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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 49 Documents
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Search results for , issue "Vol 3 No 2 (2025): Oktober - Desember" : 49 Documents clear
Sosialisasi Pemilihan Kemasan Berdasarkan Jenis Produk UMKM Di Desa Lamatti Riattang, Kec. Bulupoddo, Kab. Sinjai Andini Sabrinah Bahar; A. Besse Riyani Indah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This community service activity was carried out in Lamatti Riattang Village, Bulupoddo District, Sinjai Regency, focusing on palm sugar UMKM that still face challenges in selecting packaging suitable for their product characteristics. The main problem identified was the use of improper packaging, which affected shelf life, visual quality, and consumer trust. The activity was held on July 26, 2025, using socialization and evaluation methods through pre-test and post-test. The materials delivered included the definition, function, types, and examples of appropriate packaging as well as food labeling requirements in accordance with BPOM regulations. The results showed an increase in participants’ understanding of packaging functions, the importance of moisture barriers, and the necessity of proper labeling. Participants also planned to adopt high-barrier and environmentally friendly packaging to enhance product competitiveness. Therefore, this activity contributes to improving packaging literacy, label compliance, and business sustainability among palm sugar UMKM.
Pemanfaatan Aplikasi Blogger Sebagai Media Promosi Jasa Dekorasi Pernikahan Pada Rahma Pelaminan Odelia, Zahara; Nova Dilastri; Soelarno , Soelarno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this study is to provide an understanding of the use of Blogger as a digital promotional tool for the wedding decoration service business "Rahma Pelaminan." The research method used a descriptive qualitative approach, with data collection techniques including observation, interviews, and direct documentation with the business owner's children. Blogger was chosen because it is easily accessible, low-cost, and has features that can be used to display the business profile, package list, decoration gallery, and booking contact information. Data collection tools used were a mobile phone for documenting evidence and writing tools such as pens for taking notes as needed for the research. The results show that the use of Blogger for Rahma Pelaminan can increase business visibility, expand promotional reach, and build Rahma Pelaminan's professional image. Furthermore, customers can more easily access comprehensive information about services and pricing without having to visit the location in person.
Peran Blogger dalam Meningkatkan Branding dan Penjualan Produk Rendang UMKM Mama Uci Adi Kurniawan; Fauzan Anshari; Nova Dilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In today’s digital era, utilizing online media has become a crucial strategy for SMEs to expand their market reach and increase sales. This study examines the role of bloggers in enhancing branding and sales of Rendang products from the SME Mama Uci. The method used is a qualitative study involving interviews and observations of bloggers and SME actors. The results indicate that bloggers are effective in building brand image through informative and engaging content, thereby increasing consumer trust and expanding the market for Mama Uci’s Rendang products. Collaboration with bloggers also significantly contributes to increased sales volume. This study concludes that bloggers are strategic partners in digital marketing efforts for SMEs to improve competitiveness and business sustainability
Pemanfaatan Blogger Web Design sebagai Media Informasi Digital dan Promosi Usaha Martabak Mahkota Viola Rahmadani; Dila Kurnia; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study analyzes the promotional strategies and blog performance of Martabak Mahkota, a culinary business that uses the Blogger platform as a marketing tool. The research focuses on promotional content, operational time management, and the blog's interface for attracting customers. Results indicate that the "buy 10 get 1 free" promotion has the potential to increase order volume, but its effectiveness depends on the promotion's visibility, ease of ordering, and the quality of online content.
Pemberdayaan Blogger sebagai Mitra Strategis dalam Peningkatan Branding dan Pemasaran UMKM Martabak: Studi Kasus Usaha Martabak Ambun di Payakumbuh Zulfikri, Ahmad; M. Wily Mahmuda; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Martabak Ambun MSME is a local culinary business focusing on sweet and savory martabak products. As a growing enterprise at the regional level, Martabak Ambun faces challenges in expanding its market, building brand identity, and increasing competitiveness. This community service program aims to strengthen branding and digital marketing through training and mentoring on promotional strategies. The methods applied include observation, interviews, training on social media utilization, and implementation of digital content design. The results show an improvement in MSME understanding of branding strategies, the use of digital platforms (Instagram, Facebook, TikTok), and increased consumer engagement. Thus, empowering Martabak Ambun through digital marketing strategies has proven effective in enhancing the competitiveness of local culinary businesses.
Strategi Pengembangan Pembelajaran Tahfidz Harian untuk Optimalisasi Hafalan Juz ‘Amma Siswa MDTA Al Azhar Tapus Putri, Citra Aulia; Hikmah Hayati; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to develop an effective daily tahfidz learning strategy to improve Juz ‘Amma memorization among MDTA students. The problems identified include inconsistency in daily recitations, lack of review activities, and limited teaching methods. A qualitative approach was applied using observation, interview, and documentation techniques. The strategies implemented consisted of daily verse recitation, weekly review, peer learning, and a reward system. The results showed an average improvement of 30% in students’ memorization within one semester. Moreover, students’ motivation and discipline also increased. This study further emphasizes that tahfidz is not merely about memorizing, but also about forming consistent learning habits. The daily routine approach helps students build discipline, peer collaboration, and self-confidence. Consequently, tahfidz programs need to integrate structured and innovative learning methods to achieve sustainable improvement.
Pemanfaatan Blog Sebagai Media Digital Marketing Untuk Meningkatkan Branding dan Promosi UMKM AR_FLORIST Diera Digital Ningrum, Nurmah; Nada Alifia; Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has created new opportunities for micro, small, and medium enterprises (MSMEs) to expand their markets and enhance competitiveness. AR_FLORIST is an MSME engaged in the floral board service sector, established in July 2025 in Padang City by owner Loli Ferbrina. The products offered include rustic floral boards and flowerbox boards with various themes tailored to customer requests. This study aims to analyze the utilization of blogs as a digital marketing medium to enhance the branding and promotion of AR_FLORIST. The research employed a descriptive qualitative approach through observation, interviews, and documentation. The results show that blogs can increase brand awareness, strengthen business image, and broaden promotional reach through creative content. Therefore, blogs serve as a strategic tool in supporting digital marketing for AR_FLORIST amid today’s competitive business environment.
Perancangan Web Blogger Untuk Meningkatkan Penjualan Online Hijab: Studi Kasus Usaha Hijab YBRA di Jakarta Ramadhan, M. Farhan; Raisra Abrar
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

YBRA Hijab.id MSME is a local fashion business specializing in modern and modest hijab products. As a developing enterprise in the regional market, YBRA Hijab.id faces challenges in expanding its market reach, strengthening its brand identity, and increasing competitiveness. This community service program aims to enhance branding and digital marketing through training and mentoring in promotional strategy development. The methods applied include observation, interviews, training on the use of social media platforms, and implementation of digital content design. The results show an improvement in the MSME’s understanding of branding strategies, digital platform utilization (Instagram, Facebook, TikTok), and consumer engagement. Therefore, empowering YBRA Hijab.id through digital marketing strategies has proven effective in improving the competitiveness and visibility of local fashion businesses.
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Pondok Buah Uly Afrita, Dwi Laras Sakti; Fatimah Azahra; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

MSMEs in Indonesia play an important role in supporting the national economy. However, not all MSMEs have access to and knowledge of how to utilize digital technology as a means of business development. One solution that can be used is a free blogging platform such as Blogger. Through blogging, business owners can introduce their products more widely and build a positive brand image. This study aims to design and implement a Blogger-based website for Pondok Buah Uly SMEs, with a primary focus on improving branding and market reach. The methodology used is a qualitative approach through direct interviews and observation. The results of this study indicate that blogs are very helpful for SMEs in presenting their business identity in a more professional manner, while also serving as a cheap and effective marketing medium.
Pemanfaatan Blogger Web Desain Sebagai Media Digital Sarana Promosi UMKM Florist Dan Gift Tangankita.Id Ananta, Alvina Desti; Rindi Febrianti
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This Project-Based Learning (PBL) activity was conducted at Tangankitaa.id. This research examines the digital promotional strategies employed by the MSME (Micro, Small, and Medium Enterprise) tangankita.id, a florist and gift business specializing in flower arrangements, hampers, and personalized gifts. Through the use of social media platforms like Instagram, marketplaces, and websites, this business is able to reach a wider consumer base. The research focused on analyzing promotional content, visual design quality, and the effectiveness of customer interactions. The results indicate that visual-based promotions (product photos/videos) and personalized gift offerings are key factors in increasing consumer appeal.

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