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MAYA UTAMI DEWI
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INDONESIA
Jurnal Bisnis Kreatif dan Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470234     EISSN : 30469058     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 103 Documents
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Dampak Turnover Pegawai Terhadap Kinerja Organisasi Perguruan Tinggi di Jawa Tengah Miftahurrohman Miftahurrohman; Munifah Munifah
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.109

Abstract

The aim of this research is to find out what factors cause turnover and also to find out the impacts of high turnover. The research approach uses descriptive research with a sample size of 138, data analysis techniques use quantitative and qualitative analysis techniques. The research results show that the factors that influence employee turnover are job satisfaction, job demands and opportunities, work environment, commitment and leadership. High turnover will have impacts including the loss of several highly experienced and skilled employees, causing a decrease in employee productivity and a decrease in the quality of services provided and ultimately will have an impact on decreasing organizational performance and hampering the achievement of organizational goals.
Evaluasi Implementasi Sistem Pengendalian Persediaan dengan Metode EOQ Myra Andriana
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.119

Abstract

The inventory system that has been used has faced various problems, namely that there are often errors in the process of implication in Ms.Excel because the data is large enough and must clean old data. The absence of history of who has entered and accessed into Ms.Excel makes the security of the data in it reduced. To solve the problems faced, an inventory information system was developed using the WEB-based EOQ method. This study aims to analyze the suitability of the developed system with the needs of the user. The results showed that the inventory information system has been integrated with the system so that it is more effective and efficient.. This is evidenced by system testing, internal and external validation carried out by expert experts, plus effectiveness tests between the old system and the new system.
Pengaruh Social Media Marketing Melalui Aplikasi Tiktok Terhadap Keputusan Pembelian Online Pada Shopee Indonesia Widiyasari, Andri Herlina; Petrus Paulus Mbette Suhendro; Zakiatuzzahrah Zakiatuzzahrah
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.120

Abstract

The development of the creative digital economy in Indonesia is increasingly rapid. This change is clearly visible in people's purchasing behavior from traditional shopping to digital shopping, especially among young people, who have the potential to become the largest and dominant market share for marketers who use social media platforms. In this research the author focuses on social media as one of the Tik Tok marketing tools that is popular in the eyes of the public. The purpose of this research is to find out and test the proposed hypothesis regarding the influence of social media marketing via the Tik Tok application on consumer buying interest in the Indonesian Shopee market: a study of members of the Tik Tok @Shopee_id account. This quantitative research uses a descriptive survey method. Data collection using non-probability methods and purposive sampling methods was carried out by distributing questionnaires to 100 followers of the Tik Tok account @shopee_id. The data collected was analyzed using the SPSS 24 program and the data analysis process used the Classic Assumption Test, Simple Linear Regression Analysis, Coefficient of Determination (R2) and Partial Test (T Test) with Social Media Marketing as variable X and purchase interest as variable Y. The results of hypothesis testing in this research show that the Social Media Marketing variable (X) influences the Purchase Interest variable (Y). This is proven by the tcount value of 8.914 > ttable 1.987 and the significance value = 0.000 < 0.05. So it was concluded that the level of significant influence of social media marketing variables on purchasing interest was 44.8%, while the remaining 55.2% was influenced by other variables not examined in this research.  
Perancangan Ulang Tata Letak Fasilitas Guna Memaksimalkan Produktivitas Kerja Pada Toko Sukses Bersaudara Gina Jaudah; Aulia Mardatila; Amirah Hamidah; Muhammad Rizky Raihan Aziz
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.128

Abstract

Today's business developments are increasingly diverse, including retail businesses. Retail in Indonesia is currently growing rapidly. In every corner of the city, it cannot be denied that many retail shops have been built, not only to make a profit but also to provide facilities to the community which is also growing and has more and more needs that must be met. Retail is one of the retail stores in Indonesia which is currently developing. To make work and activities easier, the Blue Green Line Shop needs to improve its spatial layout. The spatial layout that the shop has designed is still considered less effective and efficient. Due to the placement of the freezer which is not visible to customers and the refrigerator which blocks the cashier, it disturbs customers in the payment process. The methods used are the ARC (Activity Relationship Chart) and TCR (Total Closeness Rating) methods. The results of this research show that the cashier has the highest score from the TCR calculation results, namely 168 and has an influence on the course of shop activities using the TCR worksheet, as well as the proposed placement of the freezer right next to the entrance so it is not visible and the refrigerator blocks the cashier from being moved to another row of refrigerators, so that work and activities can run as they should.
Pengaruh Pengalaman Kerja, Motivasi, dan Kemampuan Kerja terhadap Kinerja Karyawan PT. PLN (Persero) di Kecamatan Sekayu Kabupaten Musi Banyuasin Florinda Putri Feriana; Ivala Khoiril Mala
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.142

Abstract

In 2017 employee performance has not reached the target due to lack of work experience, motivation and a work environment that is less supportive of employee performance, but in the following year the realization of employee performance began to increase due to the influence of work experience, the form of motivation provided by the company to employees and a directed and more conducive work environment. So that in 2018 to 2021 there was an increase in employee performance due to the influence of work experience, motivation and a good work environment. The purpose of this study was to analyze the effect of work experience, motivation, and work environment on the performance of employees of PT PLN (Persero) in Sekayu District, Musi Banyuasin Regency. The research used is descriptive qualitative. Data collection techniques using observation, interviews and documentation. The technique of analyzing the data is reduction, presentation and conclusion. The results of descriptive analysis show that work experience affects employee performance in doing their work, motivation has an influence on improving employee performance, work ability overcomes good ability to work and employee performance can be improved both good and bad.
Pengaruh Pembelajaran Kewirausahaan Dan Teaching Factory Terhadap Intensi Berwirausaha Siswa Kelas XI Akuntansi SMK X Iswary Amalia; Susilaningsih Susilaningsih
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.150

Abstract

This research aims to: 1) provide empirical evidence of the influence of learning creative and entrepreneurial products on entrepreneurial intentions of students; 2) provide empirical evidence of the influence of the teaching factory on entrepreneurial intentions of students; 3) provide empirical evidence of the influence of creative and entrepreneurial product learning and factory teaching on entrepreneurial intentions of students. This type of research was analytic-descriptive quantitative research. Sampling used proportionate random sampling technique with total sampling of 84 respondents. Data collection in this research used questionnaire. The results is; 1) there is a positive and significant influence between creative product learning and entrepreneurship with entrepreneurial intentions of students as evidenced by the results of the significance value of 0.003 < 0.05; 2) there is a positive and significant influence between teaching factory with entrepreneurial intentions of students as evidenced by the results of the significance value of <0.001 <0.05; 3) there is a positive and significant influence jointly between creative product learning and entrepreneurship and teaching factory for students as evidenced by the results of the significance value of <0.001 < 0.05.
Peran Manajer Dalam Meningkatkan Kinerja Karyawan Tiara Lubis; Muhammad Wafi Siregar; Ulfa Hayana Sari Harahap; Tengku Darmansah
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.152

Abstract

This literature research aims to compile and describe the role of managers in improving employee performance. The method used is the library research method. The data collection method used is the documentation method. The data analysis technique used is content analysis. To maintain the accuracy of the assessment and prevent errors in information in data analysis, cross-library checks are carried out and re-reading the literature and paying attention to the reviewer's comments. The results of this study show that the better the motivation provided by managers, the more significant it can improve employee performance.
Pengaruh Country of origin, Perceived quality, dan Brand image terhadap Puchase Decisions Smartphone Iphone dengan Customer trust Sebagai Variabel Mediasi Irani Agustina; Any Eliza; Nurhayati Nurhayati
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.332

Abstract

The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The number of iPhone users among students has become commonplace, when they buy a product, of course, they do not only see the advantages offered, but they also see the brand they will buy and country of origin, perceived quality and brand image are factors that cannot be underestimated in influencing purchase decisions through customer trust. This research uses quantitative methods with a sample size of 100 respondents. Data sources are primary data and secondary data, primary data obtained from the distribution of questionnaires. This study uses probability sampling with random sampling technique. For the data analysis process using the Smart-PLS version 4.1.0.3 processing tool. Based on the results of research on direct effects, it shows that perceived quality and brand image do not have a significant effect on purchase decisions, while country of origin has a significant effect. The indirect effect shows that customer trust does not mediate the relationship from the influence of country of origin and brand image on purchase decisions, but customer trust is able to mediate the relationship from the influence of perceived quality on purchase decisions.
Analisis Kondisi Peralatan Unit Kerja AVSEC dalam Menunjang Keamanan dan Keselamatan Penerbangan Berdasarkan KP 139 Tahun 2018 di Bandar Udara Banyuwangi Gunita Aulia; Djoko Widagdo
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.334

Abstract

Aviation is a critical sector that requires high levels of security and safety, with regulations such as KP 139 Year 2018 in Indonesia setting operational standards for Aviation Security (AVSEC). Banyuwangi Airport, as a growing airport, must ensure that its security equipment meets these standards. This study aims to analyze the condition of AVSEC equipment at the airport, assess its compliance with regulations, and provide recommendations for enhancing aviation security and safety. This research employs a qualitative method to describe the condition of Aviation Security (AVSEC) equipment at Banyuwangi Airport and its compliance with KP 139 Year 2018. Data were collected through observation, interviews, and documentation, focusing on the validity and reliability of the data through triangulation. The study was conducted from July 20 to 26, 2024, involving sources from the AVSEC unit. The research steps included obtaining permissions, data collection, observation, interviews, and data analysis to draw conclusions.The research findings indicate that the condition of AVSEC equipment at Banyuwangi Airport reveals that some equipment, such as the X-ray Machine and Walk Through Metal Detector, requires technological upgrades, while other equipment, such as the Hand Held Metal Detector, CCTV System, and Patrolling Vehicle, functions well and meets standards. Although routine maintenance is performed, challenges related to funding and personnel training still need to be addressed. The implementation of Standard Technical Operations (STO) includes equipment feasibility assessments, standard operating procedures, personnel training and certification, as well as routine calibration and maintenance. Performance evaluations are also conducted periodically to ensure that the equipment operates optimally in supporting aviation security.
Pengaruh Komunikasi, Budaya Organisasi dan Kompetensi terhadap Efektivitas Kerja : Studi Kasus pada Karyawan Hotel Mercure Serpong Alam Sutera di Tangerang Selatan Mohammad Rafdhi Ashari; Aris Wahyu Kuncoro
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.335

Abstract

This research aims to analyze the influence of communication skills, organizational culture, and the Competennce on the work effectiveness of Hotel Mercure Serpong Alam Sutera employees. Sampling using a non-probability sampling technique with a saturated sampling type was 63 employees of the Mercure Serpong Alam Sutera Hotel. Data was collected through questionnaires and analyzed using multiple regression analysis. The research results show that organizational culture and competency variables have a significant positive influence on work effectiveness. Meanwhile, the communication variable cannot have a significant influence on work effectiveness at the Mercure Serpong Alam Sutera Hotel.

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