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Commercium: Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium/
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium: Journal of Business and Management, is an open-access, peer-reviewed academic journal dedicated to publishing high-quality research in the field of business and management. The journal provides a platform for scholars and practitioners to explore a wide range of topics in business, management, and related disciplines. It covers both theoretical and applied aspects of business and management, with an emphasis on global and interdisciplinary research. The journal publishes original research articles, reviews, case studies, and conceptual papers, with a focus on enhancing understanding of modern management practices, strategies, and policies. It serves as a key resource for academics, researchers, and professionals working across industries, from private and public sectors to non-profit organizations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 49 Documents
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The Effect of Environmental Social Governance, Cash Holding and Capital Structure on Financial Performance Fauziyah, Rifa; Paramita, Veronika Santi
Commercium : Journal of Business and Management Vol. 3 No. 4 (2025): November 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i4.894

Abstract

The study aims to determine the influence of Environmental Social Governance (ESG), cash holding, and capital structure on the financial performance of energy sector companies listed on the Indonesia Stock Exchange. The research method is quantitative with descriptive causality analysis. The population in this study is all 83 energy sector companies listed on the Indonesia Stock Exchange, with purposive sampling criteria, with a sample of 12 companies. The analysis method used is panel data regression. Partially, ESG and DAR do not affect ROA, cash holding has a positive effect on ROA. Simultaneously, all three variables impact ROA (financial performance). Energy sector companies need to re-evaluate their overall performance, such as allocating costs to implement ESG, managing cash optimally and wisely, and using sufficient debt to improve financial performance.
Bridging the Sustainability Gap: Aligning Consumer Expectations and Corporate ESG Strategies in Indonesia Lestari, Putri Ayu
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.976

Abstract

Sustainability has become an increasingly salient issue in Indonesia’s consumer and corporate sectors. This study examines the alignment between consumer expectations and corporate readiness in advancing sustainability. It aims to assess how far market demand is matched by corporate ESG initiatives. Using a descriptive analytical method and secondary data sources, this research synthesizes findings from consumer behavior surveys and corporate ESG reporting metrics. Demand side indicators include willingness to pay (WTP), behavioral adoption of sustainable practices, and perceived barriers. Supply side data were drawn from sustainability report filings, ESG index membership, and regulatory frameworks including POJK 51/2017 and SEOJK 16/2021. The findings reveal a high level of consumer engagement with sustainability. About 79% of respondents expressed willingness to pay (WTP) for sustainable goods, while 68% reported behavioral adoption. However, barriers such as availability (44%), lack of information (40%), and affordability (31%) limit broader adoption. On the corporate side, 97% of issuers submitted sustainability reports, but only 111 firms were included in ESG indices, indicating a gap between compliance and strategic ESG integration. This misalignment hinders the development of a fully responsive sustainability ecosystem. The discussion emphasizes that aligning corporate ESG strategies with consumer values yields reputational, competitive, and financial benefits. It also highlights the role of targeted policies and cross sector collaboration in supporting deeper ESG adoption. Educational initiatives and capacity building for SMEs are identified as critical enablers for closing the demand supply gap. In conclusion, the study argues for a paradigm shift from compliance to strategic alignment. Bridging the consumer corporate gap in sustainability will enhance Indonesia’s market resilience and contribute to long term national development goals.
The Trust Gap in Online Marketplaces: Policy and Platform Dynamics in the European Union's Digital Economy Lestari, Putri Ayu
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.977

Abstract

This study introduces the Trust Risk Index (TRI) as a novel, policy-relevant metric to capture digital risks privacy, fraud, misinformation, and targeted advertising shaping consumer trust in EU e-commerce. Unlike prior measures, TRI integrates consumer perception and behavior, providing actionable insights for regulators and platforms in restoring trust. The TRI captures consumer concerns related to privacy, fraud, misinformation, and targeted advertising. Using descriptive statistics, regression analysis, and principal component methods, the study analyzes how TRI scores correlate with e commerce engagement across EU countries. Results indicate that higher TRI scores are associated with significantly lower online shopping frequency. Privacy concerns, in particular, emerged as more influential than financial or product related risks. Platforms play a dual role, offering both protective measures and algorithmic risks that affect consumer perception. The findings highlight the importance of regulatory frameworks such as GDPR, the Digital Services Act, and the Digital Markets Act in restoring and maintaining digital trust. The study concludes that addressing non financial digital risks is essential for a sustainable digital economy. The TRI provides a scalable, policy relevant tool for measuring trust deficits and guiding targeted consumer protection strategies in the EU.
Digital Tools, Sectoral Dynamics, and Learning Intensity: An Empirical Analysis of KM Adoption Across Industries Widaningsih; Lestari, Putri Ayu
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.985

Abstract

 This study examines how the adoption of knowledge management (KM) systems influences organizational learning (OL) outcomes across sectors. In the era of digital transformation, platforms such as Learning Management Systems (LMS), Electronic Performance Support Systems (EPSS), and collaboration tools like Microsoft Teams play a pivotal role in knowledge strategies. The study aims to assess whether the use of these systems is associated with learning intensity, measured by training hours and per-employee spending. A cross sectional analysis was conducted using secondary data from LinkedIn Learning, ATD, Microsoft, and international databases such as OECD and the European Commission. Independent variables included LMS and EPSS/KMS adoption rates, and Microsoft Teams’ user metrics. Dependent variables captured organizational learning outcomes across sectors, including healthcare, manufacturing, and services. Results indicate a positive association between the adoption of LMS and collaboration tools with increased learning intensity. Organizations with high LMS usage and digital collaboration capabilities reported greater training hours and learning investments. EPSS/KMS usage remains limited but represents untapped potential for performance aligned learning. Sectoral differences were notable, with manufacturing leading in training hours, while healthcare focused on compliance learning. Organizational size also influenced outcomes, with larger firms better equipped to support structured learning systems. The findings contribute to understanding how KM systems influence organizational learning performance and highlight the need for context specific KM strategies. Despite some limitations in data scope and causality, the study emphasizes the strategic importance of aligning KM tools with learning goals to foster adaptive, knowledge driven organizations.
The Role of Religiosity in Moderating Auditor Integrity Cahyadi, Prematur Alfian; Malakiano, Reskino
Commercium : Journal of Business and Management Vol. 3 No. 4 (2025): November 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i4.849

Abstract

This study investigates the influence of Time Budget Pressure, Auditor Experience, and Auditor Commitment on Auditor Integrity, with Religiosity introduced as a moderating variable. The research is motivated by the need to understand how ethical and experiential factors interact to shape auditor behavior, particularly in contexts where integrity is paramount. A quantitative approach was employed through the distribution of structured questionnaires. The sampling technique used was non-probability sampling, targeting auditors from various professional backgrounds, including public accounting firms, internal corporate audit units, government internal auditors, and external government auditors. The key variables measured include Time Budget Pressure, Auditor Experience, Auditor Commitment, Religiosity, and Auditor Integrity. The findings reveal that both Time Budget Pressure and Auditor Experience significantly influence Auditor Integrity. Furthermore, Religiosity moderates the relationship between these two variables and Auditor Integrity. In contrast, Auditor Commitment does not exhibit a significant effect on Auditor Integrity, and Religiosity does not moderate this particular relationship. The inclusion of Religiosity as a moderating variable offers a novel contribution to the literature on auditor ethics and behavioral influences. The results suggest that fostering religiosity among auditors may enhance integrity, particularly under conditions of time pressure or varying levels of experience. These insights have theoretical implications for the development of ethical frameworks and practical relevance for regulatory bodies and professional organizations aiming to strengthen the auditor’s code of ethics.
The ACDAL Framework for Parents’ Customer Journey in School Choice through Social Media Content Mundzir, Ahmad; Iyus Wiadi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1093

Abstract

The growing role of digital platforms in educational marketing has transformed how parents engage with schools before making enrollment decisions. Previous studies have examined social media as a tool for branding and communication, yet few have explored its function as structured touchpoints within the customer journey of parents. This study introduces the ACDAL framework (Awareness, Consideration, Decision, Action, and Loyalty) to map parental engagement across different stages of school choice. Using a qualitative case study approach, data were collected from seven parents and documentation of Facebook and Instagram content published by a private junior high school in Tasikmalaya, Indonesia. Data were analyzed through content analysis to identify patterns of interaction between parents and school-generated content. The findings suggest that awareness is primarily stimulated by academic achievements and visually appealing content; consideration emerges through testimonials and program highlights; decision-making is influenced by responsive communication and transparent information; action is reflected in online and offline enrollment; and loyalty is strengthened by continuous publication of student activities and achievements. These results indicate that social media content functions as critical digital touchpoints along the parental customer journey. The study contributes to the literature by extending the customer journey model to educational settings using ACDAL and offers practical insights for schools seeking to design effective social media strategies to attract and retain parental trust.
Green Procurement and Government Policy as Catalysts for Enhancing Organizational Performance in Nigeria’s Fast-Moving Consumer Goods Sector Yadua, Joy; Nwoye, May Ifeoma; Ibrahim, Umar Abbas
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1131

Abstract

This paper examines how green procurement and government policy affect the performance of Fast-Moving Consumer Goods (FMCG) companies in Nigeria. While sustainability is gaining global relevance, limited empirical evidence addresses how these drivers influence firm outcomes in Nigeria. The study investigates the extent to which green procurement and government policy shape organisational performance in the FMCG sector. A cross-sectional survey was conducted with 357 supply chain personnel across some listed FMCG firms. Data were analysed using ordinary least squares regression to establish the impacts of the variables. The regression results show that sustainable manufacturing (β = 0.192, p < 0.001) had the strongest positive effect on performance, followed by reverse logistics (β = 0.164, p < 0.001), Government policy (β = 0.133, p = 0.001), and green packaging (β = 0.117, p = 0.001). The model explained 41.2% of performance variation. Firms need to embed green procurement by strengthening supplier evaluation, investing in capacity-building, and ensuring transparent sourcing. Policymakers should enforce regulations consistently and introduce fiscal incentives to promote sustainability, while stakeholders collaborate to align practices with long-term sectoral performance goals.
The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live Prasetia, Arus Reka; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1176

Abstract

In response to the rise of interactive live‐stream commerce, this study investigates whether live‐stream e‐branding influences impulse buying behavior among Shopee Live users in Indonesia directly or primarily via parasocial interaction. Drawing on the Stimulus–Organism–Response (S–O–R) model, the study conceptualizes parasocial engagement with streamers as the key affective mechanism linking branding stimuli to impulsive responses in a Southeast Asian live‐commerce setting that has received limited scholarly attention. A cross‐sectional survey of 140 active Shopee Live viewers was conducted and analyzed using Structural Equation Modeling–Partial Least Squares (SEM‐PLS). The results reveal that live‐stream e‐branding alone does not significantly trigger impulse buying; rather, it cultivates parasocial bonds that strongly drive unplanned purchases, indicating a full mediation effect. These findings suggest that in live commerce, impulsive buying hinges more on the quality of viewer–streamer relationships than on direct branding exposure. The study enriches S–O–R theory by validating parasocial interaction as a core mediating process and advises marketers to prioritize authentic, empathy‐driven interactions during live streams to stimulate impulse purchases.
Training and Development on Promotional Pricing Through Marketing Capability of Employees in an ISP Company Noraga, Gilang Bhirawa; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1182

Abstract

This study analyzes the influence of Training and Development on Promotional Pricing with Marketing Capability as a mediating variable in Internet Service Provider (ISP) companies in the Suciayumajakuning area (Subang, Cirebon, Indramayu, Majalengka, and Kuningan). The research is motivated by competitive challenges among ISPs in designing effective promotional pricing strategies through strengthened human resource competencies. This study extends previous models by integrating human capital and dynamic capability perspectives within the ISP industry context. Unlike prior studies that predominantly focus on manufacturing or export-oriented sectors, this research addresses the less-explored ISP industry, which has high service intangibility and strong price sensitivity. with theoretical approaches from Human Capital Theory, Dynamic Capability Theory, and Resource-Based View.The study employed a quantitative approach using Structural Equation Modeling Partial Least Squares (SEM-PLS) with 150 ISP marketing respondents. The measurement model met validity and reliability criteria (loadings 0.70–0.88; AVE > 0.50; CR > 0.90). The findings show that Training and Development significantly affects Marketing Capability (β = 0.613; p < 0.001), Marketing Capability significantly affects Promotional Pricing (β = 0.582; p < 0.001), and Training and Development directly influences Promotional Pricing (β = 0.176; p < 0.05). The indirect effect (β = 0.357) confirms Marketing Capability as a significant mediator. Training and development enhance promotional pricing effectiveness both directly and through improved marketing capability. Practically, ISPs should strengthen data-driven and digital marketing training programs to sustain competitiveness.

Page 5 of 5 | Total Record : 49

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