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Commercium: Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium/
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium: Journal of Business and Management, is an open-access, peer-reviewed academic journal dedicated to publishing high-quality research in the field of business and management. The journal provides a platform for scholars and practitioners to explore a wide range of topics in business, management, and related disciplines. It covers both theoretical and applied aspects of business and management, with an emphasis on global and interdisciplinary research. The journal publishes original research articles, reviews, case studies, and conceptual papers, with a focus on enhancing understanding of modern management practices, strategies, and policies. It serves as a key resource for academics, researchers, and professionals working across industries, from private and public sectors to non-profit organizations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 45 Documents
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Cultural and Organizational Influences on Employee Turnover Intentions in Vietnam's Independent Auditing Sector Pham Huy, Hung
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.531

Abstract

This study addresses the question of how cultural and organizational factors influence employees' turnover intentions in Vietnam's independent auditing sector. It was conducted to better understand the interaction between national culture and organizational practices in shaping auditors' decisions to stay or leave, with the ultimate goal of providing insights that could enhance employee retention strategies in Vietnamese auditing firms. Using qualitative research methods, including in-depth interviews and two focus group discussions with 18 auditors and  human resources managers from 15 Big 4 and non-Big 4 auditing firms, the study found that respect for hierarchical management structures, collectivist values, and indirect communication strongly influence how employees respond to managerial leadership, workload, and promotion opportunities. The findings demonstrate that cultural alignment with organizational values fosters loyalty, while misalignment drives auditors' turnover intentions in Vietnam's independent auditing firms. These results are significant as they highlight the limitations of applying human resource models from developed countries to Vietnam without adaptation and emphasize the need for culturally aligned management practices. The implications suggest that auditing firm leaders must design contextually appropriate strategies that balance organizational goals with Vietnam's cultural norms to minimize turnover and promote organizational stability.
Income Smoothing Drivers: Evidence from Indonesian Heavy Construction & Civil Engineering Sector Ningrum, Kania; Kusumawardhani, Aninditha Putri; Putra, Okta Eka
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.532

Abstract

This study investigates the influence of Cash Holding and Financial Leverage, as measured by the Debt to Asset Ratio (DAR), on the practice of Income Smoothing among infrastructure companies in Indonesia. Specifically, it focuses on firms operating in the heavy construction and civil engineering sub-sector listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Employing a quantitative research approach with both descriptive and verification methods, the study examines a total population of 125 financial statements and annual reports from 25 companies over a five-year span. Through purposive sampling, 40 financial reports from 8 selected companies were analyzed to explore patterns and relationships between financial behavior and earnings management practices. The findings aim to provide insight into how liquidity and leverage decisions may relate to managerial efforts to stabilize reported earnings within the capital-intensive infrastructure sector.
Advancing Tourism and Creative Economy in DKI Jakarta: Strategic Policy Initiatives Based on Global Benchmarking and Qualitative-Conceptual Analysis Astuti, Marhanani Tri; Putranto, Diyan; Mialwati, Milawati
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.573

Abstract

This study examines strategic policy initiatives to advance tourism and the creative economy in DKI Jakarta by integrating global best practices with Jakarta’s unique urban dynamics. Employing a qualitative-conceptual approach and global benchmarking, the research identifies how leading cities have successfully balanced visitor growth, creative sector development, and sustainability, and adapts these lessons to Jakarta’s context. The findings reveal Jakarta’s creative economy is vibrant and economically significant, yet its growth is hindered by uneven benefit distribution, fragmented governance, and infrastructure constraints. The article’s novelty lies in its context-sensitive framework that tailors international strategies—such as green infrastructure, digital innovation, and inclusive creative hubs—to Jakarta’s socio-economic and institutional realities, offering actionable pathways rarely addressed in existing literature. Key recommendations for policymakers include: (1) prioritizing sustainability through climate-adaptive infrastructure and environmental monitoring; (2) accelerating digital transformation to enhance visitor experiences and support creative entrepreneurs; and (3) fostering inclusive governance that equitably distributes tourism and creative economy benefits, especially to local communities. These focused policy directions are designed to boost Jakarta’s global competitiveness, resilience, and inclusivity in the tourism and creative sectors.
Enhancing Human Resource Quality and Strengthening Strategies for Tourism Development in East Nusa Tenggara, Indonesia Putranto, Diyan; Astuti, Marhanani Tri; Halawa , Fransiscus Amonio
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.574

Abstract

This study examines the quality and development of human resources (HR) in the tourism sector of East Nusa Tenggara (NTT), Indonesia, an emerging destination with significant natural and cultural assets but persistent workforce challenges. Using a mixed-methods approach across five key destinations—Komodo, Kelimutu, Alor, Rote, and Sumba—the research assesses HR competencies, certification, training access, digital and language skills, and stakeholder collaboration. Findings reveal that fewer than 13% of tourism workers hold industry-recognized certifications, vocational training is unevenly distributed, and digital and language skills remain limited, particularly in rural and remote areas. Socio-cultural barriers, fragmented stakeholder collaboration, and infrastructural constraints further hinder effective HR development. The study highlights the need for context-specific strategies, including localized vocational curricula, subsidized and mobile certification programs, digital upskilling, and inclusive, multi-stakeholder governance frameworks. Real-life examples from Komodo National Park and Bali’s community-based tourism illustrate both the potential and challenges of integrated HR development. Recommendations emphasize reforming education and training, expanding certification, fostering digital literacy, and strengthening institutional collaboration to build a competitive and sustainable tourism workforce in NTT. The research provides actionable insights for policymakers and stakeholders aiming to elevate NTT’s tourism sector through targeted human capital enhancement.
Integrating Sustainability into Microfinance Marketing: A Comprehensive Framework Madya, Aldi Ihsan
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.685

Abstract

Microfinance institutions (MFIs) play a highly strategic role in empowering micro, small, and medium enterprises (MSMEs) and promoting inclusive economic growth in developing countries. With increasing global emphasis on sustainability, MFIs are now expected to integrate environmental and social responsibility into their core marketing strategies alongside economic goals. However, existing studies often address green marketing, social responsibility, and digital inclusion separately, resulting in fragmented insights. This study seeks to fill that gap by developing an integrated conceptual model for sustainability-oriented microfinance marketing. Employing a Systematic Literature Review (SLR) guided by the PRISMA protocol, this study systematically analyzes 56 peer-reviewed articles published between 2018 and 2024 using thematic synthesis and bibliometric mapping. The findings reveal that combining green marketing, socially responsible marketing, and digital inclusion enables MFIs to enhance brand differentiation, client trust, and outreach while aligning with global sustainability agendas. The proposed model offers both theoretical contributions and practical relevance for MFIs aiming to create long-term social, environmental, and financial impact. Challenges such as limited digital and environmental literacy, resource constraints, and infrastructural barriers are acknowledged, with strategic responses including education, partnerships, and incentive-based solutions. This study lays a foundation for future empirical research and policymaking to support the transformation of MFIs into agents of sustainable development.
Brand Trust in Driving Brand Loyalty and Purchase Intention in the Digital Streaming Era: A Systematic Literature Review Muchammad Chusnul Akrom
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.711

Abstract

Brand trust plays a strategic role in shaping long-term consumer relationships in digital streaming services, where user interactions are primarily virtual and consumers constantly face competing content choices. This study synthesizes recent empirical research to develop an integrative framework positioning brand trust as a mediating construct that links consumer engagement strategies with behavioral outcomes such as brand loyalty and purchase intention. A Systematic Literature Review (SLR) was conducted using the PRISMA protocol, analyzing 34 peer-reviewed open-access articles published between 2015 and 2025, selected from the ScienceDirect database through a refined Boolean search process. Thematic analysis revealed that antecedents such as content marketing quality, perceived brand authenticity, social media interaction, and user-generated content (UGC) play a significant role in trust formation. Emotional drivers like brand love and perceived sincerity enhance psychological attachment, while technological features including AI-based personalization, live streaming, and immersive metaverse experiences foster trust when implemented with ethical clarity. Cultural and demographic factors were also identified as important variables, indicating that trust formation is context-sensitive and non-universal. The proposed framework offers both theoretical contribution and practical relevance by demonstrating that brand trust operates not merely as a result, but as a dynamic strategic lever in digital consumer behavior. By integrating emotional, functional, and technological dimensions, the framework underscores the multidimensional nature of trust-building in platform-mediated environments. The study concludes by calling for further empirical validation across various streaming contexts to strengthen brand management strategies
Reframing Higher Education Value: A Systematic Literature Review on Gen Z’s Perception in the Digital Economy Era Marlina, Lina
Commercium : Journal of Business and Management Vol. 3 No. 3 (2025): August 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i3.809

Abstract

Generation Z has grown up in a hyperconnected world where digital careers often deliver faster and more visible success than traditional academic routes. While numerous studies have addressed digital literacy, career motivation, or higher education individually, little is known about how these factors intersect to shape Gen Z’s perception of higher education’s value in the digital economy. This lack of integrated understanding limits universities’ and policymakers’ ability to respond effectively to Gen Z’s evolving career expectations. This study addresses the gap by examining how Gen Z evaluates the relevance of higher education when success is increasingly defined by self-directed learning, digital visibility, and entrepreneurial opportunities. A systematic literature review was conducted using ScienceDirect, applying Boolean-based queries on Generation Z, higher education, perception, motivation, and digital careers. From an initial pool of 3,255 records, 63 research articles (2016–2025) met the inclusion criteria based on publication year, article type, subject relevance, language, and access status. Thematic synthesis identified five key influences: personal motivation, the appeal of alternative careers, perceived relevance of higher education, institutional responsiveness, and socioeconomic pressure. These findings contribute to a conceptual framework that repositions higher education within the realities of the digital economy, offering strategic insights for universities and policymakers to design more adaptive, relevant, and attractive learning pathways for the next generation.
Understanding Employee Loyalty: Motivation and Compensation in the Indonesian Garment Sector Retnowati, Ayu Nike; Hafizhah , Salsabila; Putra, Okta Eka
Commercium : Journal of Business and Management Vol. 3 No. 4 (2025): November 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i4.843

Abstract

This study investigates the influence of motivation and compensation on employee loyalty at CV. Garmen XYZ, a garment company facing a high employee turnover rate (up to 13.8%) and above-average absenteeism (7.1%). These issues reflect low employee loyalty, potentially affecting productivity and organizational stability. Furthermore, compensation remains below the regional minimum wage, and absenteeism indicates low employee motivation. The study aims to examine the conditions of motivation, compensation, and loyalty, and to measure the partial and simultaneous influence of motivation and compensation on loyalty. A quantitative approach was applied using descriptive and verification methods. Data were collected from 104 respondents through closed questionnaires using a Likert scale, selected via purposive sampling. Validity and reliability tests were conducted, followed by classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination (R²). Results show that motivation, compensation, and employee loyalty are generally perceived as high. However, real conditions reveal a mismatch, with compensation below standards and high turnover. Motivation has a significant partial influence on loyalty (64.8%), while compensation does not, though it contributes 33.5%. Simultaneously, motivation and compensation significantly influence employee loyalty, with a combined effect of 64.4%. The findings highlight that enhancing motivation is more effective in fostering employee loyalty than relying on compensation alone.
Study of Improving Cluster Supply Chain Capability at PT. XYZ Through The Implementation of Digital Connectivity Rahady, Peri; Tricahyono, Dodie; Dudija, Nidya
Commercium : Journal of Business and Management Vol. 3 No. 4 (2025): November 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i4.713

Abstract

This study explores how digital connectivity can enhance the operational effectiveness of cluster-based supply chains, using PT XYZ as a case example. In an increasingly volatile and complex market environment, real-time data integration has emerged as a strategic necessity for supply chain agility and responsiveness. The findings reveal that digital connectivity significantly contributes to improving coordination, accelerating decision-making, reducing lead times by up to 30%, and lowering operational costs by approximately 20%. Central to this transformation is the adoption of Enterprise Resource Planning (ERP) systems, which enable predictive analytics, real-time inventory tracking, and scenario-based planning—tools that support both tactical and strategic decision-making. In addition, cloud platforms and collaborative digital tools further streamline communication across supply chain partners. Despite these improvements, the system at PT XYZ remains only partially automated, especially across geographically distributed clusters, pointing to the pressing need for unified digital integration. To address this gap, the study proposes a digital integration framework that emphasizes standardization of systems, infrastructure readiness, and change management strategies. Using a qualitative case study approach, the research draws on interviews, document analysis, and observations to evaluate implementation outcomes and identify key enablers and barriers. The findings offer practical insights for organizations seeking to enhance supply chain performance through digital.
Linking Agriculture and Tourism Through the Strategic Alliance Model: A Pathway to Sustainable Local Economies Susanti, Jeni; Wahyuni, Luh Mei; Astawa, I Putu Mertha
Commercium : Journal of Business and Management Vol. 3 No. 4 (2025): November 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i4.868

Abstract

This research explores the integration of Bali’s agricultural and tourism sectors through a strategic alliance framework as a pathway to sustainable local economic development. It responds to the challenge that the potential synergy between these sectors has not been fully utilized and is increasingly at risk due to land conversion, environmental pressures, and cultural transformation resulting from rapid tourism expansion. The novelty of the study lies in combining three complementary theoretical perspectives, strengthening supply chain relationships, integrating the tourism value chain, and promoting pro-poor tourism—into a single contextually grounded model. Employing a qualitative case study approach, data were collected from 12 key informants and 50 tourists using interviews, focus group discussions, and field observations. The analysis indicates strong market opportunities supported by economic, social, and technological drivers, yet practices across the five alliance components remain disjointed and lack coordination. The proposed model offers a practical contribution by linking theory to application, creating a framework that can improve farmers’ livelihoods, safeguard cultural traditions, and reinforce Bali’s competitiveness as a sustainable tourism destination.

Page 4 of 5 | Total Record : 45

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