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MAYA UTAMI DEWI
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INDONESIA
Jurnal Bisnis Kreatif dan Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470234     EISSN : 30469058     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Analisis Jaringan Rantai Pasok Sayuran Pakcoy Hidroponik untuk Peningkatan Pendapatan: Studi Kasus PT. Pagi Berkah Berjamaah, Bogor, Indonesia Adessa Putri Rashesa; Irvanly D Sihombing; Nurahma Fauziah; Salsa Nur Maulida; Tania Amable Padang
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.93

Abstract

Pagi Farm is a Bogor regional company unit that cultivates various vegetables, one of which is bok choy vegetables for the bok choy vegetable needs of the community and as a stakeholder in the downstream supply chain activities for pak choy vegetables. This research aims to analyze the supply chain network for hydroponic bok choy vegetables to increase income. The research data used comes from primary data from conducting interviews with PT. Morning Congregational Blessing. R/C analysis to determine the feasibility of PT's Pakcoy Hydroponics vegetable business. Morning Congregational Blessing. The results of the research can be concluded that the bok choy supply chain at PT Pagi Berkah Berjamaah (Pagi Farm) is through PT Pagi Berkah Berjamaah (Pagi Farm) then to collectors then distributed to supermarkets and then to consumers. Based on the R/C analysis, the R/C results were > 1,68, which means that pak choy farming is feasible and profitable.
Analisis Pengaruh Saluran Distribusi Untuk Peningkatan Volume Penjualan Domba Pada Taznika Farm Tabina Syafira; Siti Nur Ruqoyah; Deby Pazrin; M Ifran Z
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.94

Abstract

This study aims to analyze the influence of distribution channels on the sales volume of sheep at Taznika Farm. The research method used was a survey of sheep farmers. The results showed that the distribution channel has a significant effect on sheep sales volume. Direct distribution from producer to end consumer is more effective in increasing sales volume compared to indirect channels. Developing and optimizing both direct and indirect distribution channels can expand marketing reach and increase sheep sales at Taznika Farm. Further research is needed to identify other factors affecting sales volume to inform a more comprehensive marketing strategy.
Pengaruh Jejaring Usaha Dan Teknologi Informasi Terhadap Kinerja Umkm Sapu Lidi Dan Sapu Ijuk Di Desa Medan Sinembah Kecamatan Tanjung Morawa Ilmiati, Ilmiati; Nasution, Lukman; Habra, Dani; Hsb, Melisa
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.96

Abstract

This research aims to determine the influence of business networks and information technology on the performance of Sapu Lidi and Sapu Ijuk MSMEs in Medan Sinembah Village, Tanjung Morawa District. The sample for this research was 30 Broom Stick and Broom Fiber MSMEs in Medan Sinembah Village, Tanjung Morawa District. The analysis techniques used are Multiple Regression, T Test, F Test and Coefficient of Determination. The analysis results were obtained using the multiple linear regression equation, namely Y = 16.064 + 0.290X1 + 0.101X2. The t value of the Business Network variable (X1) is 4.654 when compared to the t table value of 1.703. So the calculated t obtained is greater than the t table value or 4.654 > 1.703. Then it can also be seen that the sig value is smaller than the value 0.00 < 0.05, so Ho is rejected and Ha is accepted so that the variable 1,703. So the calculated t obtained is greater than the t table value or 2.025 > 1.703. Then it can also be seen that the sig value is smaller than the probability value of 0.00 < 0.05, so Ho is rejected and Ha is accepted so that the variable 00>0.05 and Fcount value 96.467>Ftable 2.96. R square (R2) or R square shows the coefficient of determination is 0.877, meaning that the percentage of Business Networks (X1) and Information Technology (X2) on increasing MSME performance is 87.7% while the remaining 12.3% is influenced by other variables not examined by the this research.
Pengaruh Fear Of Missing Out (FOMO) Di Media Sosial Terhadap Kesehatan Keuangan Generasi Z Moch Diki Yulianto; Monicha Dewi Anggraeni; Alivia Alviasari; Muhammad Adi Wicaksono; Maya Maya; Rahma Amelia; Rama Wijaya Abdul Rozak
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.99

Abstract

Social media has become a crucial platform for Generation Z to stay updated on the latest trends and access information. The influence of influencers and celebrities on social media often encourages Generation Z to participate in these trends, even if it means compromising their financial stability. This study aimed to investigate the extent to which the fear of missing out (FoMO) affects Generation Z's financial well-being. Using a quantitative approach and comparative causal research method, 101 Generation Z respondents were involved in the study. The analysis revealed that FoMO has a significant impact on Generation Z's financial health, including the use of debt to keep up with the latest trends, which can ultimately lead to serious financial problems. The results showed that the fear of missing out on social media significantly contributes to the financial health of Generation Z, with a regression equation of Y = 39.220 - 0.572 X and a significance value (p) of 0.000 (less than 0.05), indicating that the hypothesis is accepted. In other words, the fear of missing out on social media has a significant negative impact on the financial health of Generation Z, accounting for 48.3% of the financial health of Generation Z
Manajemen Personalia Dalam Meningatkan Kualitas Pendidikan Islam Norma Fitria
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.100

Abstract

Islamic education, as an effort to improve the quality of human resources, is an important sector that needs attention in supporting the achievement of national development goals. Through Islamic education, it is hoped that quality individuals can be formed who are able to contribute to achieving national development targets. Bearing in mind that national development requires superior human resources, both in general science and religion, attention, management and utilization of these human resources must be carried out optimally. In this research, the author formulates the problem: Is there a role for personnel management in improving the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year? The aim of this research is to determine the role of personnel management in improving the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year. This research sample included all teachers, staff and employees of Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru, totaling 42 people. To collect the necessary data, the author used several methods, including observation, interviews, questionnaires, and documentation. After the data was collected, the author analyzed it using the Contingency Coefficient Correlation formula. Based on data analysis from research results, it was found that there is a role between personnel management and the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year.
Dampak Turnover Pegawai Terhadap Kinerja Organisasi Perguruan Tinggi di Jawa Tengah Miftahurrohman Miftahurrohman; Munifah Munifah
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.109

Abstract

The aim of this research is to find out what factors cause turnover and also to find out the impacts of high turnover. The research approach uses descriptive research with a sample size of 138, data analysis techniques use quantitative and qualitative analysis techniques. The research results show that the factors that influence employee turnover are job satisfaction, job demands and opportunities, work environment, commitment and leadership. High turnover will have impacts including the loss of several highly experienced and skilled employees, causing a decrease in employee productivity and a decrease in the quality of services provided and ultimately will have an impact on decreasing organizational performance and hampering the achievement of organizational goals.
Evaluasi Implementasi Sistem Pengendalian Persediaan dengan Metode EOQ Myra Andriana
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.119

Abstract

The inventory system that has been used has faced various problems, namely that there are often errors in the process of implication in Ms.Excel because the data is large enough and must clean old data. The absence of history of who has entered and accessed into Ms.Excel makes the security of the data in it reduced. To solve the problems faced, an inventory information system was developed using the WEB-based EOQ method. This study aims to analyze the suitability of the developed system with the needs of the user. The results showed that the inventory information system has been integrated with the system so that it is more effective and efficient.. This is evidenced by system testing, internal and external validation carried out by expert experts, plus effectiveness tests between the old system and the new system.
Pengaruh Social Media Marketing Melalui Aplikasi Tiktok Terhadap Keputusan Pembelian Online Pada Shopee Indonesia Widiyasari, Andri Herlina; Petrus Paulus Mbette Suhendro; Zakiatuzzahrah Zakiatuzzahrah
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.120

Abstract

The development of the creative digital economy in Indonesia is increasingly rapid. This change is clearly visible in people's purchasing behavior from traditional shopping to digital shopping, especially among young people, who have the potential to become the largest and dominant market share for marketers who use social media platforms. In this research the author focuses on social media as one of the Tik Tok marketing tools that is popular in the eyes of the public. The purpose of this research is to find out and test the proposed hypothesis regarding the influence of social media marketing via the Tik Tok application on consumer buying interest in the Indonesian Shopee market: a study of members of the Tik Tok @Shopee_id account. This quantitative research uses a descriptive survey method. Data collection using non-probability methods and purposive sampling methods was carried out by distributing questionnaires to 100 followers of the Tik Tok account @shopee_id. The data collected was analyzed using the SPSS 24 program and the data analysis process used the Classic Assumption Test, Simple Linear Regression Analysis, Coefficient of Determination (R2) and Partial Test (T Test) with Social Media Marketing as variable X and purchase interest as variable Y. The results of hypothesis testing in this research show that the Social Media Marketing variable (X) influences the Purchase Interest variable (Y). This is proven by the tcount value of 8.914 > ttable 1.987 and the significance value = 0.000 < 0.05. So it was concluded that the level of significant influence of social media marketing variables on purchasing interest was 44.8%, while the remaining 55.2% was influenced by other variables not examined in this research.  
Perancangan Ulang Tata Letak Fasilitas Guna Memaksimalkan Produktivitas Kerja Pada Toko Sukses Bersaudara Gina Jaudah; Aulia Mardatila; Amirah Hamidah; Muhammad Rizky Raihan Aziz
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.128

Abstract

Today's business developments are increasingly diverse, including retail businesses. Retail in Indonesia is currently growing rapidly. In every corner of the city, it cannot be denied that many retail shops have been built, not only to make a profit but also to provide facilities to the community which is also growing and has more and more needs that must be met. Retail is one of the retail stores in Indonesia which is currently developing. To make work and activities easier, the Blue Green Line Shop needs to improve its spatial layout. The spatial layout that the shop has designed is still considered less effective and efficient. Due to the placement of the freezer which is not visible to customers and the refrigerator which blocks the cashier, it disturbs customers in the payment process. The methods used are the ARC (Activity Relationship Chart) and TCR (Total Closeness Rating) methods. The results of this research show that the cashier has the highest score from the TCR calculation results, namely 168 and has an influence on the course of shop activities using the TCR worksheet, as well as the proposed placement of the freezer right next to the entrance so it is not visible and the refrigerator blocks the cashier from being moved to another row of refrigerators, so that work and activities can run as they should.
Pengaruh Pengalaman Kerja, Motivasi, dan Kemampuan Kerja terhadap Kinerja Karyawan PT. PLN (Persero) di Kecamatan Sekayu Kabupaten Musi Banyuasin Florinda Putri Feriana; Ivala Khoiril Mala
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.142

Abstract

In 2017 employee performance has not reached the target due to lack of work experience, motivation and a work environment that is less supportive of employee performance, but in the following year the realization of employee performance began to increase due to the influence of work experience, the form of motivation provided by the company to employees and a directed and more conducive work environment. So that in 2018 to 2021 there was an increase in employee performance due to the influence of work experience, motivation and a good work environment. The purpose of this study was to analyze the effect of work experience, motivation, and work environment on the performance of employees of PT PLN (Persero) in Sekayu District, Musi Banyuasin Regency. The research used is descriptive qualitative. Data collection techniques using observation, interviews and documentation. The technique of analyzing the data is reduction, presentation and conclusion. The results of descriptive analysis show that work experience affects employee performance in doing their work, motivation has an influence on improving employee performance, work ability overcomes good ability to work and employee performance can be improved both good and bad.

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