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Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/kk44fp66
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 148 Documents
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The Role of Social Media in Increasing Brand Awareness: A Literature Review Suparto, Yuyun Hadi
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bry58b32

Abstract

Social media has become an important platform in modern marketing strategies, especially in the context of increasing brand awareness. This research aims to investigate how social media can effectively increase brand awareness through visual content strategies, the use of influencers, and employee engagement. This research uses a literature review approach. This method aims to analyze and summarize existing ideas and knowledge related to the research topic and look for gaps for further research. This literature review is based on relevant academic sources, which can explain the latest thinking and identify theories related to the research. The results of the literature review show that social media is a very effective tool in building brand awareness in the current digital era. By using the right strategies, such as leveraging engaging visual content, collaborating with relevant influencers, and encouraging employee engagement in sharing company content, brands can reach a wider audience and increase brand recognition. The implications of this research emphasize the importance of companies adapting social media strategies that are responsive to changing trends and consumer preferences, so that they can maximize the influence of social media in strengthening brand image and achieving broader marketing goals.
Is Personal Branding The Key To Success In Simultaneous Elections In 2024? Kusnindar, Arum Arupi; Sari, Ayunita; Fitria, Bilqis Dwi; Pratama, Krisna Fino
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/f7r14e91

Abstract

In the context of representative democracy, elections play a central role in determining the direction of a country's policies and leadership. In Indonesia, the moment of general elections, especially the presidential and vice presidential elections, is very important to determine the political future of the nation. With the development of democracy, the phenomenon of first-time voters has emerged-a new generation that is actively involved in the political process. This study aims to examine the impact of personal branding of presidential and vice presidential candidates on novice voters in the 2023 general election. The method used is quantitative with data collection through questionnaires and data analysis using Smart PLS. The results showed that personal attributes such as honesty, professional background, populism, and wealth have a significant positive influence on the perception of personal branding of presidential and vice presidential candidates among novice voters. These findings make a significant contribution to the understanding of how personal branding elements can influence the decisions of novice voters in general elections.
Strategy to Increase Tax Revenue to Capture Digital Economy Growth Opportunities in Indonesia Judijanto, Loso
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/05ft0874

Abstract

The digital economy in Indonesia has experienced rapid growth, becoming one of the most dynamic sectors with significant potential to become a key player in Southeast Asia. This growth is driven by widespread internet penetration, rapid technology adoption, and an increasing number of digital users. To maximize this potential, Indonesia needs to develop effective strategies to increase tax revenue from the digital economy sector. This is crucial given the sector's growing contribution to Indonesia's Gross Domestic Product (GDP), projected to reach 4.66% by 2024 and create 3.7 million additional jobs by 2025. Lessons from other countries indicate various approaches to optimizing tax revenues from the digital sector, such as implementing digital services taxes and expanding the Value Added Tax (VAT) base to include digital services. However, digital tax policies face challenges, including uncertainty and the risk of double taxation. Therefore, Indonesia must participate in international tax rule formulation and adopt fair, transparent, and stable tax principles. This study uses a qualitative approach with a case study method to explore strategies employed by the Indonesian government to increase tax revenue during digital economic growth. The findings are expected to provide insights into effective strategies for enhancing tax revenue while identifying opportunities and challenges in this evolving landscape.
Transformation and Sustainability: The Canvas Business Model in SMEs in The New Normal Satrio, Bayu Ciputra; Wibawa, Basuki; Sutisno, Himawan Hadi
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/rtcg5v82

Abstract

This study aims to explore how Small and Medium Enterprises (SMEs) in the manufacturing sector adapt to the Canvas Business Model in facing the challenges posed by the COVID-19 pandemic and the New Normal era. Using a qualitative approach, data were collected through in-depth interviews with owners and managers of manufacturing SMEs in various regions. The results show that transformations in customer segments, value propositions, and distribution channels are key to maintaining business sustainability. Significant changes also occurred in customer relationships and revenue streams, where innovation and digitalization played a critical role. Successfully adapted SMEs demonstrated flexibility in cost structures and key partnerships, allowing them to respond quickly to market changes. The study concludes that the adoption of the Canvas Business Model helped manufacturing SMEs not only survive but also thrive amidst the uncertainty caused by the pandemic. The practical implications of this study provide valuable insights for practitioners and policymakers in supporting SME sustainability in the post-pandemic era. Recommendations for further research include further exploration of the long-term impacts of these adaptation strategies.
The Influence of Sales Promotion on Consumer Purchase Interest in Ud. Samadaya Tafonao, Aluiwaauri; Waruwu, Yurmanius; Telaumbanua , Setia Murni
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/phda2e33

Abstract

This study aims to determine the effect of sales promotions on consumer purchasing interest at UD. Samadaya. This research method uses causal quantitative research. This study uses a sample of all consumers who shop at UD. Samadaya. The respondents in this study were all consumers at UD. Samadaya of 70 people. Based on the results of simple linear regression analysis Y = 12.829 + 0.491x. Partially test the hypothesis of sales promotion as an independent variable with a t-count value of 3.134 with a significant level of 0.000 > t-table 1.667. Thus it can be concluded that partially sales promotion influences consumer buying interest at UD. Samadaya. Based on the results of the study, it showed that the t value was 3.134 > 1.667 and a significant level was 0.000 <0.05, meaning that the sales promotion variable (X) had a positive and significant effect on the consumer purchasing interest variable at UD . Samadaya
The Effect Of Service Quality And Price On Satisfaction Mediated By Priority Customer Purchasing Decisions At Permata Bank Jewel South Jakarta Branch Setiawan, Monica Audina; Winoto, Herry; Saparso, Saparso
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/81rjba41

Abstract

This study investigates the influence of service quality, price, and purchasing decisions on customer satisfaction. The findings indicate that service quality positively impacts customer satisfaction, with improvements in service quality leading to higher customer satisfaction. Similarly, price has a positive effect on customer satisfaction, where appropriate pricing strategies enhance customer satisfaction. Additionally, purchasing decisions are shown to positively influence customer satisfaction, suggesting that effective purchasing decisions increase customer satisfaction. The research further reveals that service quality positively affects purchasing decisions, indicating that better service quality encourages favorable purchasing decisions. Price also demonstrates a positive effect on customer satisfaction, reinforcing the importance of strategic pricing. Moreover, the study highlights the mediating role of purchasing decisions in the relationship between service quality and customer satisfaction, as well as between price and customer satisfaction. In summary, the study concludes that enhancing service quality and adopting strategic pricing can significantly improve customer satisfaction, with purchasing decisions serving as a key mediating factor in these relationships.
The Effect of Talenta Management, Knowledge Leader on Employee Performance and its Implications on Sustainable Competitive Advantage in Pt. Kimia Farma, Tbk Fardhani, Sofia; Zurnali, Cut
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vhg1wc66

Abstract

This study uses a quantitative approach, which aims to determine the influence of talent management, knowledge leader, employee performance toward a sustainable competitive advantage in PT. Kimia Farma Tbk Jakarta region business unit. This study was based on the existing theories are theories about the influence of talent management, knowledge leader, employee performance toward a sustainable competitive advantage. The sample data were obtained as many as 124 employees, the sample was drawn with a survey method as a primary data source. Data obtained directly from respondents using questionnaires. Data analysis included descriptive analysis, classic assumption test, simple linear regression analysis, multiple regression analysis, t test, F test and R² are processed using SPSS version 24. ???? = -0.775 + 0.178 X1 + 0.301 X2 + 0.220 Y1. 0.000 significance value <0.05 (α) and 45.148 F count> F table 2,68 showed positive results for all three variables. Value coefficient (R Square) shows the number of 0.530 which means a sustainable competitive advantage variables are influenced by variables Talent Management, variable knowledge leader, variable employee performance by 53% while the rest influenced by other variables that are not addressed in this study.
Performance of AIS, Organizational Performance, User Motivation on Reporting Accountability at the Department of Trade, Cooperatives, and SMEs of Klaten Regency Putra Zai, Simon Nisja; Jumarni, Jumarni
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j9ghcm46

Abstract

This study aims to examine the effect of the use of Accounting Information Systems (AIS), organisational performance, and user motivation on performance accountability at the Klaten Regency Cooperative and SME Office. The research sample consisted of 58 respondents involved in this study. Data were collected through questionnaires distributed to AIS users in the agency and have passed classical assumption testing. The results showed that the use of AIS has a positive effect on performance accountability, indicating that effective information systems can improve accountability in the department. However, organisational performance does not have a significant effect on accountability at the Klaten Regency Industry, Cooperatives and SMEs Office. In contrast, user motivation was shown to have a significant positive influence on accountability. These findings indicate the importance of user motivation in improving performance accountability, whereas organisational performance does not directly affect accountability in this context. Future research is recommended to consider organisational culture factors and explore how to increase commitment to system use. In addition, researchers are encouraged to use more comprehensive elements and broader testing methods for more in-depth results.
The Impact of Financial, Psychological, and Social Motivation on Employee Performance Accountability in the Cooperative and SME Office of Klaten Regency Estiningtyastuti, Estiningtyastuti; Putra Zai, Simon Nisja; Prijanto, Tulus; Hastuti, Rining Dyah Tri
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xv35pm70

Abstract

The objective of this research is to examine the influence of financial, psychological, and social motivation on employee performance accountability within the Cooperative and SME Agency of Klaten Regency. The study encompasses a total employee population of 230 individuals, among whom 64 have less than 5 years of work experience. The research employs Multiple Linear Regression Analysis as its methodology. The results indicate a positive effect of financial motivation on performance accountability, with psychological factors also demonstrating a significant positive impact. Conversely, social factors do not show a significant influence on performance accountability. Therefore, further research is necessary in the areas of psychology and finance, focusing on aspects such as work culture, organisational culture, and the implementation of internal control policies, to enhance employee performance accountability. This study aims to provide deeper insights into the factors affecting performance accountability and to offer valuable recommendations for improving employee performance based on the research findings.
Synergizing Green Marketing and Product Innovation: Strategies for Elevating Consumer Choices Kholifah, Siti Kholifah; Yuswono, Irawan
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/663sfh79

Abstract

This study examines the impact of green marketing and green product innovation on brand image and purchasing decisions among consumers. Utilizing a quantitative approach, data were collected from 165 respondents through surveys in Semarang, Indonesia. The findings reveal that green marketing significantly enhances brand image, suggesting that environmentally friendly marketing efforts are valued by consumers and contribute to a positive brand perception. However, green product innovation alone does not significantly affect brand image, indicating the necessity of combining it with effective green marketing strategies. Furthermore, the study confirms that a strong brand image significantly influences purchasing decisions, highlighting the importance of consumer perceptions in driving buying behavior. Green product innovation also shows a significant positive impact on purchasing decisions, demonstrating that eco-friendly and innovative products appeal to consumers. Despite these benefits, green marketing alone does not significantly impact purchasing decisions, suggesting that additional factors are required to drive consumer purchases directly. The study concludes that an integrated strategy combining green marketing and product innovation offers the greatest potential for enhancing brand image and influencing consumer behavior, providing valuable insights for managers seeking to leverage sustainability in their marketing strategies.

Page 3 of 15 | Total Record : 148

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