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Commercium: Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium/
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium: Journal of Business and Management, is an open-access, peer-reviewed academic journal dedicated to publishing high-quality research in the field of business and management. The journal provides a platform for scholars and practitioners to explore a wide range of topics in business, management, and related disciplines. It covers both theoretical and applied aspects of business and management, with an emphasis on global and interdisciplinary research. The journal publishes original research articles, reviews, case studies, and conceptual papers, with a focus on enhancing understanding of modern management practices, strategies, and policies. It serves as a key resource for academics, researchers, and professionals working across industries, from private and public sectors to non-profit organizations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 2 (2025): May 2025" : 5 Documents clear
Analysis of Profitability in Mining Companies Affiliated with MIND ID in 2020 - 2023 Ningrum, Retno Widya; Pramayuda, Agung; Musadat, Irfan Achmad
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.409

Abstract

MIND ID (Mining Industry Indonesia) is a holding company that aims to manage and oversee State-Owned Enterprises (SOEs) mining companies. This holding is expected to play a role in managing the nation's strategic assets and enhancing value through synergy and efficiency among the mining companies under MIND ID. Three of these companies, namely PT Aneka Tambang Tbk, PT Bukit Asam Tbk, and PT Timah Tbk, have listed their shares on the Indonesia Stock Exchange, with the stock codes ANTM, PTBA, and TINS, respectively. As an investor, it is crucial to monitor the performance of companies in which one is considering investment or has already invested, particularly from the financial perspective, especially profitability. Based on profitability analysis using Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE), PTBA stands out as the top-performing company, with an overall rating of "very good."
The Impact of Price, Service Quality, and Store Atmosphere on Customer Loyalty: A Starbucks Reserve Study Simatupang, Monika; Pasaribu, Lamhot Henry
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.510

Abstract

This study analyzes the influence of Price Perception, Service Quality, and Store Atmosphere on Customer Satisfaction and Customer Loyalty at Starbucks Reserve Plaza Senayan Jakarta. This study applied a quantitative research design, and the data were collected through structured questionnaires to 290 respondents. This study employed Structural Equation Modeling- Partial Least Squares (SEM-PLS) to test hypotheses empirically. Empirical findings confirm that Service Quality and Price Perception positively and significantly affect Customer Satisfaction, a key driver of Customer Loyalty. Store Atmosphere directly improves customer satisfaction, though with an uncertain statistical correlation with Customer Loyalty. These results emphasize pricing and service differentiation as the most critical factors in keeping a customer, particularly for the rival coffee shop market. This study contributes to the literature by offering implications of consumer behavior in the luxury coffee shop market and supplying managerial recommendations for Starbucks and other luxury coffee brands. The results suggest that firms should focus on value-based pricing and services to promote customer loyalty. The study also indicates the need to conduct further research on the indirect effect of store atmosphere on customer engagement in the long term.
Cultural and Organizational Influences on Employee Turnover Intentions in Vietnam's Independent Auditing Sector Pham Huy, Hung
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.531

Abstract

This study addresses the question of how cultural and organizational factors influence employees' turnover intentions in Vietnam's independent auditing sector. It was conducted to better understand the interaction between national culture and organizational practices in shaping auditors' decisions to stay or leave, with the ultimate goal of providing insights that could enhance employee retention strategies in Vietnamese auditing firms. Using qualitative research methods, including in-depth interviews and two focus group discussions with 18 auditors and  human resources managers from 15 Big 4 and non-Big 4 auditing firms, the study found that respect for hierarchical management structures, collectivist values, and indirect communication strongly influence how employees respond to managerial leadership, workload, and promotion opportunities. The findings demonstrate that cultural alignment with organizational values fosters loyalty, while misalignment drives auditors' turnover intentions in Vietnam's independent auditing firms. These results are significant as they highlight the limitations of applying human resource models from developed countries to Vietnam without adaptation and emphasize the need for culturally aligned management practices. The implications suggest that auditing firm leaders must design contextually appropriate strategies that balance organizational goals with Vietnam's cultural norms to minimize turnover and promote organizational stability.
Advancing Tourism and Creative Economy in DKI Jakarta: Strategic Policy Initiatives Based on Global Benchmarking and Qualitative-Conceptual Analysis Astuti, Marhanani Tri; Putranto, Diyan; Mialwati, Milawati
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.573

Abstract

This study examines strategic policy initiatives to advance tourism and the creative economy in DKI Jakarta by integrating global best practices with Jakarta’s unique urban dynamics. Employing a qualitative-conceptual approach and global benchmarking, the research identifies how leading cities have successfully balanced visitor growth, creative sector development, and sustainability, and adapts these lessons to Jakarta’s context. The findings reveal Jakarta’s creative economy is vibrant and economically significant, yet its growth is hindered by uneven benefit distribution, fragmented governance, and infrastructure constraints. The article’s novelty lies in its context-sensitive framework that tailors international strategies—such as green infrastructure, digital innovation, and inclusive creative hubs—to Jakarta’s socio-economic and institutional realities, offering actionable pathways rarely addressed in existing literature. Key recommendations for policymakers include: (1) prioritizing sustainability through climate-adaptive infrastructure and environmental monitoring; (2) accelerating digital transformation to enhance visitor experiences and support creative entrepreneurs; and (3) fostering inclusive governance that equitably distributes tourism and creative economy benefits, especially to local communities. These focused policy directions are designed to boost Jakarta’s global competitiveness, resilience, and inclusivity in the tourism and creative sectors.
Enhancing Human Resource Quality and Strengthening Strategies for Tourism Development in East Nusa Tenggara, Indonesia Putranto, Diyan; Astuti, Marhanani Tri; Halawa , Fransiscus Amonio
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.574

Abstract

This study examines the quality and development of human resources (HR) in the tourism sector of East Nusa Tenggara (NTT), Indonesia, an emerging destination with significant natural and cultural assets but persistent workforce challenges. Using a mixed-methods approach across five key destinations—Komodo, Kelimutu, Alor, Rote, and Sumba—the research assesses HR competencies, certification, training access, digital and language skills, and stakeholder collaboration. Findings reveal that fewer than 13% of tourism workers hold industry-recognized certifications, vocational training is unevenly distributed, and digital and language skills remain limited, particularly in rural and remote areas. Socio-cultural barriers, fragmented stakeholder collaboration, and infrastructural constraints further hinder effective HR development. The study highlights the need for context-specific strategies, including localized vocational curricula, subsidized and mobile certification programs, digital upskilling, and inclusive, multi-stakeholder governance frameworks. Real-life examples from Komodo National Park and Bali’s community-based tourism illustrate both the potential and challenges of integrated HR development. Recommendations emphasize reforming education and training, expanding certification, fostering digital literacy, and strengthening institutional collaboration to build a competitive and sustainable tourism workforce in NTT. The research provides actionable insights for policymakers and stakeholders aiming to elevate NTT’s tourism sector through targeted human capital enhancement.

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