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INDONESIA
Jurnal Bisnis Kreatif dan Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470234     EISSN : 30469058     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Implementation of Occupational Health and Safety Management System (K3) in Improving Occupational Safety at PT. Multi Jaya Samudera Belawan Dion Riski Naibaho; Eka Fransiska; Fadiyah Hani Sabila
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i1.370

Abstract

To avoid the risk of accidents and improve work safety in the work environment, every transport company must comply with applicable regulations in accordance with the regulations of related agencies or authorized entities. The purpose of this study is to determine the extent to which the management system (K3) has been implemented in the company PT. Multi Jaya Samudera Belawan. Thus the company hopes that the risk of work accidents in the company can be prevented so as not to cause losses or accidents. In analyzing and explaining the application of Occupational Safety and Health Management System (SMK3) in improving work safety at PT Multi Jaya Samudera Belawan, the method used in this study is field research and library research. The results of the study that the application of the Health Management System, Occupational Safety (K3) in improving occupational safety at PT. Multi Jaya Samudera Belawan has not been running optimally which is marked by the existence of several staff in this company who do not use PPE in carrying out their work. PT. Multi Jaya Samudera only declared K3 commitment orally, so that the K3 organization in writing has not been formed. For this reason, a written commitment is needed in the application of K3 at PT. Multi Jaya Samudera Belawan to immediately form a responsible K3 organization and its function can be carried out well to reduce disease and work accidents, so that it is expected to be a reference for work safety management systems.
Entrepreneurial Marketing as a Key Strategy for the Sustainability of Tourism Businesses in POKDARWIS Gombengsari Banyuwangi's MSME’s Kukuh Handojo; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.384

Abstract

The purpose of this study is to determine the application of Entrepreneurial marketing in Gombengsari POKDARWIS MSMEs using a qualitative approach through in-depth interview methods at the manager of the Gombengsari POKDARWIS MSMEs. Researchers want to obtain an overview related to the application of the concept of Entrepreneurial marketing in ensuring business continuity in the tourism sector, especially wellbeing tourism as one of the leading tours in the Gombengsari Banyuwangi area. The concept of Entrepreneurial marketing as a strategy that combines skills and understanding of entrepreneurship and marketing as a whole related to creative and unplanned marketing activities in an increasingly competitive and unstable business environment so that it is expected that Entrepreneurial marketing will be one of the main factors in maintaining and developing strategies for business continuity in the tourism sector which is very vulnerable to changes both social and economic and political. Based on interviews and findings at POKDARWIS Gombengsari MSMEs, the application of entrepreneurial marketing really helps these MSMEs to survive and bounce back after experiencing a decline and even a vacuum during the pandemic by combining creativity and understanding of consumers who have visited, a new program is created that is more attractive to tourists who have never previously offered the new program. Keyword : Entrepreneurial marketing, business sustainability, wellbeing tourism
Prosedur Perpanjangan Sertifikat Ship Sanitation Control Exemption Certificate (SSCEC) di Kantor Kesehatan Pelabuhan Kelas I Dumai Oleh PT. Pelayaran Cahaya Papua Cabang Dumai Riko Andreas Simbolon; Syarifur Ridho; Suratni Ginting
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.385

Abstract

PT. Pelayaran Cahaya Papua Dumai Branch is one of the companies operating as a Shipping Agency (ship agency) which provides domestic and international services. PT. Pelayaran Cahaya Papua also provides ship services such as ship needs (reflagging, fresh water, bunker), and also provides services for processing ship certificates that are entering their expiry date. The discussion presented in this paper is the Ship Sanitation Control Exemption Certificate (SSCEC) Certificate Extension Procedure at the Class I Port Health Office (KKP) by PT. Dumai branch of the Papua Light Cruise. In the Ship Sanitation Control Exemption Certificate (SSCEC) Certificate Extension Procedure, the company deals directly with relevant agencies, both government and private (companies). By having a good relationship with the shipowner (ship owner) who has been given the authority to make a Letter of Appointment (LOA) agreement to agent their ships, the Company can more freely convey information regarding ship certificates because information regarding ship certificates has a very important role in managing the arrival and departure of ships. To obtain data, the author used 2 (two) types of observation methods in collecting data, namely direct observation of field study and library study. Thus the author can conclude that the procedure for extending the Ship Sanitation Control Exemption Certificate (SSCEC) at the Class I Port Health Office (KKP) has been running smoothly.
Strategi Kreavoks dalam Mengembangkan Jasa Digital untuk Mempersiapkan Generasi Muda Menghadapi Industri 4.0 Setiady Ibrahim Anwar; Hafiz Fadli Faylasuf; Muhammad Alwan Ataya; Wien Kuntari
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.395

Abstract

With the growth of technological innovation and the shift of the digital era in various aspects of industry, the younger generation is faced with major challenges in preparing themselves for the technology-based world of work. This study focuses on Kreavoks, a digital agency that provides services such as digital skills training, SEO-optimized website creation, and branding kit design. The purpose of this study is to explore how Kreavoks develops its digital services to prepare the younger generation with the skills needed to face the challenges of Industry 4.0. Using a qualitative descriptive approach, this study analyzes the strategies implemented by Kreavoks in integrating technology, branding, and marketing to improve the digital capabilities of the younger generation. The research findings show that Kreavoks' training program improves participants' technical skills and deepens their understanding of digital branding and SEO. Despite its success, challenges such as differences in technological understanding and limited infrastructure remain obstacles. This study has an impact on the development of digital services that can prepare the younger generation to face the demands of Industry 4.0.
Analisis Strategi Marketing dan Kepercayaan Pelanggan terhadap Keputusan Pembelian Online Shop Berbasis Aplikasi Shopee pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Raden Intan Lampung Anisa Dwi Cahyani; Nina Agustiani; Yogi Aprianto; Anas Malik
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.402

Abstract

This study aims to analyze the influence of marketing strategies and customer trust on purchasing decisions in Shopee-based online shops among students of the Faculty of Islamic Economics and Business, UIN Raden Intan Lampung. The research employs a qualitative method with a literature study approach, collecting data from various relevant literatures, journals, and documents. The findings reveal that effective marketing strategies, such as discount promotions, loyalty programs, and influencer engagement, significantly affect purchasing decisions. Moreover, customer trust, which is built on transaction security, product quality, and customer reviews, plays a crucial role in enhancing purchasing decisions. The study concludes that the collaboration between innovative marketing strategies and customer trust is essential for creating an optimal online shopping experience.
Analisis Semiotika Iklan Smartphone Oppo Anddina Kholifatul Janah; Melya Puspita; Miftahul Hasanah; Anas Malik
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.403

Abstract

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.
Pemanfaatan Aplikasi Telegram Sebagai Platform Bisnis Digital : Perspektif Pelajar Sebagai Pengguna Aktif Telegram Listari Noviyanti
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i4.409

Abstract

Nowadays, advances in information and communication technology have opened up new opportunities in the world of digital business, including the use of the Telegram application as a business platform. This research aims to understand how students, as the digital native generation and active users of Telegram, utilize this application to carry out digital business activities. The author conducted the research using a descriptive qualitative approach, and collected data through interviews, observations, and library studies involving six informants aged 14-17 years. The results of this study show that the Telegram App, with features such as channels, large-capacity groups, and automated bots, provides flexibility and efficiency that support students in running small businesses, such as selling services, digital products, and community management. However, challenges such as fraud risk and fierce competition are also major obstacles. This research highlights the potential of Telegram in supporting students to develop creativity, communication skills and entrepreneurial spirit early on, while contributing to economic empowerment in the digital era.
Pengaruh Kualitas Pelayanan Petugas Pasasi Terhadap Kepuasan Penumpang PT Gapura Angkasa di Bandar Udara I Gusti Ngurah Rai Bali Poltak P.Y.M.B Nababan; Yulia Aji Puspitasari
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 1 (2025): Maret : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i1.479

Abstract

This study aims to analyze the effect of service quality on passenger satisfaction levels at PT Gapura Angkasa at I Gusti Ngurah Rai Airport, Bali. Service quality reflects the standard of excellence provided by the company to passengers, both through planned service standards and their implementation. This research uses a quantitative method with the population consisting of all Citilink airline passengers served by PT Gapura Angkasa traffic officers each month. The sampling technique used is non-probability sampling, where participants are selected based on certain criteria. The sample size was determined using the Slovin formula, resulting in a total of 100 respondents. After the data was collected, it was processed using various analytical methods, including instrument validation, hypothesis testing, and determination coefficient assessment.The findings of this study indicate a significant positive relationship between service quality and passenger satisfaction. This is supported by the T-test results, where the calculated T-value (11.070) is greater than the critical T-value (1.984), with a significance level of 0.000, which is below 0.05. Therefore, the null hypothesis (H0) is rejected, and the alternative hypothesis (Ha) is accepted, confirming that service quality has an impact on passenger satisfaction. Furthermore, the coefficient of determination (R²) test results reveal that service quality accounts for 83.2% of the variation in passenger satisfaction, demonstrating a substantial effect.
Hubungan Antara Beban Kerja, Efikasi Diri, dan Stres Kerja pada Karyawan Unit Terminal Halim Perdanakusuma Silva Cerliana Putri; Nur Makkie Perdana Kusuma
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 1 (2025): Maret : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i1.480

Abstract

One of Halim Perdanakusuma Airport (HLP) units is the Terminal and Landside Service unit. Terminal Inspection Service (TIS) units in the unit and Customer Service (CS) have different job descriptions. However, at this HLP airport, some employees do work that is not part of their job description, namely TIS unit employees who do CS work, or vice versa. This condition indirectly impacts the workload and self-efficacy of employees in the TIS and CS units on work stress. This study aims to determine whether there is an influence between workload and work stress, the influence of self-efficacy on work stress, the influence of workload and self-efficacy simultaneously on work stress, and the coefficient of determination. This study uses a quantitative method with partial test hypothesis testing and simultaneous testing. Data was collected by distributing questionnaires containing 36 questions to 30 employees from the TIS and CS units. Before being distributed, the data had been validated and reliable. The data was then analyzed using the t-test (partial test), the f-test (simultaneous test), and the coefficient of determination. The study's results showed that (1) workload significantly affected work stress with a sig. Value of 0.000; (2) self-efficacy significantly affected work stress with a sig. Value of 0.000; (3) workload and self-efficacy simultaneously affected work stress with a sig. value of 0.000; and (4) the coefficient of determination obtained a result of 72.9%.
Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Pelanggan Mie Gacoan Pahlawan Revolusi Jakarta Timur Ardiansyah Saputra
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 1 (2025): Maret : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i1.482

Abstract

In the current era of globalization, the business world is experiencing rapid growth, particularly in the culinary industry. This business is directly related to the basic human need for food, which is one of the fundamental necessities for survival. The influence of product quality and price on customer satisfaction at Mie Gacoan Dr. Mansyur Medan has become an interesting topic for research, considering the critical role these two factors play in maintaining and enhancing customer satisfaction. Customer satisfaction is crucial for ensuring repeat customers and building brand loyalty, which is particularly important in the highly competitive food industry. This study aims to determine the extent to which product quality and price affect customer satisfaction at Mie Gacoan in Medan, focusing on students of the Business Administration Department at Politeknik Negeri Medan as the research subjects. This study employs a quantitative research method with a descriptive approach, including tests for validity and reliability, classical assumptions, and hypothesis testing. The hypothesis testing includes t-tests, F-tests, and an analysis of the coefficient of determination (adjusted R square). By understanding the relationship between product quality, price, and customer satisfaction, this research aims to provide valuable insights for improving service strategies and pricing models in the culinary business, ultimately helping Mie Gacoan improve its customer satisfaction and competitive edge in the market.

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