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INDONESIA
Jurnal Bisnis Kreatif dan Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470234     EISSN : 30469058     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Pengaruh Pembelajaran Kewirausahaan Dan Teaching Factory Terhadap Intensi Berwirausaha Siswa Kelas XI Akuntansi SMK X Iswary Amalia; Susilaningsih Susilaningsih
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.150

Abstract

This research aims to: 1) provide empirical evidence of the influence of learning creative and entrepreneurial products on entrepreneurial intentions of students; 2) provide empirical evidence of the influence of the teaching factory on entrepreneurial intentions of students; 3) provide empirical evidence of the influence of creative and entrepreneurial product learning and factory teaching on entrepreneurial intentions of students. This type of research was analytic-descriptive quantitative research. Sampling used proportionate random sampling technique with total sampling of 84 respondents. Data collection in this research used questionnaire. The results is; 1) there is a positive and significant influence between creative product learning and entrepreneurship with entrepreneurial intentions of students as evidenced by the results of the significance value of 0.003 < 0.05; 2) there is a positive and significant influence between teaching factory with entrepreneurial intentions of students as evidenced by the results of the significance value of <0.001 <0.05; 3) there is a positive and significant influence jointly between creative product learning and entrepreneurship and teaching factory for students as evidenced by the results of the significance value of <0.001 < 0.05.
Peran Manajer Dalam Meningkatkan Kinerja Karyawan Tiara Lubis; Muhammad Wafi Siregar; Ulfa Hayana Sari Harahap; Tengku Darmansah
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.152

Abstract

This literature research aims to compile and describe the role of managers in improving employee performance. The method used is the library research method. The data collection method used is the documentation method. The data analysis technique used is content analysis. To maintain the accuracy of the assessment and prevent errors in information in data analysis, cross-library checks are carried out and re-reading the literature and paying attention to the reviewer's comments. The results of this study show that the better the motivation provided by managers, the more significant it can improve employee performance.
Pengaruh Country of origin, Perceived quality, dan Brand image terhadap Puchase Decisions Smartphone Iphone dengan Customer trust Sebagai Variabel Mediasi Irani Agustina; Any Eliza; Nurhayati Nurhayati
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.332

Abstract

The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The number of iPhone users among students has become commonplace, when they buy a product, of course, they do not only see the advantages offered, but they also see the brand they will buy and country of origin, perceived quality and brand image are factors that cannot be underestimated in influencing purchase decisions through customer trust. This research uses quantitative methods with a sample size of 100 respondents. Data sources are primary data and secondary data, primary data obtained from the distribution of questionnaires. This study uses probability sampling with random sampling technique. For the data analysis process using the Smart-PLS version 4.1.0.3 processing tool. Based on the results of research on direct effects, it shows that perceived quality and brand image do not have a significant effect on purchase decisions, while country of origin has a significant effect. The indirect effect shows that customer trust does not mediate the relationship from the influence of country of origin and brand image on purchase decisions, but customer trust is able to mediate the relationship from the influence of perceived quality on purchase decisions.
Analisis Kondisi Peralatan Unit Kerja AVSEC dalam Menunjang Keamanan dan Keselamatan Penerbangan Berdasarkan KP 139 Tahun 2018 di Bandar Udara Banyuwangi Gunita Aulia; Djoko Widagdo
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.334

Abstract

Aviation is a critical sector that requires high levels of security and safety, with regulations such as KP 139 Year 2018 in Indonesia setting operational standards for Aviation Security (AVSEC). Banyuwangi Airport, as a growing airport, must ensure that its security equipment meets these standards. This study aims to analyze the condition of AVSEC equipment at the airport, assess its compliance with regulations, and provide recommendations for enhancing aviation security and safety. This research employs a qualitative method to describe the condition of Aviation Security (AVSEC) equipment at Banyuwangi Airport and its compliance with KP 139 Year 2018. Data were collected through observation, interviews, and documentation, focusing on the validity and reliability of the data through triangulation. The study was conducted from July 20 to 26, 2024, involving sources from the AVSEC unit. The research steps included obtaining permissions, data collection, observation, interviews, and data analysis to draw conclusions.The research findings indicate that the condition of AVSEC equipment at Banyuwangi Airport reveals that some equipment, such as the X-ray Machine and Walk Through Metal Detector, requires technological upgrades, while other equipment, such as the Hand Held Metal Detector, CCTV System, and Patrolling Vehicle, functions well and meets standards. Although routine maintenance is performed, challenges related to funding and personnel training still need to be addressed. The implementation of Standard Technical Operations (STO) includes equipment feasibility assessments, standard operating procedures, personnel training and certification, as well as routine calibration and maintenance. Performance evaluations are also conducted periodically to ensure that the equipment operates optimally in supporting aviation security.
Pengaruh Komunikasi, Budaya Organisasi dan Kompetensi terhadap Efektivitas Kerja : Studi Kasus pada Karyawan Hotel Mercure Serpong Alam Sutera di Tangerang Selatan Mohammad Rafdhi Ashari; Aris Wahyu Kuncoro
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.335

Abstract

This research aims to analyze the influence of communication skills, organizational culture, and the Competennce on the work effectiveness of Hotel Mercure Serpong Alam Sutera employees. Sampling using a non-probability sampling technique with a saturated sampling type was 63 employees of the Mercure Serpong Alam Sutera Hotel. Data was collected through questionnaires and analyzed using multiple regression analysis. The research results show that organizational culture and competency variables have a significant positive influence on work effectiveness. Meanwhile, the communication variable cannot have a significant influence on work effectiveness at the Mercure Serpong Alam Sutera Hotel.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Kepuasan Konsumen: Studi pada Toko Bangunan ”Sido Mulyo” Yogyakarta Vicky Fatur Rahman; Agus Abdurrahman
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.339

Abstract

The purpose of this study is to evaluate (1) the impact of product quality on customer satisfaction, (2) the contribution of service quality to customer satisfaction, and (3) the effect of price on customer satisfaction. This study uses a quantitative approach with participants consisting of customers who have made purchases and visited Sido Mulyo Building Store in Yogyakarta, totaling 90 selected respondents based on the calculation by Hair et al. (2010). Data were analyzed using multiple linear regression with the IBM SPSS Statistic 22 analysis tool. The findings of this study indicate that (1) product quality has a positive and significant contribution to customer satisfaction at Sido Mulyo Building Store Yogyakarta, (2) service quality also has a meaningful and significant impact on customer satisfaction at Sido Mulyo Building Store Yogyakarta, and (3) price has a positive and significant effect on customer satisfaction at Sido Mulyo Building Store Yogyakarta.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada Rumah Tahanan Negara Klas II B Padang Gaury Febriani; Vicky Brama Kumbara; M. Afuan; Zelfi Yeni; Hilda Mary
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.340

Abstract

This research aims to find out how much influence work motivation and work discipline have on employee performance through job satisfaction at the Class II B State Detention Center in Padang. Documentation methods and types of primary data.. Research results obtained based on partial tests (T tests) obtained: There is a significant positive influence of motivation on job satisfaction at the Kles II B Padang State Detention Center. There is a significant positive influence of Work Discipline on Job Satisfaction at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906. There is an insignificant positive effect of motivation on employee performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.899. There is an insignificant positive influence of Work Discipline on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906. There is a significant positive influence of Job Satisfaction on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.859. Job Satisfaction is able to mediate Motivation on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.899 and the smallest value is 0.822. Job Satisfaction is able to mediate Work Discipline on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906.
Manajemen Sumber Daya Manusia Berkelanjutan dan Dampaknya terhadap Kinerja Organisasi di Sektor Pariwisata Kerinci Emelinda Emelinda; Mhd. Ikhsan
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.348

Abstract

This study aims to analyze the impact of the implementation of sustainable human resource management (HR) on organizational performance in the Kerinci tourism sector. The research method used is qualitative with a case study approach, where data is collected through in-depth interviews with HR managers, employees, and company leaders in the tourism sector, as well as direct observation in the field. The results of the study show that organizations that implement sustainable HR management experience increased employee productivity, workforce welfare, and business competitiveness. Training programs related to sustainable skills and employee involvement in corporate social responsibility (CSR) initiatives play an important role in increasing employee motivation and commitment. In addition, organizations that focus on work-life balance tend to have higher levels of employee loyalty and reduced turnover. However, the study also found that small and medium enterprises (SMEs) in the Kerinci tourism sector still face challenges in implementing sustainable human resource management, mainly due to limited resources and lack of understanding of the concept of sustainability. This research recommends the need for collaboration between the government, companies, and local communities to promote sustainable HR management more broadly in Kerinci.
Tinjauan Pengaruh Store Atmosphere, Experiental Marketing dan Persepsi Nilai Terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening: Studi Kasus pada Teman Semeja Coffee & Space Pekalongan Kusuma Putra, Rengga
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.350

Abstract

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).
Development of Madura Batik MSME HR as a Catalyst for Green Entrepreneurship in Indonesia Akh. Fawaid; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.369

Abstract

The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainable industrial processes. This study takes a qualitative method, with in-depth interviews with the owners, managers, and employees of MSME Batik Madura, as well as a literature analysis on green entrepreneurship.According to the study's findings, sustainable human resource development through training and education that emphasizes sustainability can boost productivity and efficiency in batik manufacturing. Furthermore, human resources with environmental consciousness and digital marketing abilities help Madurese batik products compete more effectively in national and international marketplaces. This study promotes collaboration among government, academics, and industry stakeholders to strengthen the development of human resources for Madura Batik MSMEs, which is the primary pillar in the transition to green entrepreneurship.

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