahagia Juwanda Surbakti
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

This study analyzes the business strategy and growth of PT Nippon Indosari Corpindo Tbk, widely recognized by its brand name Sari Roti, within the Indonesian market. Established in 1995, Sari Roti has grown to become a dominant player in the modern bread industry in Indonesia. By employing a qualitative approach with a detailed case study, this research explores the various facets of the company's
DAMPAK TRANSFORMASI DIGITAL DAN LITERASI DIGITAL TERHADAP KEUNGGULAN BERSAING BISNIS DI ERA MODERN (STUDI PUSTAKA) Dovina Navanti; Jumawan; Yazid Bustomi; Deni Sulaeman; Lerdi Sabdiel P. Tarigan; Dimas Ramadhan Saputra; Maulana Riski Ramadhani; Ratu Khanza Zemima Hasanazwa; Wahyu Dicky Octavian
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

Artikel Dampak transformasi digital literasi digital terhadap keunggulan bersaing bisnis di era modern merupakan artikel ilmiah literature review dalam ruang lingkup ilmu manajemen pemasaran. Tujuan dari penulisan artikel ini yaitu membentuk hipotesis mengenai hubungan antar faktor, yang selanjutnya dapat dimanfaatkan untuk penelitian selanjutnya di bidang manajemen pemasaran. Metodologi penelitian yang digunakan yaitu kualitatif deskriptif. Data yang digunakan dalam penelitian ini berasal dari penelitian sebelumnya yang masih relevan dengan konsep penelitian ini. Data diperoleh dari platform online akademis terkemuka, termasuk Publish or Perish, Google Scholar, e-book dan jurnal terindeks Sinta. Hasil dari penelitian literature review ini yaitu: 1) Adanya dugaan bahwa Transformasi digital berdampak terhadap keunggulan bersaing bisnis di era modern; dan 2) Adanya dugaan bahwa Literasi digital berdampak terhadap keunggulan bersaing bisnis di era modern.

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