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INTERACTION Communication Studies Journal
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30481686     DOI : https://doi.org/10.47134/interaction
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The scope of INTERACTION: Communication Studies Journal, provides a forum for original articles, articles and books from academics, analysts, consultants and interested parties to provide study literature related to communication science for all aspects. Scientific articles related to Mass Communication, Interpersonal Communication, and Organizational Communication. Political Communication, Marketing Communication, Cross-Cultural Communication, Digital Communication Please read these guidelines carefully. Authors who wish to send their manuscripts to the AgriAnalytics Journal editorial team must pay attention to the writing guidelines. If the submitted manuscript does not comply with the guidelines or is written in a different format, it will be REJECTED by the editor before reading further. The editor will only accept manuscripts that meet the specified format.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 121 Documents
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Strategi Personal Branding Mahasiswa di Media Sosial: Studi Kasus pada Content Creator Pemula Thariq, Arifia Ath; Rambe, Ira Hasianna; Nazhifah, Zulfa Amilia; Balqis, Zahra Taqiyah; Budiman, Farrel Akbar; Graha, David Satya; Putri, Septia Kinanti
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5433

Abstract

Penelitian ini bertujuan untuk menganalisis strategi personal branding mahasiswa di platform Instagram dan TikTok serta mengeksplorasi proses transisi identitas digital dan adaptasi terhadap dinamika algoritma platform. Menggunakan pendekatan kualitatif dengan metode studi kasus terhadap sepuluh mahasiswa yang dipilih melalui teknik purposive sampling, data dikumpulkan melalui wawancara mendalam, observasi digital, dan dokumentasi. Analisis data dilakukan menggunakan teknik analisis tematik dengan pendekatan induktif untuk mengidentifikasi tema-tema utama dalam strategi komunikasi para informan. Hasil penelitian menunjukkan bahwa motivasi mahasiswa berkembang dari aktivitas spontan menuju fase "sadar branding" yang strategis, di mana mereka menerapkan konsistensi visual dan pesan sebagai bentuk investasi karier jangka panjang serta portofolio digital. Meskipun muncul ketegangan antara idealisme autentisitas diri dengan tuntutan algoritma, para kreator pemula ini berhasil beradaptasi dengan memanfaatkan tren dan fitur spesifik platform untuk menjaga jangkauan konten. Dampak positif yang ditemukan mencakup perluasan relasi kolaboratif, peluang ekonomi melalui endorsement, serta pengakuan profesional yang memperkuat eksistensi mereka di ruang publik digital. Secara keseluruhan, strategi ini merupakan proses manajemen reputasi yang cerdas dalam menyeimbangkan ekspresi diri dengan kebutuhan teknis ekosistem media sosial saat ini
Dominant Dramatic and Resistance To Public Figure Communication Styles Ubaydillah, Ahmad; Khaerudin Imawan
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5502

Abstract

This study analyzes how national online media construct and respond to the dominant and dramatic communication style of public official Purbaya Yudhi Sadewa. The research aims to (1) examine how media framing constructs Purbaya’s communication style, (2) identify the representation of dominant and dramatic communication characteristics in quoted statements and media narratives, and (3) explain media resistance mechanisms that emerge through framing practices. Using a descriptive qualitative approach, this study applies Robert N. Entman’s Framing Theory and James McCroskey’s Communication Style Theory. The data consist of news articles published by four national online media outlets, CNN Indonesia, Tempo.co, Kompas.com, and Detik.com, during the period from September 8 to November 30, 2025. Data were collected through documentation of selected news texts and analyzed by examining framing elements and communication style indicators across media outlets. The findings show that each media outlet constructs Purbaya Yudhi Sadewa’s communication style differently according to its editorial orientation. CNN Indonesia and Tempo.co tend to normalize dominant and dramatic communication as part of institutional authority through technocratic and policy-oriented framing, resulting in minimal media resistance. In contrast, Kompas.com produces normative resistance by evaluating communication style based on public communication ethics, while Detik.com emphasizes dramatic and confrontational elements, generating symbolic resistance through sensational and conflict-oriented framing. The study concludes that media resistance toward a public official’s communication style is not uniform, but is shaped by selective framing strategies and editorial priorities, demonstrating the media’s active role in constructing public perception rather than merely reflecting individual communication traits.
Representation of Hegemonic Masculinity (A Semiotic Analysis of Roland Barthes in the Film Women from Rote Island) Engelbert, Sheron; Palupi, Merry; Sadono, Teguh
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5509

Abstract

The film Women from Rote Island (2023) depicts women's struggles on Rote Island facing repeated sexual violence in a strong patriarchal society. This study analyzes the representation of hegemonic masculinity using Roland Barthes' semiotic theory through the stages of denotation, connotation, and myth. The findings show that male characters as perpetrators are represented as symbols of dominant power that normalize control over women's bodies through physical and social violence. The myth of patriarchy is portrayed as a system perpetuating women's subordination, while Orpa and her daughters' resistance begins to deconstruct this hegemony. This research emphasizes the importance of myth deconstruction to promote gender equality in indigenous communities.
Analisis Stakeholder Engagement Program CSR Masyarakat Sobokerto Peduli Waduk Cengklik Binaan PT Pertamina Patra Niaga AFT Adi Sumarmo Salsabilla, Nabila Mayta; Fatonah, Siti; Mahendra, Dewangga Cipta
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5530

Abstract

Penelitian ini bertujuan menganalisis bentuk dan metode stakeholder engagement dalam Program CSR Mas Sopili (Masyarakat Sobokerto Peduli Waduk Cengklik) binaan PT Pertamina Patra Niaga Aviation Fuel Terminal (AFT) Adi Sumarmo. Penelitian menggunakan pendekatan kualitatif studi kasus dengan teknik wawancara semi-terstruktur, observasi partisipatif, dan studi dokumentasi. Analisis dilakukan menggunakan model power/influence–interest grid serta kerangka Public Participation Spectrum dari The International Association for Public Participation (IAP2). Hasil penelitian menunjukkan keterlibatan stakeholder berjalan secara kolaboratif dan partisipatif. Kelompok masyarakat dan mitra swasta memiliki tingkat pengaruh dan kepentingan tinggi (Key Players), instansi pemerintah berperan sebagai Context Setters, sedangkan akademisi dan media termasuk Keep Informed. Metode yang digunakan meliputi forum perencanaan, koordinasi lintas instansi, pelatihan, riset kolaboratif, dan publikasi media dengan level collaborate hingga empower. Pendekatan ini memperkuat sinergi lintas sektor dan mendukung keberlanjutan program CSR. Penelitian ini berkontribusi dalam pengembangan kajian stakeholder engagement berbasis kolaborasi multipihak di bidang energi dan lingkungan.
Pengaruh Terpaan Pemberitaan Unilever Terhadap Minat Beli Produk Unilever Pasca-Boikot (Studi pada Warga RT 007/RW 001 Palmerah, Jakarta Barat) Malik, Muhammad; Yulistiani, Indriati; Naning, Salman
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5534

Abstract

This study aims to analyze the effect of exposure to Unilever boycott news on consumer purchasing interest among residents of RT 007/RW 001 Palmerah, West Jakarta. The study used an explanatory quantitative approach with a purposive sampling technique. A total of 86 respondents were selected from a population of 109 heads of families based on the Slovin formula. Data were collected through questionnaires and analyzed using simple linear regression with the help of SPSS 25. The results showed that exposure to news had a negative and significant effect on purchasing interest (t = –6.197) (p < 0.001). The coefficient of determination (R²) value of 0.339 indicates that 33.9% of the variation in purchasing interest is explained by exposure to news, while 66.1% is influenced by other factors. A regression coefficient of –0.576 indicates that the higher the exposure to boycott news, the lower consumer purchasing interest. Thus, exposure to boycott news has been shown to significantly reduce purchasing interest, confirming that media messages can influence consumer attitudes and behavioral tendencies. These findings indicate that the quality and relevance of news content play an important role in shaping consumer behavior, so that the stronger and more meaningful the message received, the greater the potential for increased purchasing interest.
Evaluasi Strategi Komunikasi CSR AFT Adi Sumarmo Masyarakat Sobokerto Peduli Waduk Cengklik Ayu Kalista, Ni Luh Made; Fatonah, Siti; Mahendra, Dewangga Cipta
Interaction Communication Studies Journal Vol. 2 No. 4 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i4.5606

Abstract

Penelitian ini bertujuan mengevaluasi strategi komunikasi dalam pelaksanaan program CSR Masyarakat Sobokerto Peduli Waduk Cengklik (Mas Sopili) yang dijalankan oleh PT Pertamina Patra Niaga AFT Adi Sumarmo. Strategi komunikasi memiliki peran penting dalam memastikan program pemberdayaan masyarakat dapat dipahami, diterima, dan dijalankan secara berkelanjutan oleh masyarakat penerima manfaat. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam dengan Community Development Officer (CDO) serta anggota kelompok masyarakat yang terlibat dalam program. Hasil penelitian menunjukkan bahwa komunikasi program dilakukan melalui kegiatan sosialisasi, koordinasi kelompok, serta pendampingan rutin oleh perusahaan. Komunikasi tatap muka dinilai lebih efektif dibandingkan komunikasi digital karena adanya perbedaan tingkat pendidikan dan literasi digital masyarakat. Meskipun komunikasi dua arah telah terbangun, proses pengambilan keputusan masih didominasi oleh perusahaan sehingga pola komunikasi yang terbentuk cenderung bersifat dua arah semi-simetris. Oleh karena itu, diperlukan strategi komunikasi yang lebih partisipatif dan berkelanjutan guna memperkuat pemberdayaan masyarakat serta memastikan keberlanjutan program CSR.
The Power Dynamics of Sunda Wiwitan Traditional Leaders as Cultural Mediators in the Seren Taun Ceremony in Cigugur Village, Kuningan Regency Umam, Irfan; Imawan, Khaerudin; Adiputra, Novicky
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5684

Abstract

This study aims to examine the cultural meanings, communication practices, power dynamics, and the role of actor networks in the Seren Taun ceremony in Cigugur Village, Kuningan Regency. A qualitative approach was employed, with data collected through in-depth interviews, participant observation, and documentation. The findings indicate that the cultural meanings of Seren Taun are conveyed through symbols, such as rice in the ngajayak procession, the Buyung Dance, Angklung Buncis, and the rice-pounding (nutu) ritual, which represent values of gratitude, social cohesion, balance in life, and the continuity of relationships between humans, nature, and the divine. Furthermore, the study reveals that traditional leaders play a central role as cultural communicators through verbal and nonverbal strategies. Verbal communication is expressed through traditional speeches that reinforce cultural values and authority, while nonverbal communication is reflected in exemplary actions and the involvement of the younger generation in ritual practices. From the perspective of power relations theory, the authority of traditional leaders operates symbolically and persuasively rather than coercively, enabling cultural values to be accepted and internalized by the community. In addition, Actor-Network Theory highlights that cultural meanings are produced through interactions between human actors such as traditional leaders and community members and non-human actors, including ritual symbols and artifacts. This interconnected network ensures the continuous reproduction and transmission of cultural values. Overall, the Seren Taun ceremony functions not only as a ritual tradition but also as a sustainable medium of cultural communication that maintains the identity and continuity of the Sunda Wiwitan community amid social change.
The Beautiful Construction of Meaning In @Beauty_Byaudy's Instagram Content Tivanka, Giza; Imawan, Khaerudin
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5667

Abstract

This study stems from the phenomenon of the prevalence of beauty standards on social media, which often portray women with bodies and faces considered ideal, yet these do not always align with reality. Amid this context, the Instagram account @beauty_byaudy offers a different perspective on the meaning of “beauty.” This study aims to understand how the meaning of beauty is constructed through the content posted by this account using Ferdinand de Saussure’s semiotic analysis. The study adopts a qualitative descriptive approach, with data gathered through observation, literature study, and interviews. The analysis is centered on five selected video posts, including their captions, hastags, and audience comments, to identify the meaning conveyed through visual and textual elements. The findings demonstrate a shift in the representasion of beauty, moving away from conventional ideals of physical perfection toward values such as self-acceptance, confidence, and the freedom o express oneself through makeup. In addition, the content highlights that skin conditions like acne and texture are normal and should not be stigmatized. The results indicate that the constructed meaning of beauty no longer emphasizes physical perfection but rather self-acceptance, self-confidence, and freedom of expression through makeup. These contents also affirm that conditions such as skin texture or acne are normal. This study concludes that social media can serve as a space to foster a more open and humanistic understanding of beauty. Moving forward, the research is limited in scope similar research is expected to expand the scope of study and incorporate direct perspectives from content creator.
Denny Sumargo's Podcast As A Source Of Information Social Issues From The Audience's Perspective Zahranisa, Azhira; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5702

Abstract

The development of new media has driven changes in how people access information, including their understanding of social issues. The emergence of new media in the form of podcasts broadcast via YouTube has become a widely used medium, including Denny Sumargo’s podcast. This study aims to describe listeners’ perspectives on Denny Sumargo’s podcast as a medium for social issues, explain the motives behind their choice of this podcast, and analyze their post-listening experiences based on the Uses and Gratifications theory. The study employs a descriptive qualitative approach using in-depth interviews with five informants and observations of YouTube viewer comments. The results indicate that the Denny Sumargo Podcast is viewed as an information medium that presents social issues in depth. Listeners’ motivations include cognitive, affective, personal integration, social integration, and tension relief needs. Listeners’ experiences are informative, emotional, and reflective, and they foster social awareness and discussion. This study affirms the role of podcasts as a new medium in shaping understanding of social issues in the digital space.
The Use of The Instagram Account @madridistaindo_brebes To Share Information With The Real Madrid Brebes Fan Community Saputra, Firmansyah; Nurfalah, Farida; Rohida, Leni
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5714

Abstract

Social media has transformed how sports fans interact, enabling virtual communities that foster strong emotional bonds with their favorite clubs. However, online fan communities face challenges in maintaining content consistency, increasing engagement, and reinforcing collective identity amid growing competition. This study examines how members of the Pena Real Madrid Brebes community use Instagram and explores their motives for following the @madridistaindo_brebes account. Using a descriptive qualitative approach, data were collected through interviews, observations, and literature review, then analyzed using the Miles and Huberman model. The findings reveal that Instagram serves as the community’s primary communication medium, with content distributed through features such as feeds, Stories, and Reels. These features are optimized to deliver information, entertainment, and interactive content. Members’ motivations align with the uses and gratification framework. Overall, Instagram plays a central role in fulfilling both informational and psychological needs while sthrengthening engagement within the fan community. Furthermore, this study contributes by providing empirical insight into how localized fan communities strategically utilize Instagram features to sustain engagement and reinforce collective identity, while extending the    application of uses and gratifications theory within the context of digital sports fandom.

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