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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 357 Documents
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Pemanfaatan Google Sites sebagai Strategi Promosi Digital UMKM Roti Tenong Cabang Pasar Baru Aisyah Rendini; Nurul Hikmah Farisy; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the use of Google Sites as a digital promotion strategy for the Pasar Baru branch of Roti Tenong MSME. The method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The results show that the implementation of Google Sites makes it easier for business actors to display their profiles, product catalogs, and contact information professionally. In addition, this site contributes to increasing consumer interest and ease of access to product information online. The use of Google Sites is also considered efficient because it does not require high creation and maintenance costs. Based on the results of the study, it can be concluded that Google Sites is an effective, practical, and relevant alternative solution for MSMEs in developing digital promotion strategies in the current era of technological transformation.
Perancangan Website sebagai Media Promosi Digital pada UMKM Empek-Empek Ayuk Sarti Tarisa Amimi; Mutia Aulia; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article describes the design of a website as a digital promotion medium for the micro, small, and medium enterprise (MSME) Empek-Empek Ayuk Sarti using the Webflow platform. The purpose of this community service activity is to help MSMEs expand their digital marketing reach and strengthen their professional image. The method used was a qualitative descriptive approach through observation, interviews, and direct website design implementation. The results show that the use of Webflow makes the website creation process easier, even for users without programming skills. The resulting website features product information, company profiles, and contact pages that enhance accessibility and marketing effectiveness. This activity demonstrates that simple website design training can significantly improve MSME digital competence and promotional impact.
Strategi Pengembangan Pemasaran Digital Menggunakan Webflow pada UMKM Ayam Geprek Atuk di Kota Padang Ilham Azhar Fikri; Romi, Romi; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Pemasaran digital kini menjadi salah satu faktor penting bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam mempromosikan produknya. Jurnal ini berfokus pada strategi pemasaran digital melalui Webflow bagi UMKM Ayam Geprek Atuk untuk meningkatkan visibilitas dan penetrasi pasar. Jurnal ini diawali dengan memberikan konteks pentingnya pemasaran digital di era teknologi informasi dan komunikasi. Selain itu, penelitian ini mengeksplorasi keberhasilan pemasaran melalui Webflow dengan mengkaji platform website yang relevan dengan target pasar UMKM Ayam Geprek Atuk. Metode pemasaran digital melalui Webflow meliputi pembuatan tampilan website yang menarik, integrasi testimoni pelanggan, serta penerapan strategi konten yang interaktif dan informatif. Melalui analisis data lalu lintas situs web, interaksi media sosial, dan data pelanggan, jurnal ini mengevaluasi efektivitas strategi tersebut dalam meningkatkan kehadiran online dan keterlibatan pelanggan. Hasil penelitian menunjukkan bahwa pemasaran digital melalui Webflow memberikan dampak positif terhadap kesadaran merek, keterlibatan konsumen, dan peningkatan loyalitas pelanggan pada Ayam Geprek Atuk. Selain itu, jurnal ini juga menyoroti tantangan yang mungkin dihadapi UMKM ketika menerapkan strategi pemasaran digital, seperti keterbatasan anggaran dan kurangnya pemahaman tentang manfaat pemasaran digital. Jurnal ini memberikan rekomendasi praktis bagi UMKM Ayam Geprek Atuk untuk meningkatkan efektivitas pemasaran digital melalui Webflow, termasuk peningkatan kualitas konten, strategi keterlibatan pelanggan yang relevan, serta pemanfaatan data analitik untuk pengambilan keputusan yang lebih tepat. Webflow juga dapat dimanfaatkan untuk meningkatkan kualitas konten, memperkuat strategi keterlibatan blogger yang relevan, serta menggunakan data analitis secara optimal.
Perancangan Website E-Commers SRC Bunda Untuk Media Penjualan Produk Nasywa Adillah; Desi Fauziah Bahri; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The design of the SRC Bunda e-commerce website was carried out to simplify and modernize the buying and selling process in stores. In the current digital era, people's shopping habits have changed a lot. Many customers prefer to shop online because it is considered more practical, time-saving and flexible. Seeing these changes, SRC Bunda as a grocery store that sells daily necessities is trying to adapt by implementing a web-based sales system.  This website was developed using HTML, CSS, and JavaScript by displaying the main features in the form of product search, product categories, and a shopping basket that is connected directly to WhatsApp to simplify the ordering process. The design process focuses on ease of use, an attractive interface, and ease of access on various devices such as laptops and smartphones.  The implementation results show that the website can run well, the visual appearance is attractive, and the navigation is easy to understand by users from various groups. With this website, it is hoped that store sales will increase, service to customers will become more efficient, and be able to support the digitalization of MSMEs so they can compete in the modern market.
Pemanfaatan Platform Website E-Commerce Dalam Membangun Brand Awareness Oto 12 Drink Sarah Mujahidah; Karissa Mulia; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This paper discusses the use of e-commerce website platforms in building brand awareness for Oto 12 Drink, a micro, small, and medium enterprise located in Padang City. The purpose of this study is to determine the extent to which the use of e-commerce websites can increase brand awareness among consumers. The approach used is a descriptive qualitative approach with data collection methods in the form of observation, interviews, and documentation. The results of the study show that e-commerce websites play an important role in introducing products, providing clear information, and attracting consumer interest through interactive display designs and features. In addition, the integration of websites with social media also helps to expand the scope of promotion. Overall, the use of e-commerce websites has proven to be effective in building and strengthening brand awareness of Oto 12 Drink in today's digital age.
Pengembangan Website Interaktif sebagai Media Pemasaran UMKM Batagor Keliling Aizil Nasri; Tasya Desma Albarokah; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The mobile Batagor MSME faces challenges in expanding its market reach and increasing sales through conventional marketing methods. This study aims to develop an interactive website as an effective digital marketing medium for the MSME. The website is designed with features such as a product catalog, online ordering system, and social media integration to enhance customer interaction and accessibility. The research employs a Research and Development (R&D) approach, including needs analysis, design, development, and functionality testing of the website. Testing results show a 150% increase in website visits and a 40% increase in online transactions within three months after launch. These findings demonstrate that an interactive website can be an effective solution to expand market reach and boost sales for the mobile Batagor MSME in the digital era.
Pemanfaatan Website Sebagai Media Informasi Serta Meningkatkan Branding Apotek Assyifa Farma Risma, Risma; Tiara Dwi Andriansyah; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The use of information technology has become an essential strategy to enhance business competitiveness, including in the healthcare service sector. This study aims to analyze the role of websites as an information medium and a branding tool for Apotek Assyifa Farma. The research method used is descriptive qualitative with data collected through observation, interviews, and documentation. The results show that the existence of a website helps expand the reach of information to customers, facilitates service access, and improves the pharmacy’s professional image in the community. In addition, the informative design and content of the website strengthen brand identity and customer trust. Therefore, optimizing website utilization can serve as an effective medium to support communication and branding strategies of Apotek Assyifa Farma in the digital era.
Implementasi Desain Web Interaktif Berbasis Webflow pada UMKM Catering Uni Dina sebagai Strategi Digital Marketing Budiman, Agsel Anugrah; Rafi Ramadino; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the implementation of an interactive web design based on Webflow for the MSME Catering Uni Dina as an effort to enhance promotion and expand digital marketing reach. In the midst of today’s technological advancements, MSMEs need to utilize digital media to introduce their products and build communication with customers. Through an interactive design approach, the website not only serves as an information medium but also attracts users’ attention and simplifies the ordering process. The design process was carried out through several stages: needs analysis, interface design, and implementation using the Webflow platform. The results show that a responsive and visually appealing website design can increase customer interest and strengthen the business image. Moreover, the use of Webflow has proven to help business owners manage their websites easily without needing to understand programming languages. Therefore, implementing a Webflow-based web design can be an effective digital marketing strategy for MSMEs such as Catering Uni Dina.
Penggunaan Blogger sebagai media Promosi Digital untuk meningkatkan Branding UMKM Tahu Bakso Perintis Zalfaa Salsabil Andiva; Zikriyya Turrabi’ah Hanif; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The Tofu Bakso Perintis MSME is proof that a simple business can grow significantly with the right strategy. In the digital era, promotions are no longer limited to direct sales, but can be expanded through effective blogger platforms to introduce products to a wider audience. By utilizing digital marketing, this MSME is able to build strong branding, create a positive image, and maintain consumer loyalty. Promotion through articles, social media, and creative content makes Tofu Bakso Perintis more widely known. In addition to offering a distinctive taste, this MSME also encourages local entrepreneurs to be unafraid of competition in the modern era. Combining product quality with a digital-based promotional strategy will help Tofu Bakso Perintis grow, not only in the local market but also with the opportunity to penetrate the national market.
Optimalisasi Blog Sebagai Media Promosi Digital Pada UMKM Bakso Brakbruk Khas Purwokerto di Kota Padang Syinta Yollivia; Riani Hutajulu; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Digital technology development provides significant opportunities for MSMEs to enhance competitiveness through online marketing. Bakso Brakbruk MSMEs typical of Purwokerto in Padang City face challenges in utilizing digital media to expand market reach. Blogs as digital platforms have the potential to increase product visibility and build communication with consumers. This community service aims to analyze the use of blogs as a digital marketing strategy for Bakso Brakbruk MSMEs. The method used is a qualitative descriptive approach through observation, interviews, and documentation to collect data on blog implementation in marketing activities. Results show that blog usage can increase brand awareness, facilitate customer interaction, and present comprehensive product information. Optimal blog implementation requires consistent content strategies and understanding of local target market characteristics. Blog usage proves effective as an economical promotional medium for developing traditional culinary businesses in the digital era.

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