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Erwin Kartinawati
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INDONESIA
Jurnal Komunitas (Komunikasi Tiada Batas)
Published by Universitas Sahid Surakarta
ISSN : 20886195     EISSN : 28303768     DOI : https://doi.org/10.47942
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunitas menerima artikel yang merupakan hasil penelitian maupun gagasan dalam semua bidang Ilmu Komunikasi : Jurnalistik, Kehumasan, Media Massa, Komunikasi dan Media Sosial, Komunikasi Interpersonal, Komunikasi Antar Personal, Komunikasi Kelompok, Komunikasi Politik, Komunikasi Bisnis, Komunikasi/Penyiaran Agama, Komunikasi Sosial Budaya, Komunikasi Antar Budaya, Broadcasting, Fotografi, dan semua hal terkait bidang komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 220 Documents
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PERAN DAN STRATEGI HUMAS DALAM MENINGKATKAN CITRA POSITIF TAMAN BALEKAMBANG DI MASYARAKAT KOTA SOLO Sari, Dhika Novita; Hastasari, Chatia
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The Role of public relations as an agency is very crucial. It is due to the fact that if the problems appears dealing with the public so public relation has responsible to give understanding to them. Public Relation also has a very important role in conveying an understanding related to the information of the company to the public. Therefore, the role and strategy of public relations is very essential in improving the positive image of the company. This study aims to identify, to classify and to describe the role and strategy of Balekambang public relations in improving the positive image the Solo community. This study belongs to qualitative research. This research uses Kusumastuti Frida (2002 ) and Ruslan Rosad (2002 ) theories in the data analysis . The results shows that the role and strategies of public relations is success in improving the positive image of Balekambang. The role of public relations is done in Balekambang, namely (1) facilitator of communication covers receiving community complaints and facilitate communication with reporters, (2) facilitator of problems solving process by classifying the problems that not only internal but also external of Balekambang. Then, provide a solution by doing the communications between related parties, (3) communications technician in writing press releases deals with media. Meanwhile the strategies used by the Balekambang public relations are (1) holding event publications, (2) event strategy is made in order to Balekambang ​​more widely known by the public, (3) News strategy is done by Balekambang public relation by always makes press releases about everything related to Balekambang, (4) community involvement strategy in Balekambang the public relations by holding social contact with certain communities in order to maintain a good relationship, (5) inform or image strategy ( notify the image ) the task Balekambang public relation publishes Balekambang with holding positive events, (6) lobbying and negotiation strategy, Balekambang public realation lobbies and negotiates toward the parties to conduct activities / events that can give benefit both them, and (7) social responsibility strategy, Balekambang public relation held a social event.
KOMUNIKASI ANTAR PRIBADI BAGIAN PEMBINA DI BALAI BESAR REHABILITASI SOSIAL BINA DAKSA (BBRSBD) PROF. DR. R. SOEHARSO SURAKARTA DALAM MELAKUKAN PELAYANAN SISWA Jarot, Faizal; Anggitya, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Interpersonal communication is a communication process happened between two or more people with direct face to face. As the most complete and the most perfect communication, interpersonal communication is very potential to influence or to persuade others so that interpersonal communication plays important role in human life. This study aims to know the interpersonal communication on elder at BBRSBD Prof. DR. R. Soeharso Surakarta in students service. This study uses qualitative methods. The primary data is information about the pattern of inter- personal communication between official elder with students in BBRSBD Prof. DR. R. Soeharso Surakarta in student services. These data were collected through interview method with the elder supervisors, officials and student BBRSBD Prof.DR. R. Soeharso Surakarta. The results shows that official elder in BBRSBD Prof. DR. R. Soeharso Surakarta provides counseling services to the students trough rehabilitation guidance and motivation by using interpersonal communication either verbal or non-verbal even verbal and non-verbal simultaneously. Verbal communication is a communication that is done by oral or written. Particularly, the use of verbal communication in the form of Indonesian language and writing, it can be seen when the elder officer providing services to students trough guidance. Non-verbal communication is communication without using words or nonlinguistic. The use of non-verbal communication in BBRSBD Prof. DR. R. Soeharso Surakarta is a siren sound (as mark in starting a meal), image symbol of wheelchairs and hand movements showing a certain direction or command. Meanwhile, verbal and non-verbal communication simultaneously used by elder in BBRSBD Prof. DR. R. Soeharso Surakarta is Indonesian language followed by the hand movement, for example in serving students who are physically disabled and speech impaired at the same time.
DEMAM KOREA DAN IMPERIALISME BUDAYA: Kajian booming tayangan Korea terhadap perubahan perilaku di masyarakat Kartinawati, Erwin
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Korean wave hits many parts in the world. This country is no exception. Not need long time, Indonesian media content also raises many imitation products are said to be mashed with a term inspired show of Korea. Popping electronic sinema with theme, storyline, to property are similar to Korean production. The entertainment industry is also talkative homeland to bring similar icons such as the formation of a boy band or girl band. Korean dramas are able to be one booster television ratings. Loading event with consideration of market appetite has become one of the important things for the continuation of the mass media industry. But the boom shows other domestic product can influence and change behavior of society as well as a shift in values and norms. Incessant media show make people become more permissive to a previously taboo thing. Some of people don’t realize that it can be as a new imperialism, especially in culture.
ANALISIS FRAMING BERITA HARIAN UMUM SOLOPOS TENTANG KESETARAAN KAUM DIFABEL PERIODE JANUARI-MARET 2012 PRIYONO, PRIYONO
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

This research based on the author interest to issue equity interest. In real life there are many disability rights are not guaranteed to materialize despite a state regulation. While the role of the mass media or newspapers are still not optimal to voice disabilities equal rights as other citizens according to their needs. Object of this study is the Solopos news about the equality of disabled published during the period January to March 2012. Researched news are six items. The research aims to determine the framing of Solopos daily about disability equality. The research use framing analysis method with the analysis of Zhodang Pan and Gerald M. Kosicki. News that has been obtained in the data collection were analyzed by framing device of Pan Kosicki consisting of four major structures, namely syntax, script, thematic and rhetorical. Analysis results were then compared with the data results of interviews with the managing editor, desk editor and field reporter. The results showed Solopos view disabilities as an important issue. Disabled people deemed equal rights with other citizens according to their needs. Everything related disabilities equality rights have protrusion certain aspects such as the appearance of the dominant issues of disability equality and equality assertion supported sources in Solopos coverage.
MANAJEMEN RADIO UNTUK MENGELOLA PENDENGAR ANAK MUDA: Studi Deskriptif Kualitatif Mengenai Manajemen Penyiaran di Solo Radio Veronita, Monica
JURNAL KOMUNITAS Vol. 2 No. 2 (2013): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

DSDAA
REPRESENTASI ETIKA JAWA DALAM TARI GAMBYONG PAREANOM: Studi Pesan Komunikasi Media Tradisional Dengan Menafsirkan Simbol-simbol Gambyong Pareanom Menggunakan Analisis Semiologi Komunikasi Effelina, Cindy Dea; Pratiwi, Dyah Retno; Anggitia, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Seni tari adalah satu dari beberapa kesenian yang dikembangkan di Indonesia. Seni tari Jawa, diekspresikan melalui gerak tubuh para penari yang di dalamnya menggambarkan bentuk ekspresi atau pengungkapan yang disertai kandungan maksud-maksud dan tujuan tertentu. Salah satu tarian yang cukup populer adalah Tari Gambyong , eksotisme gerak, keindahan busana dan sering ditampilkan pada saat penyambutan tamu adalah beberapa hal yang identik dengan tarian ini. Penelitian ini termasuk penelitian kualitatif dengan menerapkan metode analisis semiologi komunikasi Andrik Purwasito yang meliputi komponen, siapa komunikator, motivasi komunikator, konteks fisik dan sosial, struktur tanda dan tanda lain, fungsi tanda, sejarah dan mitologi, intertekstualitas, intersubyektivitas, common sense, penjelajahan ilmiah peneliti dan kategorisasi Etika Jawa oleh Nurhidayati yang meliputi, hubungan manusia dengan Tuhan, hubungan manusia dengan alam, hubungan manusia dengan manusia, dan hubungan manusia dengan diri sendiri. Adapun hasil dari penelitian ini adalah dari ketiga kategorisasi yang diajukan, yaitu keselarasan, kebersamaan, dan kekeluargaan, ternyata tari Gambyong Pareanom mempunyai makna yang sangat luas. Dalam tarian ini menggambarkan tentang hubungan antara manusia dengan Tuhan, dan hubungan antara manusia dengan alam. Hal ini ditunjukkan dalam korpus syair, gendhing, asesoris, dan beberapa gerakan yang ada dalam tarian tersebut. Hubungan antara manusia dengan manusia ini diperoleh dari pemahaman awal bahwa fungsi dari tari Gambyong Pareanom adalah tari hiburan, tarian selamat datang, dan tarian yang biasa dipentaskan dalam rangka penyambutan tamu. Dalam hubungan manusia dengan manusia ditunjukkan dalam korpus gerak.
DAYA TARIK ENDORSER NOAH TERHADAP BRAND IMAGE IKLAN KARTU XL: Studi Kuantitatif tentang Pengaruh Daya Tarik NOAH terhadap Brand Image Iklan Kartu XL di kalangan Mahasiswa Angkatan 2011 Universitas Sahid Surakarta Retnaningtyas, Ester; Hastasari, Chatia; Pratiwi, Dyah Retno
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Nowadays, almost all of television commercialsuseartistsasendorser. The endorser is selected based on its attraction. They has a duty inintroducing the brand of a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research focus on analysis of is there any influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.. The populations of this study is allof students inclass 2011 at Sahid Surakarta University. The total number of student is 295. Where as, the sampling techniques was used a simple random sampling (the taking of sample from population was randomly without regard to the existing strata in the population). This research used respondence’s questionnaire as the primary data. Meanwhile, in analizing influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011 was use Rank-Order Correlation. The Results of this studyshows that results Spearmen's coefficient Rho=0.426 and p-value of 0.000. Thus,p-value less than 0.05 it means that there is significant influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.
RADIO RIA FM SEBAGAI MEDIA SIAR BAGI KELUARGA DAN KAUM WANITA: Studi Deskriptif Kualitatif Program Siar Pada Radio Ria FM Kartikasari, Irene; Ramadhian, Ramadhian; Anggitia, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Radio is an auditory medium or media that can only be heard, and can be brought cheap populist or heard anywhere. Radio as a medium has the greatest power of imagination because the media is blind to visualize the voice announcer or factual information through the listener's ear. Broadcasting program is very important for the implementation of a radio broadcast. In this research the authors are using theory by Rhenald Kasali (1999), to be able to know the stage of broadcast program conducted by Ria FM radio. The broadcasting program components include segmentation, targeting, formatting, programming. This research uses descriptive qualitative method, to determine the broadcast program conducted by Ria FM radio with audience segmentation family and women. The research showed that the presence of the broadcast media for women , does not remove the listener from the men who are included in the family . as well as broadcasting programs that support to families , ranging from children to the elderly can all join in a program broadcast on Ria FM radio . The fourth component into the program broadcast on FM radio Ria include stages of segmentation, targeting , formatting , programming . Segmentation is determined through the marketing process , the needs of listeners , and the productive age group that can be heard by anyone . Targeting the show is determined by the content can also be determined through such interactive pathways , sms , facebook , twitter , and through the quiz . Formatting has been determined from the beginning Ria FM joined the production team of Sonora and Ria FM live only running it alone . Programming , ranging from the type of program , program schedules, and its relationship with advertisers all done with the idea of the producer and the other production team .
STRATEGI KOMUNIKASI PROGRAM PROMO AIR BERSIH PDAM TIRTA LAWU KARANGANYAR DALAM RANGKA MENINGKATKAN JUMLAH PELANGGAN: Studi Program Air Bersih PDAM TIRTA LAWU Karanganyar Unit Matesih Darwanti, Lina; Perwita, Alvika Hening; Siswadi, Djoko Tri
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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This Research took the title " Strategy of Communication for Promo Water PDAM TIRTA LAWU Karanganyar Programme in order to Increase Number of Customers " ( Study of Case of Clean Water Promo PDAM Karanganyar Unit Matesih Programme ) . This research was conducted in the PDAM Karanganyar office . In the implementation of increasing the number of customers need strategies to plan and disseminate information with target to society . strategy of communications made to streamline the dissemination activities information by approaching directly , face to face and also media such as brochures . Strategy implementation are used to disseminate information directly to society . this research aims to determine directly the task relationships in the subscription increase the number of customer PDAM TIRTA LAWU Karanganyar . The research method used descriptive qualitative research is research which describes in detail by describing all the problems associated with what is being studied that is about strategy of communications made by the client relationships in order to improve number of customers. After conducted the research , it can be concluded that in the dissemination of information in order to attract public interest required communication strategies for more streamline activities dissemination informations, as provide a more detailed explanation of the easy in obtaining clean water by using the services of PDAM . subscription required on the relationship delivery of information to the public should be clear and easy to understand so that people can understand and not wrong to use the services of one of the PDAM.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives

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