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Aditya Halim Perdana Kusuma Putra
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Advances: Jurnal Ekonomi & Bisnis
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29859859     DOI : https://doi.org/10.60079/ajeb
Core Subject : Economy,
Economics, Econometrics & Finance
Established in 2023, Advances: Journal of Economics & Business is dedicated to publishing original research that contributes to the advancement of knowledge in the fields of economics, management, and accounting. This esteemed journal encompasses a wide range of research topics and employs various rigorous methodologies. The publication warmly welcomes significant research employing diverse primary and applied research methods, including analytic, archival, experimental, survey, and case studies. The journal particularly encourages articles that hold substantial relevance to economics scholars while also offering practical insights for organizations and society at large. We strongly encourage researchers to explore innovative solutions and novel perspectives on practices and problems, while also inviting reasoned and critical analysis. Advances: Journal of Economics & Business serves as a platform for facilitating the exchange of impactful research among professionals and academics engaged in economic studies, management, and accounting research and practice. By fostering discussions and proposing solutions, the journal aims to generate practical implications and field-level impacts. Published articles in our journal have the potential to reach and be referenced by researchers worldwide, amplifying the influence and reach of your work.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2023): May - June" : 5 Documents clear
Can transformative leadership, work discipline, and work motivation improve employee performance? Syarifuddin, Syarifuddin
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.100

Abstract

Purpose: This study analyzes the influence of transformational leadership, work discipline, and work motivation on employee performance at the Mariso Sub-District Office in Makassar City. Understanding these relationships is essential for improving organizational effectiveness and optimizing employee performance in public institutions. Research Design and Methodology: This research adopts a quantitative approach to explaining the relationship between leadership, work discipline, motivation, and employee performance. The study employs multiple regression analysis to assess the significance and strength of these variables in influencing employee performance. Data were collected through structured questionnaires distributed to employees at the Mariso Sub-District Office and analyzed using IBM SPSS 24. Findings and Discussion: The results indicate that transformational leadership, work discipline, and work motivation all positively and significantly impact employee performance. The findings reveal that employees who experience effective leadership, adhere to high levels of discipline, and maintain strong motivation tend to perform better. Furthermore, work motivation is a key factor in enhancing productivity, where higher motivation levels lead to improved performance outcomes. Implications: This study contributes to theoretical and practical discussions on human resource management by confirming that leadership style, discipline, and motivation are crucial determinants of employee performance. The findings suggest that organizations should develop transformational leadership, reinforce work discipline, and implement effective motivation strategies to optimize employee engagement and productivity.
Brand, Promotion and Innovation: Their Impact on Motorcycle Purchasing Decisions Waworuntu, Ahmad Yusdarwin; Hajar, Hajar; Otoluwa, Narto Irawan
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.105

Abstract

The objective of this study is to examine the impact of brand awareness, promotional activities, and product innovation on consumer purchasing behavior in the context of motorbikes within Makassar City. The present study employed the survey method to investigate a sample of 80 individuals, selected by the incidental sampling technique. The data was obtained by administering a questionnaire that had undergone rigorous testing to ensure its validity and reliability. The process of data analysis involves the application of multiple regression analysis to assess the validity of a given hypothesis. The findings of the study indicate that there is a strong and statistically significant relationship between brand awareness and consumer purchase behavior. Promotion exerts a favorable and substantial impact on consumer purchasing decisions. Furthermore, it is worth noting that product innovation exerts a favorable and substantial impact on consumer purchasing behavior.
Improving the Performance of Brimob Personnel: The Role of Reward, Training, and Professionalism Ramli, Ramli; Lantara, Niniek F; Arif, Muhammad
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.107

Abstract

This study aims to analyze the effect of reward on the performance of Brimob personnel in South Sulawesi Regional Police through mediator factors, namely training and professionalism. The research method used was a survey with a sample of Brimob personnel at the South Sulawesi Regional Police. Data were collected through a questionnaire that had been tested for validity and reliability. Path analysis was used to test the research hypothesis. The results showed that rewards have a positive and significant effect on training, professionalism, and personnel performance. In addition, training and professionalism also have a positive and significant effect on personnel performance. These findings indicate the importance of implementing adequate rewards, good training, and a high level of professionalism in improving the performance of Brimob personnel. The implication of this study is the need for more serious attention to the reward system, the development of effective training programs, and increased professionalism in the Brimob organization. By understanding the influence of reward, training, and professionalism on personnel performance, the South Sulawesi Police can take strategic steps to improve the performance of their Brimob personnel.
Productivity in the workplace and Its relation to physical and intangible factors Marihi, La Ode
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.115

Abstract

The purpose of this study was to determine and analyze the effect of physical and non-physical work environment on employee productivity. The population of this study consisted of fifty employees of Samsung Experience Store Jayapura. The census sampling method was used to determine the sample size of this study, so that all population members were used as samples. The data source used is primary data, which is data collected directly from respondents through questionnaires by researchers. Descriptive statistical analysis, validity and reliability test, normality test, autocorrelation test, heteroscedasticity test, multicollinearity test, and hypothesis testing through multiple linear regression analysis, partial test, simultaneous test, and coefficient of determination test will be part of the data analysis procedure. The findings of this study indicate that physical and non-physical work environment variables have a positive influence on the work productivity of Samsung Experience Store Jayapura employees. The findings of this study indicate that the physical and non-physical work environment has a positive and statistically significant influence on the work productivity of Samsung Experience Store Jayapura employees.
Improving Brand Image of Product Through Integrated Marketing Communications Akbar, Mohammad Aldrin; Sutisna, Entis
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.116

Abstract

Purpose: This study examines and analyzes the effect of Integrated Marketing Communication (IMC), which consists of advertising, sales promotion, public relations, personal selling, and direct and online marketing, on the brand image of electronic television products. Research Design and Methodology: This study's population consists of 2,576 customers who use Panasonic brand televisions. The sample size was determined using the Slovin formula, resulting in 100 respondents selected from the Jayapura area. This research employs a quantitative method using primary data from questionnaires distributed to respondents. Data were analyzed through several stages, including descriptive statistical analysis, validity and reliability testing, and hypothesis testing using the coefficient of determination (R²), partial test (t-test), and simultaneous test (F-test). Findings and Discussion: The results of this study indicate that advertising, sales promotion, public relations, personal selling, and direct and online marketing each have a positive and significant influence on the brand image of Panasonic television products. Among these variables, sales promotion is the most dominant factor influencing brand image. Implications: These findings suggest that companies should enhance their sales promotion strategies while strengthening other communication components to build a strong and competitive brand image in the electronics market.

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