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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 446 Documents
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Strategi Pengembangan Pembelajaran Tahfidz Harian untuk Optimalisasi Hafalan Juz ‘Amma Siswa MDTA Al Azhar Tapus Putri, Citra Aulia; Hikmah Hayati; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to develop an effective daily tahfidz learning strategy to improve Juz ‘Amma memorization among MDTA students. The problems identified include inconsistency in daily recitations, lack of review activities, and limited teaching methods. A qualitative approach was applied using observation, interview, and documentation techniques. The strategies implemented consisted of daily verse recitation, weekly review, peer learning, and a reward system. The results showed an average improvement of 30% in students’ memorization within one semester. Moreover, students’ motivation and discipline also increased. This study further emphasizes that tahfidz is not merely about memorizing, but also about forming consistent learning habits. The daily routine approach helps students build discipline, peer collaboration, and self-confidence. Consequently, tahfidz programs need to integrate structured and innovative learning methods to achieve sustainable improvement.
Pemanfaatan Blog Sebagai Media Digital Marketing Untuk Meningkatkan Branding dan Promosi UMKM AR_FLORIST Diera Digital Ningrum, Nurmah; Nada Alifia; Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has created new opportunities for micro, small, and medium enterprises (MSMEs) to expand their markets and enhance competitiveness. AR_FLORIST is an MSME engaged in the floral board service sector, established in July 2025 in Padang City by owner Loli Ferbrina. The products offered include rustic floral boards and flowerbox boards with various themes tailored to customer requests. This study aims to analyze the utilization of blogs as a digital marketing medium to enhance the branding and promotion of AR_FLORIST. The research employed a descriptive qualitative approach through observation, interviews, and documentation. The results show that blogs can increase brand awareness, strengthen business image, and broaden promotional reach through creative content. Therefore, blogs serve as a strategic tool in supporting digital marketing for AR_FLORIST amid today’s competitive business environment.
Perancangan Web Blogger Untuk Meningkatkan Penjualan Online Hijab: Studi Kasus Usaha Hijab YBRA di Jakarta Ramadhan, M. Farhan; Raisra Abrar
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

YBRA Hijab.id MSME is a local fashion business specializing in modern and modest hijab products. As a developing enterprise in the regional market, YBRA Hijab.id faces challenges in expanding its market reach, strengthening its brand identity, and increasing competitiveness. This community service program aims to enhance branding and digital marketing through training and mentoring in promotional strategy development. The methods applied include observation, interviews, training on the use of social media platforms, and implementation of digital content design. The results show an improvement in the MSME’s understanding of branding strategies, digital platform utilization (Instagram, Facebook, TikTok), and consumer engagement. Therefore, empowering YBRA Hijab.id through digital marketing strategies has proven effective in improving the competitiveness and visibility of local fashion businesses.
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Pondok Buah Uly Afrita, Dwi Laras Sakti; Fatimah Azahra; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

MSMEs in Indonesia play an important role in supporting the national economy. However, not all MSMEs have access to and knowledge of how to utilize digital technology as a means of business development. One solution that can be used is a free blogging platform such as Blogger. Through blogging, business owners can introduce their products more widely and build a positive brand image. This study aims to design and implement a Blogger-based website for Pondok Buah Uly SMEs, with a primary focus on improving branding and market reach. The methodology used is a qualitative approach through direct interviews and observation. The results of this study indicate that blogs are very helpful for SMEs in presenting their business identity in a more professional manner, while also serving as a cheap and effective marketing medium.
Pemanfaatan Blogger Web Desain Sebagai Media Digital Sarana Promosi UMKM Florist Dan Gift Tangankita.Id Ananta, Alvina Desti; Rindi Febrianti
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This Project-Based Learning (PBL) activity was conducted at Tangankitaa.id. This research examines the digital promotional strategies employed by the MSME (Micro, Small, and Medium Enterprise) tangankita.id, a florist and gift business specializing in flower arrangements, hampers, and personalized gifts. Through the use of social media platforms like Instagram, marketplaces, and websites, this business is able to reach a wider consumer base. The research focused on analyzing promotional content, visual design quality, and the effectiveness of customer interactions. The results indicate that visual-based promotions (product photos/videos) and personalized gift offerings are key factors in increasing consumer appeal.
Implementasi Website Berbasis Webflow sebagai Media Promosi Digital UMKM Jajanan Sulthan Food and Drink Putri, Marcella Deani; Dwivira Alviani Prista; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In today's digital age, the use of information technology is no longer just an essential strategic need to maintain competitiveness and business continuity. Along with technological developments, marketing has also evolved. The development of the internet and digital technology has changed the way we market. Digital marketing makes it possible to market products and services through websites, social media, email, and mobile applications. This has had a positive impact on Micro, Small, and Medium Enterprises (MSMEs). An effective strategy for marketing products digitally is through an attractive and easily accessible website. One digital marketing strategy through a website is using the Webflow platform. This study focuses on the design and implementation of a website for the MSME "Jajanan Sulthan Food and Drink" using the Webflow platform. The results show that the use of a website increases the effectiveness of MSME product marketing through interactive and informative digital media. The research method used is a case study with a qualitative approach through interviews. This research is expected to provide an innovative solution for MSMEs in expanding market reach and increasing product sales sustainably.
Perancangan dan Pembuatan Website UMKM Menggunakan Platform Webflow sebagai Media Promosi Digital M Fatur Rahman; Fauziah Zulvios; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Digital marketing has now become one of the key factors for micro, small, and medium enterprises (MSMEs) in promoting their products. This journal focuses on digital marketing strategies through Webflow for Queen Laundry MSME to enhance visibility and market penetration. The journal begins by providing context on the importance of digital marketing in the era of information and communication technology. In addition, this study explores the success of marketing through Webflow by examining website platforms relevant to Queen Laundry’s target market. The digital marketing methods through Webflow include creating an attractive website design, integrating customer testimonials, and implementing interactive and informative content strategies. Through the analysis of website traffic data, social media interactions, and customer data, this journal evaluates the effectiveness of these strategies in increasing online presence and customer engagement. The results of the study show that digital marketing through Webflow has a positive impact on brand awareness, consumer engagement, and customer loyalty improvement for Queen Laundry. This journal provides practical recommendations for Queen Laundry MSME to improve the effectiveness of digital marketing through Webflow, including enhancing content quality, developing relevant customer engagement strategies, and utilizing analytical data for better decision-making.
Desain dan Pengembangan Website UMKM Salad Buah by Navama Untuk Meningkatkan Citra dan Penjualan Online Irfany, Annisa Rahayu; Diva Ramadhan Fianda; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

UMKM merupakan sektor penting dalam pertumbuhan ekonomi nasional, namun banyak pelaku UMKM yang masih menghadapi kendala dalam promosi digital. Salad Buah by Navama adalah salah satu UMKM di bidang kuliner yang memerlukan media pemasaran modern untuk memperluas jangkauan konsumen. Kegiatan pengabdian masyarakat ini bertujuan merancang web design berbasis landing page menggunakan platform Netlify untuk meningkatkan branding, pemasaran, serta aksesibilitas informasi produk. Metode perancangan dilakukan melalui analisis kebutuhan, desain antarmuka dengan pendekatan user centered design, serta implementasi web sederhana dengan tampilan modern. Hasil yang dicapai adalah website interaktif beralamat di https://saladbuahbynavama1.netlify.app/  yang memuat informasi produk, profil usaha, kontak, dan keunggulan layanan. Penerapan web design ini terbukti meningkatkan visibilitas UMKM secara online dan menjadi sarana promosi yang efektif.  
Penerapan Digital Web Design Marketing dalam Meningkatkan Strategi Pemasaran UMKM Kuliner Abak Chef The Bastley Dea Stevy Husna; Maha Rani; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve their marketing strategies through the implementation of digital web design marketing. This study aims to analyze how the utilization of a website designed with a strategic web design approach can support the promotion and sales of products in the culinary MSME Abak Chef The Bastley. The developed website showcases the business profile, menu offerings, delivery services, and promotional content optimized to attract online customers. The research methods include literature study, direct observation, and document analysis related to the MSME’s profile. The results reveal that the presence of a website facilitates easier access to product information, expands marketing reach, and enhances the professional image of the MSME in the eyes of consumers. Therefore, implementing digital web design marketing proves to be an effective strategy for culinary MSMEs to adapt to the digital marketing era and improve business competitiveness. costs.
Pemanfaatan Web Design Untuk Meningkatkan Pemasaran Pondok Pical Sate Ima Rasyadah Fadhillah; Riva Nurul Hasanah; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This Project-Based Learning project aims to provide an understanding of the creative implementation of electronic or online sales at Pondok Pical Sate Ima to make the marketing process more effective and efficient. The research method used was qualitative, with data sourced from Pondok Pical Sate Ima, one of the MSMEs in Padang City. This research focused on creating a marketplace using HTML code as a form of implementing digital technology in the sales system. Data collection techniques were conducted through surveys and interviews, using mobile phones for documentation and writing materials for taking notes as needed. The results indicate that Pondok Pical Sate Ima has a desire to innovate and adapt to new technologies creatively and innovatively, thus managing risks and competing with technological developments in today's society.

Page 32 of 45 | Total Record : 446

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