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Commercium: Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium/
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium: Journal of Business and Management, is an open-access, peer-reviewed academic journal dedicated to publishing high-quality research in the field of business and management. The journal provides a platform for scholars and practitioners to explore a wide range of topics in business, management, and related disciplines. It covers both theoretical and applied aspects of business and management, with an emphasis on global and interdisciplinary research. The journal publishes original research articles, reviews, case studies, and conceptual papers, with a focus on enhancing understanding of modern management practices, strategies, and policies. It serves as a key resource for academics, researchers, and professionals working across industries, from private and public sectors to non-profit organizations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 47 Documents
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Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.218

Abstract

In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.
Perceived Quality on Purchase Intention of New Brand: How Do Customers Use Brand Recognition and Brand Familiarity? Muhammad Umar Faruq
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.239

Abstract

This research aim to explore a conceptual model regarding how to attract purchase intention of new brand through brand recognition and familiarity, as well as the mediating role of perceived quality factor. This empirical research adopts an explanatory quantitative approach Structural Equation Model (SEM) based on Partial Least Square (PLS) using the SmartPLS 4 program as the data analysis method. The respondents in this study were 267 people selected using purposive sampling technique with the criteria of those who have consumed products of Mako Cake and Bakery in Semarang City. The results indicate that brand recognition, brand familiarity, and perceived quality have a positive and significant impact on purchase intention of new brand. The findings of this research could be benefical for new brand entities as a guideline in determining appropriate strategies to capture consumer hearts or attract purchase intention by establishing brand recognition and familiarity, thus fostering a positive brand perception. As a new brand, brand recognition and familiarity serve as fundamental prerequisites to generate purchasing intention. Consumers also use perceived quality in shaping their purchasing intention towards new brand, where perceived quality can be formed from consumers' recognition and familiarity with the brand. This also related to consumer behavior towards purchase intention on new brand, consumers may opt to purchase on established and popular brands, yet they also have a curiosity to explore new brands influenced by their perception that new brands offer better quality.  
The Influence Of Conflict Management Strategies And Employee Engagement On Employee Performance At PT. PLN (Persero) Ampera Branch Palembang Indonesia Fajar, Isnin; Aliya, Sabeli
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.330

Abstract

This study aims to analyze the influence of Conflict Management Strategies and Employee Engagement on Employee Performance at PT. PLN (Persero) Ampera branch. The research employs a quantitative approach with a causal associative explanatory design and utilizes multiple linear regression analysis. A total of 113 employees were sampled in this study using the total sampling method. The analysis results indicate that Conflict Management Strategies have a positive and significant effect on Employee Performance. Employee Engagement also demonstrates a positive and significant effect on Employee Performance. Simultaneously, both Conflict Management Strategies and Employee Engagement contribute positively to Employee Performance.
An Analysis of Human Resource Training and Development at Pizza Hut Restaurant, Riau Branch, Bandung City Priadi, Muhammad Dadi; Berliana, Regina; Guterres, Alexandre De Sousa
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.339

Abstract

This research was conducted to find out how training and development was provided to employees at Pizza Hut Restaurant, Riau Branch, Bandung City. The purpose of this research is to find out and analyze the training and development provided by trainers and managers at Pizza Hut, as well as the influence of training and development on employee performance at Pizza Hut Restaurant, Riau Branch, Bandung City. This research uses qualitative research methods with descriptive analysis research type. The sources obtained used data collection techniques using observation, interviews and documentation. The data analysis techniques used are data reduction, data presentation, and conclusion drawing/verification. The data validity techniques used include credibility, transferability, dependability and confirmability tests. The subject of qualitative research is the main instrument of the researcher. Meanwhile, the object of this research is Pizza Hut Restaurant, Riau Branch, Bandung City. The results of this research are (1) the training provided at Pizza Hut, Riau Branch, Bandung City is quite good, the training stages are in accordance with existing theories (2) Trainers always carry out training by reviewing it every month to test the extent of their abilities. employees (3) Performance assessment and evaluation for employees at Pizza Hut Restaurant Riau Branch, Bandung City is not going well (4) The development program carried out by managers at Pizza Hut Riau Branch is quite good, work performance increases with competition to get employee rewards , become motivated and enthusiastic at work (5) The employee accident rate has decreased where employees work in accordance with the work safety program. However, there are still tools and machines that need attention so that they can work more efficiently (6) Employee discipline shows a decreasing level, which can be caused by a lack of supervision and strict rules. Apart from that, the workforce used must be comprehensive (7) The development methods at Pizza Hut have been running in accordance with theory, but from the point of view the educational methods are still not in accordance with the theory applied. Training and development of employees at Pizza Hut must continue to be considered to improve employee performance and achieve company targets
The Role of Business Communication in Handling Climate Change Issues to Support SDG’s Kusuma, Ajeng Nisa; Wibowo, Kunto Arief
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.340

Abstract

Climate change occurs due to long-term changes in temperature and atmosphere, one of the obvious examples of climate change is global warming that is increasing in every region of the world and this reaches dangerous levels. The world of business people has always attached importance to a profit from the business that is being run, but they do not think about how environmental changes can have a big impact later on business people. This study uses qualitative research with a literature study method and the use of articles that provide relevance. The results of this study provide an explanation that the role of business communication in handling climate change in order to be able to implement the SDGs is through transparency, awareness education, green marketing and also partnership collaboration. Business communication is the main foundation because it can provide an effective flow, inform and also mobilize as a stakeholder in taking action to be able to fight climate change.
Are Human Resources Important to Support SDG’s in 2030? Kusuma, Ajeng Nisa; Sari, Ratna Deli; Fadliah, Dina
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.341

Abstract

Sustainable development must be implemented precisely in 2030 so that elements such as academics, stakeholders, the private sector and also the community must be able to implement the SDGs in that year. The SDGs here have 17 goals that must be implemented globally, but the problem that occurs here is that it is not as smooth as in implementing the SDGs considering that there are several phenomena that occur such as covid-19, gender issues and other problems. Human resources are expected to provide support to be able to implement the SDGs precisely in 2030. This study uses qualitative research based on literature studies. The results of this study explain that it turns out that the support from human resources for the SDGs can actually be said to be 50:50 because employees who are used as assets in this company can be fully responsible in supporting the SDGs considering that companies or organizations must have a vision and mission that must come first
The Business Practices of After the Second-Hand Clothes Import Ban in Indonesia (Studies at Jamblang and Nangka Traditional Market) Ivandra, Verren; Basuki, Rizqy Aziz
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.342

Abstract

This research project examines the experiences and performance of two small and medium-sized enterprises (SMEs) in the imported second-hand clothes industry following the implementation of Regulation of the Minister of Trade of the Republic of Indonesia No. 40 of 2022. The study involves two distinct sellers, one from the Jamblang Traditional Market and the other from the Nangka Traditional Market. The performance is assessed according to five dimensions: sales revenue, profit rate, distribution process, consumer traffic, and unexpected impacts. The qualitative method was utilized as the approach in this research. Data were collected through observation, interviews, and document analysis, and were subsequently analyzed using NVIVO 12. The findings of this research indicate that the implementation of the import ban on used clothes has a negligible impact on the performance of the two small retailers under study. The impact is initially experienced by the retailers, but as time progresses, the regulation is no longer perceived as a threat.
The Influence Of Business Ethics Practices On Generation Z Customer Satisfaction On Shopee E-Commerce Application Rachman, Muhamad; Sikki, Nurhaeni
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.343

Abstract

This research is titled "The Influence of Business Ethics Practices on Generation Z Customer Satisfaction on Shopee E-Commerce Applications". This research aims to find out business ethics in Shopee E-Commerce, to find out customer satisfaction in Shopee E-Commerce and to find out how much business ethics influence customer satisfaction in Shopee E-Commerce. This study uses a quantitative method with a type of research. Sampling is using error sampling with a sample of 100 people. Data analysis techniques are descriptive and inferential tests and simple linear regression. The conclusion of this study is that the Influence of Business Ethics Practices on Generation Z Customer Satisfaction on the Shopee E-Commerce Application is included in the good category. So there needs to be other factors developed for further research.
Tourist Involvement in Creating Social Media Content on Tiktok and Its Impact on Destination Promotion Sarifiyono, Aggi Panigoro; Kusumawardhani, Aninditha Putri; Rusnendar, Elan; Priyana, Indarta; Pujianto, Anang Bambang; Purnama, Susan; Saberina, Sabilla
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.350

Abstract

The purpose of the study is to identify the factors that motivate tourists in creating content related to tourist destinations on TikTok and analyze their level of involvement in the process. In addition, this study also aims to assess the influence of content produced by tourists on the image and promotion of tourist destinations, as well as evaluate the impact of the content on other tourists' decisions in visiting these destinations. provide recommendations on effective destination promotion strategies through tourist engagement on TikTok. A quantitative method to analyze the relationship between tourist engagement in creating content on TikTok and its impact on the promotion of tourist destinations. The sampling technique was random sampling of 100 respondents. Smart PLS as a tool. The involvement of tourists in creating content on tiktok significantly increases the visibility and attractiveness of tourist destinations. Authentic and personalized content is more effective in influencing other travellers' intentions to visit the destination than formal promotional content. The implications of tourists in creating content on TikTok significantly increase the visibility and attractiveness of tourist destinations. This emphasizes the importance of a marketing strategy that leverages user-generated content to effectively strengthen destination promotion.
How Eco-Conscious Choices are Shaping Generation Z’S Tumbler Market Rahmawati, Dwi
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.364

Abstract

This study reveals how consumer and environmental trends are affecting Indonesia's tumbler market, emphasizing the eco-conscious habits of Generation Z. Environmental issues including pollution, deforestation, and climate change have made sustainable materials and methods even more important. As much as 105 Gen Z taken a role as a respondent in this study, by filled out a set of a questionnaire. As a result of product improvements that meet Gen Z's need for sustainability, the Indonesian tumbler industry has grown quite significantly. The study used a quantitative technique to examine how the marketing mix—which includes product, price, site, and promotion—affects the Generation Z’s purchasing decisions of, who were primarily university students in various provinces in Indonesia. The results show that while price and location have less impact on purchasing decisions, product characteristics and advertising tactics do. Regression analysis supports the model's prediction power, while validity and reliability tests validate the power of measuring instruments. This study sheds light on how important strategic marketing is to attract eco-conscious customers and offers guidance to companies adjusting to Indonesia's growing green consumer culture.

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