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Ekuitas Jurnal Pnedidikan Ekonomi
Published by Universitas PGRI Wiranegara
ISSN : 25492292     EISSN : 23546107     DOI : https://doi.org/10.23887/ekuitas.v11i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Ekuitas: Jurnal Pendidikan Ekonomi published by Universitas Pendidikan Ganesha in collaboration with Asosiasi Profesi Pendidik Ekonomi Indonesia. A blind peer-reviewed and open access journal published twice a year (June and December). Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economic and education. The journal is aimed at publishing and disseminating the results of researches and studies on economic and education conducted by researchers, teachers, and practitioners of economic and education. Ekuitas: Jurnal Pendidikan Ekonomi provides informative variety of papers geared toward theory and practice in the following area: Issues and ideas, as well as contemporary research findings in the field of economic and education Innovation in the field of pedagogy, curriculum, hardware, teaching materials, and methods & models in economic learning evaluation of teaching methods, learning attitudes and interests, materials, or processes. Reports on events that influence economic and education in all levels of education age (from early childhood to adulthood) and three main lines of education, namely formal, nonformal, and informal.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 347 Documents
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Pengaruh Tingkat Pendapatan dan Jumlah Anggota Keluarga Terhadap Kesejahteraan Keluarga Buruh Tani di Desa Ambengan Kecamatan Sukasada Kabupaten Buleleng Komang Septia Tri Widari; Made Ary Meitriana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.98392

Abstract

This study aims to determine the effect of income level and number of family members on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency. This study uses a quantitative method with a causality research type. The population of this study was 100 rice farm laborers. The sampling technique used was accidental sampling, with a sample size of 80 respondents. The type of data used is quantitative data. The data sources used are primary and secondary data. Data analysis in this study used multiple linear regression analysis techniques. Hypothesis testing was carried out using the t-test and F-test with a significance level of 5%. The results of the study showed that: (1) income has a positive and significant effect on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency, (2) the number of family members has a negative and significant effect on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency, and (3) Simultaneously, income and number of family members have a positive and significant effect on the welfare of farm laborers' families in Ambengan Village, Buleleng Regency.
Analisis Pengaruh Diskon Harga, Kualitas Produk, dan Promosi terhadap Pembelian Impulsif di Tiktok Shop: Studi Pengguna Aktif di Kabupaten Buleleng Merry Artianni Saragih; I Wayan Suwendra
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100542

Abstract

This study aims to analyze the influence of price discounts, product quality, and promotions on TikTok Shop with a case study of active users in Buleleng Regency. The growing phenomenon of online shopping, especially through TikTok Shop, has given rise to spontaneous or impulsive buying behavior. This study employs a quantitative approach using a survey method, with data collected through a questionnaire distributed to 100 respondents selected using purposive sampling. The independent variables in this study are price discounts, product quality, and promotions, while the dependent variable is impulsive buying. The collected data were analyzed using multiple linear regression through SPSS version 25. The results of the study indicate that price discounts, product quality, and promotions simultaneously have a significant effect on impulsive buying. Partially, these three variables also prove to have a significant positive effect. Price discounts are the most dominant factor in driving spontaneous purchasing decisions, followed by promotions and product quality. This indicates that consumers are more likely to make unplanned purchases when exposed to attractive, urgent offers, especially on interactive platforms such as TikTok Shop. The conclusion of this study is that marketing strategies that combine price discounts, product quality, and attractive and interactive promotions can increase the tendency for impulsive buying. These findings are expected to serve as a reference for businesses in designing attractive marketing strategies to increase the appeal of impulsive buying.
Evaluasi Program Revitalisasi Pasar Banyuasri Putu Adi Putra Wibawa; Kadek Rai Suwena
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100803

Abstract

This study aims to evaluate the Banyuasri Market revitalisation program in Singaraja City. The evaluation is based on the dimensions of effectiveness, efficiency, relevance, and impact using Cost-Benefit Analysis (CBA) and Cost-Effectiveness Analysis (CEA). The research used a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation. The results show that the revitalisation program has not been fully effective in improving the competitiveness of traditional markets. Although the infrastructure has improved, traders' income has declined due to a significant increase in operating costs. The program's efficiency is also not optimal, as the investment does not match the economic results. The program's relevance is considered lacking, as it does not consider post-pandemic socioeconomic conditions. The impact of the revitalisation has even caused resistance among traders, mainly due to relocation and rising tariffs. Therefore, further evaluation and policy adjustments are needed so that the market revitalisation can provide optimal benefits for all stakeholders.
Peran Perempuan sebagai Buruh Harian Lepas Angkat Barang dalam Pemenuhan Kebutuhan Keluarga Br Bangun, Lusia Nadia; Indrayani, Luh
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.101002

Abstract

This study explores the role of women as freelance porters in fulfilling family needs at Pasar Anyar, Buleleng. Women's involvement in the informal sector is a response to economic pressures within the household and limited access to formal employment opportunities. This research aims to describe the forms of women's participation as daily laborers, identify the social, economic, and cultural factors influencing their decision to work, and evaluate the impact of such work on family welfare. This study uses a descriptive qualitative method with data collected through in-depth interviews, direct observation, and documentation. The findings reveal that women undertake dual roles as housewives and income earners due to low household income, the need to finance children's education, and economic hardship. Despite the physically demanding nature of the job and lack of legal protection, they continue to work to sustain their family's livelihood.
Dampak Alih Fungsi Lahan Pertanian Bagi Kesejahteraan Buruh Tani di Desa Panji Anom Dewantara, Putu Tegar; Suwena, Kadek Rai
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.102224

Abstract

This study aims to determine the impact of agricultural land-use conversion on the welfare of farm laborers in Panji Anom Village. This research is classified as a descriptive study with a qualitative approach. In the data collection process, the researcher focused on gathering descriptive data, with the research subjects being farmers and farm laborers in Panji Anom Village, who provided the necessary information based on field conditions. The object of this research is the impact of agricultural land-use conversion on the welfare of farm laborers. The data collection methods used include observation, interviews, and documentation. This study employs a qualitative analysis technique developed by Miles and Huberman, which includes data collection, data reduction, data presentation, and conclusion drawing. The study finds that the conversion of agricultural land in Panji Anom Village is driven by economic pressures, crop failures, and the declining interest of the younger generation in farming. Much of the agricultural land has been converted into residential areas, resulting in decreased job opportunities and income for farm laborers, as well as increased economic vulnerability in the village community.
Determinasi Kesejahteraan Keluarga Petani Tambak Pembenihan Ikan Bandeng di Desa Banyupoh Salsabila Jawza Puteri; M. Rudi Irwansyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.92653

Abstract

The low income of milkfish seed pond farmers reflects a level of welfare that is not yet optimal in improving the quality of life and family economy. This research aims to analyze the influence of competence, adoption of information technology, and land area on the welfare of families of milkfish hatchery pond farmers in Banyupoh Village. The research method used was quantitative with a simple random sampling technique involving 75 pond farmers. Data analysis used multiple linear regression analysis. The research results show that partially, competency, adoption of information technology, and land area have a significant effect on the welfare of farming families. Meanwhile, land area does not have a significant influence. However, simultaneously competence, adoption of information technology, and land area influence the welfare of farming families. Future researchers are advised to consider other factors outside research such as capital, social support, institutions, government policies and socio-economics.
Pengaruh Kualitas Pelayanan Harga dan Lokasi Terhadap Kepuasan Konsumen Pada Laundry di Kelurahan Banjar Tegal Luh Putu Rian Mesiyani; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.93622

Abstract

This study aims to analyze the effect of service quality, price, and location on consumer satisfaction in laundry businesses in Banjar Tegal Village, both partially and simultaneously. This study uses a quantitative approach with a causal research type. The population in this study were consumers who had used laundry services in Banjar Tegal Village, totaling 2,830 residents. The sampling technique used was accidental sampling, with a sample size of 191 respondents. The type of data used is quantitative, with data sources coming from primary and secondary data. Data collection was carried out through questionnaires, documentation, and observation. To analyze the data, this study used multiple linear regression analysis techniques. Hypothesis testing was carried out partially using the t-test and simultaneously using the F-test. The results of the study showed that (1) service quality has a positive and significant influence on consumer satisfaction at the laundry in Banjar Tegal Village, (2) price has a positive and significant influence on consumer satisfaction at the laundry in Banjar Tegal Village, (3) location has a positive and significant influence on consumer satisfaction at the laundry in Banjar Tegal Village, and (4) Simultaneously, service quality, price, and location together have a positive and significant influence on consumer satisfaction at the laundry in Banjar Tegal Village.
Pengaruh Citra Merek (Brand Image), Kualitas Produk terhadap Keputusan Pembelian Semen Tiga Roda: Studi pada Toko Bangunan Kecamatan Sukasada Putu Julia Dewi; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.94850

Abstract

The purpose of this study is to analyze the influence of brand image, product quality on purchasing decisions of three-wheeled cement studies at building stores in Sukasada District, both partially and simultaneously. This study uses a quantitative approach with a causal research type. The population in this study were consumers who had purchased three-wheeled cement, totaling 422 consumers. The sampling technique used was proportional random sampling, with a sample size of 81 respondents. The type of data used is quantitative, with data sources derived from primary data. Data collection was carried out through questionnaires, observations, and documentation. To analyze the data, this study used multiple linear regression analysis techniques. Hypothesis testing was carried out partially using the t-test and simultaneously using the F-test. The research results showed that (1) brand image has a positive and significant influence on the decision to purchase three-wheeled cement at the Sukasada District building store, (2) product quality has a positive and significant influence on the decision to purchase three-wheeled cement at the Sukasada District building store, and (3) simultaneously, brand image and product quality together have a positive and significant influence on the decision to purchase three-wheeled cement at the Sukasada District building store.
Pengaruh Faktor Budaya, Faktor Sosisl, Faktor Pribadi dan Faktor Psikologis Terhadap Perilaku Konsumtif Berbelanja Online pada Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha: Indonesia Crisna Virania Purba; Made Ary Meitriana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.102745

Abstract

His study aims to analyze the influence of cultural factors, social factors, personal factors and psychological factors on online shopping consumer behavior among students of the Faculty of Economics, Ganesha University of Education. This quantitative study uses nonprobability sampling techniques with purposive sampling involving 191 students as respondents. Data analysis was carried out using multiple linear regression analysis techniques. The results of the study indicate that cultural factors have a positive and significant influence on consumer behavior with a significance of 0.000 < 0.05. Social factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Personal factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Psychological factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Simultaneous analysis of cultural, social, personal, and psychological factors significantly influences consumer behavior, as evidenced by the calculated F > F table, which is 21.096 > 2.42, with a significance level of 0.000 < 0.05. These results indicate that all independent variables simultaneously have a significant effect on the dependent variable.
Analisis Kinerja Keuangan Lembaga Perkreditan Desa (LPD) Ambengan dengan Menggunakan Metode CAMEL Yolanda Natalia Sinaga; Ni Wayan Ayu Santi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.103154

Abstract

This study aims to examine the financial performance of Lembaga Perkreditan Desa (LPD) Ambengan using the CAMEL method for the period 2021–2024. The research employs a descriptive quantitative method. The type of data used is quantitative data, with secondary data as the source. Data were collected through documentation and literature study. The subject of the research is the Lembaga Perkreditan Desa (LPD) Ambengan, while the object of the research is the financial statements. The data were analyzed using the CAMEL method, namely through the ratios of Capital, Assets, Management, Earnings, and Liability. The results show that the capital, assets, management, and liability ratios of LPD Ambengan during 2021–2024 fall into the “healthy” category, while the earnings ratio falls into the “unhealthy” category. Overall, the financial health level of LPD Ambengan for the period 2021–2024 is categorized as healthy.

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